What LERZ does

LERZ is an Italian high-performance sportswear brand operated by Lerz Srl, a privately held company headquartered in Rome. Its core offering is a DTC apparel line covering men's and women's activewear — performance t-shirts, shorts, leggings, hoodies, padded jackets, accessories, and the OFF COURT 001 sneaker — built around certified fabric technologies (breathable, rainproof, windproof, thermal insulating) and an up-cycled production process that converts fabric scraps from other manufacturers into finished garments. The company also runs the LERZ X Eliana Manufacture sailing-inspired capsule and an Up-cycled Collection as sustainability-led differentiation.

The business operates three revenue streams. The dominant stream is direct-to-consumer e-commerce via a Shopify storefront (www.lerz.it) shipping to 50+ countries with free delivery on orders over €150 and a 14-day return policy. Unit pricing spans roughly $7 for performance socks up to $124 for the OFF COURT 001 sneaker, with most activewear in the $25-$60 band. A second stream is the B2B Custom Lab / Club Partnership program, producing bespoke collections for sports teams and clubs across tennis, padel, football, basketball, volleyball, and hockey. A third, smaller stream is the LERZ Wellness Club in Rome's Trieste District, a physical Pilates Reformer studio operating on a recurring membership model with dedicated mobile apps on iOS and Android.

The company appears to be bootstrapped with no disclosed external funding, a single physical retail site, and an Italy-centric operating base despite a worldwide shipping footprint. There is no evidence of third-party retail distribution, no AI/ML capability, and no patent portfolio in the input. Go-to-market is concentrated in owned channels: Shopify storefront, Instagram (@lerzsportswear), email newsletter, and SEO.

Name

LERZ

Legal name

Lerz Srl

Website

https://lerz.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LERZ is an Italian DTC sportswear brand (Lerz Srl, Rome) selling certified-fabric activewear and the OFF COURT 001 sneaker globally via Shopify, complemented by a Custom Lab program for sports clubs and a Pilates Reformer wellness studio in Rome.

Ownership category

akta.pro rank

Product category

Athletic Sportswear

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Footwear Manufacturing (3162)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Tennis & Court Footwear & Apparel Retail (CRAMACAG), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Italian sportswear brand
• Athletic apparel
• Sustainable activewear
• Performance sportswear
• Tennis padel apparel

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: LERZ generates revenue through direct online sales of sportswear and athletic apparel via their Shopify-powered e-commerce platform, selling T-shirts, sweatshirts, shorts, jackets, accessories, and footwear to consumers worldwide.
2. Club Partnership & Custom Collections: Revenue from creating custom ad hoc collections for national and international sports teams and clubs in Tennis, Padel, Football, Basketball, Volleyball, and Hockey.
3. LERZ Wellness Club Membership: Revenue from exclusive wellness club membership offering unlimited Pilates Reformer classes, exclusive events, and dedicated in-store benefits at their Rome location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LERZ designs, manufactures, and sells high-performance Italian sportswear including performance apparel (t-shirts, shorts, leggings, sweatshirts, jackets), footwear (OFF COURT 001 sneaker), and accessories for athletes and sports enthusiasts in tennis, padel, running, football, basketball, volleyball, hockey, and sailing. The brand sells direct-to-consumer globally via its Shopify e-commerce site, operates the LERZ Wellness Club in Rome (Pilates Reformer classes), and provides bespoke Custom Lab / Club Partnership collections for national and international sports teams.

Product overview

LERZ is an Italian high-performance sportswear brand offering a comprehensive portfolio of technical activewear and footwear for men and women. The core product lines include the Performance Collection (technical sportswear for tennis, padel, running, training), the Lifestyle Collection (casual sportswear combining performance and aesthetics), the LERZ X Eliana Manufacture premium sailing-inspired collection, and the sustainable Up-cycled Collection. The flagship footwear product is the OFF COURT 001 sneaker designed for athletic recovery. Additional offerings include the LERZ Wellness Club (Pilates Reformer studio in Rome) and the Custom Lab/Club Partnership Program for bespoke sports club collections. The brand emphasizes sustainable production using certified fabrics, eco-friendly manufacturing processes, and up-cycled materials to reduce environmental impact.

Differentiator

Problem solved

Functional benefit

Brands

• LERZ Wellness Club: A wellness space dedicated to sport and lifestyle offering unlimited Pilates Reformer classes, exclusive events, and dedicated in-store benefits. Located in Rome's Trieste District at Via Adda, 129.

Products and services

• LERZ MAN Collection Men's sportswear line including t-shirts, sweatshirts, shorts, trousers, jackets, hats, underwear, thermal wear, shoes and accessories designed for athletic performance.
• LERZ WOMAN Collection Women's sportswear line including t-shirts, tank tops, leggings, shorts, pants, sweatshirts, jackets, hats, visors, underwear and thermal wear designed for athletic performance.
• Performance Collection Technical activewear designed for high-performance sports including tennis, padel, running, and training. Includes performance t-shirts, shorts, tank tops, leggings, hoodies, and jackets with features such as breathable fabrics, moisture-wicking, and muscle support.
• Lifestyle Collection Casual sportswear combining performance and aesthetics for everyday wear. Includes t-shirts, sweatshirts, and accessories with the 'Live to Last' branding.
• Up-cycled Collection Sustainable sportswear line made from fabric scraps recovered from other companies. Garments are designed to last over time, contributing to the brand's zero-waste vision.
• LERZ X Eliana Manufacture Collection Premium sailing-inspired collection created in collaboration with Eliana Manufacture. Includes sailing vests, polo shirts, and sweatshirts made from sustainable materials for days at sea.
• OFF COURT 001 Sneaker Sporty urban sneaker with high technical content and low profile. Designed for athlete recovery, promoting muscle recovery and shortening recovery times. Features eco-friendly materials and extra cushioning for everyday wear.
• LERZ Wellness Club Exclusive wellness community offering unlimited Pilates Reformer classes, exclusive events, and dedicated in-store benefits. Located in Rome's Trieste District.
• Custom Lab / Club Partnership Program Bespoke design service for sports clubs and teams, creating custom ad hoc collections. Serves tennis, padel, football, basketball, volleyball, hockey, and other sports with tailor-made projects and dedicated merchandising.

Quantifiable outcome

• Reduced environmental impact through up-cycled production using fabric waste
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Eliana ManufacturecoreStrategic or Co-development PartnerItalian artisan manufacturer collaboration producing the LERZ X Eliana Manufacture collection. This partnership creates exclusive sailing-themed apparel including polo shirts, sailing vests, and roundneck sweatshirts made with traditional craftsmanship combined with LERZ's sportswear expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tracksmith: Premium running and athletic apparel brand combining technical performance with lifestyle aesthetics and a strong craft/heritage narrative. Closely comparable to LERZ on premium positioning, technical fabrics, and direct-to-consumer model.
• HEAD: Global racquet-sports equipment and apparel brand with deep tennis and padel presence. Directly comparable to LERZ on tennis/padel apparel, footwear, and accessories within the same sports.
• Fila: Italian-origin heritage sportswear brand with strong tennis, running, and lifestyle presence globally. Comparable to LERZ on Italian heritage, tennis-focused apparel, and crossover between performance and lifestyle product.
• Babolat: Heritage tennis and padel equipment brand with apparel, footwear, and accessories lines. Comparable to LERZ on tennis/padel apparel specialization and technical sportswear positioning.
• Rhone: Premium men's activewear brand with technical fabric claims and a DTC-plus-wholesale model. Comparable to LERZ on premium pricing, performance fabric differentiation, and direct consumer focus.
• Castore: British premium sportswear brand specializing in bespoke teamwear and high-performance apparel with elite sports partnerships across football, F1, tennis, and rugby. Closely comparable to LERZ in the B2B Custom Lab/Club Partnership model and premium DTC positioning.
• Vuori: Premium performance apparel and activewear brand with sustainability positioning, broad DTC distribution, and club/community engagement programs. Comparable to LERZ on premium activewear positioning and lifestyle/athletic crossover.
• Diadora: Italian athletic footwear and apparel brand with tennis and football heritage. Comparable to LERZ on Italian craftsmanship positioning, tennis and football apparel focus, and heritage athletic brand identity.
• Ellesse: Italian heritage sportswear brand combining performance and lifestyle apparel with strong tennis and skiing heritage. Comparable to LERZ on Italian heritage positioning, tennis focus, and lifestyle/performance crossover.

Broad incumbents

• On Running: Global premium athletic brand with proprietary technical footwear/apparel and a broad multi-sport positioning. Comparable to LERZ on premium performance narrative and DTC emphasis, but at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lerzsportswear
• Facebookfacebook.com/Lerzitalia
• LinkedInlinkedin.com/company/lerz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LERZ