Marmara Fuar

What Marmara Fuar does

Marmara Tanıtım Fuarcılık, operating as Marmara Fuar, is a privately held B2B trade exhibition organizer headquartered in Istanbul, Turkey, founded in 1999. The company plans and operates international fairs, conferences, and B2B networking events across four primary industry verticals: security, fire safety, and occupational health and safety (ISAF International, 30th edition in 2026); mobile communication, consumer electronics, and new technologies (MOBISAD-IMEX); data center infrastructure (Data Center Eurasia); and smart cities, smart buildings, transportation, and IoT (SMARTEX). It serves enterprise exhibitors, multinational brands, regional distributors, industry associations, and qualified buyers/professional visitors. The customer base historically spans 40,000+ companies and 3,000,000+ visitors across 40+ countries since inception.

The business follows a platform-plus-services model with no software or proprietary technology product layer. Core revenue streams are one-time exhibitor participation fees (booth/stand space), one-time sponsorship packages, and professional services fees from international event representation and Turkish exhibitor coordination abroad. Go-to-market is event-driven combined with enterprise field sales: exhibitors apply through dedicated forms for booth and sponsorship, and visitor registration is facilitated via the company's multilingual website. A wholly-owned subsidiary, Marmara Mimarlık, provides exhibition stand design, production, and on-site implementation as an adjacent revenue stream. Distribution is anchored in Turkey across all five regions (with the Istanbul Expo Center as the flagship venue) and is expanding outward through partnerships representing Data Center World events in Australia, USA, and Austria (2026).

Across its 27-year history, the company reports delivering 192 international exhibitions covering 2.56 million square meters of exhibition space. Headcount is in the 11–50 range, ownership is concentrated with founding management (Feridun Bayram as General Manager / Genel Müdür), and no external institutional investors, funding rounds, public listing, M&A, or material leadership transitions are disclosed in the source material.

Name

Marmara Fuar

Legal name

Marmara Tanıtım Fuarcılık

Website

https://marmarafuar.com.tr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Marmara Fuar is a privately held Istanbul-based B2B trade exhibition organizer founded in 1999, running four annual international fairs across security (ISAF), mobile/consumer electronics (MOBISAD-IMEX), data centers, and smart buildings/cities, serving enterprise exhibitors and industry professionals across 40+ countries.

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Organization Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Trade fair organization
• Exhibition management
• B2B events
• Conference organizing
• Exhibition stand design

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Exhibition Participation Fees: Revenue generated from exhibitors paying for booth/stand space at domestic and international exhibitions including ISAF, MOBISAD-IMEX, Data Center Eurasia, and SMARTEX events.
2. Sponsorship Packages: Revenue from companies sponsoring exhibitions, with dedicated sponsorship application forms available for each event.
3. International Event Representation: The company represents international exhibitions in Turkey and facilitates Turkish company participation in overseas events, generating revenue through representation and coordination services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Marmara Fuar organizes and runs international trade fairs, conferences, and B2B exhibitions across four core verticals: security/fire safety/smart buildings (ISAF International), mobile communication and consumer electronics (MOBISAD-IMEX), data center infrastructure (Data Center Eurasia), and smart cities/buildings/transportation (SMARTEX). The company sells booth/stand participation space and sponsorship packages to enterprise exhibitors, and represents foreign exhibitions in Turkey while coordinating Turkish company participation at overseas events.

Product overview

Marmara Fair Organization is a fair and exhibition organizer offering a portfolio of specialized international trade exhibitions in Turkey. The core offerings include four major annual events: ISAF International (security, fire, smart buildings, and occupational safety), MOBISAD-IMEX (mobile communication, consumer electronics, and new technologies), Data Center Eurasia (data center industry), and SMARTEX (smart cities, buildings, and transportation). The company also provides exhibition stand design and construction services through its Marmara Architecture division. The product portfolio follows a platform-plus-services model where the exhibitions serve as business platforms while the architecture service provides physical exhibition infrastructure support.

Differentiator

Problem solved

Functional benefit

Products and services

• ISAF International 30th International Security, Smart Buildings, Fire Safety & Occupational Health and Safety Exhibition covering security, smart building technologies, fire safety, and OSH sectors for manufacturers, technology providers, distributors, and industry professionals.
• MOBISAD-IMEX 6th International Mobile Communication, Consumer Electronics and New Technologies Exhibition showcasing technologies, products, and innovations shaping the future of communication, consumer electronics, and emerging technologies for manufacturers, distributors, retailers, and technology companies.
• Data Center Eurasia 2nd International Data Center Exhibition and Conference covering the full data center ecosystem from site selection, infrastructure planning, and design through construction, operation, security, energy management, and sustainability for investors, operators, technology providers, and consultants.
• SMARTEX Smart Cities, Buildings, Transportation, Mobility, Smart Devices and Start-Up Exhibition covering smart building technologies, automation systems, smart city solutions, intelligent transportation, and connected living technologies for technology developers, solution providers, public authorities, investors, and industry professionals.
• Marmara Mimarlık (Marmara Architecture) — Exhibition Stand Design and Construction Specialized exhibition stand design and construction division of Marmara Fair Organization, managing every stage from concept development and design to production and on-site implementation for exhibitors across domestic and international fairs.
• International Exhibition Representation Services Representation of selected international exhibitions and organizations in Turkey and facilitation of Turkish company participation in overseas events such as Data Center World Australia, Data Center World Power, Data Center World Europe, and Network X, generating revenue through representation and coordination services.

Quantifiable outcome

• 192 international exhibitions delivered since 1999
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Data Center World AustraliacoreStrategic or Co-development Partner · 1 January 2026International data center event partnership. Data Center World Australia takes place September 7-9, 2026 at Melbourne Convention & Exhibition Centre. Marmara Fuar facilitates Turkish company participation in this Australian event.
• Data Center World PowercoreStrategic or Co-development Partner · 1 January 2026International data center event partnership for the USA market. Data Center World Power takes place September 21-23, 2026 at Gaylord Texan Resort & Convention Center in Dallas, Texas. Marmara Fuar coordinates Turkish participation.
• Data Center World EuropecoreStrategic or Co-development Partner · 1 January 2026International data center event partnership for the European market. Data Center World Europe takes place October 13-14, 2026 at Vienna Congress and Convention Center. Turkish companies are facilitated to participate.
• Network XminorStrategic or Co-development Partner · 1 January 2026International networking and technology event partnership. Network X takes place October 13-15, 2026. Partnership enables Turkish company participation in this global networking technology event.
• International Exhibitions and OrganizationscoreStrategic or Co-development Partner · 1 January 2026Through collaborations with leading events and organizations operating in sectors represented by ISAF International, SMARTEX, Data Center Eurasia, and MOBISAD-IMEX, Marmara Fuar strengthens international participation, facilitates global business connections, and expands opportunities for exhibitors and visitors. The company represents selected international exhibitions and organizations in Turkey.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GL Events: French-headquartered global event organizer operating exhibitions and managing venues across Europe, Asia, and emerging markets. Comparable business model combining trade fair organization with event infrastructure services.
• Informa Markets: Global B2B exhibitions organizer and a division of Informa plc, running hundreds of trade shows across technology, security, and infrastructure verticals. Comparable as an incumbent in the same exhibition categories, particularly relevant for ISAF and Data Center Eurasia adjacencies.
• Reed Exhibitions (RX): Global exhibition organizer running events across multiple industries including security, technology, and consumer goods. Operates Data Center World (a direct international partner of Marmara Fuar), making it both a comparable incumbent and a relationship counterparty.
• Hyve Group: International exhibition organizer with strong emerging-market presence, particularly Turkey and Eastern Europe. Comparable in geographic focus on emerging markets and multi-vertical trade show portfolio.
• Messe Frankfurt: One of the world's largest trade fair organizers with global portfolio including security, consumer electronics, and building technology events. Comparable business model at much larger scale, with overlapping verticals (security, smart buildings).
• dmg events: UAE-based international exhibition organizer focused on emerging markets, running events in construction, technology, and infrastructure. Comparable emerging-market exhibition focus, with geographic complementarity to Marmara Fuar's Turkish footprint.
• Messe München (Messe Muenchen): German trade fair organizer behind major events including bauma and productronica. Comparable business model for organizing large-scale international industry exhibitions, especially relevant for the security and building technology adjacencies.
• Koelnmesse: German exhibition organizer hosting global trade fairs including gamescom and IDS. Comparable in operating international B2B exhibitions across multiple verticals including technology and consumer-facing industries.

Direct peers

• TÜYAP Fuar ve Kongre Merkezi: One of Turkey's largest exhibition and congress venue operators and organizers, running dozens of trade fairs annually across industries. Directly comparable as a domestic Turkish trade show organizer serving enterprise exhibitors and B2B audiences.
• CNR Holding (İstanbul Fuarcılık): Major Turkish exhibition organizer operating CNR Expo and producing large-scale international trade fairs. Closely comparable in business model (B2B trade show organization) and geography, competing for the same exhibitor base in Istanbul.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/marmara_fuar
• Facebookfacebook.com/marmarafuarpage
• LinkedInlinkedin.com/company/marmara-fuar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marmara Fuar