concrete

What concrete does

CONCREE is a private Senegalese technology company founded in 2013 and headquartered in Dakar, with an autonomous regional hub in Saint-Louis. It builds an AI-first product ecosystem to support African early-stage entrepreneurs and the institutions that serve them. Its portfolio spans seven sub-brands unified by a proprietary multilingual and multimodal AI layer called ADIA: LezGo, an Entrepreneur Relationship Management (ERM) SaaS for incubators and accelerators; Tambali, a conversational AI copilot accessible via WhatsApp, web, and mobile; Wekomkom, a matching platform connecting entrepreneurs to mentors, financing, and opportunities; Startup Ludo, a gamified phygital board game with a freemium mobile app; KomKombox, a phygital skills-acquisition toolkit for rural and low-connectivity environments; and Yembal, a B2B marketplace with payment infrastructure.

Underlying the products is a hybrid cloud/edge AI architecture. The cloud model ADIA Maanaa combines Qwen 3 8B for conversational queries and DeepSeek-R1 for complex reasoning, while ADIA Mini runs offline for low-connectivity zones. ADIA TTS delivers open-source Wolof speech synthesis (Apache 2.0 license), and ADIA ASR provides multilingual voice recognition across Wolof, French, and English. A Model Context Protocol (MCP) layer exposes these capabilities via REST API and SDKs for third-party ecosystem integration.

CONCREE's business model blends multiple revenue streams: SaaS subscriptions on LezGo sold to incubators, accelerators, and support structures (targeting 400+ SAE in Africa); freemium mobile revenue on Startup Ludo; professional services and co-delivered enterprise programs funded by institutional partners such as Mastercard Foundation, AFD, EU, USAID, UNIDO, ENABEL, and KPC; licensing and API access to ADIA models; and marketplace commissions from Yembal transactions. The company is privately held, founder-led by Babacar Birane (Executive Director) and Abdoul Sy (Technical Director), with no disclosed external equity funding and roughly 45 employees distributed across Dakar and Saint-Louis.

Name

concrete

Legal name

CONCREE

Website

https://concree.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

CONCREE is a Senegal-based venture that builds AI-powered platforms — anchored by its proprietary African entrepreneurial LLM ADIA — to support early-stage African entrepreneurs, partner incubators, and development institutions with multilingual coaching, ERM tooling, ecosystem matching, and impact measurement.

Ownership category

akta.pro rank

Product category

Entrepreneurship Support Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)

akta.pro secondary industries

Small Business & Entrepreneurship Community Education (EDAAAFAK), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Leadership, Management & Teamwork for Business (EDAMAHAI), Marketing, Branding & Sales Skills (EDAMAHAG)

Keywords

• Entrepreneurship support software
• AI business coaching
• Entrepreneur relationship management
• African startup ecosystem
• Gamified learning platforms

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions (LezGo): LezGo ERM SaaS platform sold to incubators, accelerators, and support structures (SAE) on subscription basis. AI-enhanced CRM with predictive analytics for managing entrepreneur portfolios.
2. Freemium Mobile Applications: Startup Ludo mobile app uses freemium model with AI assistant ADIA. Basic access free, premium features for personalized coaching and progression tracking.
3. Enterprise/Institutional Programs: Implementation of entrepreneurship support programs for institutions like Mastercard Foundation (YEAH), AFD (Afrique Creative), Korea Productivity Center. Co-designed and delivered with partner funding.
4. Licensing and Technology Integration: ADIA LLM and ecosystem tools licensed to partners. MCP protocol enables third-party integration. Open-source TTS available under Apache 2.0.
5. B2B Marketplace Transactions (Yembal): Yembal marketplace facilitates B2B connections with secure payments. Transaction fees from verified partner ecosystem.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

CONCREE designs, builds and operates an AI-powered platform ecosystem for African entrepreneurship support. Its core offerings include the ADIA multilingual large language model, the LezGo entrepreneur relationship management (ERM) SaaS, the Tambali AI copilot, the Wekomkom ecosystem connection and matching platform, the StartupLudo gamified learning game, the KomKombox phygital skills product, and the Yembal B2B marketplace, delivered to entrepreneurs, support structures and institutional partners across Africa.

Product overview

CONCREE offers an integrated portfolio of AI-powered products for African entrepreneurial accompaniment, unified by its proprietary ADIA LLM (first African entrepreneurial AI supporting French, Wolof, English, and Arabic) and interconnected via the MCP integration protocol. The ecosystem includes: LezGo (AI-amplified ERM SaaS for incubators/accelerators), Tambali (multilingual AI copilot via WhatsApp/web), Wekomkom (ecosystem connection platform), StartupLudo (gamified entrepreneurial learning game), KomKombox (phygital skills acquisition), Yembal (B2B marketplace), and ADIA Maanaa/Mini (cloud and offline AI models). ADIA powers all products and enables 80% ecosystem interoperability, while the broader CONCREE Framework supports 25+ countries and 100K+ entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• Startup Ludo: Premier jeu de plateau au monde qui simule le parcours entrepreneurial complet - serious game for entrepreneurial education
• KomKombox
• WeKomKom
• LezGo
• Tambali
• ADIA (Heyadia)
• Yembal

Products and services

• ADIA (Heyadia) Multilingual and multimodal AI (French, Wolof, English, Arabic) serving as the core intelligence layer powering all CONCREE products and enabling ecosystem interoperability via the MCP protocol. Includes cloud model ADIA Maanaa (Qwen 3 8B + DeepSeek-R1), offline-capable ADIA Mini, ADIA TTS Wolof text-to-speech and ADIA ASR multilingual speech recognition, available via REST API with Python and JavaScript SDKs.
• LezGo Entrepreneur Relationship Management (ERM) SaaS platform amplified with AI for incubators, accelerators and support structures (SAE). Features CRM with AI predictive analytics, portfolio health monitoring, cohort tracking and automated impact reporting for funders; targets 400+ structures across Africa on annual subscriptions.
• Tambali Multilingual AI copilot that accompanies entrepreneurs from idea to first revenue through structured milestones verified through field validation. Combines conversational AI with field validation accessible via WhatsApp, web and mobile, targeting improved financing access; operates on a freemium model.
• WeKomKom Connection platform facilitating access to accompaniment and financing opportunities with intelligent matching, reducing entrepreneurial isolation. Targets 10M connected entrepreneurs through network effects with 60+ active partners across 8 countries.
• StartupLudo Gamified serious game combining a physical board game with a mobile app and AI coaching for experiential entrepreneurial learning. Phygital solution includes multiple versions (Standard for 18–45 years, Kids for 8–14 years, XL/XXL public installations, sector-specific versions for agribusiness, tech, artisanat and commerce). 10K+ players with 92% satisfaction.
• KomKombox Phygital solution for acquiring basic entrepreneurial skills adapted to local languages and contexts, combining a card game, mobile app and AI with a network of field facilitators. Designed for rural and urban areas without connectivity requirements; deployable through community facilitators.
• Yembal B2B marketplace connecting African entrepreneurs with trusted suppliers and customers. Features partner validation, rating systems and secure payments and contracts; operates through verified partners within the CONCREE ecosystem.

Quantifiable outcome

• 40% success rate for entrepreneurs in ecosystem (vs. 20% industry baseline for African startups)
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature12 records

Partnerships

20 partnerships are on record, tiered core and supporting.

• Korea Productivity Center (KPC)coreStrategic or Co-development PartnerCo-development of KPC Idea Lab pre-incubation program. Partnership brings Korean productivity methodology adapted for African entrepreneurs through intensive training programs.
• AIMS (African Institute for Mathematical Sciences)coreStrategic or Co-development PartnerCollaboration between AIMS and CONCREE on entrepreneurship ecosystem development. AIMS brings scientific and technological expertise to complement CONCREE's accompaniment methodology.
• UNIDOcoreStrategic or Co-development PartnerUnited Nations Industrial Development Organization partnership for industrial development through entrepreneurship. Supports CONCREE's mission to build African entrepreneurial capacity.
• ENABELcoreStrategic or Co-development PartnerBelgian development agency collaborating with CONCREE on entrepreneurship support initiatives. Part of ecosystem of transformation approach.
• OuHubsupportingStrategic or Co-development PartnerInnovation hub partner in CONCREE's ecosystem network. Facilitates connections within African entrepreneurship support infrastructure.
• ADEPMEsupportingStrategic or Co-development PartnerAgency for Promotion of Microenterprises and Small Enterprises. Local partner supporting small business development through CONCREE's ecosystem.
• CJS (Comité Justice Sociale)coreStrategic or Co-development PartnerLead implementing organization for YEAH program with Mastercard Foundation funding. CJS coordinates with CONCREE and member organizations for youth employment in agrifood.
• Africalia (ASBL Belgian)coreStrategic or Co-development PartnerBelgian organization leading Afrique Creative consortium. Coordinates cultural and creative industry acceleration across Africa with I&P Conseil, Zhu Culture, Bayimba Foundation, and Tshimologong.
• I&P Conseil (Investisseurs et Partenaires)coreStrategic or Co-development PartnerImpact investment group leading Afrique Creative program implementation. Brings investment expertise and network to creative industry acceleration.
• Zhu CulturesupportingStrategic or Co-development PartnerCultural engineering consultancy based in Senegal contributing expertise to Afrique Creative creative industries program.
• Bayimba FoundationsupportingStrategic or Co-development PartnerCultural production organization based in Uganda contributing to Afrique Creative program for African creative industries development.
• Tshimologong (Wits University)supportingStrategic or Co-development PartnerTechnology innovation hub at Wits University in South Africa, bringing academic and tech ecosystem expertise to Afrique Creative consortium.
• Expertise FrancecoreStrategic or Co-development PartnerFrench international technical expertise agency leading Going Digital program with EU, AFD, and French Ministry support. Hosts program launch at Dakar offices.
• Digital AfricasupportingStrategic or Co-development PartnerAfrican startup support organization co-developing Going Digital program with CONCREE for digital transformation acceleration.
• Senegal Ministry of Communication, Telecommunications and Digital (MCTN)coreStrategic or Co-development PartnerGovernment ministry leading national digital transformation strategy. Co-develops Going Digital program with EU, AFD, Expertise France, and CONCREE.
• ADAH (ONG)supportingStrategic or Co-development PartnerNGO implementing 'Jeunes et Métiers Verts' project with CONCREE for rural women's green entrepreneurship in Gawane. 142 women trained in saponification.
• Baobab des SaveurssupportingStrategic or Co-development PartnerLocal partner in Gawane green entrepreneurship project contributing to rural women's economic empowerment through sustainable business development.
• IDEA LabsupportingStrategic or Co-development PartnerInnovation laboratory hosting Women & Tech acceleration program. CONCREE supports Demo Day presentations for Cohort 11 graduates.
• International Trade Centre (ITC)supportingStrategic or Co-development PartnerUN agency organizing learning expeditions from DRC to CONCREE for South-South knowledge sharing on AI-powered entrepreneurship support tools.
• Dakar City HallsupportingStrategic or Co-development PartnerMunicipal government partnership for deploying Startup Ludo XXL format installations in public spaces creating 'incubators in open air' across Dakar.

Scale indicators24 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Founders Factory Africa: Africa-focused accelerator and venture builder supporting startups from early stage to scale. Serves the same African entrepreneur base CONCREE targets, via accompaniment and ecosystem connections.
• MEST Africa: Pan-African entrepreneurial training program and incubator developing early-stage founders. Comparable to CONCREE's entrepreneurship education and accompaniment offering in African markets.
• Co-Creation Hub (CcHUB): Leading African innovation hub providing incubation, acceleration and ecosystem support across Nigeria, Kenya and beyond. Directly comparable in mission—building African entrepreneurial capacity—though hub-led rather than AI-platform-led.
• Flat6Labs: MENA and Africa seed accelerator running structured programs and funding for early-stage founders. Comparable entrepreneurship-acceleration model in adjacent African/regional markets.

Others

• Village Capital: Global nonprofit-linked accelerator supporting impact entrepreneurs in emerging markets, often with development-funder backing. Thematically adjacent to CONCREE's donor-funded, impact-oriented entrepreneurship support.

Direct peers

• YouNoodle: Runs startup competition, application and program-management software for accelerators and institutions worldwide. Overlaps with CONCREE's tooling for support structures and demo-day/program workflows.
• Gust: Provides software for accelerators and startup programs to manage applications, cohorts and investor connections. Comparable to CONCREE's LezGo ERM SaaS for incubators/accelerators (SAE).
• F6S: Global platform connecting founders with accelerators, programs, grants and deals, and providing program/cohort management tooling. Directly overlaps with CONCREE's LezGo ERM and Wekomkom matching layers serving entrepreneurs and support structures.

Emerging players

• Lelapa AI: African AI startup building multilingual language models and speech tools for African languages. Directly comparable to CONCREE's ADIA LLM and Wolof TTS/ASR localization effort.

Broad incumbents

• Seedstars: Global emerging-markets organization running startup programs, competitions and investments across Africa, Asia and Latin America. Broad overlap with CONCREE's entrepreneur-support and pipeline-building activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/concree
• Xx.com/startupconcree
• Facebookfacebook.com/Concree

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about concrete