Gordon Bay Marine

What Gordon Bay Marine does

Gordon Bay Marine is a full-service marine dealership and marina located on the shores of Lake Joseph in MacTier, Ontario, serving the Muskoka and Parry Sound region of Canada. Founded in 1960 as a small repair shop, the company has operated for over 65 years and became a division of Maple Leaf Marinas in 2022, which operates 15 marina locations across the broader region. The business functions as a full-service boating destination, combining new and pre-owned boat sales, factory-trained maintenance and repair, parts and accessories, indoor and outdoor storage, wake sports services, and boat rentals from a single physical marina location with year-round operating hours (extended in summer).

The company represents 15 OEM brands spanning wakeboats (Malibu, Axis), bowriders and cruisers (Bayliner, Boston Whaler, Cobalt, Monterey, Rossiter), fishing boats (Lund, Thunder Jet), pontoons (Manitou), aluminum and offshore craft (XO), inflatable and electric watercraft (Zodiac, Fliteboard), and outboard motors and personal watercraft (Yamaha, Mercury). Ancillary in-house operations include a Repower Centre for engine upgrades, a Gel Shop for hull repair, a Top Shop convenience store, a Marina Store for parts, and Food & Drink amenities. The supporting website enables inventory browsing, viewing scheduling, trade-in valuation, and financing requests integrated with Dealerplan.

Revenue is generated through six streams: one-time new and pre-owned boat sales, professional service and maintenance work, transactional parts and accessory sales, subscription-based indoor and outdoor boat storage, transactional boat rentals, and finance facilitation. The go-to-market motion is direct-to-consumer, anchored on the Lake Joseph marina with a supporting website for top-of-funnel discovery. Target customers are recreational boaters, families, watersports enthusiasts, tourists, and existing boat owners in the Muskoka and Parry Sound region.

Name

Gordon Bay Marine

Legal name

Gordon Bay Marine

Website

https://gordonbayboats.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Gordon Bay Marine is a full-service marine dealership and marina on Lake Joseph in Ontario's Muskoka region, selling 15 major boat and motor brands alongside service, storage, parts, and rentals since 1960, now operating as a division of Maple Leaf Marinas.

Ownership category

akta.pro rank

Product category

Marine Dealership and Marina Services

NAICS

Boat Dealers (441222), Marinas (71393), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Ship & Boat Building & Repairing (3730), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industry

Boat & Marine Leasing (FSAKANAH)

Keywords

• Marine dealership
• Boat sales
• Boat storage
• Marine services
• Boat rentals

Headquarters

HQ city

Mactier

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Boat Sales: Sale of new boats from multiple branded manufacturers including Axis, Bayliner, Boston Whaler, Cobalt, Fliteboard, Lund, Malibu, Manitou, Monterey, Mercury, Rossiter, Thunder Jet, XO, Yamaha, and Zodiac. Both new and pre-owned inventory available.
2. Boat Service and Maintenance: Factory-trained technicians provide routine maintenance and major repairs for boats kept at the marina.
3. Parts and Accessories: Sale of marine parts and accessories through the Parts department and Marina Store.
4. Boat Storage: Indoor, indoor heated, and outdoor shrink-wrapped storage options for vessels during off-season.
5. Boat Rentals: Short-term rental of boats to visitors and customers wanting to experience the water before purchasing.
6. Finance Services: Financing options facilitated through Dealerplan for boat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Gordon Bay Marine is a full-service marine dealership and marina located on Lake Joseph in the Muskoka region of Ontario, Canada. The company sells new and pre-owned boats from 15 major brands (Axis, Bayliner, Boston Whaler, Cobalt, Fliteboard, Lund, Malibu, Manitou, Monterey, Mercury, Rossiter, Thunder Jet, XO, Yamaha, Zodiac), and provides complementary marine services including factory-trained maintenance and repair, indoor and outdoor boat storage, parts and accessories, wake sports support, boat rentals, and a repower center for engine replacement.

Product overview

Gordon Bay Marine operates as a full-service marine dealership and marina offering a comprehensive portfolio of boat sales, marine services, and waterfront amenities. The business sells 15 distinct boat and motor brands (Axis, Bayliner, Boston Whaler, Cobalt, Fliteboard, Lund, Malibu, Manitou, Monterey, Mercury, Rossiter, Thunder Jet, XO, Yamaha, Zodiac) alongside complementary services including marine maintenance and repair, boat storage (indoor/heated/outdoor), parts and accessories, wake sports services, boat rentals, and a repower center. The company serves the Muskoka and Parry Sound region from Lake Joseph as part of the Maple Leaf Marinas family since 2022, providing both new and pre-owned inventory to boaters for over 65 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Storage
• Parts & Accessories
• Marina Services (Maintenance and Repair)
• Wake Works
• Boat Rentals
• Repower Centre
• New and Pre-Owned Boat Sales

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pat O'Brien's Marine: Long-standing Ontario marine dealership offering new and used boat sales, service, parts, and storage. Directly comparable business model serving similar Ontario recreational boating customers with a multi-brand portfolio and full-service marina operation.
• Pride Marine Group: Ontario-based multi-location marine dealership group selling new and pre-owned boats, marine parts, and service across several locations. Comparable as a multi-brand, full-service Ontario marine retailer serving recreational boaters with a similar revenue mix of sales, service, and storage.
• Maple Leaf Marinas: Parent entity that operates 15 marina locations across Muskoka and Parry Sound, including Gordon Bay Marine as a division. Operates the same full-service marina and dealership model across the region, providing direct comparability on brand mix, customer base, and operating approach.
• Muskoka Marine: Another established marine dealership operating in the Muskoka region of Ontario, offering multi-brand boat sales, service, storage, and dockage to recreational boaters. Directly comparable given overlapping geography, similar full-service dealership model, and shared target customer base of Muskoka cottage-country residents.
• Bridge North Marine: Ontario-based marine dealership offering new and used boats, parts, service, and storage in the Muskoka/North region. Directly comparable multi-brand recreational marine retailer serving the same cottage-country customer segments as Gordon Bay Marine.
• Stony Lake Marine: Ontario-based marine dealership and marina offering boat sales, service, parts, and storage to recreational boaters in cottage-country Ontario. Comparable as a regional multi-brand dealership with similar service-oriented value proposition and recreational customer base.

Broad incumbents

• MarineMax: The largest recreational boat retailer in North America, operating hundreds of locations across the U.S. and internationally with new and pre-owned boat sales, finance, service, and storage. Comparable business model as a multi-brand marine retailer, but significantly larger and operating primarily outside Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/GordonBayMarin
• Facebookfacebook.com/GordonBay
• Instagraminstagram.com/gordonbay_marine
• Xx.com/gbmarine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordon Bay Marine