FoodTech
FoodTech is the Nordic region's leading biennial food technology trade fair, organized by MCH A/S and held at MCH Messecenter Herning, Denmark. It connects food technology suppliers (processing, packaging, automation, sustainability) with food industry professional visitors through exhibitions, conferences, and activity zones.
- Company typePrivate
- Founded1999
- HeadquartersHerning, Denmark
- Headcount251–500
- GTM typeB2B
- OfferingServices
What FoodTech does
FoodTech is the Nordic region's leading biennial trade fair for food technology, organized by MCH A/S and held at MCH Messecenter Herning in Denmark (Vardevej 1, 7400 Herning). Operating since 1999 across four exhibition halls (J, K, L, M), the event runs every two years and brings together food technology suppliers (processing, packaging, labeling, weighing, material handling, automation, sustainability, water management) with food industry professional visitors from dairy, meat, fish, and broader food manufacturing sectors. The next edition is scheduled for October 27-29, 2026, operating 09:00-16:00 daily.
The trade fair operates as a combined digital and physical platform: a website (foodtech.dk) provides an exhibitor directory, product catalog, news articles, and online ticket purchasing, while the in-person event layers activity zones on top of the core exhibition floor — Food Life Science (future foods, AI/sustainability themes), World of Beer (brewing technology and beer-cheese masterclasses), IFC International Food Contest (~1,200 products), DM i 3D Print (student championship), DANVA Conference (water/reuse), and IFC Water Congress. Partnerships with 14+ Nordic industry associations (Danish Dairy Association, Danish Brewers Association, DANVA, Klimatorium, NIRAS, Innovation Lab, Technological Institute, vocational knowledge centers) co-develop programming. Marketing spans website, Facebook, LinkedIn, YouTube, email newsletters, and a press center.
FoodTech's business model is event-driven with two revenue streams: (1) one-time exhibitor booth/stand rental via direct sales to food technology companies, and (2) one-time visitor ticket sales at DKK 140 excluding VAT for a three-day pass (students free on Thursday). Visitor pricing is low-ARPU, making exhibitor booth rental the primary revenue lever. The entity is a private trade fair organized by MCH A/S (a Danish exhibition venue operator with 251-500 employees), with no external investment, no public listing, and no subsidiaries. Copyright is held by MCH A/S. Geographic scope is Northern Europe, with Denmark as the primary served market.
FoodTech firmographics
Firmographics- Name
- FoodTech
- Legal name
- MCH A/S
- Website
- https://foodtech.dk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- FoodTech is the Nordic region's leading biennial food technology trade fair, organized by MCH A/S and held at MCH Messecenter Herning, Denmark. It connects food technology suppliers (processing, packaging, automation, sustainability) with food industry professional visitors through exhibitions, conferences, and activity zones.
- Ownership category
- akta.pro rank
FoodTech industry classification
Industry- Product category
- Trade Fair and Exhibition Services
- NAICS
- Special Food Services (7223)
- akta.pro primary industry
- Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)
Keywords
Where FoodTech is headquartered
LocationHeadquarters
- HQ city
- Herning
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
FoodTech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Exhibitor booth/stand rental: Companies purchase or rent exhibition space (booths/stands) to showcase their products and services to food industry visitors.
- Visitor tickets: Visitors purchase tickets to attend the trade fair and access exhibitors, activities, and conferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission - Single ticket valid for all three days |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
FoodTech product offering
Product offeringCore offering
FoodTech is a biennial Nordic trade fair held at MCH Messecenter Herning, Denmark (next edition: October 27-29, 2026), where companies supplying food processing, packaging, labeling, weighing, material handling, automation, and sustainability solutions exhibit to food industry visitors. The event generates revenue by renting exhibition booths/stands to exhibitors and selling visitor tickets, supported by activity zones (Food Life Science, World of Beer, DANVA Conference, IFC, DM i 3D Print, Water Stage) and a digital platform with exhibitor directory and content.
Product overview
FoodTech is Nordic's leading food technology trade fair and exhibition held every two years at MCH Messecenter Herning in Denmark (next edition: October 27-29, 2026). The event brings together the entire food industry for product innovations, inspiration, knowledge, and networking. FoodTech features various activity areas including Food Life Science (future food laboratory), World of Beer (brewing technology and beer-cheese pairing), DANVA Conference (water and reuse), IFC International Food Contest, DM i 3D Print championship, and Water & Energy solutions. The exhibition occupies halls J, K, L, and M with practical visitor amenities including restaurants, parking, and accessibility by train, bus, and air.
Differentiator
Problem solved
Functional benefit
Brands
- Food Life Science: An area at FoodTech focused on AI in the food industry, sustainability, and the intersection of food and pharma.
- DANVA Conference
- World of Beer
- DM i 3D Print
Products and services
- FoodTech Trade Fair Nordic region's leading biennial destination for food technology, held every two years at MCH Messecenter Herning, Denmark. The exhibition showcases product innovations, inspiration, knowledge, and networking opportunities for the food industry across halls J, K, L, and M.
- Food Life Science An area within FoodTech combining stage, exhibition, and informal meeting space focused on future foods, featuring hands-on demonstrations, talks, and dialogue about AI in the food industry, sustainability, and food-pharma convergence.
- DANVA Conference Technical water and water reuse conference in the food industry, featuring presentations from authorities, utilities, industry, and research environments on regulation, technology, and practical experience.
- World of Beer A gathering point for breweries, technology suppliers, experts, and other food industry actors featuring Masterclass sessions on beer and cheese pairing, and Specialist Tours showcasing the latest brewing technologies.
- DM i 3D Print (Danish 3D Printing Championship) Danish championship in 3D printing technology targeting vocational school students, showcasing cutting-edge production technology with relevance for the food industry.
- IFC International Food Contest International food contest featuring approximately 1,200 products, with dairy industry celebrations and awards as part of the FoodTech exhibition.
- IFC Water Congress Water conference with three tracks: 'The Water & Energy Nexus', 'Circularity and Solutions', and 'From financing to final project', featuring presentations from universities, research institutions, and leading food companies.
Quantifiable outcome
- Biennial exhibition with thousands of visitors and hundreds of exhibitors
Companies that use FoodTech
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
FoodTech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FoodTech partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- DANVAcoreCollaboration on DANVA Conference focusing on technical water and water reuse in the food industry. Conference program includes presentations from authorities, utilities, industry, and research institutions.
- Innovation LabcoreCollaboration on Food Life Science area at FoodTech 2026. MCH and Innovation Lab work together on a strong program within Food Life Science, creating an inspiring space combining stage, exhibition, and informal meeting place focused on future foods with hands-on exhibits, talks, and dialogue.
- Mejeriforeningen (Danish Dairy Association)corePartnership on World of Beer concept, including Masterclass featuring beer and cheese pairings. Mejeriforeningen contributes expertise in dairy products and gastronomy, collaborating on the tasting experiences.
- Dansk Brygmesterforening (Danish Brewers Association)corePartnership on World of Beer concept. The association provides expertise on brewing and supports the event with network and knowledge sharing among brewers and industry professionals.
- MejeriforumcoreCollaboration partner on IFC Water Congress, bringing expertise in water management and sustainability for the dairy industry.
- Klimatorium (Denmark's International Climate Center)coreCollaboration partner on Water & Energy Stage. Klimatorium contributes to presentations on water, energy, and sustainability topics with guided tours.
- NIRAScoreCollaboration partner on Water & Energy area. NIRAS provides expert insight on water and sustainability topics with Senior Expertise Director Søren Nøhr Bak speaking at IFC Water Congress.
- Teknologisk Institut (Technological Institute)coreCollaboration partner on Water & Energy area. The institute provides expertise and exhibits solutions related to water and energy in food processing.
- DI VandminorCollaboration partner on Water & Energy area, representing water sector interests in Denmark.
- Danish ExportminorCollaboration partner on Water & Energy area, supporting international exposure for Danish water technology companies.
- Videnscenter for Håndværk - Design & ArkitekturcoreCo-organizer of DM i 3D-print (Danish 3D Printing Championship) on FoodTech, providing expertise in craftsmanship and design education.
- Videnscenter for Automation og RobotteknologicoreCo-organizer of DM i 3D-print competition, bringing expertise in automation and robotics.
- AM Learning Lab / HerningsholmcoreCo-organizer of DM i 3D-print, contributing educational expertise.
- CFI - Center for IndustricoreCo-organizer of DM i 3D-print, bringing industry-focused educational programs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FoodTech competitors and assessment
Company assessmentDirect peers
- ProPak Asia: ProPak Asia (Bangkok) is Asia's leading trade fair for processing and packaging technology, covering similar machinery, labeling, and packaging exhibitor categories that overlap with FoodTech's halls K/L/M themes.
- BrauBeviale: BrauBeviale (Nuremberg, organized by NürnbergMesse) is a leading European trade fair for the beverage production industry, with comparable focus on brewing technology, process engineering, and ingredient suppliers that aligns with FoodTech's brewing-content programming.
- IFFA: IFFA (Frankfurt, organized by Messe Frankfurt) is the world's leading trade fair for the meat processing industry, a direct category peer to FoodTech's meat-processing exhibitor base such as Danish Crown and EdmoLift material-handling suppliers.
- SIAL Paris: SIAL Paris (organized by Comexposium Group) is one of the world's largest food and beverage exhibitions, sharing exhibitor and visitor audiences with FoodTech and competing for international food-industry marketing budgets.
- PACK EXPO Las Vegas: PACK EXPO Las Vegas (organized by PMMI) is North America's largest packaging trade fair, comparable to FoodTech's packaging zone and exhibitors like HM Systems, while drawing overlapping packaging-machinery exhibitors globally.
- Fi Europe (Food ingredients Europe): Fi Europe (organized by Informa) is the world's leading trade fair for food ingredients, sharing FoodTech's food-industry exhibitor base and competing for ingredient, processing, and innovation suppliers in the European calendar.
- Gulfood Manufacturing: Gulfood Manufacturing (Dubai) is a leading trade fair for F&B processing, packaging, and ingredients in the Middle East/Africa region, competing for global food-tech exhibitor budgets in a similar way to FoodTech but with a different geographic anchor.
- Anuga FoodTec: Anuga FoodTec (held in Cologne, organized by Koelnmesse) is the leading global trade fair for food and beverage technology, covering processing, packaging, ingredients, and food safety — directly overlapping FoodTech's scope at a larger, international scale.
- Seafood Expo Global / Seafood Processing North America: Seafood Expo Global/Seafood Processing North America (organized by Diversified Communications) is a leading trade fair for the seafood industry, comparable to FoodTech's coverage of seafood-processing exhibitors such as Scandic Pelagic and related Nordic pelagic processors.
- drinktec: drinktec (Munich, organized by Messe München) is the world's leading trade fair for the beverage and liquid food industry, closely overlapping FoodTech's World of Beer and beverage/dairy exhibitor programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FoodTech social profiles
Digital presenceFoodTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoodTech leadership team
Management profileNumber of profiles
Profiles10 records
FoodTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoodTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoodTech
What does FoodTech do?
FoodTech is a biennial Nordic trade fair held at MCH Messecenter Herning, Denmark (next edition: October 27-29, 2026), where companies supplying food processing, packaging, labeling, weighing, material handling, automation, and sustainability solutions exhibit to food industry visitors. The event generates revenue by renting exhibition booths/stands to exhibitors and selling visitor tickets, supported by activity zones (Food Life Science, World of Beer, DANVA Conference, IFC, DM i 3D Print, Water Stage) and a digital platform with exhibitor directory and content.
Is FoodTech a public or private company?
FoodTech is a private company. It is classified as corporate owned and is currently operating.
When was FoodTech founded?
FoodTech was founded in 1999. It employs 251 to 500 people.
Where is FoodTech based?
FoodTech is headquartered in Herning, Denmark, in the Europe region.
How does FoodTech make money?
Two revenue lines are on record. Exhibitor booth/stand rental is the primary driver. The others are visitor tickets.
Who are FoodTech's main competitors?
Direct peers on record are ProPak Asia, BrauBeviale, IFFA, SIAL Paris, PACK EXPO Las Vegas, Fi Europe (Food ingredients Europe), Gulfood Manufacturing, Anuga FoodTec, Seafood Expo Global / Seafood Processing North America and drinktec.
Does FoodTech have an API?
No public API is recorded for FoodTech.
What industry is FoodTech in?
FoodTech's product category is Trade Fair and Exhibition Services. Its primary akta.pro industry code is THAHABAI, Food, Beverage & Hospitality Trade Shows Organizers. Its NAICS code is 7223.