Bouge Ton Coq
Bouge Ton Coq is a French non-profit association that builds and accompanies a 230+ village network of participatory grocery stores, healthcare centers, and cultural initiatives in rural municipalities under 3,500 inhabitants. It is funded by member donations and institutional partnerships, and led from Paris.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bouge Ton Coq does
Bouge Ton Coq (BTC) is a French non-profit association (loi 1901) headquartered in Paris that builds and accompanies a nationwide network of participatory grocery stores — épiceries participatives — in rural municipalities under 3,500 inhabitants that lack generalist commerce. Each epicerie is independently run by citizen members who contribute two hours of volunteer time per month, source through short supply chains, and sell products at wholesale price with no margin, yielding 20–30% savings versus supermarket equivalents. BTC provides free long-term accompaniment and a €1,100 setup subsidy per new epicerie, and operates a proprietary IT platform that functions as both an online boutique and a back-office tool for product catalog, member management, ordering, and billing. The association operates as a catalyst and orchestrator rather than a direct retailer.
BTC's core products extend beyond grocery: in 2021 it co-founded Médecins Solidaires with general practitioner Dr. Martial Jardel to deploy health centers staffed by rotating volunteer physicians in French medical deserts; its Cellule Innovation unit designs, pilots, and deploys new essential-service prototypes with strategic partners AMRF, AG2R La Mondiale, U, and CM; it runs the annual Prix de l'Innovation Rurale and the Opération Clap'Théâtre cultural program. The organization is led by President Benjamin Gratton and reports 1–10 employees.
BTC's business model is donation-based rather than commercial. Revenue streams include recurring individual memberships starting at €2/month (with 80% of contributions directed back to project financing), tax-deductible donations routed through the Partage & Patrimoine endowment fund (habilitated under articles 200, 238 bis, and 978 of the French General Tax Code), and partnership/institutional support. There are no disclosed venture capital or private equity investors, no app or public API, and no AI/ML capability documented in the input. Geographic coverage spans at least seven French regions — Occitanie, Nouvelle-Aquitaine, Normandie, Grand Est, Bretagne, Bourgogne-Franche-Comté, and Auvergne-Rhône-Alpes — with the legal seat in Île-de-France.
Bouge Ton Coq firmographics
Firmographics- Name
- Bouge Ton Coq
- Legal name
- Association loi 1901 Bouge Ton CoQ
- Website
- https://bougetoncoq.fr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bouge Ton Coq is a French non-profit association that builds and accompanies a 230+ village network of participatory grocery stores, healthcare centers, and cultural initiatives in rural municipalities under 3,500 inhabitants. It is funded by member donations and institutional partnerships, and led from Paris.
- Ownership category
- akta.pro rank
Bouge Ton Coq industry classification
Industry- Product category
- Community Development Services
- NAICS
- All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)
- akta.pro secondary industries
- Buying Clubs & Community Bulk Purchasing Co-ops (CRAHALAE), Warehouse-Style Bulk Grocers (Membership/Non-membership) (CRAHAMAB)
Keywords
Where Bouge Ton Coq is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Bouge Ton Coq business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Contributions: Active community members make one-time or recurring donations starting at 2€/month. 80% of these amounts are allocated to financing projects and operations registered on the platform. BTC reserves the right to allocate one month's contribution per member to develop the community and contribute to increasing funds available for projects.
- Donations via Partage & Patrimoine: Donations collected through the 'Partage & Patrimoine' endowment fund, which is habilitated to issue tax receipts under French tax law (articles 200, 238 bis and 978 of the General Tax Code). Donations are tax-deductible up to 66%.
- Subvention Funding: BTC provides a subsidy of 1,100 euros to new epiceries for renovations and purchase of furniture and computer equipment. This funding is part of the accompaniment program for new participatory epiceries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Community Membership - Recurring Donation |
| Other | Pay-as-you-go | Epicerie Product Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bouge Ton Coq product offering
Product offeringCore offering
Bouge Ton Coq is a French non-profit association (loi 1901) that creates and accompanies participatory grocery stores (épiceries participatives) in rural villages lacking generalist commerce, with products sold at wholesale cost to member households. The organization also co-founded Médecins Solidaires, a network of shared health centers staffed by rotating volunteer doctors to address medical deserts, and runs an innovation cell that designs and pilots new essential-service solutions for rural territories.
Product overview
Bouge Ton Coq operates as a non-profit association (loi 1901) dedicated to revitalizing rural communes through multiple complementary initiatives. Its core offerings consist of participative grocery stores (Epiceries Participatives) — more than 230 across villages — managed via a flexible IT platform serving as both online boutique and operations management tool, and shared medical centers under the Médecins Solidaires brand co-founded with Dr. Martial Jardel, where volunteer doctors from across France provide one-week rotations to combat medical deserts. The organization also runs an innovation cell (Cellule Innovation) that designs and pilots new essential service solutions for rural areas, alongside a rural innovation prize and a theater-on-screen program (Opération Clap'Théatre) targeting villages without cinema or theater access. All offerings are coordinated around the values of simplicity, boldness, and fraternity, using the method: Innovate – Experiment – Deploy.
Differentiator
Problem solved
Functional benefit
Products and services
- Epiceries Participatives (Participatory Grocery Stores) Community-run grocery stores in rural villages (under 3,500 inhabitants, no generalist commerce within 2 km) where citizen members contribute 2 hours/month and purchase food and household products at wholesale price with no retail margin.
- Médecins Solidaires Health Centers (Centres de santé solidaires) Shared primary-care health centers in rural medical deserts staffed by rotating volunteer general practitioners from across France, providing weekly consultations and continuous local coverage to populations otherwise lacking physician access.
Quantifiable outcome
- 230+ participatory epiceries created across rural France
- +3 more outcomes
Companies that use Bouge Ton Coq
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles3 records
Bouge Ton Coq technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bouge Ton Coq partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Dr Martial JardelcoreCo-founder of Médecins Solidaires initiative. General practitioner from Haute-Vienne who created a 'Tour de France des remplacements' in a camper van before partnering with Bouge Ton CoQ to scale the collective physician model.
- AMRFmajorAMRF (Association des Maires Ruraux de France) is referenced as a strategic partner working with the innovation cell. AMRF represents rural mayors in France and provides strategic alignment for rural development projects.
- AG2R La MondialemajorMajor social protection group partnering with the innovation cell. AG2R La Mondiale is one of France's leading supplementary health insurance and pension organizations.
- UminorU is a French cooperative retail group that partners with the innovation cell for rural development initiatives.
- CMminorCM (likely referring to a partner organization) works with the innovation cell on rural development experiments.
- OK PalcorePayment service provider handling the membership payment system. Manages direct debit payments for recurring donations (starting at 2€/month) and one-time contributions.
- Partage & PatrimoinecoreEndowment fund that receives donations from the membership program and finances rural projects. Authorized to issue tax-deductible receipts under French tax law (articles 200, 238 bis, 978 CGI).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bouge Ton Coq competitors and assessment
Company assessmentBroad incumbents
- Familles Rurales: Federation of rural family associations operating consumer-oriented services (epiceries, libraries, youth services) in small French communes. Touches the same rural-service mission and member-association structure that BTC operates within.
- Restos du Cœur: One of France's largest food aid organizations operating thousands of food distribution centers nationwide, including in rural communes. Not a direct competitor (food aid vs participatory grocery), but a major incumbent shaping the same rural food-access landscape in which BTC operates.
- Secours Populaire Français: National solidarity association delivering food, healthcare, and social support including in underserved rural areas. An incumbent in rural essential services whose model overlaps with BTC's mission to address food and health gaps in deserted territories.
- Médecins du Monde: Medical NGO that runs mobile clinics and permanent health centers for underserved populations in France. Comparable to BTC's Médecins Solidaires subsidiary in delivering healthcare into rural medical deserts, although with a broader territorial footprint and humanitarian orientation.
- Croix-Rouge Française: France's principal humanitarian organization delivering health, social, and food programs across rural territories. Comparable in scope of rural essential-services delivery and in leveraging volunteer networks, though with a very different operational model than BTC's épiceries.
- ADMR (Aide à Domicile en Milieu Rural): France's leading network of home-care and essential home services in rural communes. Comparable in deploying a federated association model across rural France to deliver essential local services that the market no longer provides.
Direct peers
- La Louve: La Louve is a French member-owned, worker-driven supermarket cooperative that sells products at cost to members. Conceptually aligned with Bouge Ton Coq's wholesale-price, member-only épicerie model, although Louve operates in an urban Paris context rather than rural villages.
- Réseau Cocagne: Réseau Cocagne runs a federation of organic market gardens ("Jardins de Cocagne") across France that combine social insertion, short supply chains, and community-supported agriculture. Comparable to Bouge Ton Coq in blending rural regeneration, citizen participation, and local-food distribution.
- ANDES (Association Nationale de Développement des Épiceries Solidaires): ANDES is France's national network of solidarity and participatory grocery stores serving low-income and rural populations. It directly competes with Bouge Ton Coq in the participatory grocery category, running a similar member-engagement model and small-store footprint across French underserved areas.
Emerging players
- La Coopérative des Savoirs Faires: A French cooperative retail movement that helps communities launch local cooperative stores. Relevant as an adjacent model of community-led grocery formation, though it focuses more on alcoholic beverages and urban/semi-rural projects than BTC's rural épicerie model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bouge Ton Coq social profiles
Digital presenceBouge Ton Coq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bouge Ton Coq leadership team
Management profileNumber of profiles
Profiles1 record
Bouge Ton Coq subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bouge Ton Coq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bouge Ton Coq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bouge Ton Coq
What does Bouge Ton Coq do?
Bouge Ton Coq is a French non-profit association (loi 1901) that creates and accompanies participatory grocery stores (épiceries participatives) in rural villages lacking generalist commerce, with products sold at wholesale cost to member households. The organization also co-founded Médecins Solidaires, a network of shared health centers staffed by rotating volunteer doctors to address medical deserts, and runs an innovation cell that designs and pilots new essential-service solutions for rural territories.
Is Bouge Ton Coq a public or private company?
Bouge Ton Coq is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bouge Ton Coq founded?
Bouge Ton Coq was founded in 2019. It employs 1 to 10 people.
Where is Bouge Ton Coq based?
Bouge Ton Coq is headquartered in Paris, France, in the Europe region.
How does Bouge Ton Coq make money?
Three revenue lines are on record. Membership Contributions are the primary driver. The others are donations via Partage & Patrimoine and subvention Funding.
Who are Bouge Ton Coq's main competitors?
Broad incumbents on record are Familles Rurales, Restos du Cœur, Secours Populaire Français, Médecins du Monde, Croix-Rouge Française and ADMR (Aide à Domicile en Milieu Rural). Direct peers are La Louve, Réseau Cocagne and ANDES (Association Nationale de Développement des Épiceries Solidaires). La Coopérative des Savoirs Faires is listed as an emerging player.
Does Bouge Ton Coq have an API?
No public API is recorded for Bouge Ton Coq.
What industry is Bouge Ton Coq in?
Bouge Ton Coq's product category is Community Development Services. Its primary akta.pro industry code is CRAHAMAM, Bulk Food Buying Clubs & Cooperative Bulk Programs, with a secondary code of CRAHALAE, Buying Clubs & Community Bulk Purchasing Co-ops. Its NAICS code is 445298 and its SIC code is 5140.