LEFEET

What LEFEET does

LEFEET HK Co., Limited is a Hong Kong-headquartered, privately held designer and direct-to-consumer seller of underwater electric scooters, also known as Diver Propulsion Vehicles (DPVs). The company was founded by Donny Zhang and operates with 11-50 employees, a central warehouse in Shenzhen, China, and regional overseas warehouses in the United States and European Union, fulfilling orders to 36+ countries through its Shopify-powered storefront at lefeet.com.

Its core offering is a modular underwater-scooter ecosystem built around a 'separated-core' architecture that lets the motor and battery detach in seconds for airline-compliant travel and tool-free reconfiguration across single-hand, dual-hand, leg-mount, tank-mount, and stand-up paddleboard-mount configurations. Five primary product lines — the P1 / P1 XR (standard and extended-range, up to 26 kgf thrust in dual configuration), P1 Lite (1.8 kg ultra-compact with 100W USB-C PD fast charging), Seagull C1 (multi-mode scooter with kickboard and inflatable Fizzyfloat accessories), and S1 PRO (premium professional model) — are complemented by interchangeable batteries (100Wh and 160Wh options), mounting accessories, remote controls, camera mounts compatible with Insta360 and SmallRig, dive backpacks, and propeller repair sets.

LEFEET generates revenue primarily through one-time hardware sales priced from US$469 (C1) to US$2,099 (P1 XR Dual Unit), supplemented by accessory and spare-part sales, an extended-warranty offering valid only on official-channel purchases, a tiered affiliate program (7-10% commission) operated on BixGrow, and an education discount. The customer base spans technical and recreational divers, underwater photographers, adaptive athletes, family and beginner users, and SUP/water-sports enthusiasts, acquired through content marketing (the 'Call For Stories' community storytelling program with $500 coupons), influencer and trade-show presence (Boot Düsseldorf, DEMA Show, Paris Dive Show), and a certified authorized-dealer network. The company has accumulated multiple international design awards — iF Design (2022, 2024, 2026, 2027), Red Dot, and GOOD DESIGN (2022) — and the P1 Kickstarter campaign of March 2024 raised US$515,803 at 5,158% of goal in under 15 minutes.

Name

LEFEET

Legal name

LEFEET HK Co., Limited

Website

https://lefeet.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LEFEET is a Hong Kong-based direct-to-consumer brand that designs and sells modular underwater electric scooters (DPVs) for technical divers, recreational snorkelers, underwater photographers, and adaptive athletes, sold globally through its e-commerce site and multi-warehouse fulfillment network.

Ownership category

akta.pro rank

Product category

Underwater Scooters (Diver Propulsion Vehicles)

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro industry

PRIMARYCRAMAIAF

Diving & Snorkeling Retail (Scuba Gear)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYIMACAEAL

Powersports Electrical & Electronics Manufacturing (ECUs/BMS/Sensors/Wiring/Lighting)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Motorcycle, Scooter & Powersports Manufacturing

Keywords

• Underwater propulsion vehicles
• Diver propulsion scooters
• Modular water scooters
• Underwater electric scooters
• Diving equipment accessories

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Water Scooter Hardware Sales: Primary revenue from selling underwater scooters (P1, P1 XR, P1 Lite, C1, S1 PRO) and accessories. One-time purchase model with various configurations and battery options
2. Accessories and Spare Parts: Sales of accessories including batteries, chargers, mounts (leg, tank, SUP), remote controls, carrying cases, kickboards, propeller guards, and camera mounts
3. Extended Warranty Services: One-year limited hardware warranty included; additional after-sales service and repair/replacement options for products purchased through official channels
4. Affiliate Program Revenue Share: Commission-based affiliate program where partners earn 7-10% commission on sales through their referral links, plus monthly performance bonuses

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

LEFEET designs, manufactures, and sells modular underwater electric scooters (Diver Propulsion Vehicles/DPVs) and a supporting ecosystem of batteries, mounts, and accessories for diving, snorkeling, freediving, and water recreation. Its core product lines are the P1 / P1 XR, P1 / P1 XR Dual Unit, P1 Lite, Seagull C1, and S1 PRO scooters, sold primarily direct-to-consumer worldwide through lefeet.com and a network of authorized dealers.

Product overview

LEFEET is a water scooter (Diver Propulsion Vehicle/DPV) company offering a modular ecosystem of underwater electric scooters designed for diving, snorkeling, and water recreation. The product portfolio centers on five core underwater scooter lines: the P1/P1 XR (versatile modular design with separated-core technology supporting single, dual, leg mount, tank mount, and SUP mount configurations); P1 Lite (ultra-compact, lightweight travel-focused model with USB-C charging); Seagull C1 (multi-mode scooter with handle, floating board, and inflatable accessory modes); and S1 PRO (premium professional-grade model). The P1 and P1 XR Dual Unit configurations combine two units for twin motor propulsion delivering up to 26 kgf thrust. The ecosystem is supported by interchangeable batteries (100Wh and 160Wh options), mounting accessories (leg mounts, remote controls, harnesses), transport accessories (backpacks), and activity-specific accessories (kickboards, inflatable floats, camera mounts). All products emphasize portability, airline compliance, and modular versatility across recreational, professional, and technical diving applications.

Differentiator

Problem solved

Functional benefit

Products and services

• LEFEET P1 / P1 XR Versatile modular underwater scooter with separated-core technology that allows the motor and battery to be separated. Supports single unit, dual unit, leg mount, tank mount, and SUP mount configurations. P1 Standard offers 100Wh battery, up to 2.0 m/s speed and 9 kgf thrust; P1 XR offers 160Wh battery, up to 2.3 m/s speed and 18 kgf thrust.
• LEFEET P1 / P1 XR Dual Unit High-performance underwater scooter combining two P1 or P1 XR units for twin-motor propulsion. P1 Dual Setup delivers 3.2 m/s speed and 13 kgf thrust; P1 XR Dual Setup delivers 3.6 m/s speed and 26 kgf thrust. Designed for technical diving and scenarios requiring maximum power.
• LEFEET P1 Lite Lightweight, ultra-compact underwater scooter weighing 1.8 kg with a 30% smaller footprint than previous models. Features 100W USB-C PD fast charging, modular handle system, and airline-compliant battery. Designed for travel, snorkeling, and recreational diving.
• LEFEET Seagull C1 Multi-mode modular water scooter supporting three application modes through different accessories: Handle mode, Floating board mode (via Kickboard), and Inflatable mode (via Fizzyfloat Unicorn). Award-winning design with iF Design Award 2022 recognition.
• LEFEET S1 PRO Premium modular water scooter designed for professional performance with refined build quality for technical divers and underwater filmmakers. Award-winning design (iF Design Award 2022) with versatile configurations for various diving applications.

Quantifiable outcome

• P1 XR Dual Unit delivers 26 kgf thrust
• +6 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Geneinno: Geneinno is an emerging consumer underwater scooter brand with products like the S2 and Trident, targeting snorkeling and recreational divers with similar value-positioned DPVs.

Others

• Insta360: Insta360 is an action camera brand explicitly listed as compatible with LEFEET P1 XR via underwater enclosures, making it a key ecosystem partner in the underwater photography/videography use case.

Broad incumbents

• BRP (Sea-Doo): BRP's Sea-Doo brand is a major marine recreation incumbent with personal watercraft and underwater leisure products, representing a broader personal marine mobility competitor.
• Scubapro: Scubapro is an established dive equipment manufacturer offering DPVs and underwater scooters as part of a full scuba gear portfolio, serving technical and recreational divers through dealer networks.
• Yamaha Seascooter: Yamaha's Seascooter line is a long-standing incumbent in recreational underwater scooters, leveraging the parent brand's scale, dealer network, and broader marine products catalog.
• Aqua Lung: Aqua Lung is a global dive equipment brand with a wide portfolio of regulators, BCDs, and DPVs, serving as a broader incumbent in the scuba equipment space where LEFEET competes.
• Cressi: Cressi is an Italian dive and watersports equipment maker with an extensive product line including snorkeling gear and accessories, overlapping with LEFEET's recreational/consumer segment.

Direct peers

• Sublue: Sublue is a leading direct competitor in the consumer underwater scooter (DPV) market with models like WhiteShark Mix and Navbow, targeting snorkeling, diving, and pool use with a similar modular, DTC-led approach.
• Dive-Xtra: Dive-Xtra specializes in technical and cave diving DPVs with high-thrust performance, competing directly with LEFEET's P1 XR Dual Unit in performance- and technical-diver use cases.
• Bonex (Hollis): Bonex is a German DPV manufacturer known for technical diving scooters, competing in the same performance-oriented segment as LEFEET's P1 XR Dual Unit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCz6gO9oMzvhZXPyV7eG6pWQ
• Xx.com/LEFEET_OFFICIAL
• LinkedInlinkedin.com/company/lefeet-seascooter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEFEET