We Care

What We Care does

We Care Home Improvements (legally WE Care & Repair Limited) is a Bristol-headquartered not-for-profit home improvement agency operating across the South West of England, founded in 1984 to help older and vulnerable people live independently in their own homes. The organisation employs 101-250 staff and delivers a comprehensive portfolio of services including major home adaptations, bathroom and kitchen adaptations, ramp installation, handyperson jobs, outdoor support, energy efficiency improvements, hospital discharge coordination, and a specialist 'Making Space' hoarding support service. Operational delivery is supported by in-house occupational therapists, Trusted Assessor-trained staff, and a physical Home Independence Centre showroom in Bristol.

The company's core technology is operational rather than software-based: it coordinates a vetted network of tradespeople, manages Disabled Facilities Grant (DFG) administration and funding pathways, and integrates with assistive technology partners such as Connected Living (Aster Group) for telecare devices. Specialist methodologies include the 'Making Space' hoarding programme combining practical decluttering with emotional support, and a rapid-response hospital discharge workflow capable of completing minor adaptations and grab-rail installations within two working days.

The business model is primarily B2B2C, with services commissioned under multi-year contracts by local authorities (Bristol City Council, Gloucestershire County Council, Bath and North East Somerset Council, North Somerset) and NHS bodies, funded through DFGs, NHS commissioning, and social housing provider budgets. Channel-specific service brands (HomeAid Plus for healthcare, House Helper for social housing, Whole HomeAssist for local authorities) segment the institutional offering. From 2025, the company is broadening into direct-to-consumer services (HomeComfort and the upcoming Whole Home Comfort subscription), targeting individuals ineligible for council funding. A referral partnership with Lendology CIC extends customer access to low-cost home improvement loans.

Name

We Care

Legal name

WE Care & Repair Limited

Website

https://wecr.org.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

We Care Home Improvements is a not-for-profit home improvement agency providing adaptations, repairs, and support services for older and vulnerable individuals across South West England, primarily commissioned by local authorities, NHS trusts, and social housing providers.

Ownership category

akta.pro rank

Product category

Home Improvement Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Safety, Accessibility & Aging-in-Place Modification Coordination (HLADALAJ)

akta.pro secondary industries

Post-Discharge / Post-Event Home Re-Entry Safety Modifications (HSABAJAO), Grab Bars, Handrails & Bathroom Safety Installations (HSABAJAC), Smart Home & Assistive Technology Integration (Voice, Sensors, Alerts) (HSAPANAI)

Keywords

• Home adaptations services
• Independent living support
• Hospital discharge coordination
• Disabled facilities grants
• Accessible bathroom installations

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public Sector Commissioning: Services commissioned by local authorities, social housing providers, and NHS/healthcare organisations under contract. Government-funded Disabled Facilities Grants (DFGs) and other subsidised funding mechanisms support eligible customers.
2. Direct to Consumer: From 2025, offering competitively-priced home improvement and support services directly to individuals who cannot access subsidised funding from local councils.
3. Partnership with Lendology CIC: Referral partnership with not-for-profit lender Lendology CIC offering low-cost home improvement loans to homeowners across the South West.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

We Care Home Improvements (WECHI) is a not-for-profit home improvement agency that delivers home adaptations, repairs, maintenance, and support services to enable older and vulnerable people to live independently and safely. The organisation operates primarily through commissioned contracts with local authorities, NHS trusts, and social housing providers, and is expanding from 2025 to offer services directly to individuals. Core services include major structural adaptations, accessible bathroom and kitchen installations, handyperson work, hospital discharge support, hoarding support (Making Space), and occupational therapy assessments.

Product overview

We Care Home Improvements operates as a home improvement agency offering a comprehensive suite of services for older and vulnerable people to live independently. The portfolio includes core service offerings: Handy Jobs (handyperson services), Outdoor Support (fencing, gardens, gutters), Ramp Installation, Bathroom and Kitchen Adaptations, Major Home Adaptations, Energy Efficiency services, Hospital Discharge support, and Making Space (hoarding support). Service delivery is organized through branded programmes targeting different client segments: HomeAid Plus for healthcare providers, House Helper for social housing, Whole HomeAssist for local authorities, and HomeComfort for individuals. Upcoming launch includes Whole Home Comfort for flexible ongoing home maintenance. The company also provides Occupational Therapy assessments, Housing Options advice, Funding and Loans guidance, and a Healthy Homes Training programme for professionals. A Home Independence Centre in Bristol showcases products including handrails, mobility aids, bathing units, and lifts.

Differentiator

Problem solved

Functional benefit

Brands

• HomeAid Plus: Service for healthcare organisations
• House Helper
• Whole HomeAssist
• HomeComfort
• Making Space

Products and services

• Major Home Adaptations
• Bathroom Adaptations and Installation
• Kitchen Adaptations and Installation
• Handy Jobs
• Outdoor Support
• Ramp Installation
• Energy Efficiency and Warm Homes
• Hospital Discharge Service
• Making Space
• Occupational Therapy
• Housing Options
• HomeAid Plus
• House Helper
• Whole HomeAssist
• HomeComfort
• Home Independence Products
• Whole Home Comfort

Quantifiable outcome

• Thousands of people helped over 30 years with home adaptations
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Connected Living (Aster Group)coreStrategic or Co-development Partner · 1 January 2021Partnership with Aster Group's Connected Living service which provides technology solutions including emergency call pendants, fall detectors, and GPS devices to help people live confidently at home. The partnership enables We Care to offer a complete package combining home adaptations with assistive technology.
• 3SG (BaNES Third Sector Group)minorGTM or Marketing Partner · 1 January 2021Membership in the BaNES Third Sector Group which supports charity, social enterprise, faith and voluntary sector organisations in Bath and North East Somerset.
• Bristol City CouncilcoreStrategic or Co-development PartnerLong-standing partnership with Bristol City Council as the primary home improvement agency, providing services including hospital discharge support, adaptations, and making space hoarding services.
• Gloucestershire County CouncilcoreStrategic or Co-development PartnerApproved supplier to Gloucestershire County Council for home improvement and support services.
• Bath and North East Somerset CouncilcoreStrategic or Co-development PartnerApproved supplier providing home improvement agency services in Bath and North East Somerset area.
• NHS Bristol Integrated Care BoardcoreStrategic or Co-development PartnerPartnership with NHS Bristol Integrated Care Board for supporting vulnerable patients and facilitating hospital discharge through home adaptation services.
• Bristol Dementia Action AllianceminorStrategic or Co-development PartnerPartnership working towards making Bristol a dementia-friendly city. We Care staff receive Dementia Friends training and support the BDAA's mission.
• Bristol Ageing BetterminorStrategic or Co-development PartnerFunded partnership for Housing Options service supporting older adults to explore housing choices and adaptations.
• Accessible Homes (Bristol City Council)coreChannel Partner/ Reseller/ DistributorReferral pathway for assessments for Disabled Facilities Grants (DFGs) to support hospital discharge and home adaptations.
• Our Bench Accessible CottagesminorStrategic or Co-development PartnerPartnership providing accessible holiday cottages that help people experience accessible living and make informed decisions about home adaptations.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Age UK: National charity providing information, advice, and services including home adaptations and support for older people. Overlaps with We Care's elderly-focused home improvement and information/advice services.
• Independent Age: National charity offering advice, support and services for older people including information on home adaptations and funding, broadly comparable to We Care's information, advice and access-to-funding offerings.
• Care & Repair England: National membership body for Home Improvement Agencies across England. Directly comparable as the umbrella organisation supporting the same HIA service delivery model that We Care operates in the South West.
• Foundations UK: National body for the Home Improvement Agency sector in England, providing support, training, and sector representation. Operates in the same HIA delivery model with comparable local-authority commissioning relationships.

Regional players

• Centre for Accessible Environments: UK charity providing consultancy, training and advice on inclusive design and accessibility in buildings. Comparable as an adjacent specialist supporting adaptations and accessibility improvements for vulnerable users.

Direct peers

• Royal Voluntary Service: National charity delivering Home from Hospital and practical support services to older people post-discharge, directly comparable to We Care's hospital discharge and home support model.
• Disabled Living Foundation (DLF) / Living Made Easy: National charity providing impartial advice and information about equipment for independent living including mobility, bathing, and home adaptations — overlapping with We Care's information/advice service and Home Independence Centre.
• British Red Cross Home from Hospital: Operates a national Home from Hospital service supporting discharge with practical and emotional support, directly comparable to We Care's Hospital Discharge Service for NHS trusts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeCareHI
• Facebookfacebook.com/WeCareHomeImprovements

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Care