Cape Hatteras Marine

What Cape Hatteras Marine does

The Cape Marine, doing business under the related brand name Cape Hatteras Marine, is a US-based, privately held e-commerce retailer specializing in personalized and embroidered marine products for boat and yacht owners. The company operates from Costa Mesa, California, where an in-house design team creates custom embroidery artwork applied across a broad SKU base spanning deck and salon mats, fender covers, gunwale boarding mats, dock mats, towels/robes/blankets, outerwear and apparel, and a sub-brand called The Cape Pets. Beyond custom embroidered goods, the catalog extends into standard marine hardware and accessories — windlasses, anchors, EPIRBs, VHF radios, rod holders, outriggers, trailer pole covers, dock wheel covers, chafe guards, fender clips, and electrical cord tie-downs — positioning the business as a one-stop personalization-oriented marine storefront rather than a pure-play embroidery shop.

The platform is built on Shopify, supporting self-serve product browsing with embroidery customization, international checkout across roughly 100 country/currency combinations, and a free-shipping threshold of $175 USD. Pricing is unit-based, with standard items ranging from $17.99 to $32.99 and personalization/embroidery surcharges layered on top; lead times are 7–10 business days for custom orders. Products are described as made in the USA, and the company maintains an active multi-platform social presence (Facebook, Pinterest, Instagram, TikTok, YouTube) plus an email newsletter.

The business operates three distinct go-to-market motions: direct-to-consumer e-commerce to individual boat and yacht owners, a wholesale/retail partner program for marine resellers, and a club and events channel serving yacht clubs, fishing clubs, and tournament organizers with branded merchandise. All three revenue streams are structured as one-time transactional sales rather than subscriptions or licensing. There is no disclosed management team, no recorded funding rounds, no parent company, no mobile app, no public APIs or integrations, and no AI/ML components referenced in the source material.

Name

Cape Hatteras Marine

Legal name

The Cape Marine

Website

https://capehatterasmarine.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cape Marine is a privately held US e-commerce retailer operating from Costa Mesa, California, selling personalized embroidered marine products — mats, fender covers, apparel, and accessories — directly to boat owners, clubs, tournaments, and wholesale marine retailers via Shopify.

Ownership category

akta.pro rank

Product category

Personalized Marine Products Retail

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI), Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

Keywords

• Personalized marine products
• Custom boat mats
• Marine accessories retail
• Custom embroidery marine
• Boat outfitting supplies

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of personalized boat and yacht products through their Shopify storefront. Customers purchase customized items including mats, fender covers, towels, apparel, and marine accessories with embroidery options.
2. Wholesale/Bulk Sales: Wholesale distribution to retail partners through their 'Become a Retail Partner' program. Bulk sales of marine products to other retailers.
3. Club and Events Sales: Sales to Yacht Clubs, Fishing Clubs, and tournaments for member purchase, awards, and events. Branded personalized products for organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Cape Hatteras Marine (operating as The Cape Marine) is a direct-to-consumer e-commerce retailer that designs, manufactures (in the USA), and sells personalized boat and yacht products featuring custom embroidery of boat names, logos, and custom artwork. Core offerings include deck and salon mats, fender covers, gunwale boarding mats, dock mats, apparel (jackets/outerwear), towels/robes/blankets/pillows, and a "The Cape Pets" sub-brand of pet mats and accessories. The company also resells third-party marine hardware and equipment (anchors, windlasses, EPIRBs, VHF radios, rod holders, outriggers, fenders, dock line) and serves yacht clubs, fishing clubs, tournaments, and wholesale retail partners.

Product overview

The Cape Marine is an e-commerce retailer specializing in quality personalized boat and yacht products, primarily using custom embroidery. The company operates from Costa Mesa, California and offers a broad portfolio organized into core personalized products (Deck and Salon Mats, Fender Covers, Gunwale Boarding Mats, Apparel, Dock Mats, Towels/Robes/Blankets/Pillows, The Cape Pets sub-brand), marine hardware (Windlasses, Anchors, EPIRBs, VHF Radios), fishing equipment (Rod Holders, Outriggers), and miscellaneous accessories (Trailer Pole Covers, Dock Wheel Covers, Chafe Guards, Fender Clips, Electrical Cord Tie Downs). Products are predominantly made in the USA with a 7-10 business day personalization turnaround. The company also serves yacht clubs, fishing clubs, and tournament organizers with club-branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• The Cape Pets: Pet products brand offering personalized items for boat pets including mats for pets and pet-related merchandise.

Products and services

• Deck and Salon Mats Customizable floor mats designed for boat decks and saloons, featuring personalized embroidery of boat names, logos, or artwork. Targeted at boat and yacht owners who want both interior protection and branded personalization.
• Fender Covers Protective marine-grade fabric covers for boat fenders that shield boats and hulls from scuffs and scrapes during docking, available with personalized embroidery of boat names or logos.
• Gunwale Boarding Mats Boarding mats designed to protect boat gunwales from wear during water entry and exit, with customizable embroidery of boat names, logos, or custom artwork.
• Apparel for You & Crew Personalized jackets and outerwear for boat owners and crew members, featuring embroidered boat names, logos, or custom artwork on apparel items.
• Dock Mats Customized mats for dock installations, featuring boat names, club logos, or personalized artwork embroidered on durable marine-grade fabric.
• Towels, Robes, Blankets & Pillows Personalized textile products including towels, robes, blankets, and pillows with custom embroidery for boats and yachts, sold under the personalized products line.
• Trailer Pole Covers Heavy-duty marine-grade, UV-resistant protective covers for trailer poles, sold in pairs with optional reflective safety bands and personalization.
• Dock Wheel Cover Protective cover for dock wheels to shield them from sun, debris, and wear, priced from $32.99.
• Chafe Guard Rope Protectors Rope protectors designed to prevent chafing on dock lines, priced from $19.99.
• Fender Clips - Easy Fender Hanger Easy Fender Hanger clips for convenient fender mounting and adjustment, priced at $19.99.
• Electrical Cord Tie Downs Set of 6 tie-downs designed for securing 50 amp electrical cords on boats/docks, priced from $17.99.
• Windlasses Anchoring and docking windlasses for managing anchor chain and rode on boats, listed under the Anchoring & Docking category.
• Anchors Boat anchors for various vessel sizes and conditions, listed under the Anchoring & Docking category.
• EPIRBs Emergency Position Indicating Radio Beacons (EPIRBs) for marine safety and distress signaling, listed under Marine Safety.
• VHF Radios Fixed-mount and handheld VHF radios for marine communication, listed under the Communication category.
• Rod Holders Marine rod holders for sport and recreational fishing, listed under the Fishing category.
• Outriggers Fishing outriggers for trolling and sport fishing applications, listed under the Fishing category.
• Mats for Boat, Home, Pets and More Custom embroidered mats spanning boats, homes, and pets, with personalized designs extending the company's personalization capability beyond marine-only use.
• The Cape Pets Pet-related personalized products branded under "The Cape Pets" sub-brand, including mats and accessories for boat-loving pet owners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheCapeMarine
• Facebookfacebook.com/thecapeinc
• Instagraminstagram.com/thecapeinc
• Pinterestpinterest.com/thecapemarine
• TikToktiktok.com/@thecapeinc
• Xx.com/capehatteras23

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape Hatteras Marine