Nabytek KELT

What Nabytek KELT does

Nabytek KELT is a Czech direct-to-consumer e-commerce furniture retailer that has operated the nabytek-kelt.cz storefront for 21 years from its registered office in Václavovice, with operations, warehousing, and a customer pickup point in Ostrava-Hrabová. The legal entity is Nábytek Pegas s.r.o. (IČ 06296505). The platform catalogs approximately 60,000 SKUs across 11 categories — Kitchens and Dining, Bedroom, Children's Room, Living Room, Home Office, Hallway, Bathroom, Metal Furniture, Garden, Home Textiles, and School Furniture — plus a Sale section, with no physical showrooms. Pricing is unit-based in CZK including VAT, with delivery fees tiered by order value and free personal pickup at the Ostrava warehouse. Payments are accepted via bank transfer, cash on delivery, credit card through the COMGATE gateway, and installment financing through Home Credit / Hello Bank.

The company serves primarily individual Czech consumers shopping for home furnishing, with a documented secondary line for businesses and tradesmen. Distribution is executed via an in-house fleet of delivery vehicles with trained drivers providing door-to-door service across the Czech Republic and Slovakia. The technology stack is a standard e-commerce platform with shopping cart, user accounts, and order management; customer trust is reinforced through Heureka-verified reviews. Marketing relies on email newsletters, the e-commerce site, and Heureka, with no social-media presence or paid acquisition channels disclosed. Ownership, management team, funding history, and revenue figures are not disclosed in the available materials, representing a notable information gap for diligence.

Name

Nabytek KELT

Legal name

Nábytek Pegas s.r.o.

Website

https://nabytek-kelt.cz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Nabytek KELT is a Czech e-commerce furniture retailer selling approximately 60,000 home furniture SKUs across 11 categories directly to consumers and businesses in the Czech Republic and Slovakia, with in-house delivery fleet and Home Credit installment financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Havirov

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Retail Sales: One-time sales of furniture products through e-commerce platform. The company offers a wide range of furniture including kitchens, bedrooms, living room furniture, garden furniture, and home textiles. Prices are displayed in CZK including VAT.
2. Installment Sales (Home Credit/Hello Bank): Partnership with Home Credit/Hello Bank to offer installment payment plans to customers, enabling higher-value purchases through financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nabytek KELT sells a wide range of home furniture (kitchens, bedrooms, living rooms, children's rooms, home offices, hallways, bathrooms, metal furniture, garden furniture, home textiles, and school furniture) through its own e-commerce website nabytek-kelt.cz. The company holds approximately 60,000 catalogue items sourced from verified Czech and international suppliers, ships nationwide using an in-house vehicle fleet with trained drivers, and offers installment financing through Home Credit / Hello Bank plus standard card/bank-transfer/cash-on-delivery payments.

Product overview

Nabytek KELT is a Czech online furniture retail platform operating as an e-commerce store offering a wide range of home furniture across 11 main categories: Kitchen + Dining (with 20+ modular kitchen systems including SOLEA, PROWANSJA, STELLO), Bedroom, Children's Room, Living Room (featuring sofas like WENUS, SORENTO), Home Office, Hallway, Bathroom, Metal Furniture, Garden, Home Textiles, and School Furniture. The company also operates a Sale section. The platform functions as a pure e-commerce model without physical showrooms, delivering furniture across Czech Republic and Slovakia using their own fleet of vehicles with delivery to customer's door. Payment options include cash on delivery, bank transfer, credit card via COMGATE payment gateway, and installment payments through Hello Bank (Home Credit).

Differentiator

Problem solved

Functional benefit

Products and services

• Kuchyně + Jídelna (Kitchen + Dining) Kitchen and dining furniture including 20+ modular kitchen systems (SOLEA, PROWANSJA, STELLO, ARIA, ARONA, COMBO, DAVIS, VENTO, MONZA, SIENA, VEGAS, BIANCA, SOLA, ASPEN, BORDIX, SARA, SYCYLIA), kitchen cabinets, dining tables, dining chairs, bar tables and chairs. Sold to Czech household consumers furnishing or renovating their kitchens.
• Ložnice (Bedroom) Bedroom furniture including beds (e.g., Manželská postel FLAVIO 160x200), wardrobes (e.g., Šatní skříň BASIC 3D), nightstands, chests of drawers (e.g., Komoda KORA 2 KK4), and related bedroom items. Targeted at consumers furnishing or refreshing bedrooms.
• Obývací pokoj (Living Room) Living room furniture including sofas (SORENTO, FERUCCE, LIZBONA, WENUS), armchairs (CASTELLO, OTUS, MARS), poufs/ottomans, coffee tables, TV cabinets, shelving units, carpets and accessories. Sold to consumers furnishing living spaces.
• Dětský pokoj (Children's Room) Children's room furniture including beds and storage solutions such as the Patrová postel PARADISE 4S bunk bed. Targeted at parents furnishing children's bedrooms.
• Pracovna (Home Office) Home office furniture including work desks (e.g., Pracovní stůl GD-504 OLW), side tables (e.g., Odkládací stolek CT-G1005 OLW), ergonomic office chairs (V-Basic), shelves, filing cabinets, and conference chairs. Targeted at home workers, sole traders, and small businesses setting up office spaces.
• Předsíň (Hallway) Hallway furniture including shoe racks and storage solutions for entryways. Sold to consumers outfitting home entrances.
• Koupelna (Bathroom) Bathroom furniture and storage solutions. Sold to consumers furnishing bathrooms.
• Kovový nábytek (Metal Furniture) Metal furniture including metal cabinets and storage units for utility, garage, workshop, or commercial storage use.
• Zahrada (Garden) Garden furniture including rocking chairs (e.g., Houpací křeslo ZLATAN), garden chairs, benches, loungers, tables, swings, hammock chairs, rattan furniture and garden accessories. Targeted at consumers furnishing outdoor spaces.
• Bytový textil (Home Textiles) Home textile products including cushions and other textile items complementing the furniture range.
• Výprodej zboží (Sale / Discounted Items) Sale section featuring discounted furniture items across multiple categories (e.g., beds, sofas, kitchen cabinets) with percentage-off promotions. Targets price-sensitive consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• HeurekasupportingGTM or Marketing PartnerCustomer review verification service. Heureka verifies customer reviews and displays them on the e-commerce platform, building trust with potential customers through independent review verification.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Bonami: Czech-founded online retailer specializing in furniture and home décor across Central Europe, with operations in Czech Republic and Slovakia. Directly comparable to Nabytek KELT as a pure e-commerce furniture/home retailer targeting the same customer base with similar delivery and assortment model.
• Westwing: European online home and living retailer with Czech-localized operations selling furniture and home décor. Comparable as a pure e-commerce furniture/home player targeting similar Czech consumers with a curated multi-brand assortment model.
• ASKO nábytek: Established Czech furniture retailer operating online and through showrooms, offering kitchen, bedroom, and living room furniture comparable to Nabytek KELT's category mix. Direct competitor in the same geographic market with overlapping product range.

Broad incumbents

• Alza.cz: Largest Czech e-commerce platform with a significant furniture and home category. Comparable as a furniture e-commerce competitor but operates a much broader generalist assortment with vastly larger scale, marketing budget, and logistics infrastructure.
• IKEA: Global furniture retailer with multiple stores and online operations in Czech Republic. Comparable as a furniture retailer serving Czech consumers across kitchen, bedroom, and living room categories but at vastly larger scale with proprietary brand assortment.
• JYSK: Nordic-headquartered furniture and home goods retailer with a strong Czech store and online footprint. Comparable in selling furniture and home textiles to Czech consumers but with a discount-positioned brand and broader geographic reach.
• XXXLutz: Austrian-headquartered European furniture retail group with brick-and-mortar stores and online operations in Czech Republic. Comparable in furniture category mix (kitchen, bedroom, living room) but with much larger assortment, physical showrooms, and pan-European buying power.
• Mall.cz: Major Czech e-commerce marketplace with dedicated furniture and home categories. Comparable as a furniture e-commerce competitor in the same Czech market but offers a wider non-furniture assortment and operates at significantly larger scale.

Regional players

• Möbelix: Austrian-headquartered furniture discounter with stores and online operations in Czech Republic. Comparable in furniture category and value positioning to Czech consumers but rooted in Austrian ownership and primarily active in Central European markets.
• Sconto: German discount furniture retailer operating in Czech Republic with showrooms and online. Comparable as a furniture retailer targeting price-sensitive Czech consumers but with a primary German identity and primarily regional Central European presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nabytek KELT