HS Motor

What HS Motor does

Haosheng Motor Co., Ltd., operating under the brand "HS Motor" and "HS MOTOR," is a privately held Chinese manufacturer of micro-DC motors established in 2000 and headquartered in Changzhou, Jiangsu Province. The company designs and manufactures four core motor families: brushed DC motors (RH, RS, RK, FC, FK, DC, ZYT series, 0.4W–150W), brushless DC motors (HSBO outer rotor and HSBI inner rotor series with PWM speed control, electric brake, and low EMI characteristics), coreless DC motors (HSBS/HSCS series for high-acceleration applications), and integrated geared motors combining planetary, square, pear-shaped, and round-shaft gearboxes in 12mm–48mm sizes. Supporting components include pumps and gearbox assemblies.

The company serves four primary verticals: automotive (car seat massage systems, trunk automatic opening/closing, rearview mirror folding, lumbar support, EGR, solenoid valves), household/consumer appliances (cleaning robots, beauty devices, smart toilets, massagers), medical equipment (bone saws, bone drills, hematology analyzers, dialysis apparatus, medical pumps requiring spark-free operation), and industrial automation (electric valves, robot arms, intelligent meters, power tools, printers). Named enterprise customers include BMW (7 Series back massage and trunk systems), Volkswagen (car seat massage project, March 2019), Hanke, Shujie (medical devices), Rosti, SBS, and VS, indicating established relationships with globally recognized OEMs.

Revenue is generated through B2B hardware sales of motors and motor-gearbox assemblies, priced via direct inquiry and quotation rather than published price lists. Distribution is run by an in-house direct sales team with regional sales offices in Esslingen, Germany (covering Europe) and Osaka, Japan (covering Japan). Lead generation combines the company website, LinkedIn and Facebook presence (opened April 2020), and active participation in international exhibitions including MEDICA, SPS IPC DRIVES, and the Asian Power Transmission and Control exhibition. A lean production transformation completed in 2016–2017 reduced gearbox line headcount from 21 to 12 workers, increased per-capita output from 13 to 21 units/hour, and reduced production area from 74.5 to 36.4 square meters, evidencing ongoing operational cost discipline.

Name

HS Motor

Legal name

Haosheng Motor Co.,Ltd.

Website

https://hsdcmotor.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

HS Motor is a privately held Chinese manufacturer of micro-DC motors — brushed, brushless, coreless, and geared variants — serving automotive, household, medical, and industrial automation OEMs including BMW and Volkswagen, with direct sales offices in Germany and Japan.

Ownership category

akta.pro rank

Product category

Micro DC Motors Manufacturing

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Motors & Generators (3621), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

DC Motors (Brushed, Brushless DC) (IMAGACAB)

akta.pro secondary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Micro DC motors
• Brushless DC motors
• Coreless motors
• Geared motors
• Automotive micro motors

Headquarters

HQ city

Jintan

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Micro DC Motor Sales: Primary revenue from manufacturing and selling micro DC motors, brushless DC motors, coreless motors, and geared motors to automotive, household, medical, and industrial equipment manufacturers.
2. Gearbox Motor Sales: Sale of planetary gearbox motors and square gearbox motors as integrated motor-gearbox solutions for applications requiring high torque in compact sizes.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

HS Motor (Haosheng Motor Co.,Ltd.) designs and manufactures micro DC motors, including brush DC motors, brushless DC motors, coreless motors, and geared motors ranging from 12mm to 48mm in size. The products serve automotive comfort/convenience applications (seat massage, trunk systems, rearview mirrors), medical equipment requiring spark-free operation, household appliances, and industrial automation equipment. Sales are conducted on a direct, quotation-based B2B model through regional offices in China, Germany, and Japan.

Product overview

HS Motor (Haosheng Motor Co.,Ltd.) is a motor manufacturing company established in 2000, specializing in micro-DC motors. The product portfolio consists of four main motor categories: Brush DC Motors (brushed motors in various series for cost-sensitive applications), Brushless DC Motors (higher-efficiency brushless variants in HSBO and HSBI series), Coreless Motors (ironless designs for high-acceleration applications), and Geared Motors (motors integrated with gearboxes for torque enhancement). These motor families are offered alongside pumps and gearbox motors, serving automotive, household, medical equipment, and industrial automation applications.

Differentiator

Problem solved

Functional benefit

Brands

• HS MOTOR: Brand name used for products including DC motors, brushless DC motors, and gearboxes.

Products and services

• Brush DC Motor
• Brushless DC Motor
• Coreless Motor
• Geared Motor

Quantifiable outcome

• Production efficiency improved 61% (13 to 21 units per capita per hour) after lean production optimization
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• HankeminorOthers · 18 April 2019Hanke recognized Haosheng as a 'great contribution supplier' in April 2019, indicating a strong supplier-customer relationship with recognition for quality and service.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• maxon motor: Swiss-headquartered specialist in high-precision DC, brushless DC, and coreless motors for medical devices, robotics, and industrial automation. Directly comparable in coreless/brushless technology and high-spec medical/industrial customer base that HS Motor also targets.
• FAULHABER: German precision micro-motor manufacturer (DC, brushless, coreless) targeting medical, automation, and aerospace. Comparable in product technology (brushless DC, coreless), and HS Motor's German sales office positions it in a similar European customer ecosystem.
• Bühler Motor: German manufacturer of DC and brushless DC motors and gear motors serving automotive, medical, and industrial applications. Comparable in product family (brushed/brushless DC, integrated gear motors), German engineering heritage, and automotive comfort-system use cases.
• Mabuchi Motor: Japanese-headquartered global leader in small DC motors for automotive, household, and consumer applications. Directly comparable to HS Motor in product category (micro DC motors), customer base (OEMs across auto and consumer), and Asian manufacturing footprint.
• Johnson Electric: Hong Kong-listed global supplier of motion subsystems including small DC motors, brushless motors, and geared motors to automotive and industrial customers. Closely comparable product portfolio, end-market mix, and global manufacturing/sales model with strong Asia base.
• Portescap (Danaher): US/Swiss miniature motor specialist (brush DC, brushless DC, coreless, stepper) under Danaher, focused on medical, industrial, and aerospace. Highly comparable in coreless/brushless DC technology and medical-device customer segment.

Broad incumbents

• Minebea Mitsumi: Japanese manufacturer of small motors (including brushless DC), bearings, and electronic components serving automotive, consumer, and industrial markets. Broad incumbent with overlapping small-motor product category and Japanese OEM customer relationships.
• Allied Motion Technologies: US-based motion control company producing DC, brushless DC, and integrated geared motors for industrial, vehicle, and aerospace markets. Comparable brushed/brushless DC motor products with overlapping automotive and industrial automation end markets.
• Nidec Corporation: Japanese motor giant with a vast portfolio spanning automotive, appliance, industrial, and HDD motors. Overlaps with HS Motor's brushed/brushless DC motor products and automotive customer base, but operates at vastly larger scale across many other motor categories.

Emerging players

• DONG GUAN Long Hong Motor: China-based micro-DC motor manufacturer serving similar household, consumer electronics, and small-appliance applications. Comparable in product category (small brushed DC motors) and geographic origin, though with a less differentiated portfolio and limited international footprint relative to HS Motor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HS Motor