Pedaling 4 Parkinson's

What Pedaling 4 Parkinson's does

Pedaling 4 Parkinson's is a Denver-based, IRS Section 501(c)(3) nonprofit organization founded in 2010 by Laura Fiske, Lauren Williams, and Jackie Williams to raise funds for Parkinson's disease research. Operating under the parent entity "3 4 Fighting Parkinson's" (EIN 27-2313607), the organization functions as a Team Fox fundraising partner of the Michael J. Fox Foundation for Parkinson's Research, channeling 100% of net proceeds to MJFF. Its core offering is an annual non-competitive cycling fundraising event, historically held in Lone Tree, CO for over a decade, that transitioned to a virtual ride format in 2020 during COVID-19 and continued through 2024.

The go-to-market is event-driven and community-led: cyclists register through the MJFF giving portal, commit to a fundraising goal, and either ride on event day or log their own routes virtually. Revenue streams include voluntary donations processed through ColoradoGives.org and direct mail, virtual ride registrations via the MJFF portal, and branded merchandise (cycling jerseys and gear) sold through a WordPress-based online shop. Marketing relies on organic social channels (Facebook, Instagram, Twitter), the pedaling4parkinsons.org website, and partner referral via MJFF and Colorado Gives. Over 14 years, the organization raised approximately $897,000 (nearly $1 million) for Parkinson's research.

In 2024, the organization announced it is winding down operations, citing team members' commitments outside of P4P. The closure illustrates the structural fragility of volunteer-driven, founder-anchored nonprofits without succession planning: with 1-10 employees concentrated in three co-founders and a planning committee, the departure of the founding team ended the operating entity.

Name

Pedaling 4 Parkinson's

Legal name

3 4 Fighting Parkinson's

Website

https://pedaling4parkinsons.org

Company type

Private

Founded year

2010

Operating status

Closed

Headcount range

1–10 employees

Short description

Pedaling 4 Parkinson's is a Denver 501(c)(3) nonprofit that raised nearly $1 million for the Michael J. Fox Foundation over 14 years through annual cycling events, shifting from in-person Colorado rides to a virtual format before announcing wind-down in 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization collects donations from cyclists, volunteers, sponsors, and general public. All donations benefit the Michael J. Fox Foundation for Parkinson's Research. Registered cyclists commit to fundraise for the cause.
2. Virtual Ride Registration: Cyclists register for the annual virtual ride event, committing to fundraise. Registration is processed through the Michael J. Fox Foundation's giving portal.
3. Merchandise Sales: Sale of branded merchandise including cycling jerseys and other items through the organization's shop.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pedaling 4 Parkinson's is a nonprofit organization that operates cycling fundraising events—both an annual in-person ride in Lone Tree, CO and a virtual ride program—to raise money for Parkinson's disease research. Cyclists register and commit to fundraise, with all proceeds benefiting the Michael J. Fox Foundation for Parkinson's Research through its Team Fox partnership. The organization also sells branded merchandise to support its mission.

Product overview

Pedaling 4 Parkinson's is a nonprofit fundraising organization that operates two main programs: an annual in-person cycling event in Lone Tree, CO and a virtual ride program that launched in 2020. The organization provides participants with mileage tracking tools to log their cycling distance, processes donations through ColoradoGives.org, and sells branded merchandise including cycling jerseys through its online store. All funds raised benefit the Michael J. Fox Foundation for Parkinson's Research.

Differentiator

Problem solved

Functional benefit

Products and services

• P4P Virtual Ride A virtual cycling fundraising event that allows participants to ride their own routes from any location while committing to fundraise for the Michael J. Fox Foundation for Parkinson's Research. Debuted in 2020 and continued through 2024.
• Annual In-Person Cycling Event A non-competitive fundraising cycling event held annually in Lone Tree, CO, offering routes of varying distances. Draws hundreds of participants to Join The Fight against Parkinson's Disease.
• P4P Merchandise Store Online shop selling branded merchandise including cycling jerseys and other P4P gear for supporters.

Quantifiable outcome

• Nearly $1 million raised for Parkinson's research over 14 years
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Michael J. Fox Foundation for Parkinson's ResearchcoreStrategic or Co-development PartnerPedaling 4 Parkinson's is a proud 'Team Fox' partner with the Michael J. Fox Foundation. All funds raised through P4P events benefit the foundation's Parkinson's research efforts. The organization has raised nearly $1 million for the foundation over 14 years.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• VeloSano (Cleveland Clinic): Cleveland Clinic's year-round cycling fundraising platform supporting cancer research. Comparable in combining in-person rides with a virtual component and passing 100% of donations to a single research institution.
• Tour de Fox (Michael J. Fox Foundation): MJFF's own multi-city cycling fundraising series supporting Parkinson's research. P4P was a Team Fox sub-partner to this program; both monetize cycling participation to raise Parkinson's research dollars via the MJFF giving portal.
• Bike MS (National Multiple Sclerosis Society): Flagship cycling fundraising program of the National MS Society with multi-route in-person and virtual rides. Closest structural analog to P4P — disease-focused cycling philanthropy with corporate sponsorship, registration fees, and donor pledges.
• Ride to Defeat ALS (ALS Therapy Development Institute): Cycling fundraising events supporting ALS research. Operates on the same annual-ride-plus-virtual-pivot model that P4P used, raising disease-research dollars through community-driven cycling events.
• Cycle for Survival: National indoor cycling fundraising event series benefitting Memorial Sloan Kettering Cancer Center. Same event-driven, community-led, donation-pass-through model as P4P, applied to a different disease.
• Dempsey Challenge: Annual cycling, running, and walking fundraising event supporting the Dempsey Centers (cancer support). Closely mirrors P4P's regional-to-virtual evolution and disease-focused community event format.

Emerging players

• Children's Tumor Foundation NF Endurance: Endurance-event fundraising program of the Children's Tumor Foundation supporting neurofibromatosis research. Comparable in offering multiple event formats (cycling, running) and routing proceeds to a single disease-research beneficiary.
• Best Buddies Challenge: Hyannis-to-Newport cycling fundraiser supporting Best Buddies International for people with intellectual and developmental disabilities. Comparable peer in cause-branded long-distance cycling events with national sponsorship.

Broad incumbents

• Team Livestrong (Livestrong Foundation): Cause-branded endurance fundraising arm of a major cancer-survivorship nonprofit. Same disease-cause fundraising model as P4P, though at significantly larger organizational scale and broader cause scope.
• American Cancer Society - DetermiNation: Larger, well-established endurance fundraising program within a major national health nonprofit. Comparable GTM (event-driven community fundraising) but operates at much greater scale across multiple endurance disciplines.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/p4pbikeride
• Facebookfacebook.com/p4pbikeride
• Instagraminstagram.com/p4pbikeride
• LinkedInlinkedin.com/company/pedaling-4-parkinson-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedaling 4 Parkinson's