Erotik Sjop

What Erotik Sjop does

Erotik-Sjop is a direct-to-consumer online retailer of adult products operating under the legal entity Epicurius, headquartered in Gieten, Netherlands, and founded in 2001. The company runs an e-commerce storefront at erotik-sjop.com built on the CCV Shop platform infrastructure and serves adult consumers in the Netherlands and Belgium. Its catalog is organized as a multi-category, multi-brand adult lifestyle assortment spanning vibrators, dildos, anal toys, sex machines, masturbators, penis pumps, BDSM/fetish equipment (including elektrosex and chastity), lingerie, lubricants, condoms, stimulants, and personal care products, with stocking relationships across brands such as Bathmate, Male Edge, Kiotos, Pipedream, Brutus, and Rimba.

The business model is straightforward transactional e-commerce: products are listed at unit retail prices ranging from approximately €6.55 for accessories to €305 for premium devices, with most SKUs concentrated in the €30–€170 band. The company accepts local payment methods including iDeal and Klarna, offers a 14-day return policy on standard products, and emphasizes discreet shipping and anonymous delivery as primary purchase drivers. It also operates a sex machine rental service that introduces a non-transactional revenue stream. Marketing is concentrated on the owned storefront, email/newsletter communications, and customer service outreach via email and WhatsApp.

The company is privately held with 1–10 employees, no external venture or private equity investment disclosed, and no management team information available. It has no proprietary technology stack, no AI/ML capabilities disclosed, no patents or certifications, and no reported revenue figures. Geographic scope is limited to the BeNeLux region (Netherlands and Belgium), positioning the company as a regional specialist rather than a pan-European or global operator.

Name

Erotik Sjop

Legal name

Epicurius

Website

https://erotik-sjop.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Erotik-Sjop is a privately held Dutch online erotic retailer, founded in 2001 under Epicurius, selling a multi-brand catalog of adult products to consumers in the Netherlands and Belgium via a DTC e-commerce platform with discreet shipping and local payment options.

Ownership category

akta.pro rank

Product category

Adult Products Retail

NAICS

All Other Consumer Goods Rental (532289)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sexual Wellness & Intimacy Products DTC (CRAFACAM)

akta.pro secondary industry

Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH)

Keywords

• Adult products retail
• Online sex shop
• Erotic products
• Intimate wellness products
• Adult e-commerce

Headquarters

HQ city

Gieten

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Online Product Sales: Erotik-Sjop generates revenue through direct online sales of adult erotic products to consumers in the Netherlands and Belgium. Products include sex toys, lingerie, BDSM/fetish items, lubricants, condoms, and related accessories. The company sells third-party branded products as an online retailer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Erotik Sjop is an online direct-to-consumer retailer of adult erotic products serving consumers in the Netherlands and Belgium. The store sells third-party branded products across categories including vibrators, dildos, anal toys, sex machines, masturbators, penis pumps and enlargers, BDSM/fetish items, lingerie, lubricants, condoms, personal care products, stimulants, and sex dolls. The business emphasizes discreet shipping, anonymous delivery, and customer-friendly service as core differentiators, with payments accepted via iDeal and Klarna. A sex machine rental service is offered alongside retail product sales.

Product overview

Erotik Sjop is an online erotic/sex shop serving the Netherlands and Belgium, offering an extensive catalog of adult products across multiple categories. The core offering includes vibrators, dildos, anal toys, sex machines, and masturbators for both women and men. The store features well-known brands such as Bathmate (water-based hydro pumps), Male Edge (penis extenders), Kiotos, LELO, Pipedream, and others. Product categories span women's toys (vibrators, dildos, vaginal toys, anal toys), men's products (masturbators, penis pumps, prostate toys, cock rings), BDSM/fetish equipment (elektrosex, bondage, chastity, fetish clothing), lingerie, lubricants, condoms, massage products, and personal care items. The platform operates as an e-commerce site with consumer retail focus, offering both products for sale and sex machine rental services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vibrators

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major and core.

• BathmatemajorChannel Partner/ Reseller/ DistributorBathmate is a major brand sold through Erotik-Sjop. The store offers multiple Bathmate product lines including Hydro, Hydromax, and HydroXtreme series penis pumps. Bathmate products range from €92.95 to €305.
• KiotosmajorChannel Partner/ Reseller/ DistributorKiotos is a significant brand partner offering penis extenders and training devices sold through Erotik-Sjop. Kiotos products are available in various sizes and configurations priced from €35.95 to €63.95.
• Male EdgemajorChannel Partner/ Reseller/ DistributorMale Edge is a prominent brand partner for penis enlargement devices sold through Erotik-Sjop. Product lines include Basic, Extra, and Pro variants priced from €129.95 to €169.95.
• PipedreamcoreChannel Partner/ Reseller/ DistributorPipedream (Pump Worx line) is a brand partner offering penis pumps sold through Erotik-Sjop. Products include beginner, Euro, and Max Boost pump models ranging from €19.95 to €97.95.
• BrutuscoreChannel Partner/ Reseller/ DistributorBrutus is a core brand partner offering premium penis cylinders and vacuum pumps for enlargement purposes. Products are handmade premium quality items priced from €39.95 to €57.95.
• RimbacoreChannel Partner/ Reseller/ DistributorRimba is a brand partner offering penispomp accessories including reserve parts kits. The Rimba P Pump Reserve Onderdelen Kit is priced at €6.55.

Recent moves4 records

Expansion highlights4 records

Direct peers

• 50PlusSexshop: 50PlusSexshop is a Dutch online adult retailer targeting a specific demographic with a comparable e-commerce assortment. Smaller scale but operates on the same DTC model and competes for overlapping Benelux traffic.
• Easytoys: Easytoys is one of the largest online adult retailers in the Netherlands, offering a similarly broad catalog of vibrators, dildos, BDSM, lingerie, and partner brands via direct-to-consumer e-commerce. It is the most direct comparable in terms of geography, assortment, and DTC model.
• Sinful: Sinful is a leading Nordic online adult retailer that has expanded into the Netherlands and broader Benelux. It competes head-on with Erotik Sjop in NL with a similar DTC model, broad adult assortment, and discreet shipping positioning.
• Pabo: Pabo is a long-established Dutch online sex shop with a comparable multi-category adult product assortment and similar Benelux focus. Operates as a direct e-commerce competitor targeting the same Dutch-language consumer base.
• Christine le Duc: Christine le Duc is a Dutch adult retail chain with both physical stores and a strong online presence, offering an overlapping assortment of toys, lingerie, and wellness products. Comparable in geography and product breadth but with a hybrid offline/online model.

Broad incumbents

• Lovehoney: Lovehoney is a global online adult retailer with localized NL storefronts and an extensive own-brand plus multi-brand catalog. It competes broadly with Erotik Sjop in Benelux but operates at significantly greater scale and with proprietary brands.
• LELO: LELO is a premium global adult wellness brand that both manufactures and sells direct via its own e-commerce site. Comparable because LELO products are sold through Erotik Sjop and it competes for the same premium Dutch/Belgian consumer.
• Ann Summers: Ann Summers is a UK-headquartered adult retailer with international online reach selling lingerie, sex toys, and accessories. Comparable in product mix but operates a much larger, omnichannel model and does not specialize in the Benelux market.
• Fun Factory: Fun Factory is a German premium adult toy manufacturer with its own direct-to-consumer e-commerce channel. Comparable as both a brand sold via Erotik Sjop and a competing online channel reaching European consumers.

Regional players

• Yesido: Yesido is a Belgian online adult retailer serving the same Belgian consumer base with a similar product mix and discreet-shipping DTC model. Strong overlap in Belgium specifically, complementing Erotik Sjop's NL focus.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erotik Sjop