Hiru FM

What Hiru FM does

Hiru FM is a Sri Lankan online radio station headquartered in Colombo that streams live music, Sinhala songs, and gossip news to a Sinhala-speaking audience, accessible via its website hirufm.lk. The company operates as a for-profit private entity with a small staff of 11-50 employees and is led by founder Rayynor Silva. Its functional offering is a continuously streaming, locally curated audio channel targeting domestic listeners who want Sinhala-language entertainment and celebrity/gossip content rather than international catalogue streaming.

The underlying platform is a web-based live audio stream with associated editorial content (gossip/news). No proprietary technology stack, app distribution links, mobile applications, API/SDK offerings, AI/ML components, or integration partnerships are disclosed in the available source material; the company's web property returned only a loading/verification page during enrichment, and technology, product, and integration fields are empty. There are no patents, certifications, or third-party compliance disclosures on record. The business model is not formally disclosed but is consistent with a digital broadcaster monetising through local advertising and sponsorships targeting Sri Lankan brands seeking Sinhala-language reach; no pricing, ad rate card, subscription tier, or advertiser disclosure is publicly available.

Customer and partner detail is similarly thin: no named advertisers, listener demographics, distribution partners, awards, or geographic footprint beyond Sri Lanka are recorded. Ownership, funding history, M&A activity, and corporate structural moves are not disclosed. The company should be treated as a small, privately held, content-led niche operator whose commercial scale, monetisation mechanics, and growth posture cannot be triangulated from publicly available data.

Name

Hiru FM

Website

https://hirufm.lk

Company type

Private

Headcount range

11–50 employees

Short description

Hiru FM is a Colombo-based online radio station streaming live Sinhala music, songs, and gossip news to Sri Lankan listeners via its website, operating as a small private broadcaster with 11-50 employees under founder Rayynor Silva.

Ownership category

akta.pro rank

Product category

Online Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), News/Talk Radio Networks (MPABABAD)

Keywords

• Online radio broadcasting
• Sinhala music streaming
• FM radio station
• Entertainment news media
• Digital audio streaming

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Core offering

Hiru FM operates an online radio station based in Colombo, Sri Lanka, streaming live music, Sinhala songs, and gossip/entertainment news to listeners via its digital platform at hirufm.lk. The service combines music programming with celebrity and gossip news content targeted at Sinhala-speaking audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Hiru FM Online Radio Online radio broadcast platform streaming live Sinhala music and entertainment/gossip news content to listeners in Sri Lanka via the company website.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Yes FM (Sri Lanka): English and Sinhala music-focused radio station in Sri Lanka with strong online presence. Competes in the same Colombo listener base for music-format advertising.
• FM Derana: Sri Lankan Sinhala radio and TV brand owned by Derana. Operates a comparable Sinhala music and talk format with online streaming, making it a direct competitor for audience and ad spend.
• Sha FM: Sri Lankan Sinhala commercial radio station with online streaming. Comparable in language, format mix, and target audience for advertisers.
• V FM (Sri Lanka): Sri Lankan youth-oriented Sinhala radio station with online streaming. Targets a similar young Sinhala-speaking listener base for music and entertainment.
• Sirasa FM: Leading commercial Sinhala radio station in Sri Lanka with national terrestrial coverage and online streaming. Directly comparable as a Sinhala-language broadcaster competing for the same advertisers and listeners.
• Lite FM (Sri Lanka): Popular English-music radio station in Sri Lanka with online simulcast. Overlaps with Hiru FM on the youth listener segment and digital ad inventory.
• ITN FM: State-affiliated Sinhala radio operation in Sri Lanka with online streaming. Comparable in language focus and online distribution, with broader national reach.

Broad incumbents

• Gaana: Major Indian music and audio streaming platform. Comparable as an internet-audio destination competing for Sinhala and South Asian music listening time, although its core focus is Indian-language content.
• Radio Mirchi: Large regional-language radio network in India. Comparable as a multi-format regional music and entertainment broadcaster, though it operates in a much larger market and does not directly serve Sri Lanka.
• JioSaavn: Large-scale South Asian music streaming service with regional-language content. Adjacent competitor for online audio listening time and ad budgets in the South Asian diaspora.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/hirufmsrilanka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiru FM