What Masibus does

Masibus is an Indian industrial automation and instrumentation company founded in 1975 and headquartered in Gandhinagar, Gujarat, now operating as the Indian subsidiary of Sonepar Group, a France-headquartered global B-to-B electrical equipment distributor. The company designs, manufactures, and services a broad proprietary hardware portfolio spanning data acquisition systems (IIoT Gateways, multi-channel scanners, data loggers, string box monitors), controllers (PID, single-loop, flame-proof), indicators (digital panel meters, flow totalizers, bar graph, clean room displays), signal conditioners (isolators, smart current drivers, switching repeaters), transmitters (temperature, humidity, differential pressure, APAQ/IPAQ series), vibration monitoring systems (racks, transmitters, switches, analyzers, accelerometers), IR sensors and pyrometers (Williamson series), calibrators, power monitoring meters and transducers, event/fault recording units (Qualitrol series), and time synchronization devices (GPS master clocks, NTP servers, wireless clock systems). Many products carry Ex-proof/Zone-1 certifications for hazardous areas and support protocols such as Modbus RTU, Profibus-DP, and MQTT.

The company generates revenue through three streams: industrial automation hardware sales, automation solutions and professional services (PLC/DCS/SCADA/IIoT integration, panel integration, engineering services), and the Rhombus division's Original Design Manufacturing (ODM) services for outsourced product engineering and manufacturing. Go-to-market is sales-led via 8 regional offices across India, an international office in Sharjah (UAE), and a network of dealers and certified system integrators under the MAP (Masibus Automation Partner) program. Pricing is quote-based and not publicly disclosed; contracts are typically multi-year. Long-standing strategic technology partnerships with Toshiba (exclusive DCS rights in India since 2003), Schneider Electric (PLC/HMI since 2008, 500+ projects executed), AVEVA (Citect SCADA since 1995), and HMS eWon, along with technology partnerships with Beamex, INOR, Williamson, Opto22, and others, form the core of Masibus's ecosystem.

Masibus serves approximately 20,000 customers across roughly 50 industrial verticals, including pharmaceutical, oil & gas, power generation and distribution, cement, metal, solar, water, and food & beverages, addressing pain points such as regulatory compliance, predictive maintenance, energy efficiency, and SCADA/IIoT integration. The company has 200+ employees, an in-house SMT manufacturing line (since 2016), production units in Goa and Gandhinagar, and DSIR-recognized in-house R&D. The company has claimed a compounded 25% YoY growth rate since 1992 and operates under ISO 9001:2015, TRACE International, and CRISIL SME certifications.

Name

Masibus

Legal name

Sonepar India Pvt. Ltd.

Website

https://masibus.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Masibus is an India-based industrial automation and instrumentation company, subsidiary of Sonepar Group, that designs and manufactures proprietary hardware (controllers, transmitters, signal conditioners, vibration monitors, time sync) and delivers PLC/DCS/SCADA solutions to ~20,000 customers across 50 industrial verticals.

Ownership category

akta.pro rank

Product category

Industrial Automation and Instrumentation Hardware

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL), Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

Keywords

• Industrial automation hardware
• Process instrumentation products
• SCADA and PLC solutions
• Vibration monitoring systems
• Time synchronization devices

Headquarters

HQ city

Gandhinagar

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Automation Products: Sale of proprietary industrial automation and instrumentation products including data acquisition, controllers, indicators, signal conditioners, transmitters, vibration monitoring, calibrators, power monitoring, and time synchronization devices
2. Automation Solutions and Services: PLC and DCS based automation solutions, SCADA/IIoT solutions, panel integration services, and engineering services
3. Rhombus ODM Division: Original Design Manufacturing services providing outsourced product engineering and manufacturing services to other companies

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Masibus designs, manufactures and distributes industrial automation and instrumentation hardware including data acquisition systems (IIoT gateways, multi-channel scanners, data loggers), process controllers and indicators, signal conditioners and isolators, pressure and temperature transmitters, vibration monitoring equipment, IR sensors/pyrometers, calibrators, power monitoring meters, fault recording devices, and GPS time synchronization units. The company also delivers PLC/SCADA/DCS automation solutions, panel integration services, calibration services, and Original Design Manufacturing through its Rhombus division to nearly 20,000 customers across pharmaceutical, oil & gas, power, cement, metal, solar, water, and food & beverage industries.

Product overview

Masibus is an industrial automation instrumentation company offering a comprehensive portfolio of products, solutions, and services. The product lineup includes: Data Acquisition systems (IIoT Gateways like MSG-21, Multi-Channel Universal Scanners 85XX+, Data Loggers 8040, String Box Monitors, MINT I/O modules and Communication Processors); Controllers (Auto-Tune PID Controllers TC5396/TC5348, Single Loop Controllers 5040/5040-XP, Flame Proof Controllers LC5296-XP series); Indicators (pH Indicators, Digital Panel Meters 406/408-M, Process Indicators 409, Flow Totalizers 1006H/1008S, Bar Graph Indicators 40005E, Loop Powered Indicators LPI-1, Large Display Indicators, Clean Room Display Units); Signal Conditioners (Switching Repeaters 9000Ex series, Smart Current Drivers, Signal Isolators 9000E/9000C/9000L/9000U+); Transmitters (Temperature Transmitters TT7S/TT7S10E-XP, Humidity Transmitters, Differential Pressure Transmitters, APAQ/IPAQ series); Vibration Monitoring (VMS-R racks, VT7S12E transmitters, Vibration Switches VSW-160, Monitors VMS4SE, Meters VM908/VIBER series, Analyzers, Accelerometers); IR Sensors & Pyrometers (Williamson Flare Monitors, Silver/Pro/Gold Series); Calibrators (Universal Calibrators uCAL UC12, Loop Calibrators iCAL LC11/LC12, Temperature Calibrators tCAL TC12+); Power Monitoring (MFM2160 Multi-function Meters, PDH Frequency Transducers, MFT20 Transducers); Event & Fault Recording (Qualitrol IDM+, Q-PMU, QNet4100); Time Synchronization (GPS Master Clocks MC-1, masTER Time-Sync units, Wireless Clock Systems DDU, NTS20 Network Time Servers); and Converters (MSC Converters, USB Converters). These products are complemented by automation solutions (PLC/DCS/SCADA), panel integration services, calibration services, and ODM services through their Rhombus division.

Differentiator

Problem solved

Functional benefit

Brands

• Rhombus: ODM (Original Design & Manufacturing) division of Masibus that provides outsourced product engineering and manufacturing services

Products and services

• Data Acquisition Systems (IIoT Gateways, Multi-Channel Scanners, Data Loggers, MINT I/O Modules) Industrial data acquisition hardware including IIoT gateways that connect Modbus devices to cloud via MQTT with TLS/SSL encryption, multi-channel universal scanners with multi-serial ports and Profibus-DP support, 128-channel data loggers with Modbus RTU, MINT I/O field interface modules for DAS/SCADA/PLC/DCS systems, communication processors, and string box monitors for solar PV plants.
• Process Controllers (Auto-Tune PID, Single Loop, Flame-Proof Controllers) Digital process controllers including Auto-Tune PID Controllers with large LED displays and universal input, single loop controllers for complex process control, flame-proof PID controllers certified for Zone 1 hazardous areas (IIA & IIB), dual channel indicator cum controllers, and ON/OFF proportional controllers for plastic processing, packaging, and food processing applications.
• Digital Indicators and Panel Meters (Digital Indicators, Bar Graph, Flow Totalizers, Loop Powered, Clean Room Displays) Microcontroller-based digital panel indicators accepting multiple input types, flame-proof pH indicators with temperature compensation, bar graph indicators with multi-serial ports, flow counter/totalizers with PT compensation, loop powered indicators requiring no auxiliary power, large display indicators viewable up to 160 feet, clean room display units for temperature/humidity/differential pressure monitoring in pharma clean rooms.
• Signal Conditioners and Isolators (Switching Repeaters, Smart Current Drivers, Signal Isolators) Hazardous-area-capable switching repeaters for digital signal transfer from NAMUR sensors, smart current drivers providing galvanically isolated 4-20 mA signals to operate SMART I/P converters and valves, and a range of DIN rail mount signal isolators (9000E, 9000C, 9000L, 9000U+) with inbuilt transmitter power supplies for 4-20 mA analog field signal isolation.
• Temperature, Humidity, Differential Pressure, and Universal Transmitters Loop powered and fully programmable HART temperature transmitters, temperature and humidity transmitters for pharma and building automation, differential pressure transmitters for accurate DP measurement, INOR APAQ C130/R130 wireless NFC-configurable temperature transmitters, IPAQ C520/R520/C530/R530 dual-input universal transmitters, and 4-wire universal transmitters for conventional field signal isolation.
• Vibration Monitoring Systems (Racks, Transmitters, Switches, Meters, Analyzers, Sensors, Balancers) Comprehensive vibration monitoring product family for predictive maintenance of rotating equipment (fans, pumps, motors, compressors) including electronic monitoring racks with relay and data acquisition, dual channel transmitters, flame-proof vibration switches with explosion-proof protection, multichannel vibration monitors, portable vibration meters and analyzers, contact and non-contact displacement sensors, triaxial piezoelectric accelerometers, and field balancers for single/dual-plane balancing.
• IR Sensors and Pyrometers (Williamson Flare Monitor, Silver, Pro, Gold Series) Williamson-brand industrial infrared pyrometers and flare monitors for non-contact temperature measurement and smokeless flare monitoring. Includes compact Silver Series, single/dual/multi-wavelength Pro Series, high-accuracy Gold Series, and dedicated Flare Monitors for pilots and flame intensity applications in oil & gas and process industries.
• Calibrators (Universal, Loop, Temperature) Portable calibrators for industrial instrumentation: Universal Calibrator for thermocouple and RTD calibration (uCAL UC12), Loop Calibrator for 4-20 mA loop calibration (iCAL LC11/LC12), and Temperature Calibrator for thermocouple field calibration (tCAL TC12+). Distributed alongside Beamex calibration solutions for pharma and process industries.
• Power Monitoring Instruments (Multifunction Meters, Frequency Transducers, AC Transducers) Multifunction power and energy meters for voltage, current, power factor, power, and energy measurement (2160-A and MFM2160 series), programmable frequency transducers (PDH series) for line frequency measurement of sine and distorted waveforms, programmable AC current/voltage transducers, and MFT20 cost-effective multifunction transducers with communication.
• Event and Fault Recording Systems (Qualitrol IDM+, Q-PMU, QNet4100) Qualitrol-brand disturbance recorders for power industry fault recording, phasor measurement units (Q-PMU 9) for power system monitoring and grid synchronization, and QNet4100 alarm and sequential event management systems for power plants and process industries.
• GPS Time Synchronization Systems (Master Clocks, Network Time Servers, Wireless Clock Systems) GPS master clocks (MC-1-U, MC-1-DE, MC-1-DH) for power and process industries, masTER Time-Sync units (MTS200L, MTS300R, MTS200R) including redundant GNSS time servers, NTS20 NTP time servers for IT/data center/PLC/DCS synchronization, wireless clock systems (DDU series and MC-2), and code-driven digital slave clocks.
• Communication Converters (MSC, USB Serial Converters) Communication protocol converters including the Masibus MSC converter and USB-to-serial converter family (mUSB232 and mUSB485) for interfacing industrial automation equipment with PCs, SCADA, and PLC systems.
• Original Design Manufacturing (Rhombus ODM Division) Outsourced product engineering and manufacturing services delivered by the Rhombus division, providing design, engineering, prototyping, and production services to other companies using Masibus's in-house SMT manufacturing line and panel integration capability.
• Automation Solutions and Panel Integration Services (PLC/SCADA/DCS) Turnkey industrial automation solutions comprising PLC and DCS based automation (including exclusive Toshiba DCS), SCADA and IIoT cloud-based solutions (with AVEVA Citect and Skkynet OPC middleware), panel integration services through a world-class Gandhinagar facility, and online balancing solutions for fans and blowers using IIoT and AI-based predictive analysis.
• Field and Calibration Services (Calibration, Thermography, Component Repair, System Maintenance, Training) Lifecycle support services including instrument calibration (in partnership with Beamex for pharmaceutical and process industries), thermography (infrared thermal imaging) inspections, component repair and spare parts supply, on-site system maintenance and field support, and HMI/SCADA/PLC training through the Masibus Automation Partner program.

Quantifiable outcome

• Achieving compounded growth of 25% YoY since 1992
• +1 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered major and core.

• Beamex, FinlandmajorTechnology or Integration · 1 January 2011Partnership expanded calibration offerings through distribution of Beamex calibration equipment and solutions for pharmaceutical and process industries.
• Schneider ElectriccoreTechnology or Integration · 1 January 2008Partnership for PLC and HMI products since 2008. Company has executed more than 500 automation projects with Schneider products with 20+ expert engineers dedicated to automation projects.
• Toshiba, JapancoreTechnology or Integration · 1 January 2003Exclusive partnership for Industrial Control Systems including advanced DCS Systems. Masibus is the sole entity that can cater with Toshiba Industrial DCS based solutions in India.
• AVEVA (Citect)coreTechnology or Integration · 1 January 1995Long-standing authorized distributor of AVEVA Citect SCADA since 1995 for software solutions including SCADA, Historian, and Asset Performance Monitoring. Company has Citect SCADA Certified team and trainers.
• HMS eWoncoreTechnology or IntegrationAuthorized distributor for intelligent Internet-based Remote Access products for IIOT, remote access, remote monitoring solutions and cloud connectivity. Works with manufacturers of PLCs and automation systems.
• Skkynet CogentcoreTechnology or IntegrationAuthorized distributor for real-time middleware solutions including OPC DA/UA Tunneler, OPC DA/UA Gateway, Database/excel connectivity. Ensures secure connectivity of OT and IT systems.

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Honeywell Process Solutions India: Broader incumbent providing DCS, SCADA, transmitters and analytics for petrochemical, refining and power customers in India — directly overlaps with Masibus's process automation and instrumentation offerings.
• ABB India (Process Automation): Broader incumbent offering DCS, instrumentation, drives and robotics across the same power, metal and process industries in India. Larger portfolio and scale but overlaps directly with Masibus's measurement and control product lines.
• Siemens Industry India: Broader incumbent with PCS 7 DCS, SIMATIC PLCs and process instrumentation sold to many of the same Indian industrial customers; competes head-to-head with Masibus's integrated automation solutions.

Direct peers

• Rockwell Automation India: Direct peer in PLC-based industrial automation and control solutions; competes for many of the same Schneider-equipped automation projects that Masibus integrates in India.
• WIKA Instruments India: Direct peer in industrial measurement (pressure, temperature, level, force) instrumentation with strong Indian presence, overlapping significantly with Masibus's transmitters, indicators and signal conditioner categories.
• Endress+Hauser India: Direct peer in industrial process measurement instrumentation (level, flow, pressure, temperature), serving the same pharmaceutical, food & beverage, water and chemical customers in India with comparable product categories.
• Emerson Process Management (Rosemount): Direct peer in industrial process instrumentation: transmitters, controllers, valves and analytics for the same Indian process verticals (oil & gas, power, chemicals, pharma) where Masibus competes.
• Pepperl+Fuchs India: Direct peer in industrial sensors, signal conditioners and explosion-proof/interface devices; comparable in hazardous-area instrumentation products where Masibus offers Ex-proof scanners and isolators.
• Yokogawa Electric India: Direct peer offering process automation instrumentation, controllers and DCS/PLC solutions to Indian oil & gas, power, chemical and pharma customers. Overlaps with Masibus's core DCS and process instrumentation categories.

Others

• Schneider Electric India (Industrial Automation): Strategic technology partner supplying PLC and HMI products that Masibus integrates into 500+ automation projects; not a pure competitor but a market participant whose channel strategy materially influences Masibus's solutions business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/254470251326269
• LinkedInlinkedin.com/company/soneparindia
• Instagraminstagram.com/soneparindia

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masibus