Best American Amusement Group

What Best American Amusement Group does

Best American Amusement Group (operating as Best American Trampoline Parks / BAT) is a family-owned manufacturer and turn-key project provider for indoor trampoline parks and family entertainment centers, founded in 1978 by Larry Howell and currently led by his son Phillip Howell as President & CEO. Headquartered in Lewisville, Texas with manufacturing operations in Plano, Texas, the company designs, engineers, manufactures, and installs premium indoor attraction hardware including trampoline courts, ninja courses, ropes courses, climbing walls, aerial attractions, soft play structures, extreme attractions (Cloud Coasters, drop zones), and interactive attractions, all built from American-made gauge 11 steel with the company claiming the heaviest frame construction in the industry. A patent-pending installation system enables project completion in seven days or less, materially faster than the three-plus weeks cited for competitors, and the business is supported by in-house 3D design, VR rendering, structural engineering, and project management teams.

The commercial model centers on project-based, one-time revenue from custom park builds (clients typically require $1.5M-$2.5M in total capital to start a park, with 18-25 month average ROI in the USA), supplemented by ongoing spare parts revenue and a residential trampoline line under the Best American Trampolines consumer brand. The customer base spans independent operators (e.g., Jumpmasters, Air Insanity, Spring City), multi-location franchise groups (Rockin' Jump, House of Air, AirTime), existing family entertainment centers expanding their attraction mix (Action City, Gecko Parx, Gravity Extreme Zone), and corporate clients (Six Flags, SeaWorld, Dallas Mavericks, Southwest Airlines, SMU, Round1). Go-to-market is sales-led with active IATP trade show sponsorship, direct enterprise field sales, and a website-driven inbound motion, distributed globally with parks delivered across the USA, Poland, France, the UK, and China. The company is a founding member of IATP, contributed to the development of ASTM F2970 trampoline court safety standards, and previously operated the Active8 POS Software platform as a joint venture with Wentworth Technologies (2016), which was subsequently divested to ROLLER Software. With 250+ parks designed worldwide and 40+ years of operating history, Best American Amusement Group functions as a category-leading but privately held and bootstrapped niche industrial manufacturer rather than a venture-backed growth company.

Name

Best American Amusement Group

Legal name

Best American Trampolines Inc.

Website

https://trampolinepark.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Best American Amusement Group (dba Best American Trampoline Parks) is a family-owned manufacturer and turn-key installer of indoor trampoline parks and family entertainment center attractions, serving independent operators, franchise groups, and enterprise clients across more than five countries.

Ownership category

akta.pro rank

Product category

Indoor Amusement Equipment Manufacturing

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110), All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

akta.pro secondary industries

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Indoor trampoline parks
• Amusement equipment manufacturing
• Family entertainment centers
• Adventure park design
• Active entertainment software

Headquarters

HQ city

Lewisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Trampoline Park Design, Manufacturing & Installation: End-to-end project delivery including in-house engineering, CAD design, 3D rendering, manufacturing of steel frame structures and attraction components, professional installation with project management, and post-sale support. Revenue is project-based, one-time per installation. Production lead time is typically 6-8 weeks with installation completed in 7 days or less. Clients require $1.5M–$2.5M in total capital to start a trampoline park.
2. Spare Parts & Replacement Components: Ongoing revenue from replacement jump beds, springs, and other spare components. Clients are provided with an initial stock of jump beds and springs sufficient for 1-2 years of use, with subsequent orders shipped typically within 1 business day.
3. Active8 POS Software Subscription: SaaS point-of-sale software subscription for trampoline parks and active entertainment centers. Operating in more than 5 countries. Provides all-in-one platform for transactions, waivers, scheduling, and event management.
4. Home/Residential Trampoline Products: Custom residential trampoline products for home use through the Best American Trampolines brand (bestamericantrampolines.com).
5. Professional Services (Design, Project Management): In-house project management, CAD design services, 3D rendering, interior design, and branding/marketing support as part of the turn-key offering or standalone consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Best American Amusement Group designs, manufactures, and installs custom indoor trampoline parks and family entertainment centers, offering a turn-key build of trampoline courts, ninja courses, ropes courses, climbing walls, aerial and extreme attractions, soft play structures, interactive games, and inflatables. Each project includes in-house engineering, 3D and VR rendering, manufacturing from American-made gauge 11 steel, professional installation completed in seven days or less, and post-sale support including spare parts. The hardware business is complemented by the Active8 SaaS point-of-sale platform sold to park operators globally, plus a small line of premium residential trampolines.

Product overview

Best American Trampoline Parks is a manufacturer and designer of premium indoor trampoline parks and family entertainment centers. The company offers a comprehensive portfolio of hardware products including Trampoline Courts, Ninja Courses, Ropes Courses, Aerial Attractions, Climbing Attractions, Extreme Attractions, Interactive Attractions, Soft Play Structures, and Inflatables, all manufactured in the USA. The product line is complemented by the Active8 Point of Sale Software platform, a proprietary SaaS solution specifically designed for trampoline parks enabling POS transactions, electronic waivers, capacity tracking, and event booking. The company also offers the Neon Collection for glow-in-the-dark themed attractions. All hardware products feature American-made steel frames, with the company claiming to offer the heaviest frames in the industry, and are supported by in-house design teams providing 3D renderings and VR visualizations, project management, and installation services completing projects in 7 days or less.

Differentiator

Problem solved

Functional benefit

Brands

• Active8 Software: Integrated point-of-sale (SaaS) software system designed specifically for trampoline parks and active entertainment centers. Provides online account creation, electronic waivers, ticket purchasing, birthday party booking, employee scheduling, and customer transaction management.

Products and services

• Trampoline Courts Premium indoor trampoline court systems built from American-made gauge 11 (10cm x 10cm) steel tubing with a backup safety system using twice as many springs as competitors; sold to independent park operators, franchise groups, and family entertainment centers.
• Neon Collection Glow-in-the-dark themed trampoline park attractions including colored trampoline beds and glow-in-the-dark stripe options that create visually striking neon-themed environments for parks.
• Ninja Courses Custom steel-framed ninja warrior obstacle courses with removable bar elements for changing obstacles, paired with customizable inflatable landing pads and built from high-quality American steel.
• Ropes Course Aerial rope course attractions providing elevated challenge elements that complement a park's trampoline and adventure offerings.
• Aerial Attractions Aerial adventure attractions including trapeze swings, zip lines, and other elevated elements that challenge balance and provide unique experiences for park guests.
• Indoor Inflatables Indoor inflatable attractions including air bags, bounce houses, and inflatable landing surfaces sold to indoor amusement and recreation operators.
• Climbing Attractions American-made climbing structures including towers up to 8 meters tall with real rock texture, modular 1.2m x 1.2m walls, traverse walls over foam pits or air bags, and extreme walls with custom graphics—featuring the only fully-lined automatic belay system on the market.
• Extreme Attractions High-adrenaline attractions including the Cloud Coaster (a cable-car-style tyrolienne roller coaster using low-voltage lift and magnetic braking), 6+ meter freefall drop zones onto air bags, multi-attraction pits, and high-performance trampolines for advanced maneuvers.
• Interactive Attractions Competitive interactive attractions including reaction panels (hand-eye coordination games on trampolines), laser mazes (minimum 15 sqm with HD TVs and leaderboards), and mission mazes (puzzle-solving escape experiences with countdown timers).
• Soft Play Structures Indoor soft play structures built with 9cm diameter tubes, heavy-duty steel lattice framework, and antimicrobial high-compression plastic bases that replace loose nets and zippered cushions; customizable to unlimited configurations.
• Active8 Point of Sale Software First integrated SaaS point-of-sale and service system built specifically for trampoline parks and active entertainment centers, providing electronic waivers, ticket purchases, birthday party booking, employee scheduling, and customer transactions; operating in 5+ countries.

Quantifiable outcome

• 250+ parks designed, equipped, and operating worldwide
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Wentworth TechnologiescoreStrategic or Co-development Partner · 1 January 2016Active8 POS Software was launched as a joint venture between Wentworth Technologies and Best American Trampolines in 2016. Wentworth contributed technology and software development expertise while Best American provided industry domain knowledge. Greg Spittle served as CEO of Active8. The venture was later acquired by Roller Software, with Greg Spittle subsequently joining ROLLER as VP.
• International Association of Trampoline Parks (IATP)coreStrategic or Co-development PartnerBest American Trampolines is a founding member and Gold Sponsor of IATP. President & CEO Phillip Howell served as a founding board member from 2012–2016 and chaired the Standards Committee, leading the development of ASTM F2970 safety standards. Best American provides prepaid 1-year IATP membership with each new client park. The IATP mission is promoting safe operation and commercial success of trampoline parks globally.
• ASTM InternationalcoreStrategic or Co-development PartnerBest American, through President & CEO Phillip Howell, was part of a select group tasked with creating the ASTM F2970 Indoor Trampoline Court Safety Standards. This standard defines requirements for design, manufacture, installation, operation, maintenance, inspection, and major modification of commercial trampoline courts. Best American participates in ongoing ASTM standards development through committee involvement.

Scale indicators9 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Embed: Provider of cashless POS and business management software for the amusement, entertainment, and FEC industry. Comparable to the Active8 portion of Best American as a competing SaaS platform for trampoline parks and active entertainment centers.
• Walltopia: Bulgarian-headquartered manufacturer of climbing walls, active entertainment, and adventure attractions. Highly comparable to Best American as a designer and manufacturer of engineered FEC equipment sold to operators worldwide, including climbing and aerial attractions that overlap with Best American's portfolio.
• Clip 'n Climb: New Zealand-based manufacturer and franchisor of fun climbing walls and active entertainment attractions. Comparable to Best American as a turn-key supplier of themed active-entertainment equipment to FECs and trampoline parks globally.
• ROLLER: SaaS point-of-sale and guest experience platform purpose-built for the leisure and attractions industry, which acquired Best American's former Active8 software business. Comparable as the POS backbone serving trampoline parks and FECs that Best American's customers operate.

Emerging players

• Wonderfly: Provider of indoor active entertainment attractions including ninja warrior and adventure courses. Comparable to Best American as a niche equipment supplier to the same FEC operator segment, often competing on specific attraction categories.
• Adventure Solutions: Manufacturer and supplier of trampoline park and adventure park equipment. Comparable to Best American as a competing designer/builder serving the same operator base, typically competing on price and lead time.

Broad incumbents

• Launch Trampoline Park: Established trampoline park franchise operator in North America. Comparable as a multi-location customer profile for Best American's turn-key design, manufacturing, and installation services.
• Urban Air Adventure Parks: Large U.S. franchise operator of trampoline and adventure parks. Comparable as a major enterprise buyer of trampoline and active entertainment equipment, directly addressing the franchise-group customer segment Best American serves.
• DEFY Adventure Parks: U.S. operator of trampoline, ninja, and active entertainment parks. Comparable as a buyer of ninja courses, trampolines, and FEC equipment overlapping with Best American's product mix.
• Sky Zone (CircusTrix Holdings): Largest U.S. trampoline park operator and the category-defining brand, now under CircusTrix. Comparable as a major end customer and benchmark for the equipment spec, safety standards, and operator economics that Best American's products are built around.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bat_inc
• Facebookfacebook.com/bestamericantrampolineparks
• Instagraminstagram.com/bestamericantrampolineparks
• LinkedInlinkedin.com/company/bestamericantrampolines

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best American Amusement Group