Rodez Agglomeration Tourist Office

Tourism Information Servicesrodez-tourisme.fr

The Office de Tourisme Rodez Agglomération is a Category I classified public tourist office in Rodez, France, providing visitor information, ticketing, and destination management services for eight municipalities via a multilingual digital platform and physical office, serving leisure, cultural, gastronomy and business tourists to Aveyron.

Company typePublic
Founded-
HeadquartersRodez, France
Headcount1–10
GTM typeB2C
OfferingServices

What Rodez Agglomeration Tourist Office does

The Office de Tourisme Rodez Agglomération is a public-sector destination management organization and Category I classified tourist office headquartered at 14 place Eugène Raynaldy in Rodez, Aveyron, France, serving as the official tourism authority for the agglomeration's eight municipalities (Druelle Balsac, Le Monastère, Luc-la-Primaube, Olemps, Onet-le-Château, Rodez, Sainte-Radegonde, Sébazac-Concourès). It holds the national Qualité Tourisme label continuously since 2014 and the VPAH heritage designation from the French Ministry of Culture, and operates a multilingual digital platform (rodez-tourisme.fr in French, English, Spanish) integrated with a dedicated online ticketing site (billetterie.rodez-tourisme.fr) and seven social channels (Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Spotify). Its core functions are visitor information, ticket distribution, accommodation and activity booking, and curation of local heritage and gastronomy content.

The office monetizes primarily through three streams: transaction fees on tickets for the annual F'Estivada music festival (€25/evening, €55 three-day pass), combined museum passes covering Musée Soulages, Musée Fenaille and Musée Denys-Puech, and the Son & Lumière spectacular at Rodez Cathedral; retail of local specialties (notably the La Mandarelle cake and merchandise); and professional services for groups, seminars, weddings and business tourism through a dedicated Espace PRO channel. Its experiential product mix includes guided tours, audio guide rental (€5), the Escape Bag team adventure, a €19.99 smartphone-based augmented reality treasure hunt, and packaged stays at the Domaine de Combelles vacation village. The organization is led by Director Marion Palayret supported by four named travel advisors (Marylène Angles, Pauline Briard, Annabelle Carrie, Lucie Corplet), and is embedded in France's national tourism hierarchy through partnerships with Atout France and CRT Occitanie as well as regional networks including Grands Sites Occitanie and the LIO bus network.

Rodez Agglomeration Tourist Office firmographics

Firmographics

Name: Rodez Agglomeration Tourist Office
Legal name: Office de tourisme Rodez Agglomération
Website: https://rodez-tourisme.fr
Company type: Public
Operating status: Operating
Headcount range: 1–10 employees
Short description: The Office de Tourisme Rodez Agglomération is a Category I classified public tourist office in Rodez, France, providing visitor information, ticketing, and destination management services for eight municipalities via a multilingual digital platform and physical office, serving leisure, cultural, gastronomy and business tourists to Aveyron.
Ownership category
akta.pro rank

Rodez Agglomeration Tourist Office industry classification

Industry

Product category: Tourism Information Services
NAICS: Museums, Historical Sites, and Similar Institutions (712)
SIC: Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
akta.pro secondary industries: Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

Destination tourism services
Visitor information bureau
Cultural tourism promotion
Tourism event ticketing
Heritage tourism management

Where Rodez Agglomeration Tourist Office is headquartered

Location

Headquarters

HQ city: Rodez
HQ country: France
HQ region: Europe

Offices1 record

Markets served

Rodez Agglomeration Tourist Office business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Ticket sales and activity bookings: The tourist office sells tickets for museums (3 museums, 1 ticket), guided tours, cultural activities, and events including the F'Estivada music festival and Son & Lumière spectacle at the cathedral.
Retail sales: Sale of local products including La Mandarelle cake, merchandise featuring the Mandarelle emblem, and other regional specialty items at the tourist office boutique.
Information services and group tourism: Services for groups including business tourism, seminars, and weddings, with dedicated 'Espace PRO' for professional partners and press.

Pricing tiers

Model	Billing	Price
Subscription	Pay-as-you-go	Audio guide rental at tourist office
Transaction based/ take rate	Pay-as-you-go	F'Estivada music festival tickets
Unit Pricing	Pay-as-you-go	Escape Bag experience
Unit Pricing	Pay-as-you-go	Augmented reality treasure hunt

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Rodez Agglomeration Tourist Office product offering

Product offering

Core offering

Rodez Agglomeration Tourist Office is the official public destination management organization that provides visitor information, ticket sales, activity bookings, and destination promotion for the eight municipalities of Rodez Agglomération in Aveyron, France. It operates a Category I classified office and a multilingual digital platform, selling combined museum tickets, festival passes, unusual experiences, and local specialty products.

Product overview

Rodez Agglomeration Tourist Office operates a digital tourism platform (rodez-tourisme.fr) providing comprehensive visitor information and services for the Rodez Agglomération area in Aveyron, France. The offering includes the main tourism website as a core digital product, supplemented by physical services at their category I classified tourist office. Key products include the Domaine de Combelles vacation village, the F'Estivada music festival, combined museum tickets (3 museums, 1 ticket), unusual visitor experiences (Cluedo, Escape Bag), and culinary specialties like La Mandarelle cake. The destination is promoted across French, English, and Spanish language versions.

Differentiator

Problem solved

Functional benefit

Products and services

Rodez Agglomeration Tourism Website Digital tourism information platform providing comprehensive visitor resources including accommodations, restaurants, activities, museums, events, and practical travel information for the Rodez Agglomeration area in Aveyron, France.
Tourist Information Services Physical and digital tourist information services including multilingual support (French, English, Spanish), guided tours, workshop bookings, and event ticketing through a Category I classified office.
Domaine de Combelles Vacation Village Vacation village offering accommodations (chalets, mobil-homes, lodges), outdoor activities (accrobranche, quad, horseback riding), swimming pool, dining, and event facilities near Rodez at Le Monastère.
F'Estivada Music Festival Annual music festival featuring concerts with artists including Sean Paul, Matt Pokora, Louane, Zaho, and Keblack, with ticketed evenings and 3-day passes.
Unusual Experiences Specialty tourism experiences including Cluedo (theatrical urban investigation), Escape Bag (backpack escape game for teams of 5), themed museum tours like Miss Grumpy, and an augmented reality treasure hunt at 19.99 euros per smartphone.
3 Museums, 1 Ticket Combined ticket offering access to three museums: Musée Soulages (contemporary art), Musée Fenaille (menhirs and archaeology), and Musée Denys-Puech (fine arts).
Cathedral Son & Lumière Show Evening sound and light spectacular projected onto Rodez Cathedral, held as part of the 500th anniversary celebration of the cathedral bell tower.
La Mandarelle Culinary Specialty Culinary emblem of Rodez - a cake made with local Aveyron products (Pruines apples, Flagnac hazelnuts, Saint-Hippolyte chestnut cream) featuring the cathedral rose window design, sold at the tourist office boutique alongside merchandise.
Audio Guide Rental Self-guided audio tour rental of the historic center, available at the tourist office for 5 euros per person covering 1 hour 15 minutes of visit.

Companies that use Rodez Agglomeration Tourist Office

Customer profile

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Rodez Agglomeration Tourist Office technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Rodez Agglomeration Tourist Office partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and moderate.

Qualité Tourisme (Atout France)coreStrategic or Co-development Partner · 1 January 2014Official national quality label partnership with Atout France and the French Ministry of Tourism. The office has maintained Category I classification and Qualité Tourisme recognition since 2014, meeting rigorous service standards including multilingual staff, 240+ opening days, and comprehensive visitor services.
CRT Occitanie (Comité Régional du Tourisme)coreStrategic or Co-development PartnerRegional tourism committee partnership promoting Occitanie region including Rodez Agglomeration. Provides regional marketing support, photography credits, and Grand Sites Occitanie network connections.
Atout FrancecoreStrategic or Co-development PartnerNational tourism development agency partnership providing quality framework, international promotion support, and destination marketing resources.
Grands Sites OccitaniemoderateStrategic or Co-development PartnerPartnership connecting Rodez with major Occitanie tourist sites, promoting extended stays and regional tourism circuits including routes to Conques and other heritage destinations.
Rodez AgglomérationcoreStrategic or Co-development PartnerParent municipal authority providing funding, governance, and coordination across 8 member municipalities. The tourist office operates as the official destination management organization for the agglomeration.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Rodez Agglomeration Tourist Office competitors and assessment

Company assessment

Broad incumbents

Viator (Tripadvisor Experiences): Global tours-and-activities aggregator that captures booking flow for tours and attractions including French heritage destinations. Indirect competitor for ticketing volume and visibility versus direct tourist-office channels.
GetYourGuide: Major online marketplace for tours, attractions, and activities with significant French heritage-tourism inventory. Competes for online discovery and direct booking against destination-owned ticketing platforms.
Office de Tourisme de Toulouse: Larger Occitanie capital city tourist office with broader portfolio (urban tourism, business tourism, aeronautics-themed experiences). Same business model and regional setting, but materially larger scale, team, and budget.
Comité Régional du Tourisme Occitanie (CRT Occitanie): Regional tourism committee that coordinates destination marketing for the entire Occitanie region, including Rodez Agglomération as a named partner. Operates one level above the agglomeration tourist office with overlapping promotional scope.

Direct peers

Agence d'Attractivité et de Développement Touristique Aveyron: Department-level tourism development agency covering the same Aveyron territory as Rodez Agglomération. Closely complementary DMO role (regional destination marketing, Grand Sites Occitanie network coordination) with overlapping but distinct scope from the agglomeration office.
Office de Tourisme de Conques: Tourist office for Conques, a heritage village near Rodez featured on Rodez Agglomération itineraries (Grands Sites Occitanie). Small-scale DMO operating site visitation for a single historic attraction, comparable in service scope and seasonality profile.
Office de Tourisme Albi-Tarn: Tourist office for Albi, a similarly-sized Occitanie heritage city with cathedral (UNESCO-listed), museum offering, and comparable Category I service standards. Closest functional peer in terms of scale, product mix (cultural + outdoor), and regional context.
Office de Tourisme de Carcassonne: Tourist office for Carcassonne, a heritage-led destination in Occitanie managing UNESCO medieval citadel tourism, guided tours, ticketing, and events at a similar cultural-tourism scale. Directly comparable DMO model around a historic landmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Rodez Agglomeration Tourist Office compliance and trust

Trust signal

Compliance2 records

Rodez Agglomeration Tourist Office financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rodez Agglomeration Tourist Office leadership team

Management profile

Number of profiles

Profiles5 records

Rodez Agglomeration Tourist Office funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rodez Agglomeration Tourist Office M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodez Agglomeration Tourist Office

What does Rodez Agglomeration Tourist Office do?

Is Rodez Agglomeration Tourist Office a public or private company?

Rodez Agglomeration Tourist Office is a public company. It is classified as state government owned and is currently operating.

When was Rodez Agglomeration Tourist Office founded?

Rodez Agglomeration Tourist Office was founded in -1. It employs 1 to 10 people.

Where is Rodez Agglomeration Tourist Office based?

Rodez Agglomeration Tourist Office is headquartered in Rodez, France, in the Europe region.

How does Rodez Agglomeration Tourist Office make money?

Three revenue lines are on record. Ticket sales and activity bookings are the primary driver. The others are retail sales and information services and group tourism.

Who are Rodez Agglomeration Tourist Office's main competitors?

Broad incumbents on record are Viator (Tripadvisor Experiences), GetYourGuide, Office de Tourisme de Toulouse and Comité Régional du Tourisme Occitanie (CRT Occitanie). Direct peers are Agence d'Attractivité et de Développement Touristique Aveyron, Office de Tourisme de Conques, Office de Tourisme Albi-Tarn and Office de Tourisme de Carcassonne.

Does Rodez Agglomeration Tourist Office have an API?

No public API is recorded for Rodez Agglomeration Tourist Office.

What industry is Rodez Agglomeration Tourist Office in?

Rodez Agglomeration Tourist Office's product category is Tourism Information Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 712 and its SIC code is 7990.