Bull & Co Advokatfirma AS

What Bull & Co Advokatfirma AS does

Bull & Co Advokatfirma AS (legal name: Advokatfirmaet Bull AS) is a full-service Norwegian law firm headquartered at Solli Plass in Oslo. Founded in 1864 (the firm markets approximately 160 years of history), it operates as a private Norwegian limited company (Aksjeselskap) under organization number 981 459 326. The firm serves two customer segments: business clients (primary), for whom it provides counsel across corporate law, contracts, liability, insurance, technology, IT, AI, data protection, and privacy; and private individuals (secondary) seeking personal legal representation.

The firm's core offering is professional legal services delivered through partners and specialists on an hourly-rate, fixed-fee, or retainer basis, with no publicly disclosed pricing. Its only notable technology asset is "Bull Collaborate," a secure online client portal (collaborate.bull.no) that supports document exchange and communication with legal professionals. Marketing is primarily content-led, combining a website with regular legal-insight articles on emerging topics (AI regulation, EU-US data transfers, Norwegian SSA data provisions), a newsletter, the "Null Bullshit" podcast on law and social responsibility, and traditional professional-network referrals. Go-to-market is sales-led, with direct phone and email inquiry handling and complimentary initial consultations.

The firm competes on brand reputation, longevity, and breadth of practice rather than technology differentiation. Recent strategic activity is incremental - a lateral partner addition in insurance and liability (effective 1 July 2026), content investments, and the Bull Collaborate portal - consistent with a stable, established mid-market Norwegian legal practice rather than a high-growth or transformative trajectory.

Name

Bull & Co Advokatfirma AS

Legal name

Advokatfirmaet Bull AS

Website

https://bullco.no

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

11–50 employees

Short description

Bull & Co Advokatfirma AS is a full-service Norwegian law firm founded in 1864 and headquartered in Oslo, providing business and private legal counsel across corporate, insurance, technology, AI, and data protection matters to corporate clients and individuals.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

Keywords

• Business law services
• Legal advisory
• Corporate law
• Privacy law
• Technology law

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Legal Advisory Services: Professional legal services billed through hourly rates, fixed fees for specific matters, or retainer arrangements for ongoing legal counsel.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bull & Co Advokatfirma AS is a full-service Norwegian law firm providing legal counsel across business law (forretningsjus) and private legal matters (private rettsforhold). Practice areas include corporate law, contracts, insurance, liability, technology, IT, AI, data protection, and privacy. The firm complements its legal advisory services with a secure online client collaboration portal called Bull Collaborate.

Product overview

Bull & Co Advokatfirma AS is a full-service Norwegian law firm offering legal services across business law and private legal matters. The firm's primary offering is legal counsel services, supported by a digital client portal called Bull Collaborate (collaborate.bull.no) for secure client communication. The firm has 160 years of history and positions itself as a strategic sparring partner for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Legal Services Full-service legal counsel covering business law (forretningsjus) and private legal matters (private rettsforhold), including expertise in corporate law, contracts, insurance, liability, technology, IT, AI, data protection, and privacy. Designed for corporate and business clients as well as private individuals requiring legal counsel in Norway.
• Bull Collaborate Secure online client portal for collaboration and communication between clients and Bull's legal professionals. Hosted at collaborate.bull.no.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Advokatfirmaet Selmer AS: Norwegian business law firm of comparable mid-market scale, headquartered in Oslo, serving corporate clients across commercial, technology, and dispute-related matters. Most directly comparable in size and orientation to Bull.
• Arntzen de Besche Advokatfirma AS: Norwegian full-service law firm based in Oslo offering corporate, commercial, and public-sector legal services. Comparable practice mix and similar mid-tier scale relative to Bull.
• Advokatfirmaet Hjort DA: Norwegian law firm headquartered in Oslo providing corporate, commercial, IP/technology, and dispute resolution services. Comparable size, full-service scope, and Norwegian market focus to Bull.

Broad incumbents

• Advokatfirmaet BAHR AS: Norwegian business law firm headquartered in Oslo with corporate, finance, and commercial practices. Directly comparable service mix and target client segment to Bull, operating at larger scale.
• Wikborg Rein: International law firm with a major Norwegian office in Oslo, offering corporate, commercial, shipping, and dispute resolution services. Comparable practice areas with international reach that Bull lacks.
• Advokatfirmaet Schjødt AS: One of Norway's largest full-service business law firms headquartered in Oslo, offering corporate, commercial, technology, and dispute resolution services. Highly comparable practice mix to Bull but operates at materially larger scale across multiple offices.
• KPMG Law Advokatfirma AS: Norwegian legal practice affiliated with KPMG, offering corporate, commercial, and regulatory advisory services. Comparable practice areas but operates within a global Big Four professional services network rather than as an independent firm.
• Thommessen AS: Major Norwegian full-service law firm with a strong corporate/M&A and commercial practice. Comparable target market of Norwegian business clients, with similar emphasis on strategic advisory relationships.
• Advokatfirmaet Steenstrup Stordrange (now part of EY): Norwegian commercial law firm with strong corporate and technology practices, now integrated into EY's legal practice. Comparable corporate/commercial focus but operates as part of a global professional services platform.
• Wiersholm AS: Leading Norwegian business law firm based in Oslo with a strong corporate, commercial, and dispute resolution practice. Comparable full-service orientation and target client base (Norwegian corporates) but substantially larger partner headcount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bull_ipr
• Facebookfacebook.com/advokatfirmabull

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bull & Co Advokatfirma AS