La Pac
La Pac is a Paris-based audiovisual production company founded in 1972, producing commercials, music videos, documentaries, and fiction films for global brands, luxury houses, recording artists, and communication agencies via a roster of award-winning directors.
- Company typePrivate
- Founded1972
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What La Pac does
La Pac is a privately held audiovisual production company founded in 1972 and headquartered in Paris, France. The company produces television and digital commercials, music videos, documentaries, and fiction films for major global brands, luxury fashion houses, recording artists, and leading communication agencies. Its core business model is project-based professional services, generating revenue through production fees from commissioned projects and through representation of a roster of internationally acclaimed directors.
The company's commercial offering spans four core product lines: commercial production, music video production, documentary production, and fiction film production, supported by a dedicated director representation business. La Pac has accumulated over 100 Cannes Lions across its five-decade history, serving clients including Louis Vuitton, Dior, Nike, Apple, Lancôme, Hennessy, Cartier, Adidas, Toyota, TikTok, and many other global brands. The firm is organized as the LA\PAC group, comprising five sister companies: VERY\CONTENT and TERRE\TV (solution-driven digital and corporate production), LE\PAC (transatlantic joint venture with American production company Arts & Sciences), 2001.ART (luxury-sector talent agency), and PAC STORY (television and film production).
The company's go-to-market relies on direct enterprise relationships with brand marketing teams and creative agencies, supplemented by service-production partnerships with international production companies such as Superprime and Stink Paris. Marketing is primarily driven by portfolio reputation, Cannes Lions participation, the annual Young Directors Awards partnered with C41.EU, and organic social channels (Instagram, LinkedIn). La Pac follows the Ecoprod Charter for eco-responsibility and maintains a headcount in the 11–50 range, with Jérôme Denis serving as CEO and Executive Producer.
La Pac firmographics
Firmographics- Name
- La Pac
- Legal name
- La Pac
- Website
- https://pac.fr
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Pac is a Paris-based audiovisual production company founded in 1972, producing commercials, music videos, documentaries, and fiction films for global brands, luxury houses, recording artists, and communication agencies via a roster of award-winning directors.
- Ownership category
- akta.pro rank
La Pac industry classification
Industry- Product category
- Commercial Production Services
- NAICS
- Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
- akta.pro secondary industry
- Audio Production & Podcasting (BPAFAIAE)
Keywords
Where La Pac is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Pac business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Commercial Production: Producing commercials and advertising films for major brands and luxury houses. Revenue generated through project-based production fees.
- Music Video Production: Producing music videos for recording artists. Project-based production services.
- Documentary and Fiction Films: Producing documentary and fiction film projects.
- Talent Representation: Managing and representing directors, connecting them with brands and agencies for projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
La Pac product offering
Product offeringCore offering
La Pac is a Paris-based audiovisual production company that produces commercials, music videos, documentaries, and fiction films for major global brands, luxury houses, and communication agencies. The company also represents a roster of internationally acclaimed directors, connecting them with brands and agencies for commercial, music video, and film projects. It operates as the core production division of the LA\PAC group, which also includes sub-brands for digital content, talent agency services, and television production.
Product overview
La Pac is an audiovisual production company based in Paris, founded in 1972, that produces commercials, music videos, documentaries, and fiction films. The company operates a core director representation and production services business, with a portfolio spanning global brands and luxury houses. La Pac has won over 100 Lions at the Cannes Festival and serves major clients including Louis Vuitton, Dior, Nike, Apple, and numerous other international brands. The company is organized as a group of five sister companies: the core LA\PAC production division (handling commercial, music video, documentary, and fiction film production), supported by sub-brands VERY\CONTENT and TERRE\TV (solution-driven digital content), LE\PAC (joint venture with Arts & Sciences), 2001.ART (luxury-focused talent agency), and PAC STORY (television and film production).
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Production La Pac produces television and digital commercials for major brands, luxury houses, and communication agencies worldwide. Projects include fashion campaigns, luxury brand films, automotive campaigns, and global product launches.
- Music Video Production La Pac creates music videos for international recording artists across multiple genres. Past projects include music videos for Kendrick Lamar, A$AP Rocky, Travis Scott, Arcade Fire, Jack White, M.I.A., Wolf Alice, Little Simz, and others.
- Documentary Production La Pac produces documentary films, including feature documentaries and branded documentary content for clients.
- Fiction Film Production La Pac produces fiction films, including short films and feature-length cinematic content.
- Director Representation La Pac represents and manages a roster of international directors specializing in commercials, music videos, and film projects, connecting them with brands and agencies for commissioned work.
- Special Projects La Pac handles special creative projects including fashion campaigns, luxury brand content, event visuals, and artist collaborations beyond its core commercial and music video offerings.
Quantifiable outcome
- 100+ Lions won at Cannes Festival
Companies that use La Pac
Customer profileNamed customers108 records
Segments4 records
Ideal customer profiles3 records
La Pac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Pac partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Arts & SciencescorePartnership between LA\PAC and American production company Arts & Sciences, resulting in LE\PAC entity - a transatlantic production collaboration combining American and French creative expertise
- 2001.ARTcoreTalent agency specializing in experiences centered on objects and textures for the luxury sector. Part of LA\PAC group.
- C41.EUcoreItalian creative production company partnered with LA\PAC for Young Directors Awards and joint productions like Joy Crookes Carmen and Born To Create Drama
- VERY\CONTENT & TERRE\TVcoreSolution-driven production companies within LA\PAC group handling social media, digital campaigns, tutorials, store showcases, recipes, and interviews for corporate and local clients
- PAC STORYcoreTelevision and film production company within LA\PAC group
- SuperprimeminorCo-production partnerships with Superprime films for projects like Lancôme La Vie Est Belle L'Élixir starring Julia Roberts, Maison Perrier launch film, and Dior J'adore starring Rihanna
- Stink ParisminorService production partnership for Philippe Katerine Sous Mon Bob project directed by Edie Blanchard, agency BETC Paris
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
La Pac competitors and assessment
Company assessmentDirect peers
- Anonymous Content: Los Angeles-based production company representing a roster of award-winning directors and producing commercials, music videos, and feature films for global brands. Directly comparable to LA\PAC in business model (director representation + production services), client mix (luxury, tech, automotive), and award profile.
- Somesuch: London- and Los Angeles-based production company known for premium commercials, music videos, and feature work with a director-led roster. Comparable in director representation model, luxury and lifestyle client base, and crossover into feature films.
- Smuggler: Global commercial and film production company with offices in the US and Europe, representing a roster of directors. Directly comparable in transatlantic model, premium-brand client base, and crossover between commercial and feature work.
- MJZ: New York- and Los Angeles-based commercial production company with a long-standing director roster serving global brands. Directly comparable premium-brand client base, longevity, and representation-plus-production business model.
- Radical Media: New York-based production company producing commercials, music videos, documentaries, and feature content for global brands. Directly comparable across commercials, music videos, and long-form production with a comparable director roster and award profile.
- RSA Films: Ridley Scott's London-based commercial and film production company with a global roster of directors producing commercials, music videos, and feature content. Directly comparable in premium-brand client base, director representation model, and long-form/crossover capabilities.
- Stink Studios: Global creative production company with offices in London, New York, and elsewhere producing commercials, branded content, and digital work. Already a partner of LA\PAC (Stink Paris co-production credit), and directly comparable in director representation and luxury/brand client work.
- Caviar: Brussels-, Paris-, and New York-based production company producing commercials, films, and branded content with a director roster. Closest continental European peer to LA\PAC in geographic positioning and luxury/fashion client mix.
- Biscuit Filmworks: Los Angeles-based production company representing a roster of commercial and music video directors working with global brands. Already named as a partner entity on LA\PAC's website, and the most direct US analogue in terms of director-roster model and luxury/tech client mix.
- Superprime: US-based commercial production company with which LA\PAC has documented co-production credits (Lancôme La Vie Est Belle L'Élixir, Maison Perrier launch, Dior J'adore). Directly comparable in premium-beauty and luxury client work and partnership-style production model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
La Pac social profiles
Digital presenceLa Pac financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Pac leadership team
Management profileNumber of profiles
Profiles8 records
La Pac subsidiaries and ownership
Company hierarchySubsidiaries5 records
La Pac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Pac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Pac
What does La Pac do?
La Pac is a Paris-based audiovisual production company that produces commercials, music videos, documentaries, and fiction films for major global brands, luxury houses, and communication agencies. The company also represents a roster of internationally acclaimed directors, connecting them with brands and agencies for commercial, music video, and film projects. It operates as the core production division of the LA\PAC group, which also includes sub-brands for digital content, talent agency services, and television production.
Is La Pac a public or private company?
La Pac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Pac founded?
La Pac was founded in 1972. It employs 11 to 50 people.
Where is La Pac based?
La Pac is headquartered in Paris, France, in the Europe region.
How does La Pac make money?
Four revenue lines are on record. Commercial Production is the primary driver. The others are music Video Production, documentary and Fiction Films and talent Representation.
Who are La Pac's main competitors?
Direct peers on record are Anonymous Content, Somesuch, Smuggler, MJZ, Radical Media, RSA Films, Stink Studios, Caviar, Biscuit Filmworks and Superprime.
Does La Pac have an API?
No public API is recorded for La Pac.
What industry is La Pac in?
La Pac's product category is Commercial Production Services. Its primary akta.pro industry code is MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO), with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 512110 and its SIC code is 7812.