Agua Mágica

What Agua Mágica does

Agua Mágica is a family-owned premium mezcal brand founded in 2021 and operated by Don Rogelio (founder) and his son Julio (mezcalero), drawing on four generations of ancestral mezcal-making methods from a single-village distillery in San Juan Del Rio, Oaxaca, Mexico. The portfolio centers on two flagship expressions: Ensamble (sipping mezcal from 7-year and 15-year-old Espadín and Tobalá agaves, 40% ABV, $70 per 750ml) and Espadín Capón (a cocktail mezcal from Capón-harvested Espadín agave, 45% ABV, $45 per 750ml), with a limited-edition artist Gift Box Set ($95) and a sub-brand, Agüita Mágica, sold in 200ml multi-bottle bundles. Production relies on traditional techniques — earth oven cooking with white oak for three days, tahona stone wheel crushing pulled by horses and donkeys, natural fermentation with no additives, and copper pot distillation.

The company runs a hybrid go-to-market model. Direct-to-consumer sales flow through a Shopify storefront with same-day shipping in New York and California and same-day delivery via Instacart and Gopuff partnerships, supplemented by a Subscribe & Save subscription offering 15% recurring savings. Wholesale is handled through Frederick Wildman & Sons as official US importer and distributor, reaching 100-plus liquor stores and on-premise accounts with stated strength in Texas and Tennessee (including Total Wine & More and Nashville venues such as Atta Boy, Sinema, Santo, Chrysalis Modern Italian, and Taco Bamba). Customer segments include premium spirits consumers seeking authentic traditional mezcal, cocktail enthusiasts and bartenders, and retail/hospitality buyers. The brand has earned coverage in GQ, Vogue, Eater, and Rolling Stone, holds a Porto Cross Double Gold award, and carries a 4.9/5 star customer rating. The company is privately held with 1-10 employees, no disclosed institutional funding, and US contact operations based in New York.

Name

Agua Mágica

Legal name

Agua Mágica

Website

https://aguamagica.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Agua Mágica is a family-owned premium mezcal brand producing two traditional expressions from a four-generation family distillery in Oaxaca, Mexico, and selling direct-to-consumer via Shopify and wholesale through US retailers and restaurants.

Ownership category

akta.pro rank

Product category

Premium Spirits

NAICS

Distilleries (31214), Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Tobacco, Alcohol & Cannabis Omnichannel (CRAFAEAM), Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)

Keywords

• Premium mezcal spirits
• Artisanal mezcal production
• Direct-to-consumer spirits
• Small-batch distilling
• Oaxacan mezcal brand

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Direct sales of mezcal products through e-commerce storefront. Includes Ensamble ($70), Espadín Capón ($45), Gift Box Set ($95), and bundle options. Subscription model available with 15% savings.
2. Subscription: Subscribe & Save option offering 15% discount with zero commitment and cancel anytime flexibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Agua Mágica produces and sells premium artisanal mezcal distilled in San Juan Del Rio, Oaxaca using ancestral four-generation methods including earth oven cooking, tahona stone wheel crushing, natural fermentation, and copper pot distillation. The portfolio includes two flagship expressions — Ensamble (sipping) and Espadín Capón (cocktail) — along with limited-edition gift sets and multi-bottle bundles, sold direct-to-consumer via Shopify e-commerce and through US wholesale and on-premise channels.

Product overview

Agua Mágica is a mezcal producer offering two primary mezcal expressions: Ensamble (sipping mezcal from Espadín and Tobalá agaves) and Espadín Capón (cocktail mezcal). The portfolio includes limited edition gift boxes featuring Latin-American artists, and multi-bottle bundles (Gathering Pack, Party Pack, and combined Agua/Agüita bundles) targeting both intimate personal consumption and gifting occasions. All products are naturally fermented with no additives, single-village production from San Juan Del Rio, using traditional methods including earth oven cooking, tahona crushing, and copper pot distillation.

Differentiator

Problem solved

Functional benefit

Brands

• Agüita Mágica: A smaller 200ml bottle of award-winning sipping mezcal designed for intimate sipping sessions. Part of the Agua Mágica product family.

Products and services

• Agua Mágica Ensamble

Quantifiable outcome

• 4.9/5 star average customer rating from mezcal drinkers nationwide

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Frederick Wildman & SonscoreChannel Partner/ Reseller/ DistributorOfficial US importer and distributor of Agua Mágica mezcal products. Products are imported to New York, NY and distributed nationwide through their distribution network.
• InstacartminorChannel Partner/ Reseller/ DistributorSame-day delivery partner enabling rapid fulfillment of Agua Mágica products to consumers in select areas.
• GopuffminorChannel Partner/ Reseller/ DistributorSame-day delivery partner for instant delivery of Agua Mágica products in supported markets.
• Miguel CárdenasminorStrategic or Co-development PartnerLatin American artist who created the limited edition gift box set celebrating traditions and culture of mezcal.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mezcal Vago: Independent Oaxacan mezcal brand focused on small-batch, traditionally produced mezcal from specific mezcaleros. Comparable on production methodology, single-village provenance, and DTC-plus-wholesale distribution model.
• Gracias a Dios Mezcal: Family-produced Oaxacan mezcal brand with strong sustainability and community-impact messaging. Comparable on family-led production, Oaxacan origin, and values-driven brand positioning.
• Bozal Mezcal: Premium mezcal brand sourced from Oaxaca with a portfolio of agave varieties and emphasis on traditional production. Comparable on category, premium pricing, and storytelling-led branding.
• Ilegal Mezcal: Premium Oaxacan mezcal brand with established US distribution and bartender-focused positioning. Comparable on category, premium pricing, and on-premise trade marketing approach.
• 400 Conejos: Mexican mezcal brand marketed to a younger demographic with approachable design and cocktail-friendly positioning. Comparable on mezcal category, premium-but-accessible pricing, and cocktail-led go-to-market.
• Del Maguey: Single-village Oaxacan mezcal producer emphasizing traditional production methods and artisanal craft. Directly comparable to Agua Mágica on category (mezcal), production ethos (traditional/ancestral), and premium positioning.
• Montelobos Mezcal: Oaxacan mezcal produced by a family of mezcaleros with traditional methods and education-led branding. Comparable on heritage-driven narrative, single-region sourcing, and craft cocktail positioning.

Broad incumbents

• Casamigos: Premium tequila-turned-spirits brand (now part of Diageo) with celebrity co-founder narrative and broad US distribution. Comparable on premium agave-spirits positioning and DTC-plus-wholesale model, though it operates at significantly larger scale than Agua Mágica.
• Clase Azul: Ultra-premium Mexican spirits brand with handcrafted decanters, strong gifting positioning, and global distribution. Comparable on ultra-premium pricing, gift-set SKUs, and artisan-led positioning in Mexican agave spirits.
• Patrón Spirits: Mass-premium tequila brand under Bacardi with national distribution and broad SKU range. Comparable on premium agave-spirits category and trade relationships, but operates at much larger scale with industrial rather than artisanal production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/RZS70tEijhI?si=DwU9sKK3gL6qTOZ-
• LinkedInlinkedin.com/company/agua-magica-mezcal
• Instagraminstagram.com/aguamagicamezcal
• TikToktiktok.com/@aguamagicamezcal
• Facebookfacebook.com/aguamagicamezcal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agua Mágica