Olio

What Olio does

Olio (legal entity Olio Events, LLC) is a private, family-owned event venue operating from a single 6,000 square foot historic theater at 43 Main Street in Peabody, Massachusetts. Founded in 2018 by Sarah Narcus and her mother, and opened for events in May 2019, the venue occupies a building constructed in the early 1900s as one of the country's first entirely concrete structures, featuring soaring ceilings, giant windows, and cement walls in an industrial-chic aesthetic. The space accommodates 25-300 seated guests (up to 500 cocktail-style) and is marketed as a blank-slate venue for weddings, corporate events, proms, quinceañeras, milestone birthdays, fundraisers, and photo/video shoots.

The core product is hourly, peak, and off-peak venue rental with a BYO caterer model drawn from a curated preferred vendor list of 12C-licensed caterers. The venue layers in proprietary lighting packages (bistro string lights, up lights, dimmable Edison-style globes, wall-of-lights) and offers The Matinee by Olio, a flat-rate $16,300 all-inclusive weekday wedding package bundling venue, catering, bar, photography, DJ, florals, officiant, and day-of coordination for up to 50 guests. The owner's prior coordination company, Without A Hitch, is deeply integrated into venue operations. Customer segments span individual couples (primary), corporate and nonprofit organizations, North Shore Massachusetts schools (proms/homecoming), photography and videography production crews, and milestone-celebration clients. The go-to-market is direct-to-consumer via the company website, multi-platform social media (Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube), an educational blog, and a 30+ creative vendor referral network. Revenue is not publicly disclosed; the company is bootstrapped with sub-10 employees and no external funding.

Name

Olio

Legal name

Olio Events, LLC

Website

https://oliopeabody.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Olio is a family-owned historic event venue in Peabody, Massachusetts, operating a 6,000 sq ft industrial-chic space for weddings, corporate events, proms, and photo shoots, with direct-to-consumer bookings and a curated vendor referral network.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGALAH

Festival Grounds & Fairgrounds Operations

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

Keywords

• Event venue rental
• Wedding venue services
• Historic event space
• Corporate event hosting
• Photo shoot venue

Headquarters

HQ city

Peabody

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Venue Rental - Standard: Hourly, peak, and off-peak rental options for weddings, corporate events, proms, quinceañeras, birthdays, fundraisers, and photo/video shoots. Clients choose their own caterers from preferred vendor list.
2. Photo/Video Shoot Rental: Flexible hourly rates on weekdays ranging from $300-$350/hour with multi-day reservation discounts available. Includes use of space, lighting control, and equipment load-in access.
3. The Matinee All-Inclusive Package: Flat-rate all-inclusive weekday wedding package at $16,300 including venue, furniture, lighting, décor, multi-course catering, open bar, photography, DJ/MC, florals, officiant, and coordination for up to 50 guests.
4. Preferred Caterer Commissions: While not explicitly stated, the venue maintains a preferred vendor list of caterers, suggesting a referral/commission relationship with catering partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Olio operates a 6,000 square foot historic early-1900s concrete theater turned event venue in Peabody, Massachusetts, renting industrial-chic space with soaring ceilings, giant windows, and cement walls for weddings, corporate events, proms, quinceañeras, birthdays, Bar/Bat Mitzvahs, fundraisers, galas, and photo/video shoots for groups of 25-500 guests. The venue hosts only one event per day with BYO caterer flexibility from a preferred vendor list and customizable in-house lighting packages. The Matinee by Olio is a separately positioned all-inclusive weekday wedding package bundling venue, catering, photography, DJ, florals, officiant, and coordination for up to 50 guests at a flat $16,300 rate.

Product overview

Olio is a single-venue event company offering a historic theater event space in Peabody, Massachusetts, operating since May 2019. The core product is the 6,000 square foot historic venue available for a wide range of events including weddings, proms, corporate gatherings, birthdays, Quinceañeras, and photo/video shoots. The company also offers The Matinee, an all-inclusive weekday wedding package for intimate celebrations up to 50 guests, as a specialized sub-brand. The venue is family-owned and operated, featuring industrial chic aesthetics with flexible blank-slate design allowing full customization for each event type.

Differentiator

Problem solved

Functional benefit

Brands

• The Matinee by Olio: An all-inclusive intimate weekday wedding package offered on Mondays, Tuesdays, and Wednesdays for up to 50 guests, priced at $16,300 flat rate including venue, catering, photography, DJ, floral, and officiant services.

Products and services

• Olio Historic Event Venue A historic theater turned 21st-century wedding and event venue in Peabody, Massachusetts. The 6,000 sq ft space features soaring ceilings, giant windows, and cement walls in an industrial-chic aesthetic. Available for weddings, corporate events, proms, quinceañeras, birthdays, Bar/Bat Mitzvahs, fundraisers, galas, photo/video shoots, banquets, trade shows, expos, classes, workshops, and retreats for 25-500 guests. One event hosted per day with BYO caterer flexibility and in-house lighting packages.
• The Matinee by Olio All-inclusive weekday wedding package for up to 50 guests, offered on Mondays, Tuesdays, and Wednesdays. Bundles venue access, 30-minute ceremony, 1-hour cocktail hour, dinner and dancing, multi-course catering, 4-hour open bar (beer and wine), 6 hours of photography, DJ/MC, floral arrangements (bouquet/boutonniere plus 8 table arrangements), officiant, and day-of coordination. Flat rate of $16,300 with sales tax and all fees included; no hidden fees.
• Photo and Video Shoot Venue Rental Loft space tailored for commercial and creative photo and video productions. Flexible weekday hourly rates ranging from $300-$350/hour with multi-day reservation discounts. Features abundant natural light, controllable overhead lighting on dimmers, wood floors, 3-phase electric power, quiet environment with excellent acoustics, and equipment load-in access.
• Prom and Homecoming Venue Rental Event space for high school proms, homecoming, and school gatherings for 25-300 seated guests or up to 500 cocktail-style. Features include exclusive venue access, temperature control, ADA accessibility, flexible student-led decorating opportunities, and convenient location 5 minutes from the 128/95/1 intersection. Serves schools throughout North Shore Massachusetts including Burlington, Woburn, Stoneham, Wakefield, Reading, Lynnfield, Lynn, Saugus, Everett, Swampscott, Marblehead, Beverly, Danvers, Middleton, North Reading, Topsfield, Andover, and Revere.
• Birthday Party Venue Rental Event space for milestone and special birthday celebrations for 25-300 seated guests or up to 500 cocktail-style. Offers full customization for themes and colors, with support for surprise party setups.
• Quinceañera and Sweet 15 Venue Rental Event venue for Quinceañera and Sweet 15 celebrations honoring Latin American cultural traditions. Provides unique space with full customization for themes and colors.
• Wedding Ceremonies and Receptions Wedding venue hosting ceremonies and receptions. Accommodates up to 200 seated guests for onsite ceremonies, 300 for offsite ceremonies, and 400+ for standing/cocktail receptions. Includes onsite ceremony options and explicitly inclusive gay-friendly environment.

Quantifiable outcome

• Over 10,000 visitors annually
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 30+ Creative Vendor PartnerscoreChannel Partner/ Reseller/ DistributorOlio maintains relationships with 30+ creative vendor partners including caterers, photographers, DJs, florists, lighting specialists, rental companies, planners, beauty artists, transportation, bakeries, and hotels. These vendors regularly feature Olio in their social media posts and refer clients to the venue. Events at the venue showcase multiple vendor partners working together.
• Preferred Caterers (BYO Program)coreChannel Partner/ Reseller/ DistributorCurated list of full-service event caterers with 12C licenses (state-wide catering license from MA Alcoholic Beverages Control Commission) that clients can choose from. Caterers handle food, beverage, rentals, and staffing. Venue strongly recommends but allows off-list caterers with approval process.
• The Bell InnminorStrategic or Co-development PartnerLocal hotel partner within walking distance offering 8 luxury suites, bar and restaurant, and outdoor dining patio. Recommended for out-of-town guests and getting ready accommodations for wedding parties.
• Without A HitchcoreStrategic or Co-development PartnerAward-winning event coordination company founded by Olio owner Sarah Narcus in 2013. Provides coordination services for weddings at venues throughout New England, with coordination included in the Matinee package. Deep integration with Olio's operations.
• Peak Event ServicesminorChannel Partner/ Reseller/ DistributorRental company frequently featured in event showcases at Olio, providing tables, chairs, linens, and specialty furniture for events.
• Premier Bar ServiceminorChannel Partner/ Reseller/ DistributorBeverage catering partner frequently serving events at Olio, handling bar services including beer, wine, spirits, and specialty cocktails.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Boston Park Plaza: Large historic Boston hotel with extensive wedding and event venue space, comparable historic-building positioning, and overlapping corporate and wedding customer base in the Boston market.
• The Liberty Hotel: Former Charles Street Jail converted into a luxury hotel with extensive event and wedding venue space in Boston. Comparable historic-building-to-event-venue repositioning story with greater scale and full hotel amenities.
• W Boston: Hotel in Boston's Theater District (adjacent to Olio's historic-theater positioning) with dedicated event and wedding space. Competes for corporate and wedding bookings at greater scale with hotel infrastructure.
• Mandarin Oriental Boston: Luxury Back Bay hotel with ballroom and event space serving high-end Boston weddings and corporate events. Competes for premium Boston wedding bookings but as part of a broader hotel portfolio.

Regional players

• Castle Hill Inn: Historic Newport, RI waterfront inn and event venue known for weddings and private events. Comparable historic-property repositioning, New England market reach, and premium wedding positioning.
• The Reeds on Shelter Island: Boutique waterfront hotel and event venue on Shelter Island, NY hosting weddings and private events. Comparable boutique-wedding-venue model with strong brand positioning, though in a different (and more destination-driven) geography than Olio.

Direct peers

• Hampshire House: Boston-based historic mansion event venue offering wedding and private event spaces. Comparable in scale, Boston market positioning, and reliance on architectural character as primary differentiator.
• The State Room: Large-format Boston event venue hosting weddings, corporate galas, and social events in a historic-industrial space — directly comparable to Olio in market, customer base, and flexible-blank-slate positioning.
• Alden Castle: Historic event venue in Brookline, MA hosting weddings, corporate events, and social celebrations. Similar New England positioning, comparable capacity, and overlapping North Shore / Greater Boston customer base.

Others

• Without A Hitch: Wedding coordination company founded by Olio's owner Sarah Narcus in 2013, operating throughout New England. Sister entity providing day-of coordination for Olio's Matinee package and operating independently at 150+ other venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@oliopeabody
• Facebookfacebook.com/oliopeabody
• LinkedInlinkedin.com/company/oliopeabody
• Instagraminstagram.com/oliopeabody
• TikToktiktok.com/@oliopeabody
• Pinterestpinterest.com/oliopeabody

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olio