Adoboloco
Adoboloco is a family-owned Maui-based specialty condiment company that produces small-batch hot sauces, Hawaiian barbecue sauces, and sriracha products using natural Hawaiian-Filipino-Korean inspired ingredients, selling direct-to-consumer, through wholesale partners, and via a B2B private-label service to restaurants and brands.
- Company typePrivate
- Founded2011
- HeadquartersMililani, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Adoboloco does
Adoboloco, legally TNT Island Foods LLC, is a family-owned specialty condiment company founded in 2011 in Maui, Hawaii, by Tim and Summer Parsons, originally as a homeschool business project that evolved into commercial production. The company manufactures small-batch hot sauces, Hawaiian barbecue sauces, and sriracha products using natural ingredients without HFCS, preservatives, or fillers, with a production footprint split between Maui and a secondary facility in Bend, Oregon. Its product portfolio spans more than a dozen hot sauce SKUs ranging from mild (Jalapeno, HEAT 02/10) to extremely hot (FIYA! FIYA!, HEAT 11/10) and includes four Hawaiian barbecue sauce SKUs (Classic, Pineapple, Guava, Calamansi), the Garlic Gurl Sriracha line, and the Bodega Super Secret Sandwich Sauce. Distinctive Hawaiian-Filipino-Korean flavor profiles draw on local ingredients such as poi, calamansi, guava, and pineapple.
The company's go-to-market combines direct-to-consumer e-commerce (adoboloco.com, with free U.S. shipping over $75) with Amazon marketplace presence, Faire wholesale distribution, statewide Hawaii distribution through The Islander Group, retail placement at Costco Maui and Hawaii grocery banners (Foodland, Safeway), and a private-label/custom-formulation B2B service operated in partnership with Oregon State University food scientists. Pricing is unit-based, with single bottles at $9.99-$16.99, three-packs at $37.99, twelve-bottle cases at $119.99-$139.99, and barbecue sauce six-packs at $64.95. Customer segments span hot sauce hobbyists, home cooks, gift buyers, and B2B clients such as Trejo's Tacos.
Marketing is driven by earned media rather than paid acquisition: Adoboloco sauces have been featured on five seasons of the Hot Ones YouTube show (Seasons 5, 8, 10, 18, 21) and have received coverage in Oprah Magazine, Serious Eats, Bon Appetit, Food & Wine, Epicurious, and National Geographic Travel, supplemented by organic social content on YouTube, TikTok, and Instagram. The company has remained family-owned with no disclosed institutional funding and operates as a small business with 11-50 employees.
Adoboloco firmographics
Firmographics- Name
- Adoboloco
- Legal name
- TNT ISLAND FOODS LLC
- Website
- https://adoboloco.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adoboloco is a family-owned Maui-based specialty condiment company that produces small-batch hot sauces, Hawaiian barbecue sauces, and sriracha products using natural Hawaiian-Filipino-Korean inspired ingredients, selling direct-to-consumer, through wholesale partners, and via a B2B private-label service to restaurants and brands.
- Ownership category
- akta.pro rank
Adoboloco industry classification
Industry- Product category
- Specialty Condiments
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Seasoning and Dressing Manufacturing (31194), Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Hot Sauce & Chili Sauce Manufacturing (AFAKADAE)
- akta.pro secondary industries
- Condiments, Sauces & Dressings (CRADAAAB), Clean-Label/Natural Flavor Solutions (Natural WONF, Natural Identical where applicable) (AFAJADAL)
Keywords
Where Adoboloco is headquartered
LocationHeadquarters
- HQ city
- Mililani
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Adoboloco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Hot Sauce Sales: Direct-to-consumer and wholesale sales of hot sauce products across multiple heat levels from mild (02/10) to extremely hot (11/10). Products include 05 FL OZ (148mL) bottles sold individually, in 3-packs, and 12-packs for bulk.
- Hawaiian Barbecue Sauce Sales: Sales of BBQ sauces in 15 oz (425g) bottles. Available in Classic, Pineapple, Guava, and Calamansi flavors. Sold individually, in 3-packs, and 6-packs with free shipping options.
- Garlic Gurl Sriracha Sales: Sales of sriracha products in green and red varieties. Sold individually and as part of combo packs.
- Apparel Sales: Branded merchandise including t-shirts, hoodies, hats, and accessories. Products feature brand logos and sauce-themed designs.
- Private Label & Custom Formulation Services: B2B service creating custom sauce recipes for brands, celebrities, restaurants, and taco joints. Tim Parsons works with clients on flavor, thickness, and branding. Partners with Oregon State University food scientists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single hot sauce bottles |
| Unit Pricing | Pay-as-you-go | Hot sauce 3-pack with free shipping |
| Unit Pricing | Pay-as-you-go | Hot sauce 12-pack bulk case |
| Unit Pricing | Pay-as-you-go | Hawaiian BBQ sauce single bottle |
| Unit Pricing | Pay-as-you-go | Hawaiian BBQ 6-pack |
| Unit Pricing | Pay-as-you-go | Combo packs (BBQ + Hot Sauce + Sriracha) |
| Unit Pricing | Pay-as-you-go | Bodega Super Secret Sandwich Sauce |
| Unit Pricing | Pay-as-you-go | Branded apparel |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Adoboloco product offering
Product offeringCore offering
Adoboloco manufactures and sells small-batch, hand-crafted hot sauces and Hawaiian barbecue sauces made with fresh, natural ingredients (no HFCS, preservatives, or fillers). Their core hot sauce line spans over a dozen varieties from mild (HEAT 02/10) to extremely hot (HEAT 11/10), featuring Hawaiian-inspired flavors such as Pineapple Habanero, Island Wings, and Hawaiian Chili Pepper Water. They also offer a Hawaiian Barbecue sauce line (Classic, Pineapple, Guava, Calamansi), Garlic Gurl Sriracha, branded apparel, and B2B private label / custom sauce formulation services developed in partnership with Oregon State University food scientists.
Product overview
Adoboloco is a family-owned specialty food company (TNT Island Foods LLC) established in 2011 in Maui, Hawaii, with production also in Bend, Oregon. The company manufactures small-batch hot sauces, Hawaiian barbecue sauces, and sriracha products made with natural ingredients. Their core hot sauce portfolio includes over a dozen varieties ranging from mild (Jalapeno, HEAT 02/10) to extremely hot (FIYA! FIYA!, HEAT 11/10) with unique Hawaiian-inspired flavors like Island Wings, Pineapple Habanero, and Hawaiian Chili Pepper Water. Several products have gained mainstream recognition through appearances on the Hot Ones show (Seasons 5, 8, 10, 18, and 21). Their Hawaiian Barbecue sauce line features four flavors (Classic, Pineapple, Guava, Calamansi) all lab-verified gluten-free and made with ingredients like poi and Korean-influenced profiles. They also offer Garlic Gurl Sriracha, the Bodega Super Secret Sandwich Sauce, and private-label formulation services for brands and restaurants. Product bundles include Build Your Own 3-packs, Hawaiian Barbecue multi-packs, and bulk case options. The company also sells branded apparel including the MUSAMI SPAM Musubi Tsunami line and Go Home, Cook Rice! merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Adoboloco: Primary brand for hot sauces and barbecue sauces
Products and services
- Small-batch Hot Sauces Hand-crafted hot sauces in 5 FL OZ (148 mL) bottles, ranging from mild (HEAT 02/10) to extremely hot (HEAT 11/10), featuring Hawaiian-inspired flavors such as Pineapple Habanero, Hawaiian Chili Pepper Water, Jalapeño, POG (Pineapple Orange Guava), TACO!TACOH!, Bodega Super Secret Sandwich Sauce, Kolohe Kid, Hamajang Smoky Ghost & Habanero, Maui No Ka Oi Trinidad Moruga Scorpion, FIYA! FIYA!, Island Wings, and Jalapeño Chico Taco Sauce. Sold individually, in 3-packs, and 12-bottle cases for consumers and hot sauce enthusiasts.
- Hawaiian Barbecue Sauces 15 OZ (425g) barbecue sauces in four flavors: Classic (shoyu base with poi and tamari finish), Pineapple, Guava (Tropic Thunder), and Calamansi (Filipino-influenced). All four are lab-verified gluten-free. Sold individually, in 3-packs, and 6-packs, suited for marinating, grilling, dipping, and glazing.
- Garlic Gurl Sriracha (Red and Green) Garlic-forward hot sauces in red and green varieties at HEAT 03/10, with fresh garlic as the lead flavor for a savory, aromatic profile. Sold individually and as part of combo packs.
- Build Your Own Hot Sauce Trio (3-Pack) Customizable 3-bottle hot sauce bundle (5 FL OZ / 148 mL per bottle) with free USA shipping, rated 4.93/5 across 280+ verified customer reviews.
- Hawaiian Barbecue 3-Pack Three-bottle bundle of Hawaiian Barbecue sauces (15 OZ / 425g each) with free USA shipping; all bottles lab-verified gluten-free.
- Hawaiian Barbecue 6-Pack Six-bottle bundle of Hawaiian Barbecue sauces (15 OZ / 425g each) priced at $64.95 with free USA shipping.
- Bulk Hot Sauce Case (12 Bottles) Bulk case of 12 hot sauce bottles (60 oz total) priced at $119.99 - $139.99 with free USA shipping; sugar-free, no added sugar, oil-free, xanthan gum-free, gluten-free, preservative-free, and soy-free.
- Branded Apparel Branded merchandise including t-shirts ($24.99 - $38.00), hoodies ($48.00), hats ($24.00 - $35.00), long sleeve tees, trucker caps, and sticker sheets ($8.95). Lines include MUSAMI SPAM Musubi Tsunami apparel and the Go Home, Cook Rice! collection.
- Private Label & Custom Recipe Formulation B2B service in which Adoboloco's Tim Parsons works with clients to develop custom sauce recipes (flavor, thickness, branding) backed by food scientists from Oregon State University, available for brands, celebrities, restaurants, and food businesses.
Quantifiable outcome
- 280+ verified customer reviews on 3-pack product with 4.93/5 rating
- +2 more outcomes
Companies that use Adoboloco
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Adoboloco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Adoboloco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oregon State University Food ScientistsminorAdoboloco partners with food scientists from Oregon State University to develop and validate custom sauce formulations for private label clients, ensuring products are scientifically optimized for flavor and quality.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Adoboloco competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Adoboloco social profiles
Digital presenceAdoboloco compliance and trust
Trust signalCompliance7 records
Adoboloco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adoboloco leadership team
Management profileNumber of profiles
Profiles2 records
Adoboloco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adoboloco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adoboloco
What does Adoboloco do?
Adoboloco manufactures and sells small-batch, hand-crafted hot sauces and Hawaiian barbecue sauces made with fresh, natural ingredients (no HFCS, preservatives, or fillers). Their core hot sauce line spans over a dozen varieties from mild (HEAT 02/10) to extremely hot (HEAT 11/10), featuring Hawaiian-inspired flavors such as Pineapple Habanero, Island Wings, and Hawaiian Chili Pepper Water. They also offer a Hawaiian Barbecue sauce line (Classic, Pineapple, Guava, Calamansi), Garlic Gurl Sriracha, branded apparel, and B2B private label / custom sauce formulation services developed in partnership with Oregon State University food scientists.
Is Adoboloco a public or private company?
Adoboloco is a private company. It is classified as family owned and is currently operating.
When was Adoboloco founded?
Adoboloco was founded in 2011. It employs 11 to 50 people.
Where is Adoboloco based?
Adoboloco is headquartered in Mililani, United States, in the North America region.
How does Adoboloco make money?
Five revenue lines are on record. Hot Sauce Sales are the primary driver. The others are hawaiian Barbecue Sauce Sales, garlic Gurl Sriracha Sales, apparel Sales and private Label & Custom Formulation Services.
Does Adoboloco have an API?
No public API is recorded for Adoboloco.
What industry is Adoboloco in?
Adoboloco's product category is Specialty Condiments. Its primary akta.pro industry code is AFAKADAE, Hot Sauce & Chili Sauce Manufacturing, with a secondary code of CRADAAAB, Condiments, Sauces & Dressings. Its NAICS code is 311941 and its SIC code is 2090.