BrandNowAsia
BrandNowAsia is a Bangkok-based integrated marketing communications and PR consultancy serving startups, unicorns, and blue-chip enterprises across Southeast Asia with brand strategy, public relations, event management, and influencer marketing services.
- Company typePrivate
- Founded2008
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BrandNowAsia does
BrandNowAsia is a Bangkok-based integrated marketing communications and brand strategy consultancy founded in 2008, operating under the legal entity Brand Now Co., Ltd. The firm delivers a unified suite of professional services spanning public relations (media relations, press events, thought leadership, digital PR, crisis management), strategic consultation (brand strategy workshops, employer/CEO branding, brand communications), advertising and content (paid social, video, photography), marketing consultation (fractional CMO support, market research, localisation), influencer marketing, direct marketing and lead generation, and event management (launches, galas, CSR events, webinars). It also operates Brandnow Academy, an educational sub-brand offering free workshops for startups and solopreneurs.
The business serves a deliberately horizontal mix of clients: high-growth startups and unicorns (Grab, Lalamove, Ksher, Tealium), blue-chip multinationals (adidas, Merck, Electrolux, Grohe, Nokia, Wechat Pay), and government or international development organisations (USAID, NASA, ILO). The firm is a member of the PRN (Public Relations Network), a global alliance of independent PR agencies that provides multi-market delivery capability without the firm operating offices outside Thailand. Primary delivery is led by a small team (11-50 employees) under Founder and Managing Director Pacharee Pantoomano, who brings 25+ years of industry experience. Revenue is generated through retainer and project-based engagements, with scope determined via discovery calls and online briefing forms; no pricing is publicly disclosed.
The technology stack is non-proprietary and typical of a professional services consultancy — no software product, platform, or AI/ML capability is disclosed. The firm distinguishes itself through PRN network reach, English/Thai bilingual capability, and an unusually diverse client portfolio spanning tech, consumer goods, healthcare, manufacturing, fintech, and the development sector. Go-to-market combines sales-led (discovery calls, briefings), event-driven (webinars, charity networking), and community-led (Rotary, We-Women Network) motions, with content marketing and social media as supporting channels. Notably, no funding rounds, acquisitions, or institutional investors are disclosed, indicating an independent, founder-led boutique that has scaled organically over two decades.
BrandNowAsia firmographics
Firmographics- Name
- BrandNowAsia
- Legal name
- Brand Now Co., Ltd.
- Website
- https://brandnow.asia
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrandNowAsia is a Bangkok-based integrated marketing communications and PR consultancy serving startups, unicorns, and blue-chip enterprises across Southeast Asia with brand strategy, public relations, event management, and influencer marketing services.
- Ownership category
- akta.pro rank
BrandNowAsia industry classification
Industry- Product category
- Integrated Marketing and Public Relations Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Strategy & Identity Systems (MPAAAEAA)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where BrandNowAsia is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
BrandNowAsia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services and Consulting: BrandNowAsia generates revenue through professional consulting services including brand strategy, public relations, marketing services, event management, internal communications, and direct marketing. Services are offered through retainer arrangements and project-based engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement model |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
BrandNowAsia product offering
Product offeringCore offering
BrandNowAsia is an integrated marketing and communications consultancy that provides public relations, brand and marketing strategy, advertising and content production, influencer campaigns, lead generation, and event management. Its services are delivered directly to startups, SMEs, multinational brands, and public-sector organizations through custom consulting, retainer, and project engagements.
Product overview
BrandNowAsia operates as an integrated marketing communications agency and consultancy serving startups, unicorns, disruptors, and blue-chip brands across Thailand and the broader Asia-Pacific region. As part of the global PRN network, the company offers a unified suite of professional services rather than a modular software platform. The core offerings include Public Relations (media relations, press events, thought leadership, digital PR, crisis management), Strategic Consultation (brand strategy workshops, employer/CEO branding, brand communications), Advertising and Content (Google/social media ads, content creation, video/photography), Marketing Consultation (fractional CMO, market research, localization), Influencer Marketing (KOL campaigns, blogger reviews), Direct Marketing & Lead Generation, and Event Management (launches, galas, CSR events, webinars). The company also operates Brandnow Academy as an educational sub-brand offering free workshops for startups and solopreneurs. The service portfolio is delivered through a team of consultants and professionals, with the company maintaining a global network of PRN partners spanning worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services Public relations services for organizations, including media relations, press events, thought-leadership positioning, interviews, digital PR, and crisis-management training and support.
- Strategic Consultation Consulting services encompassing data-driven strategic-framework workshops, executive consultation and coaching, employer branding, CEO branding, brand-communications campaigns, and brand-kit development.
- Ad and Content Services Advertising and content services including Google Ads, social media ads, content creation, community management, and video and photography production.
- Marketing Services/Consultation Marketing consultation services offering strategic advisory, fractional CMO support, market research with UX/UI focus, product-market fit analysis, market sizing, and localization.
- Influencer Marketing Influencer and key-opinion-leader marketing services including blogger and vlogger reviews and promotional activities with influencers.
- Direct Marketing & Lead Generation Direct marketing and lead-generation services including telemarketing, electronic direct mail, and lead-generation campaigns.
- Event Management Event-management services covering product launches, brand activations, gala events, CSR activities, seminars, and online webinars.
- Brandnow Academy Educational and training arm of BrandNowAsia offering workshops and knowledge-sharing activities for startups and solopreneurs.
Quantifiable outcome
- 100+ happy clients served
- +1 more outcomes
Companies that use BrandNowAsia
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
BrandNowAsia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BrandNowAsia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- We-Women NetworkminorPartnership with We-Women Network for women's empowerment initiatives, including the Shakti International Women's Day event with Embassy of India in Bangkok.
- Agence de TounenscoreStrategic partnership with sustainability consulting firm Agence de Tounens, co-hosting webinars on ESG challenges for SMEs. Founder Lucile Charriaut co-presents with BrandNowAsia on sustainability topics.
- Dogs Best Friend Rescue AssociationminorCharitable partnership organizing the Fast Fetch Charity Speed-Networking event to support stray dog rescue efforts in Thailand. BrandNowAsia serves as event presenter.
- PRN NetworkcoreGlobal network partnership providing international reach and connections for multi-market PR and communications campaigns. BrandNowAsia operates as part of this global network with partners spanning the globe.
- Bangkok AccueilminorCommunity partnership supporting initiatives like the Kids Go To School Bangkok education program and other social impact projects.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
BrandNowAsia competitors and assessment
Company assessmentBroad incumbents
- Edelman: Global public relations and communications firm with a large APAC presence, offering brand strategy, media relations, and integrated campaigns directly overlapping BrandNowAsia's PR and brand consulting services.
- Golin: Global PR and integrated communications agency with sizable APAC operations, offering brand strategy, content, and digital PR directly competitive with BrandNowAsia's service stack.
- Ogilvy PR: Global advertising and PR network with strong APAC operations, offering brand strategy, content, influencer marketing, and integrated communications that overlap BrandNowAsia's full-service suite.
- Burson (BCW): Major global PR and communications agency offering brand strategy, media relations, and integrated campaigns for multinational clients, competing for the same enterprise brief as BrandNowAsia.
- Dentsu (Thailand / APAC): Global advertising and communications holding company with significant APAC operations, offering integrated marketing, PR, and brand strategy services competing for the same enterprise clients as BrandNowAsia.
- FleishmanHillard: Global PR and integrated communications agency serving multinationals with brand strategy, reputation management, and public affairs — directly comparable to BrandNowAsia's enterprise offerings.
- Hill+Knowlton: Global communications consultancy delivering public relations, public affairs, and brand strategy — a comparable peer for enterprise PR and reputation management engagements.
Direct peers
- WE Communications: Independent global communications agency with strong APAC and tech-sector focus, comparable to BrandNowAsia's mix of tech/enterprise clients and integrated PR-plus-marketing services.
Regional players
- Sandbox Worldwide: Bangkok-based creative and digital marketing agency serving Thailand and the region, the closest geographic boutique comparable to BrandNowAsia in the local market.
- Vero (Thailand): Regional Southeast Asian PR and communications agency with operations across Thailand and Vietnam, comparable to BrandNowAsia's regional multi-market positioning and client profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BrandNowAsia social profiles
Digital presenceBrandNowAsia financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandNowAsia leadership team
Management profileNumber of profiles
Profiles1 record
BrandNowAsia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandNowAsia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandNowAsia
What does BrandNowAsia do?
BrandNowAsia is an integrated marketing and communications consultancy that provides public relations, brand and marketing strategy, advertising and content production, influencer campaigns, lead generation, and event management. Its services are delivered directly to startups, SMEs, multinational brands, and public-sector organizations through custom consulting, retainer, and project engagements.
Is BrandNowAsia a public or private company?
BrandNowAsia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrandNowAsia founded?
BrandNowAsia was founded in 2008. It employs 11 to 50 people.
Where is BrandNowAsia based?
BrandNowAsia is headquartered in Bangkok, Thailand, in the Asia region.
How does BrandNowAsia make money?
One revenue line is on record: professional Services and Consulting.
Who are BrandNowAsia's main competitors?
Broad incumbents on record are Edelman, Golin, Ogilvy PR, Burson (BCW), Dentsu (Thailand / APAC), FleishmanHillard and Hill+Knowlton. WE Communications is listed as a direct peer. Regional players are Sandbox Worldwide and Vero (Thailand).
Does BrandNowAsia have an API?
No public API is recorded for BrandNowAsia.
What industry is BrandNowAsia in?
BrandNowAsia's product category is Integrated Marketing and Public Relations Services. Its primary akta.pro industry code is MPAAAEAA, Brand Strategy & Identity Systems, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 541810 and its SIC code is 7311.