Healthcare Professionals

What Healthcare Professionals does

Healthcare Professionals (HCP), trading as CPW Resourcing Ltd, is a UK-based niche recruitment agency founded in 2012 and headquartered in Basildon, Essex. The firm places healthcare professionals—GPs, nurses, ANPs, ODPs, and HCAs—into locum and permanent roles across NHS hospitals, GP surgeries, urgent care centres, walk-in centres, HM Prisons, the Ministry of Defence, and private healthcare providers throughout England, Wales, and Scotland, with additional operating geographies referenced in India. HCP holds NHS accredited supplier status across Nursing & Midwifery, Medical Locums, Care/Support Work, and Primary Care, alongside ISO 9001:2015 quality certification and a Carbon Reduction Plan aligned with ISO 14001 and PPN 006, with a Net Zero by 2040 commitment.

The company operates a traditional consultant-led recruitment model. Its core technology is an exclusive online platform for GP locum placements, supplemented by a company website, LinkedIn, and Facebook channels for candidate attraction. There is no disclosed proprietary AI, ML, or automated matching system; placements are driven by dedicated consultants using headhunting, networking, advertising, and competitive pay incentives. The value proposition centres on rapid compliance onboarding (GP registration within 2 days), competitive candidate pay rates with weekly payment cycles, 24/7 operational support, and a combined 35-year leadership tenure in healthcare recruitment.

HCP earns revenue through contingency recruitment fees on successful placements of locum and permanent healthcare staff, a transaction-fee model where pricing is not publicly disclosed and contact-based quotes are required. Customer segmentation is vertical: NHS healthcare organisations are the primary segment, followed by GP surgeries and primary care providers, with HM Prisons, MOD, and private healthcare as secondary verticals. Leadership comprises Directors Nathan Smith and Nicholas Hills Sands-Potter, with Maxwell Blakemore and Michael Roberts as Team Managers. The business is privately held with no identified external institutional investment, no disclosed funding rounds, and no parent company.

Name

Healthcare Professionals

Legal name

CPW Resourcing Ltd

Website

https://healthcare-professionals.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Healthcare Professionals is a UK-based niche recruitment agency placing GPs, nurses, ANPs, ODPs, and HCAs into locum and permanent roles across NHS trusts, GP surgeries, urgent care centres, prisons, MOD, and private healthcare providers throughout England, Wales, and Scotland.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

akta.pro secondary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

Keywords

• Healthcare recruitment agency
• Medical locum staffing
• Nurse placement services
• GP locum recruitment
• Permanent healthcare staffing

Headquarters

HQ city

Tonbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Recruitment Fees: HCP earns revenue by placing healthcare professionals (locum and permanent) with healthcare organisations. They operate on a contingency model where fees are earned upon successful placement of candidates. The company emphasises competitive pricing for clients and higher pay rates for candidates, indicating a focus on volume and placement efficiency rather than premium margins.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Healthcare Professionals (HCP) is a niche UK healthcare recruitment agency that places doctors, nurses, ANPs, ODPs and HCAs into locum shifts and permanent roles across NHS hospitals, GP surgeries, urgent care centres, walk-in centres, HM Prisons, MOD and private healthcare organisations. Services are delivered on a contingency fee basis, supported by a 24/7 operations desk, a 2-day compliance turnaround for GPs, weekly payroll for candidates, and an exclusive online platform for GP locum placements. The firm holds ISO 9001:2015 certification and NHS accredited supplier status for Nursing & Midwifery, Medical Locums, Care/Support Work and Primary Care.

Product overview

Healthcare Professionals (HCP), trading as CPW Resourcing, operates as a unified recruitment platform offering specialized healthcare staffing services. The core offering is a comprehensive recruitment service portfolio that connects healthcare professionals (GPs, nurses, ANPs, ODPS, HCAs) with healthcare organisations including NHS hospitals, GP surgeries, urgent care centres, and private healthcare providers across the UK. Services span locum shift placements and permanent hiring, with a focus on rapid compliance (registration within 2 days), competitive pay rates, and dedicated consultant support. The company operates 24/7 and holds NHS accreditation for Nursing & Midwifery, Medical Locums, Care/Support Work, and Primary Care.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Professionals Recruitment Services Core healthcare recruitment service placing locum and permanent clinical staff — including GPs, nurses, ANPs, ODPs and HCAs — into NHS trusts and hospitals, GP surgeries, urgent care centres, walk-in centres, HM Prisons, MOD facilities and private healthcare organisations across the UK.
• GP Locum Placement Service Specialist GP locum recruitment placing General Practitioners into shifts at hospitals, urgent care centres, walk-in centres, GP surgeries and out-of-hours services in major UK cities, supported by an exclusive online platform and 2-day compliance registration.
• Candidate Placement Services Career placement services for healthcare candidates covering locum and permanent placements, competitive pay rates, weekly payroll, expense coverage, and access to affiliated training providers for ongoing professional development.
• Client Staffing Solutions 24/7 recruitment services supplying qualified healthcare staff — including doctors, nurses and support workers — to NHS hospitals, walk-in centres, minor injury units, community services, urgent care centres, GP surgeries, HM Prisons, MOD and private healthcare organisations, with bespoke consultant-led packages.

Quantifiable outcome

• GP registration and readiness to take up locum work within 2 days
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting.

• Renewable Energy ProviderssupportingOthersHCP partners with renewable energy providers to transition all operational energy needs to renewable sources such as solar and wind by 2030, supporting their Net Zero by 2040 commitment.
• Training ProviderssupportingStrategic or Co-development PartnerHCP has affiliations with training providers that can assist healthcare candidates in enhancing their skillsets, providing ongoing professional development opportunities beyond just placement services.
• Verified Carbon Removal ProjectssupportingOthersFor residual emissions that cannot be eliminated by 2040, HCP plans to offset through verified carbon removal projects, completing their Net Zero commitment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Athona: UK healthcare recruitment agency providing locum and permanent staffing for doctors, nurses, allied health, and healthcare assistants into NHS and private settings. Direct peer with similar service mix and customer profile.
• Pulse Healthcare: Large UK healthcare staffing provider (part of Acacium Group) placing locum and permanent doctors, nurses, allied health, and AHPs. Same niche focus on NHS framework supply, virtually identical customer segments, making it a direct competitor for the same placement volume.
• ID Medical: UK-based healthcare recruitment agency placing doctors, nurses, allied health professionals, and HCAs into NHS and private clients. Same core business model, same customer verticals, and same locum/permanent split as HCP, making it the most directly comparable peer.
• Medacs Healthcare: UK healthcare recruitment specialist focused on doctor, nursing, and allied health locum and permanent placements across NHS and private clients. Highly comparable customer base and service offering to HCP.
• TFS Healthcare: UK healthcare staffing agency supplying locum and permanent nurses, doctors, and allied health professionals to NHS and private clients. Closely overlaps HCP's verticals, customer segments, and contingent/perm placement mix.
• Chase Medical: UK specialist GP locum recruitment agency, matching GPs to sessions in primary care, urgent care, and out-of-hours services. Directly comparable because GP locum placement is HCP's flagship service and Chase operates in the same niche.
• Your World Healthcare: UK healthcare recruitment agency placing nurses, HCA, and allied health professionals into NHS trusts and private providers. Comparable service portfolio and target customer base to HCP.

Broad incumbents

• Reed Specialist Recruitment: UK's largest generalist recruiter with a dedicated healthcare division placing into NHS and private providers. Not a specialist competitor but its scale, technology, and cross-vertical reach make it a relevant broader-market benchmark for HCP.
• Hays UK & Ireland (Healthcare division): Global staffing firm with a significant UK healthcare division placing doctors, nurses, and allied health professionals into NHS and private employers. Larger, broader incumbent with overlapping healthcare capability.
• Pertemps Healthcare: Part of the larger Pertemps network, providing healthcare staffing (nursing, medical, AHP) alongside broader staffing services. Larger, broader incumbent with overlapping healthcare capability but a wider portfolio offering than HCP's pure-play niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HCPLocum

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthcare Professionals