Green 4 Motor Company

What Green 4 Motor Company does

Green 4 Motor Company Limited is a privately-held, multi-brand franchised automotive dealership group headquartered at 540 London Road, Coventry, United Kingdom (Company Number 04069636), operating for over 30 years since approximately 1995. The company serves the West Midlands region through three physical showroom locations in Coventry, Leamington Spa, and Stourbridge, holding authorised franchise agreements with Mazda (three locations), Geely, Subaru, and Isuzu. Its product portfolio includes new vehicles across all four brands, an approved used vehicle programme stocking over 200 units, and a comprehensive aftersales offering covering manufacturer-approved servicing, MOT testing, repairs, and genuine parts.

The business operates a diversified revenue model spanning new vehicle sales, used vehicle sales, servicing and MOT, parts and accessories, finance brokerage commissions (via FCA-regulated credit broker status), and add-on products including Gen3 Paint Protection, Scorpion Track GPS systems, extended warranties, and GAP insurance. Customer segments span individual retail buyers, business and fleet customers, Motability Scheme participants, and aftersales service customers. The company runs both an enterprise field sales motion through physical showrooms and a direct-to-consumer e-commerce channel through its website, which supports £99 online vehicle reservations, account creation, saved searches, and price alert notifications.

Underlying technology is conventional: the company relies on standard dealer management systems, a third-party e-commerce platform, and integrations with CAP-HPI for vehicle valuations and CITnow for video presentations. There is no disclosed proprietary technology, AI capability, or data flywheel. The company is FCA-regulated through Automotive Compliance Ltd (FCA No 497010) for credit brokerage and insurance distribution activities, and is GDPR-compliant with an appointed data protection officer. Green 4 Motor Company is wholly independent with no parent company, institutional investors, or external ownership structures identified.

Name

Green 4 Motor Company

Legal name

Green 4 Motor Company Limited

Website

https://green4motorcompany.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Green 4 Motor Company is a privately-held, multi-brand franchised car dealership group operating three showrooms in the West Midlands (Coventry, Leamington Spa, Stourbridge) as an authorised retailer for Mazda, Geely, Subaru, and Isuzu, serving retail, fleet, and Motability customers with new and used vehicle sales, servicing, and finance brokerage.

Ownership category

akta.pro rank

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles from franchised brands including Mazda, Geely, Subaru, and Isuzu. Revenue generated from vehicle transactions with optional extras and accessories.
2. Used Vehicle Sales: Sales of approved used vehicles and general used stock from multiple manufacturers. The company stocks over 200 used vehicles across dealerships.
3. Servicing, MOT and Repairs: Aftersales services including routine servicing, MOT testing, general repairs, and maintenance using manufacturer-approved parts and procedures.
4. Vehicle Parts and Accessories: Sale of genuine manufacturer parts and accessories for Mazda, Geely, Subaru, and Isuzu vehicles.
5. Finance Brokerage: The company acts as a credit broker, not a lender, introducing customers to finance providers. They facilitate Personal Contract Purchase (PCP), Hire Purchase (HP), and Personal Contract Hire arrangements.
6. Paint Protection and Accessories: Additional products including Gen3 Paint Protection, Scorpion Track GPS systems, and extended warranties.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Green 4 Motor Company is a multi-brand franchised automotive dealership that sells new vehicles from Mazda, Geely, Subaru, and Isuzu alongside 200+ approved used vehicles across three showrooms in the West Midlands. The company provides manufacturer-approved servicing and MOT, genuine parts and accessories, FCA-regulated vehicle finance brokerage (PCP, HP, Personal Contract Hire), Motability scheme vehicles, and part-exchange valuations. Its website enables online browsing, £99 vehicle reservations, account creation, saved searches, and price alerts.

Product overview

Green 4 Motor Company is a franchised multi-brand car dealership operating as a unified platform offering new vehicles (Mazda, Geely, Subaru, Isuzu), approved used vehicles across multiple manufacturers, and a comprehensive suite of automotive services. The core product portfolio centers on new vehicle sales, supported by add-on services including vehicle finance (via credit broker partnerships), servicing and MOT, parts and accessories, online purchasing capabilities, and customer loyalty programs. The company operates across four main brands—Mazda (with three dealerships: Coventry, Leamington, Stourbridge), Geely Leamington Spa, Subaru, and Isuzu—with shared infrastructure for used vehicle sales, financing, and aftersales support.

Differentiator

Problem solved

Functional benefit

Brands

• Green 4 Premium Club: Premium membership club for customers of Green 4 Motor Company
• Green 4 Approved Used
• Green 4 Premium

Products and services

• New Mazda Vehicles

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Automotive Compliance LtdcoreImplementation/ SI/ Consulting PartnerGreen 4 Motor Company is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd's permissions allow Green 4 Motor Company to act as a credit broker and as an agent for insurance distribution activities.
• Mazda UKcoreChannel Partner/ Reseller/ DistributorGreen 4 Motor Company is an authorised franchised retailer of Mazda vehicles. The company sells new Mazda vehicles, offers Mazda servicing, and provides Mazda parts and accessories. Data is shared with Mazda UK for vehicle ordering, warranty setup, and in-car system activation.
• GeelycoreChannel Partner/ Reseller/ DistributorGreen 4 Motor Company is an authorised retailer for Geely vehicles including Geely EX5, Geely Starray EM-i, and upcoming Geely EX2. The company operates Geely Leamington Spa dealership.
• Subaru UKcoreChannel Partner/ Reseller/ DistributorGreen 4 Motor Company is an authorised Subaru retailer selling new Subaru models including Forester, Crosstrek, and upcoming Solterra and Uncharted. Privacy policy confirms data sharing relationship.
• Isuzu UKcoreChannel Partner/ Reseller/ DistributorGreen 4 Motor Company is an authorised Isuzu retailer for Isuzu vehicles including D-Max. The company provides Isuzu servicing and parts. Privacy policy confirms data sharing relationship.
• Insurance ProvidersminorStrategic or Co-development PartnerThe company works with insurance providers for courtesy vehicle insurance, drive-away insurance policies, and insurance claim repairs through approved body shops.
• MotabilitycoreChannel Partner/ Reseller/ DistributorGreen 4 Motor Company is an authorised Motability dealer providing vehicles to disabled customers through the Motability Scheme, collecting disability and mobility allowance information to administer applications.
• DVLA (Driver and Vehicle Licensing Agency)minorOthersData is shared with DVLA for vehicle registration and taxing. DVLA data may be used to confirm valid driving licences for test drives and loan vehicles.
• Old Leamingtonians RFCminorGTM or Marketing PartnerGreen 4 Motor Company sponsorship of Old Leamingtonians Rugby Football Club, including collecting foodbank donations.
• Coventry RugbyminorGTM or Marketing PartnerGreen 4 Motor Company sponsorship announcement with Coventry Rugby team.
• Black Country Food BankminorGTM or Marketing PartnerCommunity partnership through Enterprise Rent-A-Car and Stourbridge Mazda donating £1500 to Black Country Food Bank.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marshall Motor Group: One of the largest UK franchised dealer groups operating multi-brand car showrooms across multiple regions. Directly comparable to Green 4 as a franchised retailer of new and used vehicles with servicing, MOT, and finance brokerage.
• JCT600: Privately-held UK family-owned dealer group with multi-brand showrooms in Northern England. Directly comparable as a regional family-owned multi-franchise retailer with similar aftersales focus.
• Cambria Automobiles: UK franchised car dealership group operating premium and volume brands. Similar business model with new and used vehicle sales, servicing and finance brokerage.
• Vertu Motors: UK-listed franchised car dealership group operating showrooms across Britain with similar multi-brand, multi-franchise model. Comparable business mix of new vehicle sales, used cars, aftersales and finance.
• Lookers (Constellation Automotive Group): Major UK franchised car dealership group operating volume and premium brands. Comparable as a multi-brand franchised retailer with similar aftersales and finance brokerage services.
• Pendragon (Lithia UK): Large UK franchised dealer group with national footprint across volume and premium brands. Direct competitor for OEM franchise allocations and competing showroom footprint in overlapping regional markets.

Others

• Auto Trader Group: UK's largest digital automotive marketplace used by franchised dealers for used vehicle listings and lead generation. Comparable as an ecosystem participant shaping where Green 4's used vehicle inventory gets discovered.

Emerging players

• Carwow: Online car marketplace connecting consumers with dealerships for new and used vehicles. Adjacent competitive threat to Green 4's traditional showroom-led sales channel, particularly for digital native buyers.

Regional players

• Hippo Motor Group: Independent UK used car supermarket group with strong online and physical retail presence. Comparable as a multi-brand used vehicle retailer, though focused exclusively on used stock rather than franchised new car sales.

Broad incumbents

• Inchcape plc: Large international automotive distributor and retailer with significant UK retail presence. Operates franchised showrooms across multiple brands and regions, providing a scaled benchmark for Green 4's franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Green4MotorCompany
• Instagraminstagram.com/green4motorcompany

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green 4 Motor Company