Let's Andiamo di Luca Martinelli Private Tuscany Tours and Transfers

What Let's Andiamo di Luca Martinelli Private Tuscany Tours and Transfers does

Let's Andiamo di Luca Martinelli is a Florence-based private tour operator founded in 2009 that offers certified guided tours, luxury day trips, and private transfers across Tuscany and other Italian regions. Its product catalog spans twelve priced experiences ranging from a €232 three-hour Florence walking tour to a €970 inter-city Florence-to-Rome transfer with sightseeing stops, with a maximum group size of eight per tour. The company targets international tourists visiting Florence and Tuscany, cruise passengers at Livorno and La Spezia ports, and wine and food enthusiasts, with sub-themes including medieval villages, Chianti and Brunello wine regions, Cinque Terre, the Ferrari/Modena Motor Valley, and UNESCO World Heritage sites such as Pisa, Siena, and San Gimignano.

The business model is direct-to-consumer with pay-per-tour pricing, a non-refundable deposit within one week of service, and acceptance of major credit cards. Booking is handled through a FareHarbor widget embedded on letsandiamo.com, complemented by a tailor-made inquiry form for bespoke itineraries. Marketing relies on a mix of organic channels including a TripAdvisor listing, a Facebook page, a content blog, and email/contact-form inquiries. Tour guides and drivers are licensed by local authorities and certified as professional drivers, and the company operates a fully licensed car rental with driver service that qualifies as part of Italy's public transportation system, granting access to restricted historical centers and ports.

Operationally, the company is privately held, headquartered in Bagno A Ripoli near Florence, and has between 11 and 50 employees. No revenue, funding, partnership, or M&A activity is disclosed. The technology footprint is minimal and consists of standard SaaS integrations: FareHarbor for reservations and payments, and Google Maps for tour meeting points. There is no proprietary platform, mobile application, or AI-driven functionality described in the source material.

Name

Let's Andiamo di Luca Martinelli Private Tuscany Tours and Transfers

Legal name

Let's Andiamo di Luca Martinelli

Website

https://letsandiamo.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Let's Andiamo is a Florence-based, privately held tour operator founded in 2009 offering certified private guided tours, wine and culinary excursions, and luxury transfers across Tuscany and other Italian regions for international tourists, cruise passengers, and wine enthusiasts, with a maximum of eight guests per tour.

Ownership category

akta.pro rank

Headquarters

HQ city

Bagno A Ripoli

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Let's Andiamo is a Florence-based tour company that sells certified private guided tours and luxury car transfers across Tuscany and other Italian regions. Offerings include full-day and half-day wine tours (Chianti, Brunello), city walking tours, multi-stop day excursions (Pisa, Siena, Lucca, San Gimignano, Cinque Terre, Modena Motor Valley), shore excursions from Livorno/La Spezia, and sightseeing transfers between major cities (Venice-Florence, Florence-Rome), typically priced per group of up to 8 people.

Differentiator

Problem solved

Functional benefit

Products and services

• Brunello Wine Tour Montalcino A 9-hour private wine tour from Florence to Montalcino and Montepulciano featuring guided visits to historic towns, private wine tastings of Brunello di Montalcino and Nobile di Montepulciano wines, and exploration of the UNESCO Val d'Orcia. Priced from €817.27 per tour, max 8 people.
• Chianti Classico Wine Tours From Florence An 8-hour private wine tour exploring the Chianti region between Florence and Siena, including visits to Montefioralle Castle, medieval villages of Greve and Castellina in Chianti, a home-style lunch with wine pairing, and tastings of Chianti Classico, Chianti Riserva, and Super Tuscan wines. Priced from €601.09 per tour, max 8 people.
• Chianti Half Day Tour A 5-hour private wine tour departing at 2:00 PM from Florence hotels, visiting Chianti hills between Florence and Siena, vineyards and olive trees, medieval villages, and including a guided wine tasting at a local winemaker. Priced from €369.09 per tour, max 8 people.
• Cinque Terre Tours from Florence A 10-hour private day tour from Florence to the Cinque Terre coastal region in Liguria, featuring scenic coastal views, terraced hills, charming fishing villages, and optional ferry rides. Max 8 people, priced from €865.78.
• Ferrari and Modena Motor Valley Tour A private day tour from Florence to Bologna and Modena featuring visits to the Ferrari Museum in Maranello, optional Ferrari or Lamborghini test drives, balsamic vinegar producer visits, and exploration of the Motor Valley region. Priced from €864.73 per tour, max 8 people.
• Florence Walking Tour Half Day A 3-hour guided walking tour of Florence's highlights including the Cathedral and Brunelleschi's Dome, the medieval district, and Piazza Signoria, led by a local professional tour guide. Priced at €232 per tour, max 8 people.
• Highlights of Tuscany: Pisa, Siena and San Gimignano An 11-hour comprehensive tour covering three UNESCO World Heritage Sites in one day: Pisa (with the Leaning Tower), Siena (Cathedral), and San Gimignano. Conducted in a deluxe minivan or sedan with a professional tour escort. Priced from €790.91 per tour, max 8 people.
• Pisa and Lucca Tour A private day tour from Florence to Pisa and Lucca, visiting the Leaning Tower, Pisa Cathedral, and exploring Lucca's historic center enclosed by 16th-century walls. Priced from €616.91 per tour, max 8 people.
• Pisa and Lucca Shore Excursion from Livorno or La Spezia Port A shore excursion from Livorno or La Spezia port to discover Pisa and Lucca, including the Leaning Tower and surrounding monuments. Max 8 people, priced from €717.09 per tour.
• Siena and San Gimignano Tour A private tour from Florence exploring Siena and San Gimignano, two medieval towns known for their heritage during the Communal Age. Pricing available upon request, max 8 people.
• Sightseeing Transfer from Venice to Florence with Stop in Modena A private transfer service from Venice to Florence with a scenic stop in Modena or Maranello, including options to visit the Ferrari museum, plan Ferrari/Lamborghini test drives, and take balsamic vinegar or Parmesan cheese experiences. Priced from €928 per tour, max 8 people.
• Transfer Florence to Rome with Sightseeing Stop A private transfer from Florence to Rome with scenic stops in Umbria or Tuscany destinations including Siena, Orvieto, Montepulciano, Montalcino, Pienza, Cortona, and the Chianti wine region. Priced from €970.18 per tour, max 8 people.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/letsandiamoo
• Facebookfacebook.com/letsandiamo
• LinkedIntripadvisor.it/Attraction_Review-g187895-d8357836-Reviews-Let_s_Andiamo-Florence_Tuscany.html

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Andiamo di Luca Martinelli Private Tuscany Tours and Transfers