Hygiène & Nature

What Hygiène & Nature does

Hygi\u00e8ne & Nature SAS is a French B2B manufacturer of professional cleaning and hygiene products, headquartered in Longvic near Dijon. Founded in 2009 through the merger of several specialized companies within PRODEF Group, the company operates a 15,000 m\u00b2 production facility equipped with nine manufacturing tanks, seven packaging lines, and three storage and loading facilities, producing millions of units annually across 567 approved formulas. Its product portfolio spans 12 categories including 2D/3D air fresheners, kitchen hygiene, sanitary care, general maintenance, industrial cleaning, floor care, laundry, and certified eco-lines, sold both under its own Gamme Pro brand and as private label/MDD for major distributors and brands. The underlying technology rests on traditional saponification expertise (potash lye for liquid soaps, sodium hydroxide for solid soaps) using specific oils (coconut for foaming, olive by-products for upcycling, linseed for degreasing), supported by an internal laboratory for R&D and quality control and a dedicated dose-manufacturing line for concentrated formats.

The business serves six core verticals: CHR and collective catering, food trades, professional cleaning companies and property managers, industrial and food processing, healthcare facilities, and public collectivities. Revenue is generated through three streams \u2014 branded B2B sales, private label/MDD manufacturing, and certified biocide products (TP2/TP3/TP4) \u2014 distributed via a regional direct sales team, a French distributor network, and an Export department, with quote-based pricing across SKUs ranging from 20mL doses to 5L containers. The company holds ECOCERT, ECOLABEL, PME+, and EcoVadis Silver credentials, is preparing for the January 2026 Certibiocide mandate, and operates as a subsidiary of PRODEF Group, a family-owned conglomerate established in 1924 and currently in its fourth generation of ownership.

Name

Hygiène & Nature

Legal name

Hygiène & Nature

Website

https://hygiene-et-nature.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hygi\u00e8ne & Nature is a French B2B manufacturer of professional cleaning and hygiene products, serving CHR, food trades, cleaning companies, industry, healthcare and public sectors via direct sales, distributors and private label, as part of PRODEF Group.

Ownership category

akta.pro rank

Product category

Professional Cleaning & Hygiene Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Natural/Eco All-Purpose Cleaners (CRAJAMAM)

akta.pro secondary industries

General All-Purpose Cleaners (CRAJAMAA), Bathroom Surface Cleaners (Sinks, Tubs, Tiles, Grout) (CRAJADAE), All-Purpose Eco Cleaners (CRAJAOAA), Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal) (CRAJAOAK)

Keywords

• Professional cleaning products
• Hygiene products manufacturing
• Disinfectants and sanitizers
• Private label manufacturing
• Eco-certified detergents

Headquarters

HQ city

Longvic

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. B2B Professional Cleaning Products: Manufacture and sale of professional hygiene and cleaning products to businesses, institutions and cleaning companies. Products sold under own brand (Gamme Pro) and as private label/MDD (marques de distributeur) for major brands and distributors.
2. Subcontracting/MDD Manufacturing: Custom formulation and manufacturing services for other brands and distributors under private label arrangements. Co-development of solutions with partners.
3. Certifiable Biocide Products: Sales of Certibiocide-compliant disinfectant products (TP2, TP3, TP4 categories) for professional users requiring proper certification.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hygiène & Nature is a French manufacturer of professional hygiene and cleaning products, producing liquid and solid formulations including disinfectants, degreasers, air fresheners, floor cleaners and sanitizers. It sells under its own Gamme Pro brand and provides private-label (MDD) subcontracting manufacturing for other brands and distributors.

Product overview

Hygiène & Nature is a French manufacturer specializing in professional cleaning and hygiene products for B2B markets. The company operates as a single-product manufacturer producing liquid and solid hygiene and cleaning formulations, organized across multiple product categories: 2D-3D air fresheners and fragrances (STARFLORE PARFUM, STARFLORE SURODORANT, STARFLORE EAU DE PARFUM, LAVODOR 2D), general maintenance cleaners (MAGIC-CLEAN, SPEED-NET, PIN MÉNAGE, CITRONNELLE), kitchen hygiene products (NET'PLANCHA MAX, FOUR MOUSSE, PRO GRAISSOR, LAV 1000), sanitary hygiene (BLUNY MAXI, BLUNY MAXI V ECOCERT), floor care (SOLSPRO V ECOLABEL, NETTOYOR 3D), and certified/ecolabeled product lines. All products are manufactured in Dijon, France, and many hold ECOCERT or ECOLABEL certifications. The company also offers subcontracting services for private label and store brand manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• CITRONNELLE (t) Disinfectant with strong remanence for cleaning, deodorizing and sanitizing washable surfaces including thermoplastics, tiles, marble, ceramic, linoleum, and cement. Effective in schools, offices, retirement homes, hospitals, and collective facilities.
• NETTOYOR 3D (t) 3D Detergent Deodorant Disinfectant for floors and surfaces. Cleans, disinfects and perfumes durably without rinsing with remanence of 6-8 hours on all washable surfaces.
• SOLSPRO V ECOLABEL Floor cleaner certified according to European ECOLABEL. Removes dirt from protected or unprotected floor coatings without dulling. Contains 93% natural origin ingredients, without colorant, preservative or allergen.
• STARFLORE PARFUM Powerful hydroalcoholic-based air freshener with high-quality fragrances. Spray bottle for diffusion without wet fallout, with remanence of 8-10 hours. Used in offices, retirement homes, hospitals, vehicles, and sanitary facilities.
• STARFLORE SURODORANT Perfumed gel with very high remanence (10-12 hours) for covering bad odors and refreshing air. Ideal for garbage rooms, lockers, elevators, parking lots, campings, containers, bathrooms, and sanitary facilities.
• STARFLORE EAU DE PARFUM Water-based air freshener with high remanence (6-8 hours). Pleasantly perfumes offices, retirement homes, hospitals, vehicles, and sanitary facilities.
• STARFLORE DESTRUCTEUR D'ODEURS High remanence air freshener that eliminates bad odors particularly tobacco smell, with rapid action and remanence of 4-6 hours. Used in corridors, smoker areas, hotel lobbies, vehicles, and offices.
• LAVODOR 2D 2D Deodorizing Detergent with strong remanence (6-8 hours) for floors and surfaces. Cleans and perfumes durably without rinsing, neutral pH designed for regular maintenance. Available in multiple fragrances including food-contact approved variants.
• MAGIC-CLEAN Multi-surface cleaner usable on all washable surfaces including counters, windows, mirrors, tiles, stainless steel, and formica. Particularly effective on stainless steel; dissolves and emulsifies stubborn grime. Apple fragrance.
• SPEED-NET Eucalyptus Multi-purpose alkaline product with very high cleaning and degreasing power. Ready-to-use spray for stainless steel, thermoplastics, hoods, filters, tables and modern surfaces. Removes black smears, oil, grease, soot, ink, and nicotine. Food contact approved.
• PIN MÉNAGE Multi-purpose cleaner and deodorizer for all washable surfaces including floors, walls, tiles, and sanitary facilities. Saponifying and degreasing properties remove stains without smearing. Pine oil fragrance.
• LAV 1000 Concentrated degreasing detergent for cleaning and degreasing floors, walls, surfaces and utensils. Also adapted for cleaning hoods and clogged filters. Compatible with auto-scrubber-dryers.
• PRO GRAISSOR Sprayable liquid for hot stripping and degreasing of ovens, stoves, fryers and all stainless steel, enameled or polished surfaces. Eliminates all types of greasy particles including cooked grease without attacking ferrous metals or enamel.
• FOUR MOUSSE Oven, grill and roaster cleaner with exceptional detergent and emulsifying properties. Removes cooked and carbonized greases; foam adheres to walls for prolonged contact. Non-corrosive on ferrous metals and stainless steel.
• NET'PLANCHA MAX Ready-to-use spray for rapid degreasing of cooked greases and oily deposits on all types of planchas (stainless steel, rolled steel, cast iron, chrome coating), barbecues, plates and cooking grids. Food contact approved, with foam nozzle for vertical surfaces.
• BLUNY MAXI Cleaning, descaling and disinfecting gel (bactericidal, yeasticidal, fungicidal and virucidal) for toilet bowls, urinals, WC and pipelines. Adheres to vertical surfaces for prolonged action, dissolves tartar, uric acid, rust and deep-seated soiling. Septic tank safe.
• BLUNY MAXI V ECOCERT ECOCERT certified version of BLUNY MAXI. Maintains, descales and disinfects toilet bowls while removing calcium deposits. Septic tank safe, 100% ingredients from vegetable or mineral origin, viscous texture for prolonged contact.
• Essuyage et Récupage Professional Range Range of wiping and scouring products for professionals including vegetable sponges, sponge cloths, sponge-scouring pads, abrasive rolls and pads, metal spirals, textiles (HACCP cloths, looped mops), and melamine sponges. Manufactured by sister company La Compagnie du Midi.
• Subcontracting / Private Label (MDD) Manufacturing Custom formulation and manufacturing services for other brands and distributors under private label arrangements, including co-development of solutions with partners for retail chains and major brands.

Quantifiable outcome

• 25.4% of Hygiène & Nature revenue from certified products
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Groupe PRODEFcoreStrategic or Co-development Partner · 1 January 2009Hygiène & Nature is a subsidiary of PRODEF Group, a French family-owned company (4 generations since 1924). The group encompasses multiple brands: La Corvette, Maître Savon de Marseille, La Nénette, and Hygiène & Nature. The group operates 3 industrial sites in France: Longvic (Dijon), Marseille, and Carros-Le Broc (06).
• La Compagnie du MidicoreStrategic or Co-development PartnerSister company within PRODEF Group based in Carros-Le Broc (06), near Nice. Manufactures La Nénette polishing product and professional wiping/scrubbing products (sponges, abrasives, wiping textiles, maintenance textiles). Partnership allows Hygiène & Nature to offer complete hygiene and cleaning solutions through distributor network.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Action Pin: French mid-market manufacturer of ecological cleaning products derived from pine resin. Comparable as a French eco-positioned B2B cleaning manufacturer serving similar professional channels with a sustainability-led value proposition.
• Sopura: Belgian manufacturer of cleaning and disinfection chemicals for breweries, dairy, food processing, and industrial applications. Comparable in heavy-duty industrial cleaning formulations and European B2B focus.
• Laboratoires Anios: French specialist in professional disinfection and hygiene products (now part of Ecolab). Direct overlap with H&N's biocide (TP2/TP3/TP4) and healthcare facility lines, and a benchmark for regulatory depth in the French disinfection market.
• Werner & Mertz Professional: German manufacturer of ecological professional cleaning products (Frosch/Green Care Professional brands). Highly comparable given eco-certification focus, professional cleaning positioning, and pan-European distribution model.
• Christeyns: Belgian-headquartered B2B manufacturer of professional cleaning, laundry, and hygiene chemicals with strong European footprint. Closely comparable in customer segments (professional cleaning companies, HORECA, healthcare, industry), product range, and private label capabilities.
• Buzil: German family-owned manufacturer of professional cleaning products with broad portfolio across floors, kitchens, sanitary, and laundry. Comparable in product breadth, B2B orientation, and mid-sized European family business profile.

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection-prevention solutions. Operates in the same professional cleaning/disinfection space with much broader portfolio and geographic reach; benchmark for category economics rather than a direct competitive equal at H&N's scale.
• Diversey (Solenis): Global provider of hygiene, cleaning, and sanitization products and solutions across institutional and industrial customers. Wide portfolio overlaps with H&N's kitchen, sanitary, and floor care lines but at much larger scale.
• SC Johnson Professional: Global professional cleaning and hygiene products provider for industrial, institutional, and healthcare markets. Competes in overlapping B2B categories (sanitary, kitchen, floor care) with established international distribution.
• Henkel: German multinational with a sizable professional cleaning and laundry detergents business. Comparable product categories (heavy-duty cleaners, sanitary, laundry) but vastly larger scale and brand resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hygieneetnature
• Facebookfacebook.com/hygieneetnature

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hygiène & Nature