Logica Sport

What Logica Sport does

Logica Sport is a privately held B2B wholesale distributor founded in 1997 in Montréal-Nord, Quebec, specializing in specialty sports products across three verticals: soccer, cycling, and skiing. The company serves retailers and dealers throughout North America, operating from dual offices in Montréal-Nord, QC (headquarters) and Champlain, NY (US operations), with a staff of 11-50 employees. Its core function is acting as the exclusive or primary Canadian distributor for a curated portfolio of premium international brands including Diadora (soccer and cycling footwear), De Rosa (Italian handmade bicycles), Reusch (goalkeeper and ski gloves), Veloflex (professional cycling tires), Briko (helmets and technical apparel), Biemme (cycling apparel), Eletto (Canadian soccer uniforms), Corsino (cycling accessories), Apis (cycling caps), and Sells (goalkeeper products). Revenue is generated through wholesale hardware sales to the dealer channel, with order management facilitated through a proprietary Visual SFA Mobile B2B portal supporting five languages, dynamic dashboards, catalog browsing, and invoicing. The company's go-to-market centers on channel partner relationships with specialty sports retailers rather than direct-to-consumer sales, leveraging nearly three decades of distribution relationships and management team involvement in amateur and professional sports to position itself as a one-stop shop for specialty sporting goods in the North American market.

Name

Logica Sport

Legal name

Logica Sport

Website

https://logicasport.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Logica Sport is a Canadian B2B wholesale distributor, founded in 1997, that supplies specialty sports retailers across North America with premium soccer, cycling, and skiing brands including Diadora, De Rosa, Reusch, and Briko. The company operates from Montréal-Nord, QC and Champlain, NY.

Ownership category

akta.pro rank

Product category

Specialty Sports Equipment Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting Goods Retailers (45911)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Sports equipment distribution
• Soccer products wholesale
• Cycling equipment distribution
• Skiing equipment wholesale
• Specialty sports retailer

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution: Logica Sport generates revenue by distributing specialty sports products (soccer, cycling, skiing equipment and apparel) to retailers and dealers across North America. The company acts as an authorized distributor for multiple international brands, selling products in bulk to business customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Logica Sport is a B2B wholesale distributor of specialty sports products serving retailers and dealers across North America. The company distributes soccer, cycling, and skiing equipment and apparel for premium international brands including Diadora, Reusch, Veloflex, De Rosa, Briko, Biemme, Corsino, Eletto, Apis, and Sells. Operations span Canada (Montréal-Nord headquarters) and the United States (Champlain, NY), with dealer relationships managed through a proprietary B2B sales portal and direct sales support.

Product overview

Logica Sport is a specialty sports products distributor operating in North America (Canada and USA). The company was founded in 1997 and has grown to become a leading distributor for specialty sporting goods. Logica Sport operates as a B2B distribution platform offering multiple premium sports brands through both their main website and a proprietary B2B dealer portal (Visual SFA Mobile). Their brand portfolio spans three core sports: Soccer (Apis, Diadora, Eletto), Cycling (Biemme, Corsino, De Rosa, Veloflex, Apis), and Skiing (Briko, Reusch). The company also provides a Visual SFA Mobile application for their dealer network, which includes features for order management, catalog access, and reporting. The company positions itself as a 'one stop shop' for retailers looking for specialty sporting good products.

Differentiator

Problem solved

Functional benefit

Products and services

• Diadora Italian athletic footwear and apparel for cycling and soccer. The only Italian athletic footwear and apparel manufacturer still producing in Italy, with a history dating back to 1948. Diadora America is the #3 brand in market share in soccer. Distributed by Logica Sport across Canada.
• Reusch

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BrikocoreChannel Partner/ Reseller/ Distributor · 1 January 2016Briko, founded in 1985, produces premium helmets, sunglasses, goggles and technical apparel. Distributed in over 60 countries worldwide. Products include ski wax for Italian ski team, Thrama lenses (1989), Kasko helmet (1992), Forerunner ski helmet (2000), and Katana collection (2000).
• ApiscoreChannel Partner/ Reseller/ Distributor · 1 January 2015Apis has been producing cycling caps for 60 years, telling the history of cycling teams all over the world. A trusted partner of many teams and cycling companies globally.
• De RosacoreChannel Partner/ Reseller/ Distributor · 1 January 2015De Rosa, founded in 1953 by Ugo De Rosa, is one of the most well-known and appreciated bike brands in the world. A family-owned company building every model by hand - aluminium, steel, titanium, and carbon fibre. A premier choice for professional cyclists and bike enthusiasts.
• CorsinocoreChannel Partner/ Reseller/ Distributor · 1 January 2015Corsino Sport provides high quality cycling apparel, bags & accessories. Focuses on quality products with quick production delivery and customer satisfaction. Also provides custom cycling apparel solutions to teams, clubs, organizations, cycling retailers and events.
• ReuschcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Reusch is a worldwide operating company with more than 85 years of experience in manufacturing high-quality sports gloves and equipment. Specialized on goalkeeper gloves and winter sports gloves, Reusch is one of the world's leading traditional glove brands. Founded in 1934.
• EnervitminorChannel Partner/ Reseller/ Distributor · 1 January 2011Sports nutrition brand added to the product portfolio.
• Stella AzzurraminorChannel Partner/ Reseller/ Distributor · 1 January 2010Added to expand presence in the cycling industry.
• DiadoracoreChannel Partner/ Reseller/ Distributor · 1 January 2009Diadora is an Italian athletic footwear and apparel manufacturer with a tradition dating back to 1948. Logica Sport serves as the Canadian distributor for Diadora cycling footwear and the complete Diadora Soccer collection. Diadora America is the #3 brand in market share in soccer.
• VeloflexcoreChannel Partner/ Reseller/ Distributor · 1 January 2009Veloflex, founded in 1981 in Italy, is the most appreciated producer of bicycle tires for competition. Known for ultralight casing and natural rubber exclusive compound. Many professional runners entrust their victories to Veloflex products.
• Sells Goalkeeper ProductscoreChannel Partner/ Reseller/ Distributor · 1 January 2007Sells Goalkeeper Products is a well-known brand and market leader in soccer goalkeeper gloves and apparel. Logica Sport serves as its exclusive distributor for Canada.
• Eletto SportcoreChannel Partner/ Reseller/ Distributor · 1 January 2002Eletto Sport is a Canadian soccer manufacturer of team uniforms, equipment, apparel and footwear. A brand that began in 2000 from passionate soccer enthusiasts. The name derives from Italian 'Eletto' meaning Elect or Chosen.
• Biemme SportcoreChannel Partner/ Reseller/ Distributor · 1 January 1999Biemme Sport, known for its state-of-the-art sublimation articles in soccer as well as high-end cycling apparel. Biemme was founded in 1978 and has become a major reality in technical clothing for cycling, involving cycling champions for testing and improvement of garments.

Scale indicators2 records

Recent moves11 records

Expansion highlights3 records

Direct peers

• J&B Importers: US-based importer and distributor of premium European cycling and outdoor brands (e.g., Castelli, Sportful). Highly comparable as a specialty B2B distributor of Italian/European cycling brands to North American retailers.
• Anthem Sports: Specialty sports equipment distributor and brand owner serving North American retailers across multiple categories. Comparable in business model (multi-brand B2B distribution) and vertical coverage breadth.
• BSN Sports: One of the largest US team sports and athletic equipment distributors, supplying schools, leagues, and retailers. Comparable as a multi-brand B2B sporting goods distributor with a similar dealer/retailer GTM motion.
• Quality Bicycle Products (QBP): The largest specialty bicycle parts and accessories distributor in the US, serving IBDs (independent bicycle dealers) with a broad brand portfolio. Highly comparable as a North American specialty cycling distributor relying on multiple premium European brand partnerships.
• Universal Athletic: Team sports distributor in North America supplying apparel, footwear, and equipment to dealers and retailers. Comparable as a soccer/team-sports-focused B2B distributor with overlapping dealer customer base.
• Sportline (Maska US): North American distributor of premium European cycling apparel and components (Castelli, fi'zi:k, Vittoria). Comparable as a multi-brand B2B cycling distributor with European premium brand partnerships serving dealers.

Broad incumbents

• Big 5 Sporting Goods: Public US sporting goods retailer with broad multi-category assortment. Comparable end-markets (soccer, cycling, skiing) but operates a brick-and-mortar retail model rather than B2B distribution.
• S&S Activewear: One of the largest US apparel and activewear distributors with a deep digital B2B platform. Comparable in B2B wholesale distribution of sporting/active brands, but at significantly larger scale and broader product mix.
• Pacific Cycle Group: Major North American cycling distributor and brand owner (Schwinn, Mongoose, GT). Comparable in cycling wholesale distribution but at much larger scale and via owned-brand portfolio rather than agency distribution.

Regional players

• Eurosport / Euro-Sportring: European soccer apparel and equipment distributor with overlapping brand portfolio (e.g., premium European kit manufacturers). Comparable in soccer specialty distribution but primarily serves European geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LogicaSport
• Instagraminstagram.com/logicasport
• LinkedInlinkedin.com/company/logica-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logica Sport