RE/MAX Of Southern Africa

Name

RE/MAX Of Southern Africa

Legal name

RE/MAX of Southern Africa

Website

https://remax.co.za

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RE/MAX of Southern Africa is a regional master franchisee of the global RE/MAX brand, offering real estate franchising and brokerage (buy, sell, rent) across 8 Southern African countries via a web portal, dedicated Luxury and Commercial divisions, and franchise offices and agents.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Management Services (8741)

akta.pro primary industry

Foreclosure/REO & Distressed Property Brokerage (BPAJAAAI)

akta.pro secondary industries

Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF), Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Real estate franchising
• Luxury property sales
• Property valuation services

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Franchise Fees and Royalties: Recurring revenue from granting and operating real estate franchises under the RE/MAX brand across Southern Africa. Investors/franchisees pay to own and operate a RE/MAX office.
2. Real Estate Transaction Commissions: Commissions earned (directly or via franchisees) on the brokerage of buy, sell, and rent transactions in residential, luxury, and commercial property across Southern Africa.
3. Premium / Luxury and Commercial Property Services: Specialized brokerage services via the Luxury Division and Commercial Division, typically commanding higher commission rates on higher-value transactions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

RE/MAX Of Southern Africa operates as the regional master franchise of the global RE/MAX brand, providing residential and commercial real estate brokerage services (buying, selling, renting) to individual consumers across 8 Southern African countries. It also operates dedicated Luxury and Commercial property divisions, offers market analysis and property valuation services, and runs a franchise investment and agent recruitment programme that supplies licensed RE/MAX franchisees and agents to its network.

Differentiator

Problem solved

Functional benefit

Brands

• RE/MAX Foundation: Charitable foundation positively impacting the lives of people in Southern Africa.
• RE/MAX Luxury Division
• RE/MAX Commercial Division

Products and services

• Residential Real Estate Brokerage (Buy / Sell / Rent) Core consumer-facing brokerage service facilitating the buying, selling, and renting of residential property across 8 Southern African countries via the firm's branded franchise agents and offices.
• RE/MAX Luxury Property Division Dedicated division servicing high-value luxury residential property transactions, providing tailored brokerage to buyers and sellers of premium homes in the Southern African market.
• RE/MAX Commercial Property Division Dedicated division servicing commercial real estate transactions (office, retail, industrial, investment property), providing brokerage to owners, investors, and tenants of commercial assets in the Southern African market.
• Market Analysis / Property Valuation Service Property market analysis and valuation service supporting sellers, buyers, and agents with comparative market assessments and pricing guidance for residential and commercial property.
• RE/MAX Online Property Search Portal (remax.co.za) Web-based portal where consumers can search property listings placed by the firm's own franchise agents across Southern Africa, with Find-an-Agent and Find-an-Office directory functionality.
• RE/MAX Franchise Investment Opportunity Investment offering enabling prospective franchisees to acquire and operate a licensed RE/MAX office in Southern Africa, under the master franchise licensing framework with the global RE/MAX brand.
• Become a RE/MAX Agent (Agent Recruitment) Recruitment and onboarding service for licensed real estate agents wishing to affiliate with the RE/MAX brand and operate under a RE/MAX franchise office in Southern Africa.

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Private PropertycoreGTM or Marketing PartnerPrivate Property is listed under "Our Partners" as RE/MAX's property portal for listings distribution across South Africa. RE/MAX listings are syndicated to privateproperty.co.za/remax, extending reach beyond remax.co.za.
• RE/MAX Global (RE/MAX, LLC / RE/MAX.net)flagshipOEM/ Whitelabel/ Licensing PartnerRE/MAX of Southern Africa operates under a licensing/franchise relationship with the global RE/MAX brand, using the global RE/MAX MAX/Center platform (remax.net) for agent operations and brand assets across its 8-country Southern African footprint.

Scale indicators3 records

Direct peers

• Seeff Property Group: Major Southern African real estate franchise group with offices across South Africa, Namibia, Botswana, Mauritius, Zambia and other regional markets. Directly comparable as a multi-country Southern African residential and commercial real estate franchise network competing for the same agents, listings and consumers.
• Pam Golding Properties: One of South Africa's largest and most established residential and luxury real estate brands, operating a multi-branch brokerage network across the country. Highly comparable as a directly competing regional real estate franchise/brand with overlapping luxury, residential and commercial coverage.
• Engel & Völkers Southern Africa: Operates the Engel & Völkers franchise in Southern Africa, focusing heavily on premium/luxury residential and commercial brokerage. Directly comparable as another global real estate franchise operating regionally with a strong premium-segment tilt.
• Lew Geffen Sotheby's International Realty: South African luxury-led real estate franchise affiliated with Sotheby's International Realty. Directly comparable as a premium-positioned regional franchise competitor targeting the same luxury sellers and high-net-worth buyers.
• Century 21 South Africa: Regional franchisee of the global Century 21 real estate brand operating across South Africa and parts of Southern Africa. Directly comparable as another global real estate franchise operating via a local master-license model.
• Chas Everitt International Property Group: Long-established South African real estate franchise network with national coverage of residential, commercial and rental property. Comparable as a domestic multi-region franchise competitor chasing the same agents, sellers and buyers.
• Sotheby's International Realty (Southern Africa affiliates): Global luxury real estate franchise with affiliate offices in South Africa and other Southern African markets. Competes head-on with RE/MAX's Luxury Division for high-net-worth listings, international buyers, and luxury agent talent.

Broad incumbents

• Knight Frank (Southern Africa): Global real estate consultancy with significant Southern African operations spanning residential, commercial, and advisory services. Comparable as a larger, broader incumbent offering overlapping capabilities across residential brokerage and commercial real estate.

Others

• Private Property (Private Property South Africa): Leading South African online property portal and listed GTM/marketing partner of RE/MAX of Southern Africa. Comparable as a channel/digital distribution peer that also competes for property-listing eyeballs and lead generation.
• Property24: One of the largest online property listing portals in South Africa. Comparable as a digital property-listings platform competing for consumer search demand and agent subscriptions that RE/MAX of Southern Africa's portal also targets.

Market position

Customer concentration

• Xx.com/remaxsa
• YouTubeyoutube.com/remaxofsa
• Facebookfacebook.com/remaxsa
• LinkedInlinkedin.com/company/re-max-of-southern-africa
• Pinterestpinterest.com/remaxofsa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Of Southern Africa