What MacSupport does

C&C Sweden AB, operating under the trade name C&C Företag and historically associated with the MacSupport brand, is a Stockholm-headquartered authorized Apple Premium Reseller and B2B IT solutions provider founded in 1987. The company operates a network of 130+ stores across Sweden and broader Europe, employs 1,300+ staff, and generated 415 million EUR in revenue in 2024. Its core offering combines Apple hardware resale (to both consumers and businesses) with FlexSmart, a flexible device leasing program that targets B2B customers seeking Device-as-a-Service economics, and a Telavox-powered unified communications and telecom distribution line. The company is ISO 9001 and ISO 14001 certified, supporting enterprise-grade procurement requirements and a trade-in/sustainability program for end-of-life device recovery.

The business model is hybrid: transactional Apple hardware margins on consumer and SMB sales, recurring contracted revenue through FlexSmart device-as-a-service leases, and reseller/distribution economics on Telavox telecom. The company's go-to-market relies on its authorized reseller status (securing Apple supply allocation and brand credibility), its physical retail footprint for B2B deployment and trade-in logistics, and bundled technical support services. Customer segments span B2C retail, SMB, enterprise IT procurement, and the education vertical, with 1,200+ IT projects/customers referenced as evidence of breadth. The Telavox and FlexSmart launches indicate a strategic shift from pure transactional resale toward higher-quality recurring services revenue.

Technically, the stack is retail-and-distribution oriented rather than software-native: inventory management, leasing lifecycle administration, trade-in logistics, and telecom provisioning are the operational backbones. There is no disclosed proprietary software platform, AI/ML capability, or technology IP beyond process certifications and reseller authorizations. The competitive position is therefore primarily distribution- and authorization-driven, with operational scale and partner relationships functioning as the principal assets rather than technology differentiation.

Name

MacSupport

Legal name

C&C Sweden AB

Website

https://www.macsupport.se

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

MacSupport / C&C Sweden AB is a Stockholm-based authorized Apple Premium Reseller and B2B IT solutions provider operating 130+ stores across Europe, offering Apple hardware, FlexSmart device leasing, technical support, trade-in, and Telavox telecom services to businesses and consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of Apple hardware products including Mac, iPad, iPhone, Apple Watch, AirPods, and accessories to businesses and consumers through retail stores and B2B channels.
2. FlexSmart (Device Rental/Leasing): Flexible device rental and leasing solution for businesses, allowing companies to lease Apple devices with managed services, generating recurring subscription-style revenue.
3. Technical Support Services: Technical support, consulting, and IT services provided by skilled technicians, sellers, and consultants to business customers.
4. Telavox Telecom Services: Reselling Telavox telecommunications subscriptions and cloud PBX services bundled with FlexSmart, providing unified communications solutions for businesses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MacSupport (C&C Sweden AB) is an authorized Apple Premium Reseller that sells Apple hardware — Mac, iPad, iPhone, Apple Watch, AirPods, and accessories — through 130+ retail stores across Europe and an online storefront. Alongside consumer sales, it delivers B2B IT solutions including tailored hardware/software bundles, the FlexSmart device rental and management program, Telavox telephony integration, trade-in/sustainability services, and dedicated technical support.

Product overview

C&C Sweden AB operates a multi-offering portfolio centered around Apple business solutions. The core offerings include Business Solutions (Affärs-lösningar) and Apple Solutions (Lösningar från Apple), complemented by add-on modules FlexSmart (flexible IT management), Trade-in and Sustainability (Inbyte och hållbarhet), and Technical Support services. The company also resells Telavox telephony services as a bundled offering with FlexSmart. With 130 stores across Europe, 1,300+ employees, and 415 million euro revenue in 2024, C&C provides comprehensive B2B IT solutions combining hardware, software, and services.

Differentiator

Problem solved

Functional benefit

Brands

• FlexSmart: Device management and flexible IT solutions service for businesses

Products and services

• Business Solutions (Affärs-lösningar) Comprehensive IT solutions tailored to each business's specific needs, combining hardware and software to support business development, delivered by knowledgeable technicians, sales staff, and consultants for business customers in Sweden/Europe.
• Apple Solutions (Lösningar från Apple)
• FlexSmart device rental and management
• Trade-in and Sustainability (Inbyte och hållbarhet)
• Technical Support (Teknisk support)
• Telavox telephony services
• Mac hardware retail
• iPad hardware retail
• iPhone hardware retail
• Apple Watch hardware retail
• AirPods retail
• Apple accessories retail (Tillbehör)
• Education channel (Apple devices for education)

Quantifiable outcome

• 415 million EUR revenue in 2024, 130+ stores, 1,300+ employees across Europe

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ApplecoreStrategic or Co-development PartnerC&C Sweden AB is an authorized Apple business partner, offering the full range of Apple products including Mac, iPad, iPhone, Apple Watch, and AirPods to business customers through retail stores and B2B channels. Apple solutions form the core hardware platform of C&C's managed IT services.
• TelavoxcoreChannel Partner/ Reseller/ DistributorC&C Sweden AB is an authorized Telavox reseller, combining Telavox telecom subscriptions and cloud PBX services with C&C's FlexSmart device management offering. This partnership enables a unified communications solution for businesses, providing telephony, device management, and personal consulting.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• iStyle: iStyle is an Apple Premium Reseller operating across Central and Eastern Europe, offering Apple hardware, services and B2B solutions. It is directly comparable to C&C Sweden AB as a multi-country Apple-focused reseller with both retail and enterprise offerings.
• mStore: mStore is a leading Apple Premium Reseller in Italy with a comparable mix of Apple hardware retail, enterprise services, and trade-in programs. It mirrors C&C's model of combining retail storefronts with B2B Apple solutions in a European market.
• Datart: Datart is a Central European consumer electronics retailer (with strong Apple exposure) operating stores and e-commerce across the Czech Republic, Slovakia and neighboring markets. Comparable to C&C as a multi-format Apple-leaning CE retailer with growing services.

Regional players

• Euronics: Euronics is a pan-European retail group of independent electronics retailers selling consumer electronics including Apple products. Comparable as a European retail peer for consumer electronics footprint, though it is an association/group rather than an authorized Apple specialist.

Broad incumbents

• Bechtle: Bechtle is one of Europe's largest IT solutions providers, offering enterprise hardware, software and managed services including Apple deployments. Comparable as a broader incumbent serving B2B Apple/IT rollouts at much larger scale than C&C.
• Computacenter: Computacenter is a major European-headquartered IT solutions provider delivering enterprise hardware, services and device lifecycle management. Comparable as a broad incumbent competing for the same enterprise Apple/IT contracts at significantly greater scale.
• Insight Enterprises: Insight Enterprises is a global IT solutions integrator with strong European presence, providing hardware, software and managed services. Comparable as a broad incumbent competing for enterprise IT deployments including Apple.

Others

• Also Group: Also Group is a major European IT distribution and services platform supplying resellers and managed service providers. Comparable as an upstream/distribution peer that competes indirectly for channel economics and B2B IT delivery in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cec_sverige
• Xx.com/mstoreosd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacSupport