What MAW does

MAW GmbH is a privately held, owner-managed German manufacturing firm founded in 1995 and headquartered in Ilshofen-Eckartshausen, Germany, operating two distinct but co-located business lines. The first is a specialized firefighting equipment portfolio comprising customized respiratory protection training systems (with smoke, heat, and obstacle simulation plus integrated surveillance and thermal imaging), respiratory protection workshops for equipment testing and documentation, a patented treatment system for personal protective equipment (PPE) using material-friendly closed-cycle cleaning compatible with biodegradable agents, and mobile container-based solutions (MOBAS training systems, mobile workshops, mobile storage, and escape-room containers) for flexible deployment. The second line is a contract manufacturing service offering aluminum rod machining, powder coating, tube laser processing, MIG/MAG and TIG welding, and complete tube assembly production certified to EN1090 EXC 2 standards.

The company sells exclusively through a direct, sales-led go-to-market model, engaging customers via its website, phone, email, and contact forms from a single German headquarters, and claims a global customer base of fire departments, emergency services, and industrial buyers. Revenue is generated through one-time project sales of customized equipment and per-job contract work, supplemented by professional services for installation, training, and ongoing maintenance. Pricing is quote-based and not publicly disclosed, reflecting the bespoke nature of both the firefighting systems and the certified metalwork.

Governance is concentrated: two managing directors, Ernst Holzinger and Michael Diehl, lead the company with no disclosed external investors, parent entities, funding rounds, acquisitions, or subsidiaries. The business emphasizes 30 years of operating experience, owner-led culture, EN1090 EXC 2 certification, and sustainability positioning through 100% certified green electricity supplemented by in-house generation.

Name

MAW

Legal name

MAW GmbH

Website

https://mawonline.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

MAW GmbH is an owner-managed German manufacturer selling customized respiratory protection training systems, PPE cleaning systems, mobile firefighting solutions, and EN1090 EXC 2-certified contract metalwork to global fire departments, emergency services, and industrial customers.

Ownership category

akta.pro rank

Product category

Firefighting Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industry

Fire/Rescue & Emergency Services Gear Laundry (HSAJAEAJ)

Keywords

• Firefighting equipment
• Respiratory protection systems
• PPE cleaning systems
• Contract metal manufacturing
• Tube laser processing

Headquarters

HQ city

Ilshofen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Firefighting Equipment Products: Sale of professional firefighting equipment including respiratory protection training systems, respiratory protection workshops, treatment systems for PPE, and mobile solutions. Products are customized solutions sold directly to fire departments, emergency services, and industrial customers.
2. Contract Manufacturing Services: Contract work services including aluminum rod processing, powder coating, tube laser processing, welding on a contract basis, and complete production of tube assemblies. Services are billed per project/job with EN1090 EXC 2 certified quality standards.
3. Professional Services: Installation, training, and ongoing service/maintenance for equipment. Comprehensive training for employees to ensure proper operation and efficient performance of maintenance work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MAW GmbH manufactures and sells specialized firefighting equipment including respiratory protection training systems, respiratory protection workshops, PPE treatment/cleaning systems, and mobile container-based solutions for fire departments and emergency services worldwide. Additionally, the company provides contract manufacturing services for metal construction including aluminum rod processing, powder coating, tube laser processing, certified welding, and complete tube assembly production.

Product overview

MAW GmbH offers two distinct product lines. The first is a specialized firefighting equipment portfolio comprising Respiratory Protection Training Systems for realistic emergency simulations, Respiratory Protection Workshops for equipment maintenance and testing, Treatment Systems for PPE using patented sustainable cleaning technology, and Mobile Solutions enabling flexible deployment via containers for training facilities and workshops. The second line encompasses contract work services for metal construction, including Aluminum Rod Processing, Powder Coating, Tube Laser Processing, Welding Services, and Complete Production of Tube Assemblies certified to EN1090 EXC 2 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Respiratory Protection Training Systems

Quantifiable outcome

• Products designed for durability and functionality with positive environmental impact
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Rosenbauer International AG: Austrian-headquartered fire-service vehicle and equipment manufacturer with strong EMEA footprint and similar Mittelstand heritage. Adjacent peer serving the same fire-department buyer with related (but different) product set; mobile training/container overlap potential.

Broad incumbents

• Wagner Fire Safety / Minimax Viking: Broader fire-protection incumbent covering suppression, detection, and emergency-response equipment and services (including training infrastructure). Shares MAW's fire-services customer base with overlapping contract-manufacturing/install footprint.
• Honeywell Safety Products: Honeywell's safety division includes North, Miller, Howard Leight and legacy fire/respiratory brands serving industrial and emergency-response users. Broad incumbent in PPE and respiratory protection with similar end customers to MAW's industrial and emergency segments.
• 3M Personal Safety Division: Diversified global conglomerate with a large personal safety portfolio including Scott Safety respiratory protection for firefighters. Overlaps with MAW in respiratory and PPE categories but operates a much wider product portfolio and competes broadly rather than in niche tailor-made training/workshop systems.

Emerging players

• Söhngen GmbH: German manufacturer of first-aid, rescue, and emergency-service equipment. Comparable niche specialty in emergency-response gear with similar customer profile (fire brigades, professional first responders) but smaller scale and partial product overlap with MAW's training/workshop products.
• AngelEye (Safety and Fire Solutions): Smaller fire-safety and respiratory-protection specialist relevant to MAW's niche as a competitive point of comparison in custom respiratory workshops and PPE cleaning installations for fire departments.

Direct peers

• Bullard (E.D. Bullard Company): Specialty manufacturer of head, eye, face, and respiratory protection for firefighters and first responders, including cleaning systems for PPE. Direct peer in the niche of purpose-built fire-service safety equipment and PPE care.
• MSA Safety Incorporated: Global safety equipment manufacturer with a leading position in self-contained breathing apparatus (SCBA) and firefighter respiratory protection sold to municipal and industrial fire departments. Comparable end-customer and product category for breathing-air and respiratory equipment.
• Drägerwerk AG & Co. KGaA: German-headquartered manufacturer of respiratory protection (SCBA), PPE, and safety equipment serving fire and emergency services globally. Directly comparable product overlap in respiratory protection workshops and training systems, and similar Mittelstand/mid-industrial profile.
• Avon Protection plc: Specialist in respiratory protection equipment and PPE for military, law enforcement, and fire/emergency first responders. Overlaps with MAW's respiratory protection workshops and PPE cleaning solutions in target customer base and product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAW