Malloca

What Malloca does

Malloca Vietnam Co., Ltd. (CÔNG TY TNHH MALLOCA VIỆT NAM) is a privately held Vietnamese kitchen appliance brand founded in 2004 and operating as a member of An Cuong Wood Corporation. The company offers a comprehensive kitchen ecosystem spanning built-in and freestanding cooking appliances (induction, gas, infrared, and combination cooktops), range hoods, ovens, steam ovens, microwaves, dishwashers, refrigerators, wine cabinets, kitchen sinks and faucets, plus small appliances (air fryers, air purifiers, water filtration systems, coffee machines) and cookware. Core technology is delivered through local assembly at the Binh Duong factory (~$20M investment) using European and Japanese components — EuroKera (Saint-Gobain) ceramic glass from France, COPRECI heating components from Spain, and Toray hollow fiber membrane filtration from Japan — with quality inspection performed in Spain and France before product release.

Malloca distributes through 5 flagship showrooms in HCMC, Hanoi, and Da Nang; over 20 franchise showrooms; thousands of authorized dealers across 34 provinces; and a direct-to-consumer e-commerce site (malloca.com) integrated with VNPAY payments. The company serves Vietnamese residential consumers (primary), authorized dealers and franchisees, and real estate developers and interior designers (B2B), with premium SKUs priced up to ~162M VND (~$6,700) and a 3-year warranty on major appliances — well above the industry standard of 1-2 years. Revenue is generated primarily through hardware sales plus paid installation and after-sales services. The company has received 10 consecutive Tin Dung Trusted Brand awards through 2022 and was ranked #157 in the FAST500 fastest-growing enterprises list in 2019.

Name

Malloca

Legal name

CÔNG TY TNHH MALLOCA VIỆT NAM

Website

https://malloca.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Malloca is a privately held Vietnamese kitchen appliance brand, founded in 2004 and part of An Cuong Wood Group, that designs, locally assembles, and distributes a complete kitchen ecosystem — built-in cooktops, hoods, ovens, sinks, faucets, water filters, and small appliances — to Vietnamese residential consumers, dealers, and B2B property developers across 34 provinces.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Kitchen Appliance Hardware Sales: Malloca generates the majority of its revenue from the direct sale of kitchen appliances and equipment. Product categories include induction cooktops, gas cooktops, range hoods, ovens, microwave ovens, dishwashers, wine cabinets, refrigerators, sinks, faucets, air fryers, air purifiers, water filtration systems, cookware sets, and small appliances. Products are sold through owned showrooms, authorized dealers, and the e-commerce website.
2. Installation and After-Sales Services: Malloca provides paid installation services for kitchen appliances, including in-home setup by certified technicians. The company also offers out-of-warranty repair services, with spare parts replacement at customer cost. Installation fees are charged based on product category and location.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

No substantive source material was provided to describe Malloca's core offering.

Product overview

Malloca is a Vietnamese kitchen appliance company offering a comprehensive ecosystem of built-in and freestanding kitchen appliances. The core product portfolio centers on cooking appliances (induction cooktops, gas cooktops, infrared cooktops, combination cooktops), ventilation (range hoods in wall-mounted, island, cabinet-built-in, and downdraft configurations), cooking appliances (ovens, steam ovens, microwaves), and kitchen fixtures (sinks and faucets). Product sub-brands include Essential Collection (featuring EuroKera Onyka glass ceramic surfaces), Aura Black Collection (Matte Black range hoods), EcoKitchen 2026, Skylux Collection (EuroKera ceramic glass cooktops), and Slide Collection (sinks with sliding drainage). The company also offers small appliances including air fryers (2.5L-6L), tabletop induction cookers, air purifiers with HEPA filtration, water filter systems utilizing Toray hollow fiber membrane technology, built-in coffee machines, and stainless steel cookware sets. Small kitchen accessories include wine openers, pepper grinders, grill racks, and cleaning products. The company provides a 3-year warranty on major kitchen appliances and 1-year warranty on small electrical appliances.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 10 consecutive Tin Dung (Trusted Brand) awards (2012–2022)
• +2 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Toray Industries (Japan)coreTechnology or Integration · 8 April 2022Partnership with Toray Industries (Japan) for under-sink water filtration products branded 'Malloca — With Toray Technology'. Toray manufactures the filtration systems 100% in Japan using its hollow fiber membrane technology. Products remove lead and bacteria (0.1 micrometer), retain beneficial minerals, and meet Vietnamese national standard QCVN6-1:2010/BYT for direct drinking water. Launched April 12, 2022. Representative Kazuchika Miyamae cited confidence in Malloca's scale and customer-first approach.
• EuroKera (France)coreTechnology or Integration · 22 September 2017Strategic partnership with EuroKera, a subsidiary of Saint-Gobain (France), for the supply of ceramic glass cooktop surfaces. EuroKera provides Malloca with Onyka high-end ceramic glass for the Skylux and Essential Collection induction cooktops. Products assembled with EuroKera glass are quality-tested in France before certification. Partnership also enables Malloca to showcase new product collections at EuroKera Innovation Workshops in Asia (e.g., Pattaya, Thailand, July 2024).
• COPRECI (Spain)coreTechnology or Integration · 22 September 2017Strategic partnership with COPRECI (Spain) for the supply of kitchen heating components and semi-finished induction and electric cooktop parts. COPRECI supplies components for Malloca's cooktop manufacturing, enabling products meeting European quality standards. Components are integrated at Malloca's Binh Duong factory (~$20M investment). Products assembled with COPRECI parts are quality-inspected in Spain before export.
• An Cuong Wood CorporationcoreStrategic or Co-development PartnerMalloca is a member company of An Cuong Wood Corporation, a leading industrial wood material company in Southeast Asia. The partnership provides Malloca access to bundled kitchen-interior solutions marketing, shared CSR activities (flood relief, community support), and the credibility of association with An Cuong's ecosystem of premium interior brands. An Cuong won multiple awards in 2022 including Top 10 Sao Vang Dat Viet, Vietnam Value 2022, and Top 50 fastest-growing companies.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Teka Vietnam: Spanish premium kitchen appliance brand with established presence in Vietnam offering built-in cooktops, ovens, hoods, and sinks. Directly comparable to Malloca's premium European-component positioning, with comparable product mix and target Vietnamese upper-middle class consumers.
• Sunhouse Vietnam: One of Vietnam's largest kitchen appliance brands, offering gas cooktops, induction cooktops, range hoods, and small kitchen appliances. Directly comparable to Malloca in product mix and target market (Vietnamese consumers), competing primarily in the mid-market segment below Malloca's premium positioning.
• Kangaroo Vietnam: Leading Vietnamese home appliance brand with broad kitchen and water/air purification categories. Competes directly with Malloca across cooktops, hoods, water filters, and air purifiers; similar nationwide dealer-led distribution model targeting Vietnamese middle-class consumers.
• Bluestone Vietnam: Vietnamese appliance brand offering induction cooktops, gas stoves, water purifiers, and small kitchen appliances. Direct competitor in the mid-market segment with similar product breadth and Vietnamese consumer targeting.
• Chef's Vietnam: Vietnamese kitchen appliance brand specializing in cooktops, range hoods, ovens, and small appliances for the mid-market. Direct competitor in product category and target segment, sharing the same Vietnamese nationwide dealer-driven distribution model.
• Goldsun Vietnam: Vietnamese kitchen appliance manufacturer offering cooktops, range hoods, ovens, and small appliances. Comparable to Malloca as a domestic competitor with nationwide dealer distribution in Vietnam.
• Hafele Vietnam: German-engineered kitchen fittings and appliances brand with strong presence in Vietnam serving premium residential and project markets. Comparable to Malloca in serving developer, interior designer, and premium consumer channels with sinks, faucets, hoods, and built-in appliances.

Broad incumbents

• Midea Vietnam: Chinese global home appliance giant with broad kitchen and small appliance portfolio distributed across Vietnam. Comparable as a broad incumbent offering cooktops, hoods, and kitchen appliances with greater scale and price competitiveness than Malloca.
• Bosch Home Appliances (Vietnam): Global premium home appliance brand from BSH with growing presence in Vietnam targeting upper-middle and affluent consumers. Comparable to Malloca in the premium built-in appliance category but with significantly larger global resources, R&D, and brand recognition.
• Electrolux Vietnam: Global home appliance major with established Vietnam operations across kitchen and laundry categories. Comparable as a broad incumbent competing with Malloca in cooktops, hoods, and built-in kitchen products, with greater international scale and R&D resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mallocakitchenware
• Facebookfacebook.com/CongTyMalloca
• TikToktiktok.com/@mallocavietnam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malloca