What Enhance Insurance does

Enhance Insurance is a London-based, private UK insurance provider founded in 2016 that focuses on the aesthetic and cosmetic procedures segment, underwriting cover for salons and salon owners. The firm's product surface targets the professional liability, treatment, and commercial risks associated with running an aesthetics or cosmetic services practice — an under-served micro-vertical in the UK commercial insurance market that generalist insurers typically price cautiously or decline.

The company operates with a headcount of 51–100 employees and runs as a for-profit private firm from a UK headquarters (enhanceinsurance.co.uk). The narrow vertical focus on the aesthetic and cosmetics industry positions the firm as a specialist intermediary or carrier, with the regulatory footprint and underwriting expertise that implies FCA authorisation in the UK market.

The business model is anchored on insurance distribution and underwriting economics — premium collection, commission on placed business, and risk-bearing margins on any underwritten book. The customer base is structurally long-tail: individual salon principals and small salon groups across the UK rather than enterprise anchors. No pricing model, public premium rates, partnerships, or technology stack details are disclosed in the available source material, which is limited primarily to firmographic descriptors and a blocked webpage load.

Name

Enhance Insurance

Legal name

Jensten Insurance Brokers Limited

Website

https://www.enhanceinsurance.co.uk

Company type

Private

Founded year

2016

Headcount range

51–100 employees

Short description

Enhance Insurance provides aesthetic and cosmetic insurance for salon and owners.

Ownership category

akta.pro rank

Product category

Specialty Commercial Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Carriers (5241), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Individual/Retail Critical Illness & Hospital Indemnity (FSAIAKAE)

Keywords

• Salon insurance
• Aesthetic insurance
• Cosmetic insurance
• Beauty insurance
• Professional indemnity

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Enhance Insurance provides specialized insurance coverage for salon owners and aesthetic/cosmetic treatment providers. The company underwrites or brokers policies covering the professional and treatment-specific risks associated with the beauty and aesthetics industry, including professional indemnity and public liability for practitioners performing cosmetic procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Aesthetic and Cosmetic Salon Insurance Specialized insurance policy designed for salon owners and operators of aesthetic/cosmetic treatment businesses, covering the professional and treatment-specific risks associated with providing beauty and cosmetic procedures. Targeted at UK-based salon owners and aesthetic practitioners.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Salon Insurance: UK-based specialist insurance provider focused on hair and beauty salons. Directly comparable because it serves the same customer segment (UK salon owners) with similar liability and contents coverage products.
• Simply Business: UK digital broker that arranges small-business insurance including for salons and beauty professionals. Comparable because it targets the same small-business aesthetic segment via an online, embedded distribution model.
• Coversure: UK high-street insurance broker network offering tailored coverages for trades and small businesses. Comparable because it serves small UK businesses with similar liability and property insurance needs.

Broad incumbents

• Hiscox: Established UK specialty insurer with strong small-business and professional liability offerings. Comparable as a broader incumbent competing for the same salon and aesthetic professional indemnity business with deeper capital.
• Markel International: UK specialty insurer offering professional indemnity and liability products for professional services. Comparable as a broader incumbent underwriting risks in adjacent specialties like beauty and aesthetics.
• Howden: Major UK insurance broker with extensive small-business and specialist personal-lines offerings. Comparable as a broader incumbent serving salons and personal-care businesses through both direct and broker channels.
• Aon (SME/Specialty): Global insurance broker with UK small-business and specialty practices. Comparable as a large incumbent that can route aesthetic and salon business into broader commercial lines placement.

Emerging players

• Next Insurance: US-based Insurtech offering small-business insurance with a strong focus on beauty and aesthetics professionals. Comparable because of its digitally native approach to niche verticals including salons and aesthetic practitioners.
• CoverWallet: Digital broker targeting small and mid-sized businesses with tailored commercial coverages. Comparable because of its emphasis on simplified digital distribution for niche verticals including beauty and personal services.
• Thimble: Insurtech offering flexible, on-demand small-business insurance. Comparable as a digital-first entrant pursuing small-business verticals with embedded, simplified UX.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/enhance-insurance-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enhance Insurance