Romans

Name

Romans

Legal name

Nameshift.com

Website

https://romer.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Domain Name Marketplace

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Escrow Services (BPAJAOAD)

Keywords

• Domain name escrow
• Domain transfer service
• Domain name marketplace
• Escrow payment service
• Domain name brokerage

Headquarters

HQ city

Dauchingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Commission: Nameshift charges commission to domain sellers upon successful transfer. Services are free for buyers - they only pay the domain purchase price.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Nameshift.com (operated by Romans) operates an online domain name marketplace that facilitates peer-to-peer domain transactions through an escrow-based payment and transfer service. The platform holds buyer payment in escrow until the domain transfer is verified, with a full refund issued if the transfer cannot be completed. Buyers use the service at no additional cost, paying only the agreed domain purchase price, while sellers pay a commission to Nameshift.com upon successful transfers. Average transfer completion time is 24 hours.

Product overview

Nameshift.com is a single, unified domain escrow and transfer service that enables buyers to safely purchase domain names. The core offering is the escrow-based domain transfer service, supported by free transfer assistance and VAT invoice delivery modules. The platform operates at no cost to buyers, with sellers paying the commission. Key service features include a 24-hour average transfer time and buyer protection through escrow.

Differentiator

Problem solved

Functional benefit

Products and services

• Nameshift.com Domain Transfer Service

Quantifiable outcome

• 24-hour average domain transfer completion time

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Dan.com: Dan.com (a GoDaddy company) is a leading domain marketplace with built-in escrow-style payment and lease-to-own options. It directly competes with Nameshift.com on safe, buyer-friendly domain transfers with a faster, more productized UX.
• Atom.com: Atom.com is a domain marketplace offering branded, premium domains with built-in purchase and transfer support. It competes directly with Nameshift.com in the self-serve, branded-domain acquisition experience.
• Undeveloped: Undeveloped is a curated domain marketplace that brokers and facilitates safe transfers between buyers and sellers. It is a direct competitor in the same premium-domain, escrow-assisted purchase experience that Nameshift.com targets.
• Escrow.com: Escrow.com is the most established general-purpose online escrow service and is the default escrow provider for many domain marketplaces and individual domain sales. It directly competes with Nameshift.com's core escrow-for-domains proposition.

Emerging players

• Squadhelp: Squadhelp is a naming and domain marketplace that combines crowdsourced naming contests with a domain transfer service. It overlaps with Nameshift.com on the buyer-acquisition side for branded domains.
• Efty: Efty is a SaaS platform for domain investors to manage and sell their portfolios, with embedded buyer-friendly transfer and payment flows. It competes downstream with Nameshift.com on the seller tooling and transfer UX.

Broad incumbents

• Sedo: Sedo is the largest global domain marketplace with both brokerage services and direct purchase/transfer flows. It competes with Nameshift.com across the full domain transaction lifecycle, while also offering additional services like parking and appraisal.
• GoDaddy: GoDaddy is the largest domain registrar and operates a significant aftermarket. Its scale, bundled registrar services, and Dan.com acquisition make it a broad incumbent that competes with Nameshift.com on transfer speed, buyer protection, and supply.
• Afternic: Afternic (owned by Namecheap) is a major domain aftermarket and transfer network with a deep integration with the Namecheap registrar. It competes with Nameshift.com on transfer speed and buyer assurance, with a much larger listed inventory.

Regional players

• BrandBucket: BrandBucket is a curated marketplace for premium brandable domains. While more focused on naming and branding services than pure escrow, it overlaps with Nameshift.com on the buyer-facing transaction and transfer experience for premium domains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/romer-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romans