Premier Turf
Premier Turf Management is a Murfreesboro, Tennessee-based professional lawn care company founded in 2015, delivering customized fertilizer, weed control, aeration, overseeding, and irrigation services to residential homeowners and commercial properties across six Middle Tennessee markets.
- Company typePrivate
- Founded2015
- HeadquartersMurfreesboro, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Premier Turf does
Premier Turf Management, operating under the DBA "My Green Yard" and headquartered in Murfreesboro, Tennessee, is a privately held, founder-operated professional lawn care company founded in 2015 by Jonathan. The company delivers fertilizer and weed control, core aeration and overseeding, and irrigation repair services to residential homeowners and commercial property accounts (HOAs, office complexes, retail centers, and multi-property portfolios) across six Middle Tennessee markets: Murfreesboro, Christiana, Smyrna, La Vergne, Lebanon, and Mt. Juliet. Operations are led by Managing Owner Jonathan (Tennessee Tech, Chemistry), President Harlan (40+ years of business ownership across mortgage, insurance, and landscaping), Customer Service Director Lauren (Middle Tennessee State, Master's in Sciences), and General Manager Tom, who holds a Turf Science degree from Purdue University and prior experience as a Golf Course Superintendent on the Bear Trace course construction.
The company's core technology and IP is agronomic rather than digital: customized, soil- and climate-specific treatment plans for Middle Tennessee conditions, slow-release fertilizer blends, strategic pre-emergent and post-emergent weed control targeted to local invasive species (crabgrass, clover, nutsedge, dandelions, etc.), and precision core aeration paired with premium overseeding across Bermuda, Zoysia, Fescue, Bluegrass, and hybrid varieties. There is no proprietary software platform; customer-facing technology is limited to a third-party client portal (lawngateway.com) and a localized SEO-driven marketing website.
Revenue is generated through two streams: (1) tiered annual subscription lawn care programs (Basic at 8 applications/year, Core at 12, Ultimate at 19), which bundle fertilization, weed control, fungicide prevention, mosquito suppression, and tree/shrub care with annual billing; and (2) one-time individual services covering fertilizer and weed control, aeration and overseeding, and irrigation repair. The go-to-market is sales-led and direct, driven by free-estimate conversion on the company website, local SEO across six service-area pages, and referral/word-of-mouth from existing residential and commercial customers. Headcount is listed at 1-10 employees, no institutional funding has been raised, and revenue is not publicly disclosed.
Premier Turf firmographics
Firmographics- Name
- Premier Turf
- Legal name
- Premier Turf Management
- Website
- https://mygreenyard.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Premier Turf Management is a Murfreesboro, Tennessee-based professional lawn care company founded in 2015, delivering customized fertilizer, weed control, aeration, overseeding, and irrigation services to residential homeowners and commercial properties across six Middle Tennessee markets.
- Ownership category
- akta.pro rank
Premier Turf industry classification
Industry- Product category
- Lawn Care Services
- NAICS
- Landscaping Services (561730)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)
- akta.pro secondary industries
- Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE), Commercial Landscaping & Grounds Maintenance (IMAIAIAA)
Keywords
Where Premier Turf is headquartered
LocationHeadquarters
- HQ city
- Murfreesboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Premier Turf business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Lawn Care Programs (Subscription): Structured, recurring lawn care programs with multiple application tiers (Basic Plan with 8 applications/year, Core Plan with 12 applications/year, Ultimate Plan with 19 applications/year) providing season-long treatment from early spring through late fall. Programs include pre-emergent and post-emergent weed control, professional fertilization, tree and shrub treatments, and grass disease control.
- Individual Services: One-time services including fertilizer and weed control treatments, core aeration and overseeding, and irrigation repair and maintenance. Services are offered to both residential and commercial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Plan: 8 Applications per year |
| Subscription | Annual | Core Plan: 12 Applications per year |
| Subscription | Annual | Ultimate Plan: 19 Applications per year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Premier Turf product offering
Product offeringCore offering
Premier Turf Management provides professional turf care services including fertilizer and weed control, core aeration and overseeding, and irrigation repair for residential and commercial properties across Middle Tennessee. The company delivers science-backed, customized treatment plans tailored to local soil conditions and seasonal challenges through recurring lawn care programs (Basic, Core, and Ultimate) and one-time individual services.
Product overview
Premier Turf Management is a lawn care service company providing science-backed turf care solutions across Middle Tennessee. The company operates a single unified service offering built around core lawn care treatments (fertilizer and weed control, aeration and overseeding, irrigation repair) for both residential and commercial clients. These core services are supplemented by three structured tiered lawn care programs: Basic Plan (8 applications/year), Core Plan (12 applications/year), and Ultimate Plan (19 applications/year). The programs range from essential fertilization and weed control up to comprehensive treatment plans including fungicide prevention, mosquito suppression, and tree/shrub care.
Differentiator
Problem solved
Functional benefit
Products and services
- Fertilizer & Weed Control (Residential)
Quantifiable outcome
- Over 11 years in business serving Middle Tennessee
Companies that use Premier Turf
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Premier Turf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Premier Turf partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Premier Turf competitors and assessment
Company assessmentEmerging players
- GreenPal: Online marketplace connecting homeowners with local lawn care professionals. Not a service provider itself but competes for customer acquisition and pricing transparency in the same local lawn care category where Premier Turf operates.
Direct peers
- The Grounds Guys: Neighborly franchise network providing full-service lawn and landscape maintenance for residential and commercial clients. Comparable recurring service model with similar customer segments.
- NaturaLawn of America: National franchise delivering organic-based lawn care and weed control programs under tiered treatment plans. Directly comparable to Premier Turf in program structure and agronomic orientation.
- Lawn Doctor: National franchise system providing residential and commercial lawn fertilization, weed control, and aeration services. Most directly comparable to Premier Turf in service mix, subscription-style treatment programs, and locally operated delivery model.
- Spring-Green Lawn Care: National franchise offering lawn fertilization, weed control, aeration, and overseeding to residential and commercial customers. Highly comparable in service mix and treatment-tier approach.
- Weed Man: Franchise-based lawn care company specializing in fertilization and weed control with tiered annual programs. Closely mirrors Premier Turf's recurring treatment structure and target customer (residential and small commercial).
Regional players
- Massey Services: Large Southeastern U.S. provider of lawn care, pest control, and termite services with a presence in nearby states. Comparable service breadth with a regional footprint adjacent to Premier Turf's Tennessee territory.
Broad incumbents
- Bartlett Tree Experts: National tree and shrub care company with adjacent lawn services. Comparable in commercial property offerings and licensed expertise positioning, though with a heavier tree-care emphasis.
- Davey Tree Expert Company: Established national provider of tree, lawn, and landscape services with both residential and commercial customers. Overlaps Premier Turf on fertilization and aeration but at a much larger scale and broader portfolio.
- TruGreen: National lawn care leader offering fertilizer, weed control, and aeration services across the U.S., including Tennessee. Operates as a broad incumbent with a much larger footprint and brand spend than Premier Turf but with comparable core services and overlapping customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Premier Turf social profiles
Digital presencePremier Turf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Turf leadership team
Management profileNumber of profiles
Profiles4 records
Premier Turf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Turf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Turf
What does Premier Turf do?
Premier Turf Management provides professional turf care services including fertilizer and weed control, core aeration and overseeding, and irrigation repair for residential and commercial properties across Middle Tennessee. The company delivers science-backed, customized treatment plans tailored to local soil conditions and seasonal challenges through recurring lawn care programs (Basic, Core, and Ultimate) and one-time individual services.
Is Premier Turf a public or private company?
Premier Turf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premier Turf founded?
Premier Turf was founded in 2015. It employs 1 to 10 people.
Where is Premier Turf based?
Premier Turf is headquartered in Murfreesboro, United States, in the North America region.
How does Premier Turf make money?
Two revenue lines are on record. Lawn Care Programs (Subscription) is the primary driver. The others are individual Services.
Who are Premier Turf's main competitors?
GreenPal is listed as an emerging player. Direct peers are The Grounds Guys, NaturaLawn of America, Lawn Doctor, Spring-Green Lawn Care and Weed Man. Massey Services is listed as a regional player. Broad incumbents are Bartlett Tree Experts, Davey Tree Expert Company and TruGreen.
Does Premier Turf have an API?
No public API is recorded for Premier Turf.
What industry is Premier Turf in?
Premier Turf's product category is Lawn Care Services. Its primary akta.pro industry code is HSAIAGAD, Aeration & Overseeding (Seeding, Topdressing, Renovation), with a secondary code of HSAIAAAE, Lawn Aeration & Overseeding (Core Aeration, Seeding). Its NAICS code is 561730 and its SIC code is 700.