Verkehrsgesellschaft Ludwigslust-Parchim mbH

What Verkehrsgesellschaft Ludwigslust-Parchim mbH does

Verkehrsgesellschaft Ludwigslust-Parchim mbH (VLP) is a regional public transport company that has operated scheduled bus services (Linienverkehr), on-demand Rufbus transport, the Fähre "Tanja" ferry, and charter services (Sonderfahrten) across the Landkreis Ludwigslust-Parchim district in Mecklenburg-Vorpommern, Germany, since 1953. Headquartered at Bahnhofstraße 125 in Hagenow, VLP serves the district's roughly 210,000 residents through six Fahrdienstleitung customer service centers in Boizenburg, Hagenow, Ludwigslust, Parchim, Schwerin, and Sternberg, with the company overseen by Managing Director Stefan Lösel and Supervisory Board Chairman Christian Rosenkranz. The company functions as the contracted public transport provider under a regional service concession, with operations funded through a combination of passenger fares, competitively tendered public transport contracts, federal GVFG infrastructure grants, and EU EFRE regional development funds.

VLP's technology stack centers on digital ticketing and demand-responsive transport management. The proprietary Ruf VLP mobile application enables booking and real-time GPS tracking of on-demand buses, integrated with the HandyTicket Deutschland platform for nationwide Deutschlandticket sales (EUR 63/month) and its subsidized variants for students (EUR 33/month), apprentices, and seniors (EUR 43/month from 2026). The company participates in the state-wide VMV "MV fährt gut" journey planning ecosystem, offers an online fare calculator, and provides interactive network maps and a Personio-managed careers portal. Payment processing is handled by LogPay Financial Services GmbH, with Google Maps and Google Analytics supporting the web platform.

The business model combines two revenue streams: consumer fare revenue from a 15-tier regional tariff (single tickets EUR 1.30-8.20, monthly passes EUR 42-176), subscription products (Deutschlandticket family, SchülerFreizeitTicket, SchülerJahresTicket), and Rufbus service fees (EUR 3/ride); and public transport contract revenue from the Landkreis Ludwigslust-Parchim concession. Customer segments include general residents (primary), students and trainees, and senior citizens, with sales distributed across physical offices, mobile apps, online booking, and telephone hotlines. As a private limited liability company (mbH) under municipal oversight, VLP is a low-growth, capital-intensive utility with stable demand and a regulatory monopoly on its licensed service area.

Name

Verkehrsgesellschaft Ludwigslust-Parchim mbH

Legal name

Verkehrsgesellschaft Ludwigslust-Parchim mbH

Website

https://vlp-lup.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Verkehrsgesellschaft Ludwigslust-Parchim mbH (VLP) is a German regional public transport company operating scheduled buses, on-demand Rufbus services, a ferry, and charter trips across the Landkreis Ludwigslust-Parchim district in Mecklenburg-Vorpommern under a municipal service concession, serving residents, students, and seniors.

Ownership category

akta.pro rank

Headquarters

HQ city

Hagenow

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Passenger Ticket Sales: Revenue from sale of single tickets, day tickets, weekly passes, monthly passes, and subscription products including Deutschlandticket (63 EUR/month). Revenue generated through bus fares, Rufbus service fees, and special event transportation.
2. Public Transport Contracts: Contracted regional rail and bus services provided under competitively tendered regional service concessions, supported by federal GVFG infrastructure funding and coordinated with regional transport authorities.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Verkehrsgesellschaft Ludwigslust-Parchim mbH (VLP) is a regional public transport operator headquartered in Hagenow, Germany, founded in 1953. It provides scheduled bus services, on-demand Rufbus (dial-a-ride) transportation, ferry services, and charter bus services for residents and visitors in the Landkreis Ludwigslust-Parchim district in Mecklenburg-Vorpommern. The company also distributes public transport tickets including the national Deutschlandticket subscription product.

Product overview

Verkehrsgesellschaft Ludwigslust-Parchim mbH (VLP) operates a comprehensive public transport portfolio consisting of core scheduled bus services (Linienverkehr) supplemented by demand-responsive on-demand buses (Rufbus), ferry services (Fähre "Tanja"), and special charter services (Sonderfahrten). The company offers an extensive ticketing product suite including the Germany-wide Deutschlandticket and its localized variants (LUP-Schüler-Deutschlandticket, D-Ticket für Azubis, D-Ticket für Senioren), plus district-specific products (VLP-SchülerFreizeitTicket, VLP-SchülerJahresTicket). Digital services include the proprietary Ruf VLP App for on-demand booking and real-time tracking, the HandyTicket Deutschland integration for mobile ticketing, online timetable information via VMV systems, interactive network maps, and a fare calculator. The portfolio is supported by scheduled taxi services (Linientaxen) and dedicated student transportation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Scheduled Bus Services
• Rufbus (On-Demand Bus Service)
• Ferry Service Passenger ferry transport services operating in the Landkreis Ludwigslust-Parchim area, providing waterway-based public transport connections.
• Charter Bus Services
• Deutschlandticket Sales
• Public Transport Ticket Sales

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Nahverkehr Schwerin GmbH (NVS)minorChannel Partner/ Reseller/ Distributor · 1 February 2026Former combined ticketing partner for shared routes between VLP and NVS (Pinnow-Raben Steinfeld-Sachsenwald connections). Combined ticketing discontinued as of February 1, 2026, with each transport company now selling only their own tickets.
• Verkehrsverbund Warnow (VVW)coreChannel Partner/ Reseller/ DistributorVVW operates the ABO-Kundenportal for processing D-Ticket applications for apprentices and seniors from Mecklenburg-Vorpommern. VLP serves as the local issuing authority for these subsidized tickets in the Ludwigslust-Parchim region.
• Verkehrsgesellschaft Mecklenburg-Vorpommern (VMV)coreTechnology or IntegrationVMV provides the MV fährt gut app and online journey planner used by VLP customers. VLP participates in the unified Mecklenburg-Vorpommern public transport ecosystem coordinated by VMV.
• HandyTicket DeutschlandcoreChannel Partner/ Reseller/ DistributorDigital ticketing platform allowing purchase of all VLP tickets including Deutschlandticket through the HandyTicket Deutschland app, available for both Android and iOS.
• Landkreis Ludwigslust-ParchimcoreStrategic or Co-development PartnerAs the contracting authority and public transport authority, the district is VLP's primary customer and partner, providing funding for student transportation and regional transport services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PRG Personennahverkehrsgesellschaft mbH (Greifswald): PRG operates regional bus services around Greifswald in Vorpommern-Greifswald, another rural district in Mecklenburg-Vorpommern. Operates under identical state regulatory and tariff frameworks as VLP.
• Verkehrsgesellschaft Main-Tauber mbH (VMT): VMT operates regional bus and Rufbus services in the rural Main-Tauber district in Baden-Württemberg. Same concession-based rural transit model, comparable scale, and similar demand-responsive service offering as VLP.
• Verkehrsgesellschaft Meißen mbH (VGM): VGM operates regional bus services in the Meißen district of Saxony, including demand-responsive services and integrated Deutschlandticket distribution. It matches VLP in scale, regulatory framework, and rural district concession model.
• Nahverkehr Schwerin GmbH (NVS): NVS operates regional bus services in the Schwerin area, directly bordering VLP's Ludwigslust-Parchim district. The two share the same Mecklenburg-Vorpommern regulatory environment, comparable fare/tariff structures, and previously had combined ticketing — making NVS VLP's closest operational peer.
• Havelbus Verkehrsgesellschaft mbH: Havelbus operates regional bus services in rural Brandenburg with a comparable mix of scheduled and Rufbus-style on-demand offerings. Like VLP, it serves a sparsely populated region under concession contracts with neighboring counties — a structurally similar German rural transit operator.
• Regionalbus Braunschweig GmbH (RBB): RBB operates regional bus and Rufbus services in the Braunschweig region of Lower Saxony under a comparable concession structure. It offers a similar portfolio including on-demand transit, school transportation, and integration with Germany's nationwide Deutschlandticket.

Broad incumbents

• Hamburger Hochbahn AG: Hamburger Hochbahn is one of Germany's largest urban transit operators, providing metro, bus, and ferry services in Hamburg. While larger and metro-focused, it offers a relevant incumbent benchmark for fleet electrification, digital ticketing, and on-demand integration strategies applicable to VLP.
• DB Regio Bus: DB Regio Bus is the bus division of Deutsche Bahn, operating regional bus services across Germany. While VLP is a district-level operator, DB Regio Bus competes for the same concessions and provides a useful benchmark for fleet, technology, and contracting practices in the German regional bus market.

Others

• Verkehrsgesellschaft Mecklenburg-Vorpommern (VMV): VMV is the state-wide public transport coordinator for Mecklenburg-Vorpommern, providing the unified 'MV fährt gut' app and timetable services that VLP integrates with. It is a coordination body rather than direct competitor but is highly comparable as the ecosystem orchestrator for VLP's market.

Regional players

• Verkehrsverbund Warnow (VVW): VVW coordinates public transport in the Rostock region and operates the ABO-Kundenportal used by VLP for distributing subsidized D-Tickets. While centered on Rostock, it is structurally a sibling state-level transit entity and a key channel partner for VLP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/vlp_mv
• Facebookfacebook.com/vlp.mv
• LinkedInlinkedin.com/company/verkehrsgesellschaft-ludwigslust-parchim-mbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verkehrsgesellschaft Ludwigslust-Parchim mbH