South Soap Factory

Name

South Soap Factory

Legal name

La Corvette - Savonnerie du Midi

Website

https://savonneriedumidi.fr

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Soap and Other Detergent Manufacturing (325611), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Foaming All-Purpose Cleaners (CRAJAMAK)

akta.pro secondary industries

Stain Removers & Pre-Treaters (CRAJAAAC), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)

Keywords

• Marseille soap manufacturing
• Traditional soap products
• Organic body care
• Natural household cleaning
• Aromatic Provencal soaps

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Soap and Body Care Product Sales: Sale of Marseille soap, black soap, Aleppo soap, liquid soap, organic body care products, and household cleaning products through e-commerce and retail boutiques. Revenue generated from individual unit sales and promotional bulk lots.
2. Museum and Factory Visits: Revenue from guided tours of the soap factory and museum located at the production site in Marseille's 15th arrondissement.
3. Seminar Room Rental: Rental of on-site seminar room for events and corporate gatherings, providing additional revenue stream.
4. Wholesale and Reseller Distribution: B2B sales to retailers and resellers through a dedicated reseller program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

South Soap Factory (La Corvette – Savonnerie du Midi) manufactures and sells traditional Savon de Marseille, black soap, Aleppo soap, liquid soap, organic body care products, perfumed Provençal soaps, and natural household cleaning products through its own e-commerce site, two Marseille boutiques, a reseller program, and a heritage museum. Production follows saponification recipes preserved since 1894, with COSMOS Organic/Natural certification on selected lines and EPV (Living Heritage Company) recognition.

Product overview

La Corvette (Savonnerie du Midi) is a traditional Marseille soap manufacturer founded in 1894, operating as one of the last historic soap factories in Marseille. The company produces authentic Savon de Marseille in olive and extra pure varieties (bars, shavings, cubes, soap bars), traditional Savon noir (black soap) in olive and lin varieties, Savon d'Alep, and liquid soaps including BIO certified options. Beyond core soap products, the portfolio extends to body care lines (Gamme Douceur Bio with COSMOS ORGANIC certification, body care for hands/face/body/hair), scented Provence soaps (Mimosa, Verveine-Citron), themed collections (Gamme Méditerranée with regional variants, Gamme Sublime, Marine nationale collaboration), and household cleaning products (dishwashing, laundry, stain removers, natural cleaners, disinfectants). The company also operates the Musée du Savon de Marseille on its production site and offers customized soap products. Additional services include a seminar room for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Savon de Marseille (Marseille Soap) Traditional Marseille soap made using historical saponification recipes, available in olive and extra pure varieties and multiple formats (bars, shavings, cubes, soaplets); sold to individual consumers and resellers through e-commerce, retail boutiques, and a wholesale program.
• Savon noir (Black Soap) Traditional black soap in olive and lin oil varieties, available in liquid and paste formats and formulated for textile stain removal, household cleaning, and garden use.
• Savon d'Alep (Aleppo Soap) Traditional Aleppo soap made from olive oil and laurel berry, fulfilling personal hygiene and body care use cases for consumers seeking heritage alternative soap formats.
• Savon liquide (Liquid Soap) Liquid soap variants including Marseille liquid soap, organic BIO liquid soap, and Aleppo liquid soap, sold for personal hygiene and household use.
• Gamme Douceur Bio (Organic Body Care Range) Organic certified body care product line including organic soap with donkey milk and lavender flower varieties, COSMOS ORGANIC certified, targeted at consumers seeking certified organic personal care.
• Soins du corps (Body Care Line) Body care line covering hands, body, face, and hair, sold alongside core soap products to consumers seeking a single-source natural care routine.
• Savon de Provence (Provence Soap) Perfumed soap bars and cubes inspired by Provence fragrances including Mimosa and Verveine-Citron varieties, marketed as scented gift and personal care products.
• Gamme Méditerranée (Mediterranean Collection) Themed regional soap collection including Délices de Méditerranée, Secrets des Calanques, Jardins en Provence, Terres de Garrigue, and Soins d'Orient, sold as giftable themed products.
• Gamme Sublime (Premium Soap Collection) Premium soap collection with refined formulations, positioned as a higher-end offering within the brand's portfolio.
• Produits d'entretien maison (Household Cleaning Products) Home cleaning product line including dishwashing liquid, laundry detergent, stain removers, natural cleaners, wiping products, and disinfectants, sold to consumers seeking natural household alternatives.
• Coffrets et accessoires (Gift Sets and Accessories) Pre-packaged gift boxes and accessories bundling soap products, sold to consumers and corporate buyers for gifting.
• Savons de Marseille Personnalisés (Customized Marseille Soaps) Customization service offering personalized Marseille soap products for individual consumers and corporate gifting buyers.
• Musée du Savon de Marseille (Marseille Soap Museum) Heritage museum and guided factory tour located on the production site in Marseille's 15th arrondissement, offering educational visits about traditional soap-making to individuals and groups.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Union des Professionnels du Savon de Marseille (UPSM)coreStrategic or Co-development PartnerFounding member of the professional union established to guarantee and protect the authentic composition of traditional Savon de Marseille. The UPSM provides authentication and standards for genuine Marseille soap products.
• Lesseau x La CorvetteminorGTM or Marketing PartnerCollaborative collection featuring Lesseau brand products in partnership with La Corvette, creating a joint product line.
• La Corvette x Marine nationaleminorGTM or Marketing PartnerSpecial collaborative collection with the French National Navy, creating a themed product line celebrating naval heritage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDM76Mbaq1dfYtsBstNjmrA
• Facebookfacebook.com/LaSavonnerieDuMidi
• LinkedInlinkedin.com/company/la-savonnerie-du-midi
• Instagraminstagram.com/savonnerie_lacorvette
• Pinterestpinterest.fr/savonneriedumidi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Soap Factory