DecisionViz

What DecisionViz does

DecisionViz, operated under the legal entity e-thuscitation, inc. (DBA DecisionViz), is a private US-based education and professional services firm headquartered in Westfield, New Jersey, that sells a data literacy and data storytelling methodology to enterprise organizations. The company was founded by Lee Feinberg and centers on the Design To Act® system, a codified curriculum developed over more than 10 years that teaches analytics, business intelligence, sales, and executive teams to construct data stories oriented toward decisions and actions rather than dashboards. Offerings include the Analytic Stories® 3-day immersive workshop (cohort size up to 15, delivered on-site or online over a 3-4 month arc with Foundations, Project Build, Peer Review, and post-workshop coaching), the Language of Visualization course component, the Viz Listener™ technique, and a free 30-minute data literacy audit used to qualify enterprise prospects. The go-to-market is consultative enterprise sales targeting analytics leaders, BI teams, and senior executives; named customers include the University of Chicago Data Science Institute and Signet Jewelers, with historical founder engagements at Verizon, Ford, and Nokia.

Revenue mechanics combine professional services (workshop and training delivery), recurring subscriptions (monthly, quarterly, half-year, annual tiers with prorated cancellation terms), lifetime subscriptions (one-time perpetual access), and corporate licensing of the Language of Visualization online course on a buy-one-donate-one basis, with billing processed through Stripe. DecisionViz has no disclosed funding, no parent company, and no disclosed headcount; intellectual property is held through four registered service marks (DECISIONVIZ, DESIGN TO ACT, ANALYTIC STORIES, DV logo). The business model is capacity-constrained by founder-led delivery and operates without any disclosed AI/ML components, treating data storytelling as a human-curriculum problem rather than a software problem.

Name

DecisionViz

Legal name

e-thuscitation, inc.

Website

https://decisionviz.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

DecisionViz is a private New Jersey firm that sells the Design To Act® data literacy and storytelling methodology through enterprise workshops, online courses, and subscription tiers, serving analytics teams, BI leaders, and executives seeking to improve data-driven decision-making.

Ownership category

akta.pro rank

Product category

Data Literacy & Analytics Training

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data Storytelling & Collaborative Analytics (HDAEAMAJ)

akta.pro secondary industry

Critical Thinking, Problem Solving & Decision-Making (EDAAAKAH)

Keywords

• Data storytelling training
• Data literacy programs
• Data visualization workshops
• Business intelligence training
• Analytical communication methodology

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workshop and Training Programs: 3-day immersive data storytelling workshops delivered on-site or online. Programs run 3-4 months with up to 15 students per cohort. Includes Foundations, Project Build, and Peer Review phases with post-workshop coaching and activation support.
2. Subscription Plans: Monthly, Quarterly, Half-Year, and Annual subscription tiers for ongoing access to training programs and materials. Automatic renewal with advance billing.
3. Lifetime Subscriptions: One-time payment for lifetime access to services. Account may be cancelled for inactivity after 24 months without access.
4. Online Course Licensing: Corporate or enterprise licenses for the 'Language of Visualization – I' online course. Buy-one-donate-one model where each license purchase donates a free license to a recipient of the buyer's choice.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DecisionViz delivers a systematic data literacy and data storytelling methodology (Design To Act®) through intensive 3-day workshops, online courses (Language of Visualization), and structured cohort-based training programs. The offering helps enterprise analytics teams, data scientists, and executives transform dashboards into decision-driven stories that drive actions and business outcomes. Programs are delivered on-site or online with post-workshop coaching and activation support.

Product overview

DecisionViz offers a unified product ecosystem centered on its Design To Act® methodology—a systematic approach to data literacy and storytelling developed over 10 years. The flagship program Analytic Stories® delivers an intensive 3-day workshop combining foundational training with hands-on project work and peer review. The Language of Visualization course component forms the visual grammar foundation. Programs are delivered both on-site and online, with options for individual, corporate, and enterprise licensing tiers. The company also provides a free 30-minute data literacy audit as an entry point to its services.

Differentiator

Problem solved

Functional benefit

Brands

• Design To Act®: A data literacy and data storytelling methodology/system developed over 10 years of research. Includes literacy accelerators and core principles for scaling data literacy across organizations.
• Analytic Stories®
• The Language of Visualization
• Viz Listener™

Products and services

• Design To Act® A comprehensive data literacy methodology and system developed over 10+ years of research, designed to systematically scale data storytelling capabilities across enterprises through structured literacy accelerators and core principles spanning storytelling foundations, new product development, and go-to-market playbook modules.
• Analytic Stories® An intensive 3-day immersion workshop program that teaches participants how to transform data into decision-driven stories using the Language of Visualization framework and storytelling foundations, followed by project-based application and peer review. Delivered on-site or online to cohorts of up to 15 students over a 3-4 month period with post-workshop coaching and activation support.
• Language of Visualization A foundational online course component that teaches the core principles of visual language, including manipulation of color, size, and other visualization traits to effectively communicate data-driven insights. Available for individual and corporate/enterprise licensing.

Quantifiable outcome

• Learners immediately apply techniques to improve their own data visualizations
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pluralsight (Skillsoft): Large-scale tech and data skills subscription platform with enterprise plans. Competes directly for the same corporate self-service analytics and data-literacy training budget at much greater scale.
• General Assembly: Adult and corporate training operator covering data, analytics, and adjacent tech skills. Competes for enterprise L&D budget on a wider scale and with established corporate training contracts.
• Tableau (Salesforce): The DecisionViz founder is a Tableau partner. Tableau offers its own learning platform, certifications, and enablement content that overlaps with the Design To Act curriculum and competes for the same enterprise training wallet.
• Pragmatic Institute: Corporate training provider with structured curricula and certified practitioner programs for product, data, and AI-related disciplines — operating a similar workshop-plus-certification business model to DecisionViz.
• Qlik (Data Literacy Project): BI vendor that operates the Data Literacy Project, a broader initiative addressing the same data-literacy transformation problem DecisionViz solves — but bundled with a software platform rather than sold as a standalone methodology.

Emerging players

• Analytics8: Data and analytics consultancy with a practice area around data literacy and BI adoption enablement — overlapping with DecisionViz's enterprise transformation value proposition.
• Story IQ: Corporate business storytelling training firm that addresses a meaningfully overlapping audience (executives, sales leaders) with workshop-based delivery, though its content frame is broader than data-specific.

Direct peers

• DataCamp: Subscription-based data literacy and analytics skills platform serving both individual learners and enterprise teams. Competes for the same corporate L&D budget allocated to upskilling analytics employees.
• Maven Analytics: Data and analytics skills training platform with courses, cohorts, and corporate training aimed at the same data-literacy buyer. Comparable business model combining self-paced content with structured learning programs.
• Storytelling with Data: Cole Nussbaumer Knaflic's firm offering data storytelling workshops, books, and corporate training. The closest direct competitor to DecisionViz's Design To Act® methodology, serving the same enterprise analytics and executive personas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/decisionviz
• Facebookfacebook.com/decisionviz
• LinkedInlinkedin.com/company/decisionviz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DecisionViz