All Golf Services

What All Golf Services does

All Golf Services, LLC (AGS) is an Orlando, Florida-based marketing and promotions agency that serves golf facilities in the United States. The company, co-founded by Jonathan Mostyn and Steve Phillips, offers a suite of six services centered on revenue generation for partner courses: e-mail database collection, pro shop promotions, additional revenue drivers (lessons, food and beverage, leagues, tournaments), frequent player card sales, membership sales, and a community service partnership with Tee It Up For The Troops.

AGS operates a pure commission-based performance model: partner courses incur no upfront fees, and AGS is paid only when it produces measurable revenue outcomes such as new memberships or pro shop sales. Customer acquisition is primarily consultative direct sales, with website content and success-story videos used as mid-funnel assets. The company reports having generated over $2,000,000 in additional sales for partner courses and $50,000-$100,000 in incremental seasonal revenue per facility.

Underlying technology is minimal: AGS is a service business, not a software platform, with no public API, no app, and no proprietary technology stack beyond standard marketing tooling. It is structured as a privately held Florida LLC, has 1-10 employees, and has no disclosed institutional funding. Revenue mechanics depend entirely on AGS's ability to convert campaigns into measurable revenue for partner facilities; if results are not produced, AGS is not paid.

Name

All Golf Services

Legal name

All Golf Services, LLC

Website

https://allgolfservices.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

All Golf Services (AGS) is an Orlando-based commission-only marketing agency that helps US golf facilities grow memberships, pro shop sales, frequent player card sales, and ancillary revenue at zero upfront cost.

Ownership category

akta.pro rank

Product category

Golf Facility Marketing Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Golf facility marketing
• Pro shop promotions
• Golf membership sales
• Email database collection
• Commission-based marketing

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Commission-Based Membership Sales: AGS generates revenue exclusively through commission-based performance plans. They charge no upfront fees to golf facilities. Revenue is earned only when they successfully sell memberships or generate additional revenue for partner courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

All Golf Services provides commission-based marketing and promotional services to golf facilities, with no upfront cost to the course. Core services include building exclusive email databases, running dynamic pro shop promotions, driving membership and frequent player card sales, and developing additional revenue streams (lessons, food and beverage, leagues, and tournaments). AGS only earns when it produces measurable revenue outcomes for the partner golf course.

Product overview

All Golf Services offers a suite of marketing and promotional services for golf facilities, not a unified software platform. The company's core offerings include: E-Mail Database Collection (building exclusive email marketing lists), Pro Shop Promotions (dynamic in-store promotions generating up to $100,000 per season), Additional Revenue Drivers (customized marketing for lessons, F&B, leagues, and tournaments), Frequent Player Card sales programs, Membership Sales (commission-based membership marketing), and Community Service Partnership (veteran support through Tee It Up For The Troops). All services operate on a commission-based performance model with zero cost to the golf course.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Mail Database Collection Email marketing database growth service that helps golf facilities build exclusive email lists for their customers. The database is exclusive to the partner golf course and is not sold or shared with third parties.
• Pro Shop Promotions Dynamic promotional programs for golf course pro shops that have generated over $2,000,000 in additional sales across partner courses. Designed to drive $50,000 to $100,000 in additional revenue over a busy season and $2,000–$4,000 on day one of implementation.
• Additional Revenue Drivers Customized marketing strategy services to increase sales and participation in lessons, food and beverage, league play, and tournaments at partner golf facilities.
• Frequent Player Card Marketing program designed to significantly increase frequent player card sales at golf courses through customized marketing approaches.
• Membership Sales Customized membership marketing solutions to generate interest and grow new membership rates at golf facilities. Operates on a strictly commission-based model.
• Community Service Partnership Strategic partnership with the Tee It Up For The Troops organization supporting US military veterans. AGS has raised over $354,000 for the organization to date through partner golf course programs.

Quantifiable outcome

• Over $2,000,000 in additional sales generated for partner courses through dynamic promotions
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tee It Up For The TroopscoreStrategic or Co-development PartnerAGS is a licensed, strategic partner with Tee It Up For The Troops, a veterans support organization. As part of this partnership, AGS golf course partners make a positive community impact. AGS has raised over $354,000 for Tee It Up For The Troops to date to honor, remember, respect and support all those who serve in the Armed Forces.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ForeUp: ForeUp provides cloud-based tee sheet, point-of-sale, and marketing tools for golf courses. Comparable to AGS in helping golf courses generate revenue, with a more technology-centric and in-house operator model.
• Gallus Golf: Gallus Golf is a marketing agency focused on the golf industry, offering digital marketing, web design, and video services to golf courses and clubs. Highly comparable to AGS as a niche golf-marketing service provider with a similar consultative, course-focused GTM.
• GolfNow: Operated by NBC Sports Next, GolfNow is a tee-time marketplace and marketing platform that drives rounds and revenue for golf courses. Directly comparable to AGS in serving golf facilities with marketing/revenue-generation services, though at much larger scale and with a tech-led model.
• 18Threads: 18Threads is a golf-focused digital marketing agency offering website, SEO, social, and email marketing services to golf courses and clubs. Directly comparable to AGS as a niche marketing services firm targeting golf facilities.
• Lightspeed Golf (formerly EZLinks): Lightspeed Golf is a leading tee sheet, point-of-sale, and course management software platform serving golf facilities. Comparable to AGS as a revenue-optimization partner to golf operators, though primarily software-led rather than service-led.

Broad incumbents

• Daxko: Daxko (formerly Active Network's recreation arm) provides operations, marketing, and member engagement software to YMCAs, JCCs, clubs, and recreation facilities. Comparable to AGS in serving recreation operators with member engagement and marketing tech, though broader than golf.
• Clubessential: Clubessential provides a full club management platform including marketing, member communications, and event tools to private clubs and golf facilities. Comparable to AGS in serving golf clubs with marketing and engagement solutions, but as a broader software platform.
• Jonas Club Software: Jonas Club Software offers full-stack club management and member engagement software to private country clubs and golf facilities. Overlaps with AGS in golf club marketing/member engagement scope, though positioned as a full management suite.
• NBC Sports Next: Parent of GolfNow and GolfPass, NBC Sports Next is a major digital golf media and technology platform serving operators and consumers. Comparable as a large incumbent marketing/media partner to golf facilities, though an out-of-scale reference point versus AGS.

Others

• Tee It Up For The Troops: Non-profit partner organization that runs golf tournaments supporting US military veterans. Listed as a strategic partner (not a peer) of AGS—relevant as an adjacent ecosystem participant and community-impact channel rather than a competitor.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/all-golf-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Golf Services