On The Move Entertainment
On The Move Entertainment is a New York-based luxury entertainment booking and event production agency, founded in 1993, that curates exclusive live music, specialty performers, and bespoke productions for affluent weddings, corporate clients, non-profits, and destination events worldwide.
- Company typePrivate
- Founded1993
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What On The Move Entertainment does
On The Move Entertainment is a New York-based luxury entertainment booking and event production agency founded in 1993 by Darren Olarsch. The company curates and books exclusive live music, specialty performers, and bespoke entertainment for weddings, corporate events, non-profit galas, social/luxury celebrations, and international destination events, with a roster spanning soloists to 30-piece orchestras and specialty talent including cirque, aerial, LED, and sideshow performers. Its product portfolio includes Live Bands, Unique Ensembles, Orchestra, the signature 'Synergy' DJ/Band Hybrid, exclusive DJs, String Ensembles, Specialty Talent, Feature Performances (e.g., Motown Magic, ABBA Tribute, Ziegfeld Follies), Themed Events (Havana Nights, The Greatest Show), and a Couture styling division. Operations are anchored at a NoMad, NYC headquarters that incorporates The Cabaret, a private venue used for invite-only client showcases and virtual studio productions.
The business model is professional-services and commission-driven, with custom quote-based pricing that varies by event type, talent selected, production requirements, and destination. There is no e-commerce or self-service channel; clients engage via website inquiry, phone consultation, or industry referrals, and existing clients access bookings through a dedicated client portal (clients.onthemove.com). The go-to-market is consultative and sales-led, relying on a curated talent roster, press features in Vogue, Forbes, New York Times, People Magazine, and Elle, and referral relationships with luxury event planners and venues including Preston Bailey, Colin Cowie, and the Ritz Carlton. The company has served 70+ named enterprise clients across consulting (McKinsey, Bain, BCG), technology/music (Spotify), finance (UBS, KKR, NYSE), media (ESPN, NBC), pharma (Pfizer), luxury (Ferrari, Aston Martin, Cartier, Patek Philippe), apparel (Nike), rideshare (Uber), hospitality (Ritz Carlton), and non-profit (City Harvest) sectors, with destination event work spanning Egypt, Maldives, Italy, Mexico, the Caribbean, and Hawaii.
Strategically, On The Move has expanded from a pure talent brokerage into a full-service creative production house through the 2014 Rock-L Productions merger (adding specialty talent and Creative Director Raquel 'Rocky' Giberstein), the 2018 opening of The Cabaret venue in NoMad, and the development of themed, couture, and feature-performance IP. The company remains privately held under founder Darren Olarsch with no disclosed institutional capital, operates with a lean ~10-15 person team, and has no proprietary technology platform, app, API, or AI/ML capability, operating instead as a high-touch services firm where relationship capital, brand reputation, and exclusive talent access form the core operating assets.
On The Move Entertainment firmographics
Firmographics- Name
- On The Move Entertainment
- Legal name
- On The Move Entertainment
- Website
- https://onthemove.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On The Move Entertainment is a New York-based luxury entertainment booking and event production agency, founded in 1993, that curates exclusive live music, specialty performers, and bespoke productions for affluent weddings, corporate clients, non-profits, and destination events worldwide.
- Ownership category
- akta.pro rank
On The Move Entertainment industry classification
Industry- Product category
- Live Entertainment Booking Services
- NAICS
- Other Performing Arts Companies (711190), Other Performing Arts Companies (71119)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)
- akta.pro secondary industries
- VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where On The Move Entertainment is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On The Move Entertainment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Talent Booking and Commission: Commission-based booking of live bands, DJs, orchestras, and specialty performers for events. The company represents talent from its exclusive roster and takes a percentage of booking fees.
- Event Production and Curation Services: Creative direction, styling, choreography, and event design services to complement talent bookings. Includes immersive experiences, themed events, and specialty entertainment curation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
On The Move Entertainment product offering
Product offeringCore offering
On The Move Entertainment is a luxury entertainment booking and event production agency that represents an exclusive roster of live bands, DJs, orchestras, ensembles, and specialty performers for corporate events, weddings, non-profit galas, and social celebrations. The company curates bespoke entertainment experiences end-to-end, including talent selection, creative direction, choreography, costume/couture styling, sound and lighting production, and themed immersive environments, with operations anchored in NYC and destination event capabilities worldwide.
Product overview
On The Move Entertainment operates as a luxury entertainment booking agency offering a comprehensive portfolio of live entertainment services. The core offering consists of live bands across multiple genres (Pop, Disco, Motown, Rock, RnB, Hip-Hop, Country, Funk, Soul, and more), unique musical ensembles, full orchestras, and exclusive DJ talent. A signature differentiator is Synergy, their proprietary DJ/Band Hybrid combining DJs with live musicians. The company also provides specialty talent including aerialists, cirque performers, illusionists, LED dancers, and interactive entertainers, plus full theatrical productions (Broadway Revue, Motown Magic, ABBA Tribute, Bollywood), themed events (Havana Nights, A Roaring Good Time), and custom couture styling. Additional services include corporate event production, non-profit fundraising events, social celebrations, and wedding entertainment (ceremonies, cocktails, dinner/dancing, sound/lighting). The company maintains a private venue called The Cabaret in NYC's NoMad neighborhood for client showcases and productions, along with destination event capabilities spanning global locations from Egypt to the Maldives.
Differentiator
Problem solved
Functional benefit
Products and services
- Weddings
Quantifiable outcome
- Featured in major publications including Vogue, Forbes, New York Times
- +1 more outcomes
Companies that use On The Move Entertainment
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
On The Move Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On The Move Entertainment partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
On The Move Entertainment competitors and assessment
Company assessmentBroad incumbents
- Blue Note Entertainment Group: Hospitality and live entertainment company that operates music venues and produces events. Represents the venue-owning segment of the entertainment ecosystem with overlap in live performance curation for private and corporate clients.
- AEG Presents: Major global live entertainment promoter and venue operator with extensive corporate event capabilities and artist rosters. Represents the large-scale incumbent landscape in which On The Move competes for premium corporate event work.
- Live Nation Entertainment: Global live entertainment conglomerate with concert promotion, venue operations, and artist management divisions. Operates at a vastly larger scale across touring, festivals, and ticketing, providing a broad benchmark for live entertainment demand and pricing dynamics.
Emerging players
- GigSalad: Online marketplace connecting event planners with local entertainers including bands, DJs, and specialty performers. Represents the technology-enabled alternative to traditional booking firms and a potential disintermediation risk.
- The Bash (formerly GigMasters): Event entertainment marketplace where clients can book bands, DJs, and performers directly. Represents a digital-first booking model that competes for client relationships outside the traditional agency channel.
Direct peers
- Elan Artists: Long-established NYC luxury entertainment booking agency providing live bands, orchestras, and specialty performers for weddings and corporate galas. Direct competitor with comparable blue-chip client base and exclusive roster model.
- BMA Entertainment Group: NYC-based event and entertainment booking agency serving weddings, corporate events, and private parties with live bands and specialty acts. Comparable service mix and target client profile in the luxury segment.
- Hank Lane Entertainment: NYC-based luxury entertainment booking agency representing bands, DJs, and specialty talent for weddings, corporate, and private events. Closest direct competitor to On The Move in the high-end NYC market with a similarly curated roster.
- Jeff Thomas Entertainment: Luxury entertainment and event production firm serving weddings and corporate events with live bands, DJs, and specialty talent. Comparable offering across music genres and event types, focused on the high-end segment.
- Stardust Entertainment Group: Luxury wedding and event entertainment agency providing live bands, DJs, and production services. Direct peer competing for the same affluent wedding and corporate clients in the NYC tri-state market.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
On The Move Entertainment social profiles
Digital presenceOn The Move Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
On The Move Entertainment leadership team
Management profileNumber of profiles
Profiles10 records
On The Move Entertainment subsidiaries and ownership
Company hierarchySubsidiaries1 record
On The Move Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On The Move Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On The Move Entertainment
What does On The Move Entertainment do?
On The Move Entertainment is a luxury entertainment booking and event production agency that represents an exclusive roster of live bands, DJs, orchestras, ensembles, and specialty performers for corporate events, weddings, non-profit galas, and social celebrations. The company curates bespoke entertainment experiences end-to-end, including talent selection, creative direction, choreography, costume/couture styling, sound and lighting production, and themed immersive environments, with operations anchored in NYC and destination event capabilities worldwide.
Is On The Move Entertainment a public or private company?
On The Move Entertainment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On The Move Entertainment founded?
On The Move Entertainment was founded in 1993. It employs 11 to 50 people.
Where is On The Move Entertainment based?
On The Move Entertainment is headquartered in New York, United States, in the North America region.
How does On The Move Entertainment make money?
Two revenue lines are on record. Talent Booking and Commission is the primary driver. The others are event Production and Curation Services.
Who are On The Move Entertainment's main competitors?
Broad incumbents on record are Blue Note Entertainment Group, AEG Presents and Live Nation Entertainment. Emerging players are GigSalad and The Bash (formerly GigMasters). Direct peers are Elan Artists, BMA Entertainment Group, Hank Lane Entertainment, Jeff Thomas Entertainment and Stardust Entertainment Group.
Does On The Move Entertainment have an API?
No public API is recorded for On The Move Entertainment.
What industry is On The Move Entertainment in?
On The Move Entertainment's product category is Live Entertainment Booking Services. Its primary akta.pro industry code is HSACAHAA, Live Music Booking (Bands, Soloists, DJs), with a secondary code of MPAGAHAG, VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences). Its NAICS code is 711190 and its SIC code is 7900.