Baguette-Bäckerei

What Baguette-Bäckerei does

Baguette-Bäckerei W. Stahmer GmbH, operating as La Flute, is a privately-held German artisan bakery headquartered in Schleswig, Schleswig-Holstein. Founded in 1950 by Willi Stahmer, the company has been owned since 1996 by master baker Dirk Burmeister and operates a single production facility (Backstube) at Husumer Baum 7a. Its core offering is the "Stahmer La Flute," a French-style bread stick (Stangenbrot) produced from an unchanged recipe developed in 1964-1965, alongside baguettes, croques in three sizes (32 cm, 55 cm, 60 cm), and a range of flatbreads (Fladenbrote). The company maintains strict craft standards: no preservatives, no artificial additives, no industrial pre-mixes, and house-made sourdough starters, with annual independent quality verification.

The business generates revenue through four channels: direct retail sales from the Schleswig production facility during limited morning hours, wholesale distribution through a network of regional food retailers (the "Kultstätten"), direct supply to restaurants and gastropubs that serve La Flute as a signature side or preparation base, and bulk/commercial orders to large buyers and wholesalers. All distribution is confined to Schleswig-Holstein. Marketing is conducted organically through Facebook, Instagram, LinkedIn, and Mastodon, plus a company website (laflute.de) hosted on standard shared infrastructure with no e-commerce functionality. The company employs 11-50 people and has no subsidiaries, no external funding, no parent organization, and no disclosed financial figures.

In 1977 the company discontinued its general bakery assortment to specialize exclusively in La Flute and flatbreads, a strategic focus that has defined the business ever since. The product has achieved "Kult" (cult) status in the Schleswig region since 1965, supported by long-running community initiatives such as the partnership with the Schleswiger Tafel food bank. The company is supervised by the Schleswig-Flensburg district veterinary and consumer protection office under standard German food business regulations.

Name

Baguette-Bäckerei

Legal name

Baguette-Bäckerei W. Stahmer GmbH

Website

https://laflute.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Baguette-Bäckerei W. Stahmer (La Flute) is a family-owned German artisan bakery in Schleswig that produces preservative-free French-style bread sticks, baguettes, croques, and flatbreads using unchanged 1965 recipes, selling via its Backstube, regional food retailers, and foodservice operators across Schleswig-Holstein.

Ownership category

akta.pro rank

Product category

Artisan Bakery Products

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Premium/Artisanal Bakery Wholesale (AFAIAFAG)

Keywords

• Artisan bakery products
• French-style bread
• Preservative-free baking
• Flatbread production
• Traditional sourdough

Headquarters

HQ city

Schleswig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales from Bakery: Direct sales of La Flute, baguette, croque, and flatbread products to consumers from the production facility at Husumer Baum 7a in Schleswig. Customers can purchase directly from the Backstube during specified opening hours.
2. Wholesale to Food Retailers: Distribution of La Flute products to supermarkets and food markets throughout the region. Products sold through the 'Kultstätten' network of retailers.
3. Foodservice/Horeca Distribution: Supply of La Flute products to restaurants and gastropubs who serve or prepare the bread according to house recipes.
4. Bulk/Commercial Orders: Direct supply relationships with large-volume buyers (Großabnehmer und Großhändler) who purchase for resale or further preparation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Baguette-Bäckerei W. Stahmer GmbH is a traditional artisan bakery in Schleswig, Germany, producing French-style bread products — primarily its flagship La Flute (since 1965), baguettes, croques in three sizes (32 cm, 55 cm, 60 cm), and flatbreads (Kleine Fladenbrot ø 14 cm, Sesamfladen, and Große Fladenbrote ø 20 cm). All products are made without preservatives, artificial additives, or industrial pre-mixes, using house-made pre-doughs and sourdough starters and traditional handcraft methods.

Product overview

Baguette-Bäckerei W. Stahmer is a traditional German bakery specializing in French-style bread products. The company operates as a single-product-focused bakery with a portfolio centered on La Flute (their flagship French stick bread), along with Baguette, Croque (available in three sizes), and various Fladenbrote (flatbreads including small, sesame, and large varieties). Since 1965, the bakery has maintained an unchanged recipe for La Flute, producing without preservatives, artificial additives, or industrial pre-mixes. The company also offers recipe ideas and preparation tips for their products.

Differentiator

Problem solved

Functional benefit

Products and services

• La Flute French-style bread stick (Stangenbrot) and the company's flagship product, baked according to an unchanged recipe since 1965 without preservatives, artificial colors, or chemical additives, using house-made pre-doughs and sourdough starters. Sold to consumers, supermarkets, and restaurants in the Schleswig region.
• Baguette Traditional French baguette produced using traditional craft methods with house-made pre-dough and sourdough, without preservatives or industrial pre-mixes.
• Croque (32 cm, 55 cm, 60 cm) Long bread rolls available in three sizes (32 cm, 55 cm, and 60 cm), produced using traditional baking methods without preservatives or industrial pre-mixes.
• Kleine Fladenbrot (ø 14 cm) Small flatbreads with a diameter of 14 cm, available in plain and sesame varieties, produced using traditional handcraft methods.
• Sesamfladen Sesame-topped flatbread, one of the specialty flatbread varieties in the company's flatbread line.
• Große Fladenbrote (ø 20 cm) Large flatbreads with a diameter of 20 cm, offered as part of the company's flatbread product line and produced using traditional handcraft methods.

Quantifiable outcome

• Zero preservatives or artificial additives in any product
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Schleswiger TafelminorOthersThe Baguette-Bäckerei W. Stahmer supports the Schleswiger Tafel (Schleswig food bank), a charitable organization that provides food to those in need. This is a community support initiative rather than a commercial partnership. The company demonstrates social responsibility by contributing to this local charitable cause.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bäckerei Junge: Northern German bakery chain with strong presence in Schleswig-Holstein and Hamburg. Direct geographic overlap with Stahmer's market and competes for the same retail and foodservice customers, though at significantly larger scale and with broader product range.
• Harry-Brot: Major German industrial bakery producing bread and baked goods at scale for grocery retail. Comparable as a competing supplier of bread products to German supermarkets, though operating at the opposite end of the artisan–industrial spectrum.
• Brotmeisterei Steinecke: German industrial and artisan hybrid bakery producing a wide range of breads at larger scale than Stahmer. Comparable as a German commercial bakery competing for the same retail and foodservice shelf space, but with a much broader product portfolio and greater production capacity.
• Kamps: One of Germany's largest bakery chains with extensive retail and wholesale presence. Represents the industrial-scale end of the category against which Stahmer's artisan positioning differentiates, sharing B2B supply to supermarkets and foodservice.

Direct peers

• Hofpfisterei: Munich-based traditional artisan bakery specializing in sourdough and preservative-free breads using long-fermentation methods. Highly comparable to Bäckerei Stahmer given its similar craft philosophy, regional cult-brand status, and commitment to natural ingredients without industrial shortcuts.

Regional players

• Bäckerei Ditsch: German bakery specializing in pretzels and laugengebäck (lye pastries) with both retail and wholesale presence. Comparable as a specialized German bakery building a category-dominant brand on a focused product line, though focused on pretzels rather than French-style breads.
• Lila Bäcker: Regional German bakery chain operating primarily in eastern Germany. Comparable business model — multi-channel retail/wholesale bakery — though operating in a different geography than Stahmer, useful as a regional-scale benchmark for German bakery economics.

Emerging players

• Poilâne: Iconic French artisan bakery famous for its sourdough breads and cult brand status. Comparable to Stahmer as a globally recognized artisan bread brand built on traditional craft, long fermentation, and refusal of industrial methods — though operating at larger international scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xmastodon.social/@LaFlute
• YouTubeyoutube.com/watch?v=VmRmMuCrbYQ
• Facebookfacebook.com/LaFlute.de
• LinkedInde.linkedin.com/company/laflute
• Instagraminstagram.com/stahmer_laflute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baguette-Bäckerei