The Enchanted Forest
- Company typePrivate
- Founded2002
- HeadquartersPitlochry, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
The Enchanted Forest firmographics
Firmographics- Name
- The Enchanted Forest
- Legal name
- The Enchanted Forest Community Trust
- Website
- https://enchantedforest.org.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Ownership category
- akta.pro rank
The Enchanted Forest industry classification
Industry- Product category
- Outdoor Cultural Events and Live Entertainment
- NAICS
- Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)
Keywords
Where The Enchanted Forest is headquartered
LocationHeadquarters
- HQ city
- Pitlochry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Enchanted Forest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Ticket Sales: The primary revenue stream comes from ticket sales to the annual autumn event. Approximately 85,000 visitors attend annually, with tickets sold through SEE Tickets Ltd. The event runs for approximately one month (early October to early November).
- Merchandise Shop: Official merchandise sold direct to customers via the online WooCommerce store, including donations to the Enchanted Forest Community Trust at various price points (£5, £10, £25, £50, £75, £100).
- Advertising Packages: Tiered advertising packages for local businesses (Bronze £299, Silver £459, Gold £599, Platinum £849, Copper £149) that include website listings, social media mentions, and complimentary preview night tickets. These packages facilitate connections between local businesses and the event's 85,000+ visitors.
- Corporate Sponsorships: Corporate partners such as Arnold Clark and Regatta Great Outdoors provide sponsorship, uniforms, and support in exchange for brand visibility at the event. Culture & Business Scotland Fund matches £1 for every £2 of business sponsorship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Bronze Package - Website listing and 4 preview night tickets |
| One time/ perpetual license | Multi-year contract | Silver Package - Enhanced listing with more visibility |
| One time/ perpetual license | Multi-year contract | Gold Package - Premium positioning and benefits |
| One time/ perpetual license | Multi-year contract | Platinum Package - Top-tier advertising with maximum exposure |
| One time/ perpetual license | Multi-year contract | Copper Package - Entry-level advertising option |
| One time/ perpetual license | Pay-as-you-go | Donations to The Enchanted Forest Community Trust |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Enchanted Forest product offering
Product offeringCore offering
The Enchanted Forest operates an annual immersive outdoor sound and light show held for approximately one month each autumn at Faskally Wood near Pitlochry, Highland Perthshire. The event combines light installations, soundscapes, video projections, and storytelling to transform the forest into a nighttime spectacle, drawing approximately 85,000 visitors per year and delivering an estimated £10.7 million in annual economic impact to the local region. The Trust also generates revenue through online merchandise, tiered advertising packages for local businesses, and corporate sponsorships, with proceeds reinvested into Highland Perthshire community projects via the Community Fund.
Product overview
The Enchanted Forest is Scotland's premier annual sound and light show event, not a technology product company. The core offering is the immersive outdoor event held at Faskally Wood, Pitlochry, featuring light installations, soundscapes, video projections, and storytelling. The organization operates as a registered charity (The Enchanted Forest Community Trust, SC045237) that runs the event and reinvests proceeds into local community projects via the Enchanted Forest Community Fund. Supporting products include an online merchandise shop built on WooCommerce/WordPress with Stripe payments, and tiered advertising packages (Platinum, Gold, Silver, Bronze, Copper) for local businesses. The 2025 show 'Luminara' introduced the first fully immersive panoramic moment 'The Pulse of Luminara' connecting all installations forest-wide. The event has expanded to include accessibility features like communication boards for children with speech/language needs.
Differentiator
Problem solved
Functional benefit
Products and services
- The Enchanted Forest Sound & Light Show Scotland's premier annual sound and light show held at Faskally Wood, Pitlochry. An immersive outdoor experience featuring light installations, soundscapes, video projections, and storytelling that transforms the forest into a magical nighttime spectacle for families and visitors across the UK.
- 2026: 25th Anniversary Show Special 25th anniversary edition of the annual sound and light show, designed to celebrate the event's history and welcome the milestone 1 millionth visitor with associated prize experiences from partners such as Fisher's Hotel.
- Luminara Show The 2025 themed edition of the sound and light show featuring the 'Luminara' theme with installations including Nexus, Nectaropolis, and Reignite, plus the first-ever fully immersive panoramic 'Pulse of Luminara' connecting all installations with synchronized sound and light.
- Enchanted Forest Community Fund Charitable funding program redistributing event proceeds to registered charities and community interest companies (CICs) in Highland Perthshire, accepting applications for grants up to £10,000 to support projects addressing cost of living, child poverty, mental health, inclusion, and community infrastructure.
- Online Merchandise Shop
Quantifiable outcome
- Annual economic impact of £10.7 million to Highland Perthshire
- +4 more outcomes
Companies that use The Enchanted Forest
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Enchanted Forest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
The Enchanted Forest partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Gordon Morrison (CEO)coreGordon Morrison appointed as Chief Executive Officer in March 2026, bringing over two decades of leadership experience across Scotland's tourism and cultural sectors. Previously Chief Executive of the Association of Scottish Visitor Attractions (ASVA).
- SEE Tickets LtdcoreOfficial ticketing agent partner managing all financial transactions, secure access to systems via online platform and mobile app. Enables tracking of sales transactions, monitoring of show capacities, scanning and approving ticket-based access, and resolving customer enquiries. Also provides anonymised customer data analysis using ACORN profiling.
- Arnold ClarkmajorCorporate partner displayed on the corporate partners section of the website, providing vehicle sponsorship and support for the event.
- Regatta Great OutdoorsmajorOfficial Uniform Supplier for the event. Provided 150 uniforms for staff and stewards including hats, jackets, and fleeces. Also donating 100 complimentary tickets to local community groups and offering 20% off Regatta products to ticket holders. Partnership supported by Culture & Business Scotland Fund (£1 for every £2 of business sponsorship).
- Fisher's HotelminorHas pledged an overnight stay in their 4* property with dinner, bed and breakfast for the lucky winner of the 1 Millionth Visitor prize in 2026.
- Alan LanecoreNew trustee appointed to the board. Creative Director of The Royal Edinburgh Military Tattoo and award-winning theatre director. Awarded a BEM in 2022 for services to the Holbeck community in South Leeds.
- Karen BothwellcoreChair of The Enchanted Forest Community Trust board of trustees.
- NL ProductionscoreScotland's leading production company providing specialist sound and lighting crews. Handles the annual installation of 10,000 metres of cabling, hundreds of light fittings, and 26 distribution boxes over a two-week build period.
- NHS TaysidecorePartnership to develop specialist communication boards for children with speech, language, and communication needs (SLCN). First major light trail in the UK to introduce such boards. Developed standard core set of symbols and words with Enable Communities.
- MacKinnon SlaterminorFamily-run print company that produced the communication boards for the NHS Tayside partnership accessibility initiative.
- Wavemakers LivecoreEvent management agency led by Creative Director Karen Falconer. Responsible for creative design and concept development for the annual show.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
The Enchanted Forest competitors and assessment
Company assessmentBroad incumbents
- National Trust for Scotland: Larger heritage conservation charity operating multiple visitor properties across Scotland with seasonal events. Comparable as a Scottish charitable tourism operator managing natural sites and cultural visitor experiences.
Direct peers
- Glow Wild at Waddesdon Manor: Winter light trail at a National Trust property. Directly comparable as a UK heritage-site light trail experience with premium ticketing and family positioning during the autumn/winter season.
- Christmas at Kew (Royal Botanic Gardens, Kew): Operates one of the UK's most established Christmas light trails at Kew Gardens. Directly comparable to The Enchanted Forest as a large-scale outdoor winter illuminations experience targeting family audiences with premium ticket pricing.
- Blenheim Palace Christmas Light Trail: Annual Christmas light trail set in the grounds of a heritage estate. Comparable as a UK outdoor illuminations event in a natural/parkland setting with seasonal ticketing and family focus.
- Longleat Festival of Light: Long-running UK light festival featuring illuminated trails through woodland at Longleat Safari Park. Closely comparable operating model—outdoor forest illuminations with seasonal ticket revenue and similar family tourism audience.
- RHS Glow (Royal Horticultural Society): RHS-run winter illuminations events at various garden locations across the UK. Comparable as outdoor seasonal light experiences at managed natural/garden sites with ticket-driven revenue.
Regional players
- Edinburgh's Christmas (Underbelly): Major Scottish Christmas festival featuring light-based attractions and immersive experiences in Edinburgh. Comparable as a Scottish seasonal immersive light/cultural event competing for the same national family audience.
- Royal Botanic Garden Edinburgh (events): Scotland's leading botanic garden, hosting seasonal illuminated events such as the Christmas at the Botanics light trail. Direct regional comparable in Scotland for outdoor nature-based illuminations experiences.
Others
- Forestry and Land Scotland (events programme): Scottish government agency managing the national forest estate including Faskally Wood. Comparable as the landowner and adjacent forest operator hosting outdoor visitor experiences in Scottish forests.
Emerging players
- Chester Zoo Lanterns: Annual lantern and light festival at a major UK visitor attraction. Comparable as a seasonal light event at an established attraction targeting family audiences, though anchored in zoo rather than forest setting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Enchanted Forest social profiles
Digital presenceThe Enchanted Forest compliance and trust
Trust signalCompliance2 records
The Enchanted Forest financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Enchanted Forest leadership team
Management profileNumber of profiles
Profiles9 records
The Enchanted Forest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Enchanted Forest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Enchanted Forest
What does The Enchanted Forest do?
The Enchanted Forest operates an annual immersive outdoor sound and light show held for approximately one month each autumn at Faskally Wood near Pitlochry, Highland Perthshire. The event combines light installations, soundscapes, video projections, and storytelling to transform the forest into a nighttime spectacle, drawing approximately 85,000 visitors per year and delivering an estimated £10.7 million in annual economic impact to the local region. The Trust also generates revenue through online merchandise, tiered advertising packages for local businesses, and corporate sponsorships, with proceeds reinvested into Highland Perthshire community projects via the Community Fund.
Is The Enchanted Forest a public or private company?
The Enchanted Forest is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Enchanted Forest founded?
The Enchanted Forest was founded in 2002.
Where is The Enchanted Forest based?
The Enchanted Forest is headquartered in Pitlochry, United Kingdom, in the Europe region.
How does The Enchanted Forest make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Shop, advertising Packages and corporate Sponsorships.
Who are The Enchanted Forest's main competitors?
National Trust for Scotland is listed as a broad incumbent. Direct peers are Glow Wild at Waddesdon Manor, Christmas at Kew (Royal Botanic Gardens, Kew), Blenheim Palace Christmas Light Trail, Longleat Festival of Light and RHS Glow (Royal Horticultural Society). Regional players are Edinburgh's Christmas (Underbelly) and Royal Botanic Garden Edinburgh (events). Forestry and Land Scotland (events programme) is listed as an others. Chester Zoo Lanterns is listed as an emerging player.
Does The Enchanted Forest have an API?
No public API is recorded for The Enchanted Forest.
What industry is The Enchanted Forest in?
The Enchanted Forest's product category is Outdoor Cultural Events and Live Entertainment. Its primary akta.pro industry code is THAJAAAH, Night Tours (Illuminations, Ghost & Legends). Its NAICS code is 712190 and its SIC code is 7900.