Pro Water Solutions

Name

Pro Water Solutions

Legal name

Pro Water Solutions

Website

https://prowatersolutions.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Water Solutions is a privately held, founder-led water treatment company based in Valencia, California, that sells, installs, and services residential and light-commercial water softeners, reverse osmosis systems, carbon filtration, and well water treatment systems across Southern California.

Ownership category

akta.pro rank

Product category

Water Treatment Services

akta.pro industry

PRIMARYHSAOAAAH

Water Softener, Filtration & Treatment System Installation

Home & Personal Services/Plumbing, Electrical & HVAC Services/Plumbing Installation & Repair

SECONDARYCRAJAJAE

Whole-House (Point-of-Entry) Water Treatment Systems

Consumer Products & Retail/Household Products & Cleaning Supplies/Water Filtration & Household Water Treatment

SECONDARYCRAJAJAK

Reverse Osmosis (RO) Systems (Residential)

Consumer Products & Retail/Household Products & Cleaning Supplies/Water Filtration & Household Water Treatment

Keywords

• Water softener systems
• Reverse osmosis filtration
• Whole house filtration
• Water treatment services
• Well water treatment

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Water Treatment Equipment Sales: Sale and installation of water softeners, reverse osmosis systems, water filtration systems, and whole-house water treatment solutions. Equipment is priced based on processing capacity, with systems ranging from $750 to $1100+ for water softeners, plus $300-$500 for installation.
2. Water Treatment Services: Water softener maintenance, repair, and filter change services. Reverse osmosis filter changes offered at $250 for any make or model.
3. Consultations: Free in-home and phone consultations provided to assess water quality and recommend appropriate treatment solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pro Water Solutions sells, custom-designs, installs, and maintains residential and commercial water treatment systems across Southern California. Core offerings include salt-based and saltless water softeners, point-of-use and whole-house reverse osmosis systems, carbon filtration units, and well water treatment solutions. The company provides free in-home and phone water consultations, professional installation, and ongoing maintenance and filter replacement services.

Product overview

Pro Water Solutions is a water treatment company offering a portfolio of residential and commercial water softening, filtration, and purification products. Their core offerings include traditional salt-based water softener systems (with Super Capacity 45,200 grain and standard 39,300 grain models featuring Fleck/Clack control valves), salt-free water conditioners, reverse osmosis systems (50 GPD four-stage units and whole-house RO including the Pure O Flow GE system), carbon filtration, and well water treatment solutions. These products are complemented by professional installation, maintenance, and filter change services. All products meet NSF and ANSI standards and carry Water Quality Association Gold Seal certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Softener Systems Traditional salt-based water softeners using ion exchange to remove calcium and magnesium from water. Systems are custom-built using components sourced from U.S. manufacturers, with Fleck or Clack control valves and capacity options ranging from 39,300 grain to 45,200 grain units. Priced from approximately $750, with installation adding $300-$500.
• Saltless Water Softeners Salt-free water conditioners that use template-assisted crystallization (TAC) to change the form of hardness minerals, reducing scale buildup without adding sodium to water. Designed for homeowners seeking a low-maintenance alternative to salt-based softeners.
• Reverse Osmosis Systems 50-gallon-per-day, four-stage reverse osmosis drinking water systems that remove 95% of contaminants including arsenic, fluoride, chromium, nitrates, viruses, chemicals, pesticides, and bacteria. Available in point-of-use configurations for residential customers.
• Whole House Reverse Osmosis Systems Whole-house reverse osmosis systems that treat all water entering the home at every point of use. Includes offerings such as the Pure O Flow system made by General Electric, which features a reclamation process to eliminate water waste.
• Carbon Filtration Systems Activated carbon filtration systems designed to remove chlorine, chloramines, and other chemicals that cause unpleasant tastes and odors in household water. Sold and installed as part of custom whole-house treatment solutions.
• Well Water Treatment Systems Comprehensive treatment systems for private well water addressing bacteria, viruses, chemicals, sediment, and high mineral content. Includes water testing and customized treatment solutions for properties served by private wells.
• Water Treatment Services Professional installation, maintenance, and repair services for water treatment systems, along with comprehensive in-home water testing and customized treatment recommendations. Delivered by trained technicians across Southern California.
• Filter Change Services Professional filter replacement service for reverse osmosis systems and other filtration equipment. Reverse osmosis filter changes are priced at $250 for any make or model.

Quantifiable outcome

• 95% contaminant removal rate for reverse osmosis systems
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EcoWater Systems: Largest dealer network of residential water softeners and filtration in North America, owned by Marmon Water. Mirrors Pro Water's custom system, in-home consultation and service model with substantially broader geographic reach.
• Kinetico: Manufacturer and dealer network for non-electric and electric water softeners, RO and filtration. Closely comparable product portfolio and dealer-led sales motion, targeting the same residential hard-water and water-quality buyer.
• Culligan Water: National leader in residential and commercial water treatment with a franchised dealer model that sells, installs, and services softeners, RO and filtration. Directly comparable to Pro Water Solutions in offering, customer base, and in-home service motion, but at vastly greater scale.
• Water-Right / Clean Water Systems: Regional water treatment manufacturer and dealer with residential softeners, RO and filtration. Comparable custom-built systems and dealer-driven sales motion targeting the same homeowner customer.
• Aquasana: Whole-house and point-of-use water filtration brand (owned by A.O. Smith) sold through dealer and online channels. Directly comparable product range (filtration, RO, salt-free conditioners) targeting similar residential buyers.
• Pelican Water Systems: Direct-to-consumer and dealer-based provider of water softeners, salt-free conditioners, RO and whole-house filtration. Competes in the same residential water treatment category with overlapping products.
• Rayne Water: Southern California-based water treatment company offering softeners, RO and filtration with in-home sales and service. Direct regional overlap with Pro Water Solutions across the same SoCal footprint.
• US Water Systems: Residential and light commercial water treatment dealer selling softeners, RO, and filtration with custom system design. Overlapping offering and in-home/consultative GTM with Pro Water Solutions.
• Hague Quality Water: Manufacturer and dealer of residential water softeners, RO and filtration with custom-built systems distributed through an authorized dealer network. Directly comparable product mix and dealer-led GTM.

Broad incumbents

• A. O. Smith: Large diversified water technology company that owns Aquasana and manufactures residential RO and filtration units (including the GE-branded Pure O Flow that Pro Water resells). Broader portfolio than Pro Water but a key upstream supplier and indirect competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Water Solutions