What Gueparts does

GPS Gueparts Indústria e Comércio de Peças Ltda. is a privately held Brazilian automotive aftermarket parts manufacturer founded in 2007 in Itapira, São Paulo. The company originally operated in the agricultural segment supplying transmission shafts for tractors, but in 2013 it vertically integrated its production and pivoted into the automotive aftermarket, serving both light and heavy vehicle replacement-parts demand. Today, its portfolio is organized around three core product lines — pulleys (polias, including timing and auxiliary/serpentine belt pulleys), tensioners (tensionadores, for both timing and auxiliary belts), and engine mounts (coxins) — sold individually by SKU (e.g., GPS 5314, 5380, 5717) and bundled as complete timing/distribution kits. Target applications span the best-selling Brazilian vehicles (GM Onix/Prisma/Tracker, Fiat Strada/Toro, Volkswagen Polo/T-Cross, Hyundai HB20/Creta) and heavy-duty platforms (Iveco Stralis/Trakker, DAF CF85/XF, Volvo buses), with components engineered for 40,000–60,000 km replacement intervals under harsh Brazilian road conditions.

The underlying technology is precision metalworking rather than software or electronics. Differentiated features include a proprietary reinforced aluminum alloy claimed to withstand twice the recommended torque without deformation, first-line (premium) bearings across tensioners and pulleys, self-lubricating bushings, a lateral locking mechanism that prevents bearing displacement, and a simplified-crimping tensioner regulator designed for mechanics' ease of installation. Manufacturing takes place at a 7,000+ m² factory in the Distrito Industrial Juvenal Leite in Itapira, with an in-house mechanical/mechanographic testing laboratory supporting ISO 9001:2015 quality management certification. The company maintains an electronic product catalog (PDF and downloadable desktop installer) enabling parts lookup by application, vehicle model, and product code.

The business model is straightforward B2B distribution of physical replacement parts. GPS Gueparts generates revenue from one-time sales of components to auto parts distributors and retailers, with no subscription, licensing, or recurring revenue streams identified. Go-to-market is executed through three channels: (i) 13 independent sales representatives covering all five Brazilian regions and 27 states, (ii) a network of major auto parts stores nationwide, and (iii) a direct sales commercial office in São Paulo serving São Paulo and Minas Gerais. End customers include vehicle owners, independent mechanics, repair shops, fleet operators, and the heavy-vehicle/transport segment; no individual end-customer concentration is evident at the company's level.

Name

Gueparts

Legal name

GPS Gueparts Indústria e Comércio de Peças Ltda.

Website

https://gpspecas.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

GPS Gueparts is a Brazilian manufacturer of automotive aftermarket replacement parts — pulleys, tensioners, and engine mounts — sold through a national representative network and auto parts stores across Brazil, serving light and heavy vehicle applications.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

Keywords

• Automotive aftermarket parts
• Engine pulleys tensioners
• Timing belt kits
• Engine mount components
• Replacement auto parts

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Automotive Parts Sales: GPS Gueparts generates revenue through the sale of automotive replacement components including pulleys, tensioners, engine mounts, and timing kits to auto parts distributors and retailers across Brazil.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GPS Gueparts manufactures and distributes automotive aftermarket components from a 7,000+ m² ISO 9001-certified factory in Itapira, São Paulo. The portfolio centers on pulleys (timing and auxiliary belt), tensioners (timing and auxiliary belt), engine mounts (coxins), and complete timing/distribution kits sold under the GPS product code line. Distribution reaches all 27 Brazilian states through 13 sales representatives and major auto parts retail stores.

Product overview

GPS Gueparts is a Brazilian manufacturer of high-performance automotive replacement parts operating since 2007. The company produces a unified portfolio of engine components organized around three core product lines: (1) Polias (Pulleys) — including timing belt pulleys (correia dentada) and auxiliary belt pulleys (correia auxiliar); (2) Tensionadores (Tensioners) — covering both timing and auxiliary belt tensioners; and (3) Coxins (Engine Mounts). These products are sold individually by code (e.g., GPS 5314, 5380, 5717) and also as complete Kits de Distribuição (timing kits). The company targets the Brazilian automotive aftermarket with coverage for domestic and international vehicle brands (GM, Fiat, Volkswagen, Hyundai, Jeep, Renault, JAC, DAF, Iveco, Volvo, and others). A downloadable product catalog (PDF and desktop installer) supports parts lookup. The portfolio is distributed through a national representative network and auto parts stores across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Auxiliary Belt Pulleys (Polias da Correia Auxiliar) Auxiliary (alternator/serpentine) belt pulleys that drive peripheral engine components such as the alternator, power steering pump, and air conditioning compressor. Codes include 5283 (GM Onix/Prisma/Spin/Cobalt), 5223 (Fiat Toro, Jeep Commander/Compass/Renegade), and 5380-5389 (heavy vehicles and SUVs). Manufactured from reinforced aluminum alloy.
• Timing Belt Pulleys (Polias da Correia Dentada) Timing belt pulleys (codes 5314, 5324, 5342) that synchronize engine crankshaft and camshaft rotation. Manufactured from reinforced aluminum alloy with precision-machined surfaces. Used in timing system replacement for light and heavy vehicles.
• Auxiliary Belt Tensioners (Tensionadores da Correia Auxiliar) Auxiliary belt tensioners (codes 5717, 5744) that maintain proper tension on serpentine/auxiliary belts. Feature reinforced aluminum alloy construction, enhanced support base, and simplified crimping mechanism for easier installation.
• Timing Belt Tensioners (Tensionadores da Correia Dentada) Timing belt tensioners (code 5734) that maintain optimal tension in timing belt systems. Constructed with reinforced aluminum alloy, enhanced tool support base, and simplified installation design for use in timing system replacement.
• Engine Mounts (Coxins) Engine mounts providing vibration isolation and structural support for engine assembly positioning in vehicle applications. Part of GPS Gueparts' core product line manufactured at the Itapira facility.
• Timing/Distribution Kits (Kits de Distribuição) Complete timing belt kits combining pulleys and tensioners for comprehensive timing system replacement in automotive applications. Sold as a unified service package to installers and distributors.
• GPS Gueparts Electronic Product Catalog Electronic downloadable product catalog (PDF and desktop installer ZIP) that enables parts search by application, vehicle model, and GPS product code. Covers the complete GPS Gueparts portfolio of pulleys, tensioners, and engine mounts for the automotive aftermarket.

Quantifiable outcome

• Components designed for 40,000-60,000 km average replacement intervals

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• Gates Corporation: Gates is a global manufacturer of timing belts, serpentine belts, and matched timing kits including pulleys and tensioners. Its PowerGrip and Micro-V lines directly compete with GPS Gueparts' timing kit portfolio in the Brazilian aftermarket.
• INA (Schaeffler Group): INA is the global leader in engine accessory drive components, manufacturing tensioners, pulleys, and timing kits that are OE-supplied to virtually every automaker and broadly available in the aftermarket. Direct product overlap with Gueparts' core portfolio of polias and tensionadores.
• Dayco: Dayco is a global leader in belt drive systems with a strong aftermarket presence in Latin America, producing tensioners, pulleys, and complete timing kits. Direct product overlap and competing distribution via auto parts stores.
• SKF Automotive: SKF manufactures bearings, tensioner pulleys, and timing kits used in engine accessory drive systems. Its aftermarket range competes with GPS Gueparts' tensionadores and polias, including at the mechanic counter.
• NTN-SNR: NTN-SNR produces engine pulleys, tensioner assemblies, and timing components for the European and global aftermarket, with growing presence in Latin America. Direct product overlap with GPS Gueparts' pulley and tensioner SKUs.
• Continental ContiTech: Continental's ContiTech division produces timing belts, multi-rib belts, and associated tensioner/pulley systems for the global aftermarket, with a strong presence in Brazil through Continental Brasil. Directly comparable in the timing kit category.

Regional players

• Fras-le: Fras-le is a Brazilian manufacturer of friction and powertrain components for automotive and commercial vehicle aftermarket, part of the Randon Corp group. Comparable as a Brazilian-listed auto aftermarket manufacturer with similar distribution channels, though focused on friction materials.
• Tupy S.A. Tupy is a large Brazilian manufacturer of complex cast iron and steel components for automotive, commercial vehicle, and industrial markets. Comparable as a Brazilian auto parts manufacturer serving the domestic OEM and aftermarket, though at much larger scale.

Broad incumbents

• Mahle Aftermarket: Mahle is a global automotive parts group with a broad aftermarket portfolio including engine components, filters, and thermal management products. Operates in Brazil and competes broadly for mechanic and retailer shelf space, overlapping with Gueparts' timing and accessory drive categories.
• Bosch Automotive Aftermarket: Bosch is the largest global automotive aftermarket supplier with a comprehensive Brazilian operation covering engine management, fuel systems, and rotating electrics. A broad incumbent against which Gueparts competes for shelf space and mechanic preference rather than in any single product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gpsgueparts
• LinkedInlinkedin.com/company/gps-pecas-automotivas
• Instagraminstagram.com/gpsgueparts
• Xx.com/Gps_Gueparts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gueparts