CRYO

What CRYO does

°CRYO (legally °CRYO Holding Limited, Hong Kong) is a vertically integrated cryotherapy company founded in 2013 that designs, manufactures, and operates its own line of cryotherapy devices and treatment centers. Its technology arm, °CRYO Science, produces four flagship systems — the Arctic (nitrogen-cooled whole-body chamber to -140°C), e-Arctic (electric whole-body chamber), Penguin (localized cryotherapy to -160°C), and Wave (thermal contrast system for body treatments) — which are sold to franchise partners and enterprise clients and also deployed inside company-owned flagship clinics. The company operates retail wellness centers in the UAE (4 locations including Emirates Towers), Bahrain (Ritz-Carlton), Kuwait, Thailand (4 Bangkok sites), Australia (4 sites), and Hong Kong, with franchise partners extending the brand into 42+ countries and 1,400+ cumulative device installations serving over 800K clients to date.

The business combines three revenue streams: (1) retail treatment services across 20+ modalities organized into Wellness, Beauty, Recovery, and Slimming pillars (whole-body and localized cryotherapy, facials, IV drips, HydraFacial, EMS body sculpting, lymphatic drainage, massage, compression, infrared sauna), priced in AED on a pay-per-session or Points membership basis; (2) franchise fees, licensing, training academy certification, and marketing support; and (3) direct hardware sales of °CRYO Science devices to franchisees and enterprise clients including professional sports teams. Go-to-market is a hybrid of consumer retail walk-ins, franchise expansion, and B2B enterprise partnerships with professional sports organizations (Delhi Capitals and Rajasthan Royals in 2020 IPL; Al Jazira Football Club from 2024/2026), supported by celebrity endorsements (Mark Wahlberg, Lindsay Lohan, Camila Cabello) and content marketing.

Name

CRYO

Legal name

°CRYO Holding Limited

Website

https://cryo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

°CRYO is a vertically integrated cryotherapy company founded in 2013 that designs and manufactures its own precision cryotherapy devices (Arctic, e-Arctic, Penguin, Wave) and operates treatment centers plus a franchise network serving athletes, wellness consumers, and medspa clients across 42+ countries.

Ownership category

akta.pro rank

Product category

Cryotherapy and Wellness Services

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Cryotherapy Services (HSADAKAE)

akta.pro secondary industries

Hot/Cold Therapy Services (Cryotherapy/Ice Baths) (HSALAFAH), Cryogenic Liquids & Distribution (IMAEACAK)

Keywords

• Cryotherapy services
• Cold therapy devices
• Whole body cryotherapy
• Sports recovery treatments
• Wellness clinic services

Headquarters

HQ city

Jumairah

HQ country

United Arab Emirates

HQ region

Middle East

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cryotherapy Treatment Services: Direct revenue from cryotherapy and wellness treatments delivered at company-owned and franchise retail centers. Treatments include whole-body cryotherapy, localized cryotherapy, facials, slimming, and recovery services.
2. Franchise Fees and Licensing: Revenue from franchise partnerships including franchise fees, training academy certification, marketing support, and weekly check-ins for franchise operators.
3. Device Sales: Sale of °CRYO Science cryotherapy devices including Arctic, e-Arctic, Penguin, and Wave systems to franchise partners and enterprise clients.
4. Packages and Memberships: Prepaid treatment packages, membership programs, and loyalty points systems that encourage repeat purchases and customer retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

°CRYO operates a vertically integrated cryotherapy ecosystem encompassing the design, manufacture, and global sale of precision-engineered cryotherapy devices (Arctic, e-Arctic, Penguin, Wave) under its technology arm °CRYO Science, plus the operation of company-owned and franchised wellness centers delivering whole-body and localized cryotherapy, thermal contrast, IV drip, recovery, beauty, and slimming treatments to consumers and professional athletes. The franchise model enables rapid geographic expansion across the Middle East, Southeast Asia, Oceania, and East Asia.

Product overview

°CRYO is a full-suite cryotherapy ecosystem built around four flagship precision-engineered devices: the °CRYO Arctic (nitrogen-cooled whole-body chamber reaching -140°C), °CRYO e-Arctic (electric whole-body system), °CRYO Penguin (localized cryotherapy at -160°C), and °CRYO Wave (thermal contrast system for body treatments). These devices power a comprehensive portfolio of treatment services organized across four pillars: Wellness (Whole Body Cryotherapy, Red Light Therapy, Oxygen Therapy, Infrared Sauna), Beauty (°CRYO Facial, HydraFacial, Microneedling, °CRYO FaceLift), Recovery (Localized Cryotherapy, Compression Therapy, °CRYO Physiotherapy, Massage Therapy, Dry Cupping), and Slimming (°CRYO Slim Body, °CRYO Slim Cellulite, EMS Body Sculpting, Body Lymphatic Drainage). The ecosystem is complemented by IV Drip Therapy, Bioresonance Therapy, and various membership/gift products. °CRYO operates treatment centers across UAE, Thailand, Kuwait, Bahrain, Australia, and Hong Kong, with franchise opportunities worldwide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduced muscle soreness and inflammation after cryotherapy sessions
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Al Jazira Football ClubcoreStrategic or Co-development Partner · 1 January 2026Official Recovery Partner for Al Jazira Football Club, one of UAE's most celebrated football clubs. Partnership brings cryotherapy recovery technology to professional football athletes.
• Delhi CapitalsflagshipStrategic or Co-development Partner · 1 January 2020Official recovery partner for Indian Premier League cricket team during 2020 season held in UAE. °CRYO provided localized Penguin cryotherapy devices and whole-body cryotherapy chambers, with physiotherapy team training on technology implementation.
• Rajasthan RoyalsflagshipStrategic or Co-development Partner · 1 January 2020Official recovery partner for Indian Premier League cricket team during 2020 season held in UAE. °CRYO provided cryotherapy devices and trained physiotherapy staff on usage protocols for injury recovery and performance enhancement.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kryolife: Operates cryotherapy wellness studios with a focus on whole-body and localized treatments combined with related recovery services, directly comparable in retail service offering.
• Restore Hyper Wellness: US-based franchise operator offering cryotherapy, IV drip, and recovery/wellness services. Directly comparable franchise model, similar treatment menu (cryo, compression, IV therapy), and overlapping consumer demographic.
• Cryo Innovations: US-based cryotherapy equipment maker selling whole-body chambers to wellness centers and professional sports teams, competing head-to-head in the device sales channel.
• Arctic Whole Body Cryotherapy: Single and multi-location cryotherapy studio operator offering whole-body and localized treatments, representing the kind of regional competitor that °CRYO's franchise partners compete against in local markets.
• US Cryotherapy: US-based cryotherapy equipment and service provider serving recovery, fitness, and medical markets with both device sales and operator services.
• Impact Cryotherapy: Manufacturer and operator of whole-body and localized cryotherapy chambers serving both consumers and professional sports teams, with devices sold to clinics and athletic facilities globally.
• Juka Cryo: Manufacturer of whole-body and localized cryotherapy devices, offering both equipment sales and franchise-style cryotherapy business opportunities, overlapping °CRYO's device-plus-retail play.
• MECOTEC: German manufacturer of electric whole-body cryotherapy chambers and cold-air therapy devices for medical, sports, and wellness applications—directly comparable in product category and European manufacturing heritage.
• Pace Cryo: Operator of cryotherapy studios offering whole-body cryo, localized cryo, and recovery services under a multi-location retail model similar to °CRYO's franchise network.

Broad incumbents

• HydraFacial (BeautyHealth Company): Listed provider of professional aesthetic devices and treatment services; overlaps with °CRYO's HydraFacial partnership and broader beauty/skin treatment offering at a larger, more capitalized scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CRYOtherapy
• Facebookfacebook.com/cryo.comhq
• LinkedInlinkedin.com/company/cryo-stay-young
• Instagraminstagram.com/cryo
• Xx.com/cryoofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRYO