Sayres Australia

What Sayres Australia does

Sayres Australia Pty Ltd is a veteran-owned Australian professional services firm incorporated in 2018 and headquartered in Canberra, ACT. The firm provides the Australian Defence Force, Defence Primes, and industry partners with three core service lines: Program Management and Professional Services (capability planning, policy, and project delivery), Learning and Development Support (training analysis, course design, course development, and training audits and evaluation), and eLearning Modernisation (conversion of static documentation into SCORM-compliant modules), supplemented by a Cyber and Security advisory practice.

The training practice is built on specialist compliance with the Australian Defence Force's Systems Approach to Defence Learning (SADL) framework and spans the full training lifecycle across individual, system, and platform levels, in single-service, rationalised, and joint environments, including evaluation at Kirkpatrick levels 1–4. Delivery modalities include simulation, virtual reality, augmented reality, eLearning, syndicate, and face-to-face formats, supported by Moodle LMS administration and SCORM analytics. Workforce composition is a deliberate differentiator: over 90% of staff are veterans or family members of veterans, and the Senior Leadership Team holds 100+ years of combined Defence training and delivery experience.

The go-to-market is direct enterprise engagement with Australian federal government departments and defence primes on contract-based, quote-driven terms; pricing is not publicly disclosed. Named customers include the Australian Defence Force, Defence Primes, Navy Synthetic Warfare Training, and ASC Shipbuilding. Strategic partnerships include work with Serco and JMC on Navy Warfare Officer training redevelopment and designation as Capability Partner to ASC Shipbuilding. The company operates exclusively in Australia, with no disclosed funding rounds, parent company, or M&A activity.

Name

Sayres Australia

Legal name

Sayres Australia Pty Ltd

Website

https://sayresaustralia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Veteran-owned Australian professional services firm providing SADL-compliant Defence training design, program management, and eLearning modernisation to the Australian Defence Force, Defence Primes, and industry partners from its Canberra headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Professional Services: Providing professional advice, expert talent, and specialist services to government and industry clients for delivery of programs, policy, and projects. Services include training analysis, course design, course development, and training audits and evaluation.
2. Training and Development Services: Services supporting Defence in analysing, designing, developing, delivering, and evaluating training at individual, system, and platform levels. Includes authoring doctrine, capability document suites, and strategic training analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sayres Australia is a veteran-owned professional services firm that provides Government and Defence industry clients with expert advice, training analysis/design/development/evaluation, eLearning modernisation, and program management support. Services are grounded in the Australian Defence Force's Systems Approach to Defence Learning (SADL) framework and span individual, system, and platform-level training, delivered through modalities including simulation, VR/AR, eLearning, and face-to-face.

Product overview

Sayres Australia is a veteran-owned Australian professional services company offering a portfolio of training and defence support services. The core offerings include Program Management and Professional Services (supporting capability planning and delivery), Learning and Development Support (grounded in the Systems Approach to Training/SADL framework covering analysis, design, development, and evaluation), and eLearning Modernisation (converting static content into SCORM-compliant interactive modules). These services are delivered through multiple modalities including simulation, virtual reality, augmented reality, eLearning, and face-to-face training, supported by a team of over 90% veterans or veteran family members with extensive Defence experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Program Management and Professional Services Provides Defence and industry clients with professional advice, expert talent, and specialist services for delivery of programs, policy, and projects. Includes authoring and managing Capability Document Suites, operational concepts, and capability development documents for government and industry.
• Learning and Development Support Specialises in the Systems Approach to Training Design aligned with the Australian Defence Force's SADL framework. Provides training analysis, course design, course development, and training audits/evaluation at individual, system, and platform levels for Defence and industry clients.
• eLearning Modernisation Converts static content such as PDFs, Word documents, slide decks, SOPs, policies, manuals, and job aids into modern, SCORM-compliant eLearning modules. Includes scenarios, retrieval practice, micro-lessons, demonstration/how-to videos, light gamification, and SCORM analytics for completion, score, time, attempts, and item analysis.
• Cyber and Security Services Provides cyber and security expertise as part of the company's professional services offering to Defence and industry clients.

Quantifiable outcome

• Higher completion and retention through concise, interactive eLearning design
• +2 more outcomes

Named customers4 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• SercocoreStrategic or Co-development PartnerStrategic partnership for Navy Warfare Officer training enhancement. Serco is a key contractor in defence services and Sayres Australia works in partnership with Serco to improve operational readiness and capability.
• JMC (Joint Management Centre)coreStrategic or Co-development PartnerPartnership in Navy Warfare Officer training redevelopment alongside Serco. Works to enhance Navy Warfare Officer training to improve operational readiness and capability.
• ASC (ASC Shipbuilding)coreStrategic or Co-development PartnerSayres Australia is ASC's new Capability Partner, providing expert support for ASC's naval capabilities and programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CAE: Global leader in simulation-based training for defence, aviation and healthcare with major Australian footprint. Larger incumbent in defence training services offering similar multi-modal (VR/AR/simulation) training delivery.
• Thales Australia: Major Australian defence prime offering training, simulation, mission systems and support services across ADF programs. Larger incumbent with overlapping training and program management capability.
• Raytheon Australia: Australian defence prime delivering integrated training solutions, mission support and capability programs to ADF. Larger incumbent offering overlapping professional and training services across similar customer programs.
• Saab Australia: Australian arm of Saab providing defence training systems (e.g., combat systems training), professional services and capability support to ADF. Comparable defence training capability but as part of a much broader portfolio.
• BAE Systems Australia: Major Australian defence contractor providing shipbuilding, sustainment and training support across air, sea and land domains. Comparable defence professional and training services delivery, but as part of a much wider portfolio.
• Cubic Defence: Global defence training systems prime offering instrumentation, synthetic training environments and live-virtual-constructive solutions. Larger incumbent in the same defence training category, with overlapping simulation/eLearning capability.

Direct peers

• Cirrus Real Time Processing Systems: Australian defence SME specialising in simulation, training systems and real-time processing for ADF programs. Closely comparable niche player serving similar defence training buyers with adjacent technical capabilities.
• DEWC Services: Veteran-owned Australian defence SME delivering electronic warfare, C4ISREW and specialist technical services to Defence. Similar veteran-led, niche-Australian-defence professional services firm with comparable customer profile.
• Calytrix Technologies: Australian defence training and simulation software firm providing synthetic environment and learning tools to ADF and allied customers. Directly comparable as a specialist ADF training technology and services provider of similar scale and customer base.
• Consilium Technology: Australian defence engineering and technology consultancy supporting capability development and acquisition programs. Comparable as a domestic defence professional services firm delivering specialist expertise into similar ADF programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sayres-australia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sayres Australia