FoodTech

What FoodTech does

FoodTech is the Nordic region's leading biennial trade fair for food technology, organized by MCH A/S and held at MCH Messecenter Herning in Denmark (Vardevej 1, 7400 Herning). Operating since 1999 across four exhibition halls (J, K, L, M), the event runs every two years and brings together food technology suppliers (processing, packaging, labeling, weighing, material handling, automation, sustainability, water management) with food industry professional visitors from dairy, meat, fish, and broader food manufacturing sectors. The next edition is scheduled for October 27-29, 2026, operating 09:00-16:00 daily.

The trade fair operates as a combined digital and physical platform: a website (foodtech.dk) provides an exhibitor directory, product catalog, news articles, and online ticket purchasing, while the in-person event layers activity zones on top of the core exhibition floor — Food Life Science (future foods, AI/sustainability themes), World of Beer (brewing technology and beer-cheese masterclasses), IFC International Food Contest (~1,200 products), DM i 3D Print (student championship), DANVA Conference (water/reuse), and IFC Water Congress. Partnerships with 14+ Nordic industry associations (Danish Dairy Association, Danish Brewers Association, DANVA, Klimatorium, NIRAS, Innovation Lab, Technological Institute, vocational knowledge centers) co-develop programming. Marketing spans website, Facebook, LinkedIn, YouTube, email newsletters, and a press center.

FoodTech's business model is event-driven with two revenue streams: (1) one-time exhibitor booth/stand rental via direct sales to food technology companies, and (2) one-time visitor ticket sales at DKK 140 excluding VAT for a three-day pass (students free on Thursday). Visitor pricing is low-ARPU, making exhibitor booth rental the primary revenue lever. The entity is a private trade fair organized by MCH A/S (a Danish exhibition venue operator with 251-500 employees), with no external investment, no public listing, and no subsidiaries. Copyright is held by MCH A/S. Geographic scope is Northern Europe, with Denmark as the primary served market.

Name

FoodTech

Legal name

MCH A/S

Website

https://foodtech.dk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

FoodTech is the Nordic region's leading biennial food technology trade fair, organized by MCH A/S and held at MCH Messecenter Herning, Denmark. It connects food technology suppliers (processing, packaging, automation, sustainability) with food industry professional visitors through exhibitions, conferences, and activity zones.

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Services

NAICS

Special Food Services (7223)

akta.pro primary industry

Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)

Keywords

• Food technology trade fair
• Exhibition event services
• Trade show management
• Food industry networking
• B2B event exhibitions

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibitor booth/stand rental: Companies purchase or rent exhibition space (booths/stands) to showcase their products and services to food industry visitors.
2. Visitor tickets: Visitors purchase tickets to attend the trade fair and access exhibitors, activities, and conferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FoodTech is a biennial Nordic trade fair held at MCH Messecenter Herning, Denmark (next edition: October 27-29, 2026), where companies supplying food processing, packaging, labeling, weighing, material handling, automation, and sustainability solutions exhibit to food industry visitors. The event generates revenue by renting exhibition booths/stands to exhibitors and selling visitor tickets, supported by activity zones (Food Life Science, World of Beer, DANVA Conference, IFC, DM i 3D Print, Water Stage) and a digital platform with exhibitor directory and content.

Product overview

FoodTech is Nordic's leading food technology trade fair and exhibition held every two years at MCH Messecenter Herning in Denmark (next edition: October 27-29, 2026). The event brings together the entire food industry for product innovations, inspiration, knowledge, and networking. FoodTech features various activity areas including Food Life Science (future food laboratory), World of Beer (brewing technology and beer-cheese pairing), DANVA Conference (water and reuse), IFC International Food Contest, DM i 3D Print championship, and Water & Energy solutions. The exhibition occupies halls J, K, L, and M with practical visitor amenities including restaurants, parking, and accessibility by train, bus, and air.

Differentiator

Problem solved

Functional benefit

Brands

• Food Life Science: An area at FoodTech focused on AI in the food industry, sustainability, and the intersection of food and pharma.
• DANVA Conference
• World of Beer
• DM i 3D Print

Products and services

• FoodTech Trade Fair Nordic region's leading biennial destination for food technology, held every two years at MCH Messecenter Herning, Denmark. The exhibition showcases product innovations, inspiration, knowledge, and networking opportunities for the food industry across halls J, K, L, and M.
• Food Life Science An area within FoodTech combining stage, exhibition, and informal meeting space focused on future foods, featuring hands-on demonstrations, talks, and dialogue about AI in the food industry, sustainability, and food-pharma convergence.
• DANVA Conference Technical water and water reuse conference in the food industry, featuring presentations from authorities, utilities, industry, and research environments on regulation, technology, and practical experience.
• World of Beer A gathering point for breweries, technology suppliers, experts, and other food industry actors featuring Masterclass sessions on beer and cheese pairing, and Specialist Tours showcasing the latest brewing technologies.
• DM i 3D Print (Danish 3D Printing Championship) Danish championship in 3D printing technology targeting vocational school students, showcasing cutting-edge production technology with relevance for the food industry.
• IFC International Food Contest International food contest featuring approximately 1,200 products, with dairy industry celebrations and awards as part of the FoodTech exhibition.
• IFC Water Congress Water conference with three tracks: 'The Water & Energy Nexus', 'Circularity and Solutions', and 'From financing to final project', featuring presentations from universities, research institutions, and leading food companies.

Quantifiable outcome

• Biennial exhibition with thousands of visitors and hundreds of exhibitors

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• DANVAcoreStrategic or Co-development Partner · 29 October 2026Collaboration on DANVA Conference focusing on technical water and water reuse in the food industry. Conference program includes presentations from authorities, utilities, industry, and research institutions.
• Innovation LabcoreStrategic or Co-development Partner · 27 October 2026Collaboration on Food Life Science area at FoodTech 2026. MCH and Innovation Lab work together on a strong program within Food Life Science, creating an inspiring space combining stage, exhibition, and informal meeting place focused on future foods with hands-on exhibits, talks, and dialogue.
• Mejeriforeningen (Danish Dairy Association)coreStrategic or Co-development Partner · 27 October 2026Partnership on World of Beer concept, including Masterclass featuring beer and cheese pairings. Mejeriforeningen contributes expertise in dairy products and gastronomy, collaborating on the tasting experiences.
• Dansk Brygmesterforening (Danish Brewers Association)coreStrategic or Co-development Partner · 27 October 2026Partnership on World of Beer concept. The association provides expertise on brewing and supports the event with network and knowledge sharing among brewers and industry professionals.
• MejeriforumcoreStrategic or Co-development Partner · 1 October 2024Collaboration partner on IFC Water Congress, bringing expertise in water management and sustainability for the dairy industry.
• Klimatorium (Denmark's International Climate Center)coreStrategic or Co-development Partner · 1 October 2024Collaboration partner on Water & Energy Stage. Klimatorium contributes to presentations on water, energy, and sustainability topics with guided tours.
• NIRAScoreStrategic or Co-development Partner · 1 October 2024Collaboration partner on Water & Energy area. NIRAS provides expert insight on water and sustainability topics with Senior Expertise Director Søren Nøhr Bak speaking at IFC Water Congress.
• Teknologisk Institut (Technological Institute)coreStrategic or Co-development Partner · 1 October 2024Collaboration partner on Water & Energy area. The institute provides expertise and exhibits solutions related to water and energy in food processing.
• DI VandminorStrategic or Co-development Partner · 1 October 2024Collaboration partner on Water & Energy area, representing water sector interests in Denmark.
• Danish ExportminorStrategic or Co-development Partner · 1 October 2024Collaboration partner on Water & Energy area, supporting international exposure for Danish water technology companies.
• Videnscenter for Håndværk - Design & ArkitekturcoreStrategic or Co-development Partner · 1 October 2024Co-organizer of DM i 3D-print (Danish 3D Printing Championship) on FoodTech, providing expertise in craftsmanship and design education.
• Videnscenter for Automation og RobotteknologicoreStrategic or Co-development Partner · 1 October 2024Co-organizer of DM i 3D-print competition, bringing expertise in automation and robotics.
• AM Learning Lab / HerningsholmcoreStrategic or Co-development Partner · 1 October 2024Co-organizer of DM i 3D-print, contributing educational expertise.
• CFI - Center for IndustricoreStrategic or Co-development Partner · 1 October 2024Co-organizer of DM i 3D-print, bringing industry-focused educational programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ProPak Asia: ProPak Asia (Bangkok) is Asia's leading trade fair for processing and packaging technology, covering similar machinery, labeling, and packaging exhibitor categories that overlap with FoodTech's halls K/L/M themes.
• BrauBeviale: BrauBeviale (Nuremberg, organized by NürnbergMesse) is a leading European trade fair for the beverage production industry, with comparable focus on brewing technology, process engineering, and ingredient suppliers that aligns with FoodTech's brewing-content programming.
• IFFA: IFFA (Frankfurt, organized by Messe Frankfurt) is the world's leading trade fair for the meat processing industry, a direct category peer to FoodTech's meat-processing exhibitor base such as Danish Crown and EdmoLift material-handling suppliers.
• SIAL Paris: SIAL Paris (organized by Comexposium Group) is one of the world's largest food and beverage exhibitions, sharing exhibitor and visitor audiences with FoodTech and competing for international food-industry marketing budgets.
• PACK EXPO Las Vegas: PACK EXPO Las Vegas (organized by PMMI) is North America's largest packaging trade fair, comparable to FoodTech's packaging zone and exhibitors like HM Systems, while drawing overlapping packaging-machinery exhibitors globally.
• Fi Europe (Food ingredients Europe): Fi Europe (organized by Informa) is the world's leading trade fair for food ingredients, sharing FoodTech's food-industry exhibitor base and competing for ingredient, processing, and innovation suppliers in the European calendar.
• Gulfood Manufacturing: Gulfood Manufacturing (Dubai) is a leading trade fair for F&B processing, packaging, and ingredients in the Middle East/Africa region, competing for global food-tech exhibitor budgets in a similar way to FoodTech but with a different geographic anchor.
• Anuga FoodTec: Anuga FoodTec (held in Cologne, organized by Koelnmesse) is the leading global trade fair for food and beverage technology, covering processing, packaging, ingredients, and food safety — directly overlapping FoodTech's scope at a larger, international scale.
• Seafood Expo Global / Seafood Processing North America: Seafood Expo Global/Seafood Processing North America (organized by Diversified Communications) is a leading trade fair for the seafood industry, comparable to FoodTech's coverage of seafood-processing exhibitors such as Scandic Pelagic and related Nordic pelagic processors.
• drinktec: drinktec (Munich, organized by Messe München) is the world's leading trade fair for the beverage and liquid food industry, closely overlapping FoodTech's World of Beer and beverage/dairy exhibitor programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBpPi7Jd7NMxUByzuJpkRoQ
• Facebookfacebook.com/foodtechherning
• LinkedInlinkedin.com/company/foodtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoodTech