Schmalz Custom Landscaping & Garden Center

Name

Schmalz Custom Landscaping & Garden Center

Legal name

Schmalz Landscaping & Garden Center, Inc.

Website

https://schmalzlandscaping.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (56173), Nursery, Garden Center, and Farm Supply Retailers (444240), Landscape Architectural Services (54132), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Garden Bed Design, Layout & Planting Plans (HSAIAFAA)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

Keywords

• Custom landscaping services
• Garden center retail
• Lawn care services
• Hardscape installation
• Pool construction

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Landscape Design and Installation: Full-service custom landscaping services including design, softscape and hardscape installation for residential and commercial properties. Customers pay for professional design consultation and installation services, with a 50% deposit required upon contract signing.
2. Garden Center Retail: Fully stocked garden center selling mulch, fertilizer, decorative stone, trees, shrubs, plants, gardening tools, and supplies. Operates both physical retail location and online store at schmalzgardencenter.com.
3. Lawn Care Services (LawnGuard Division): Full-service lawn care for Northeast Wisconsin properties, specializing in local turfs and climates.
4. Pool Design, Construction, and Maintenance: Through The Pool Team division, offers concrete pool design, installation, and maintenance services for residential and commercial customers in the Fox Valley area.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Schmalz Custom Landscaping & Garden Center provides full-service custom landscape design and installation for residential and commercial properties in Northeast Wisconsin, supported by an on-site Garden Center retail store selling plants, mulch, stone, and garden supplies, plus professional lawn care through its LawnGuard division. Since 2023, the company also offers concrete pool design, construction, and maintenance via its acquired Pool Team division.

Product overview

Schmalz Custom Landscaping & Garden Center is a full-service landscaping company offering a portfolio of interconnected services. The core offering is Custom Landscaping Services with on-staff landscape architects and designers. The company operates a fully stocked Garden Center (both physical and online store at schmalzgardencenter.com) for materials and supplies. Key service modules include Paver Patios, Retaining Walls, Fire Pits & Fireplaces, Low Voltage Lighting, Lawn Seeding & Sodding, and Plantings. The company has expanded through acquisitions and divisions: LawnGuard (lawn care), The Pool Team (concrete pool design/construction/maintenance), and Sprangers Orchard (seasonal produce). The portfolio is unified under the Schmalz brand with locations in Appleton, Wisconsin serving Northeast Wisconsin since 1949.

Differentiator

Problem solved

Functional benefit

Brands

• LawnGuard: Full-service lawn care division specializing in turf and climate expertise for Northeast Wisconsin.
• The Pool Team
• Sprangers Orchard
• Schmalz Acres Adventure Zone
• Schmalz Acres

Named customers8 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Pool TeamcoreStrategic or Co-development Partner · 4 December 2023The Pool Team was acquired by and joined the Schmalz family in December 2023. This expanded Schmalz offerings to include full-service installation of concrete pools in the Fox Valley area, covering design, installation, and maintenance. The acquisition increased Schmalz's volume and capabilities with several additional openings for pools.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schmalzlandscaping
• Xx.com/schmalzgarden
• LinkedInlinkedin.com/company/schmalz-custom-landscaping

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmalz Custom Landscaping & Garden Center