DuraTrel

What DuraTrel does

DuraTrel, Inc. is a privately held, family-owned manufacturer of vinyl lawn and garden products headquartered in Sheboygan Falls, Wisconsin. Founded in 1998 as a garage-based business, the company has grown to what it describes as the world's leading manufacturer in its niche, with an extensive catalog spanning arbors, trellises, pergolas, planters, tables and benches — over 50 stock keeping units across five product categories. All products are designed, extruded, fabricated, and packaged under one roof at the Wisconsin headquarters and shipped in kit form via UPS and FedEx.

The company's core technology is a proprietary PVC vinyl extrusion incorporating the industry's highest concentration of titanium dioxide UV stabilizers, which the company claims prevents yellowing and fading. Products are pre-fabricated with routed holes for assembly without drilling or cutting, are available in white and mocha (the only two-color offering in the vinyl category), and are backed by a 20-year warranty covering delamination, cracking, peeling, fading, and discoloration. Picnic tables and benches additionally use wood inserts inside the vinyl rails for added strength.

DuraTrel sells primarily to residential homeowners and garden enthusiasts through a distributed channel mix of online retailers and direct phone or email orders, with most orders shipping within 3 days. The business operates on a one-time-purchase consumer model with no subscription, service, or recurring revenue component. The company is US-focused, family-owned, and has no institutional investors, parent company, or disclosed subsidiaries in the source data.

Name

DuraTrel

Legal name

DuraTrel, Inc.

Website

https://dura-trel.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

DuraTrel, Inc. is a family-owned US manufacturer of vinyl lawn and garden products, including arbors, trellises, pergolas, planters, and benches, sold through online retailers and direct-to-consumer channels. Founded in 1998 and headquartered in Sheboygan Falls, Wisconsin, the company offers over 50 PVC vinyl SKUs backed by a 20-year warranty.

Ownership category

akta.pro rank

Product category

Residential lawn and garden vinyl structures

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

akta.pro secondary industry

Pergolas, Pavilions & Hardscape Shade Structures (HSAIACAH)

Keywords

• Vinyl garden structures
• Lawn and garden products
• Vinyl arbors trellises
• Outdoor pergola kits
• Residential garden accessories

Headquarters

HQ city

Sheboygan Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Vinyl Lawn and Garden Product Sales: One-time purchase model for vinyl outdoor products including arbors, trellises, pergolas, planters, benches, and picnic tables. Products are sold through online retailers and ship directly from the manufacturer's Wisconsin facility in kit form.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DuraTrel manufactures and assembles vinyl (PVC) lawn and garden structures for residential outdoor use, including arbors, trellises, pergolas, planters, benches, and picnic tables. Products are designed for homeowners seeking low-maintenance, weather-resistant alternatives to wood and are sold as boxed kits with stainless/galvanized hardware and limited lifetime warranties.

Product overview

DuraTrel is a manufacturer of vinyl lawn and garden products headquartered in Sheboygan Falls, Wisconsin. Founded in 1998, it offers the world's most extensive line of vinyl lawn and garden products. The company produces five core product categories: Arbors (Elmwood, Bakersfield, Newcastle, Wellington, Providence, Somerset, Cottage, Camelot, Windsor, Hartford), Trellises (Cambridge, Camelot, Camelot Planter, Sunburst, Estate, Hampton, Cottage, Country Garden, Wellington, Winchester, Oxford, Lancaster, Melrose, Elmwood, Providence, Oxford Planter), Pergolas (Kingston, Queensbrook, Princeworth), Planters (Planter Seat, Small/Large Planter Box, Wishing Well, Small/Large Lattice Planter, Two/Three Level Planter Beds in 4x4 and 4x8 sizes, Small/Large/Corner Slat Planter), and Tables & Benches (6/8 Foot Picnic Tables, Kids Picnic Table, 6 Foot Bench, 6 Foot Table with Unattached Benches, Greenfield/Hillcrest Potting Bench). All products are constructed of highest quality PVC vinyl and backed by a 20-year warranty. DuraTrel is the only vinyl manufacturer to offer products in two colors: white and mocha. Products ship in kit form via UPS or FedEx.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Arbors Freestanding and wall-mounted vinyl garden arbors sold as kits for residential yards, gardens, and entryways. Includes multiple size, color (white, ivory, sand), and style variants (Victorian, Mission, Cambridge, Charleston, Rosewood, Fairfield, Wellington, Providence, Hartford). Stainless/galvanized hardware and limited lifetime warranty included.
• Vinyl Wall and Freestanding Trellises Wall-mounted and freestanding vinyl trellises for climbing plants on residential fences, walls, and yards. Offered in multiple sizes (2'x4', 3'x4', 4'x4', 4'x6', 5'x7', 6'x4', 7'x4', 8'x4) and styles (Dublin, Victorian, Wellington, Mission, Hartford, Whitewood, Canterbury, Brighton, Cape May, Fretwork). Sold as kits with stainless hardware and limited lifetime warranty.
• Vinyl Pergolas Freestanding vinyl pergolas sized for residential patios and outdoor seating areas, including 12'x12' and 16'x16' models. Manufactured in the USA with stainless/galvanized hardware, low-maintenance vinyl construction, and limited lifetime warranty.
• Vinyl Planters Resin and vinyl planters in rectangular, square, and self-watering styles and sizes ranging from 16" to 36"+, including Cape Cod, Cottage, and Cambridge collections. Designed for residential outdoor patios, porches, and entryways; weatherproof and low-maintenance.
• Vinyl Benches and Picnic Tables Residential outdoor vinyl benches (4 ft, 5 ft, 6 ft) and picnic tables for garden and patio seating. Heavy-duty weatherproof construction with stainless hardware and limited lifetime warranty.
• Arbor and Trellis Mounting Accessories

Quantifiable outcome

• Most products can be assembled in less than 3 hours; basic arbors and trellises in less than 1 hour
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• FedExminorChannel Partner/ Reseller/ DistributorFedEx is used as a shipping carrier for DuraTrel products. Products come in kit form for easy FedEx shipping. This partnership enables nationwide delivery of products to customers.
• UPSminorChannel Partner/ Reseller/ DistributorUPS is used as a shipping carrier for DuraTrel products. Products come in kit form for easy UPS shipping. This partnership enables nationwide delivery of products to customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Suncast Corporation: Larger outdoor products manufacturer with a broader portfolio that includes resin storage, structures and outdoor living products. Comparable as a wide-incumbent competitor that overlaps with DuraTrel in outdoor structures and DIY homeowner channels.
• Trex Company: Public leader in composite decking and outdoor living products, often adjacent to DuraTrel's pergola/trellis category. Comparable as a large, branded outdoor-living incumbent with broader product reach, though primarily composite rather than vinyl.
• CertainTeed (Saint-Gobain): Large building products manufacturer offering vinyl fencing, railing and outdoor structures. Overlaps with DuraTrel in vinyl outdoor categories and competes in similar retail and contractor channels at much broader scale.
• Fiberon (Fortress Building Products): Manufacturer of composite decking, railing and outdoor living solutions competing for the same homeowner outdoor-project budget as DuraTrel's structures. Comparable as an alternative-material outdoor living incumbent rather than a vinyl specialist.

Direct peers

• Zippity Outdoor: Vinyl outdoor products specialist offering no-dig fencing, arbors, gates and pergolas targeted at DIY homeowners. Closely comparable to DuraTrel on product format (kit-shipped, easy assembly, maintenance-free vinyl) and channel mix.
• Vita (Vita Products): Vinyl pergola and arbor manufacturer with a homeowner-DIY focus, often carried by the same online retailers as DuraTrel. Directly comparable on materials (PVC vinyl), product categories (pergolas, arbors, trellises) and value proposition (low-maintenance, easy assembly).
• Outdoor Essentials: Brand offering fence panels, arbors, trellises and outdoor structures commonly sold through Home Depot. Overlaps with DuraTrel's product categories (arbors, trellises) and competes for the same DIY homeowner in big-box and online retail channels.
• New England Arbors: Direct competitor manufacturing vinyl arbors, pergolas, trellises and planters sold to homeowners through retail and online channels. Overlaps almost one-to-one with DuraTrel's product categories and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DuraTrel