TapTapSee
TapTapSee is a free mobile camera application that identifies objects for blind and visually impaired users via VoiceOver audio feedback. Built by CloudSight Inc., it uses the CloudSight Image Recognition API and is distributed through iOS and Android app stores to individual accessibility-focused consumers.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
What TapTapSee does
TapTapSee is a free mobile camera application designed for blind and visually impaired users, founded in 2013 and owned and controlled by CloudSight Inc., a California corporation headquartered in Los Angeles. The app uses the device camera together with VoiceOver accessibility functions to capture still images or short videos (up to 10 seconds) and audibly identify objects, including 2D and 3D items at any angle, typically within 7-10 seconds. All object identification is performed by the CloudSight Image Recognition API, which combines computer vision with crowdsourcing; TapTapSee itself does not maintain a proprietary model or training pipeline. Supporting features include autofocus audio notifications, camera-roll upload, save-and-share of identified images, rotor reader support, and a flash toggle.
The product is distributed exclusively through the Apple App Store and Google Play Store, with no public API, SDK, or developer-facing integrations. The company's go-to-market is product-led: users discover the app via app store listings, accessibility-focused communities, and organic social channels (Facebook, Twitter), with an open-source iOS repository on GitHub. TapTapSee has received recognition from the American Foundation for the Blind (Access Award), AppleVis (iOS Hall of Fame), and the Royal National Institute for the Blind (App of the Month), establishing brand credibility within the blindness and low-vision community.
The revenue model is not publicly disclosed. The app is free to download, with no documented subscriptions, in-app purchases, or premium tiers; the privacy policy references third-party advertising partners, implying advertising or data-based monetization as the most likely (but unconfirmed) revenue mechanic. No funding rounds, headcount, enterprise customers, or revenue figures are disclosed, and there is no public-facing management team roster. The product is operated as a consumer-facing brand under the CloudSight Inc. corporate umbrella, with CloudSight acting as both parent company and sole technology provider.
TapTapSee firmographics
Firmographics- Name
- TapTapSee
- Legal name
- CloudSight Inc.
- Website
- https://taptapseeapp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- TapTapSee is a free mobile camera application that identifies objects for blind and visually impaired users via VoiceOver audio feedback. Built by CloudSight Inc., it uses the CloudSight Image Recognition API and is distributed through iOS and Android app stores to individual accessibility-focused consumers.
- Ownership category
- akta.pro rank
TapTapSee industry classification
Industry- Product category
- Assistive Technology / Accessibility Software
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Compliance, Certification & Continuing Education LMS (EDAFAAAD)
- akta.pro secondary industry
- Vision Assistive Technology (Screen Readers, Braille, Magnification) (EDAKAIAF)
Keywords
Where TapTapSee is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TapTapSee business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Mobile Application Distribution: App distributed free on Apple App Store and Google Play Store. Revenue model not explicitly disclosed in available sources. Privacy policy mentions third-party advertising partners, suggesting potential advertising or data monetization components.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
TapTapSee product offering
Product offeringCore offering
TapTapSee is a mobile camera application for blind and visually impaired users that uses CloudSight's Image Recognition API to identify objects, people, text, currency, colors, and scenes from a photo or live camera view, then speaks the result aloud. The app bundles object recognition, multimodal text recognition with multilingual OCR, scene description, text translation, currency/color identification, AI assistant chat, and screen reader compatibility into a single accessible iOS/Android tool.
Product overview
TapTapSee is a single mobile camera application designed specifically for blind and visually impaired users. The app is powered by the CloudSight Image Recognition API and leverages device camera and VoiceOver accessibility features to capture images or videos and audibly identify objects. Key features include picture recognition, video recognition (up to 10 seconds), repeat identification, camera roll access, social media sharing, rotor reader, and flash toggle. Available on Apple App Store and Google Play Store.
Differentiator
Problem solved
Functional benefit
Products and services
- TapTapSee Mobile App
- Scene Description Feature
- Multimodal Text Recognition
- Multilingual OCR
- AI Assistant
- Text Translation
- Currency Recognition
- Color Recognition
Quantifiable outcome
- Identification completed in approximately 7-10 seconds
Companies that use TapTapSee
Customer profileSegments1 record
Ideal customer profiles1 record
TapTapSee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
TapTapSee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CloudSight Inc.coreTapTapSee is powered by the CloudSight Image Recognition API. The service is owned and controlled by CloudSight Inc. The app sends captured images and videos to the CloudSight API where identification occurs and results are returned to the user. This is a core technology partnership where CloudSight provides the underlying image recognition capabilities.
Scale indicators1 record
Expansion highlights3 records
TapTapSee competitors and assessment
Company assessmentOthers
- Apple VoiceOver: Built-in iOS/macOS screen reader that TapTapSee explicitly integrates with. While not a direct app competitor, it is the foundational accessibility layer that shapes TapTapSee's UX and is increasingly expanding to include scene description via Apple Intelligence.
- CloudSight Inc. Parent company and underlying image-recognition API provider for TapTapSee. Listed as a peer because the same CloudSight technology could be packaged and sold directly to enterprise customers in retail, logistics, or accessibility — effectively competing with TapTapSee for the same technology's commercial application.
Direct peers
- Be My Eyes: Mobile service connecting blind and low-vision users with sighted volunteers or AI (GPT-4o-powered "Be My AI") for real-time visual assistance. Same end user and use case as TapTapSee; competes via a fundamentally different mechanism (live human/AI conversation vs. one-shot object recognition).
- Envision: Envision AI provides smartphone and smart-glasses apps that read text, describe scenes, and recognize objects for blind users — covering the same core use cases as TapTapSee, with a comparable freemium model and similar cross-platform distribution.
- KNFB Reader: Long-standing mobile OCR/text-reading app for blind and low-vision users, originally developed by the National Federation of the Blind and Kurzweil. Overlaps TapTapSee on text-reading use cases; partial overlap on object/label recognition.
- Google Lookout: Google's Android-first accessibility app that uses computer vision to identify objects, read text, and describe scenes for blind and low-vision users. Direct competitor to TapTapSee on Android with deep platform-level integration that a third-party app cannot easily replicate.
- Seeing AI: Microsoft's free mobile app for blind and low-vision users that narrates the visual world — including scene description, product identification, and text reading. Directly competes with TapTapSee on iOS for the same user base and use cases, with the added advantage of Microsoft's R&D and platform integration.
Emerging players
- Supersense: AI-powered scanner app from Mediate (an Intel collaboration) designed for blind and visually impaired users to read text, identify objects, and detect currency. Competes in the same niche with similar computer-vision architecture.
- Aipoly: Earlier-generation object and color recognition app for blind users, focused on real-time on-device recognition. Comparable core capability to TapTapSee but with a smaller install base and more limited feature set.
Broad incumbents
- OrCam: Premium wearable AI device (MyEye, Read) that reads text, identifies faces, and recognizes products for blind users. Broader incumbent in the same accessibility market with a hardware-plus-software model and a substantially higher price point targeting a different buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
TapTapSee social profiles
Digital presenceTapTapSee financial estimates
Financial estimateRevenue estimate
Valuation estimate
TapTapSee leadership team
Management profileNumber of profiles
TapTapSee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TapTapSee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TapTapSee
What does TapTapSee do?
TapTapSee is a mobile camera application for blind and visually impaired users that uses CloudSight's Image Recognition API to identify objects, people, text, currency, colors, and scenes from a photo or live camera view, then speaks the result aloud. The app bundles object recognition, multimodal text recognition with multilingual OCR, scene description, text translation, currency/color identification, AI assistant chat, and screen reader compatibility into a single accessible iOS/Android tool.
Is TapTapSee a public or private company?
TapTapSee is a private company. It is classified as corporate owned and is currently operating.
When was TapTapSee founded?
TapTapSee was founded in 2013.
Where is TapTapSee based?
TapTapSee is headquartered in Los Angeles, United States, in the North America region.
How does TapTapSee make money?
One revenue line is on record: mobile Application Distribution.
Who are TapTapSee's main competitors?
Others on record are Apple VoiceOver and CloudSight Inc.. Direct peers are Be My Eyes, Envision, KNFB Reader, Google Lookout and Seeing AI. Emerging players are Supersense and Aipoly. OrCam is listed as a broad incumbent.
Does TapTapSee have an API?
No public API is recorded for TapTapSee.
What industry is TapTapSee in?
TapTapSee's product category is Assistive Technology / Accessibility Software. Its primary akta.pro industry code is EDAFAAAD, Compliance, Certification & Continuing Education LMS, with a secondary code of EDAKAIAF, Vision Assistive Technology (Screen Readers, Braille, Magnification). Its SIC code is 3851.